Biznology

JANUARY 6, 2020

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. After a long career at Boston-area agencies, she has formed her own firm , and is creating bang-up campaigns for clients based on new insights from behavioral science.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Martech

FEBRUARY 28, 2023

” We asked her about her route into agile. Q: You’re the owner of Agilify Coaching & Training and recently became managing partner of NavigateAgile. My clients were ad agencies, so it was a nice hybrid of working with the agency side of things but also working with IT. My husband worked in IT at the time.

Planning 94

Planning Paid Search Agency Advertising Agencies Work Management 94

Hubspot

AUGUST 19, 2020

Since most of us in the class had no idea how to use Adobe's expansive design suite, my school invited an implementation partner to visit and show us the ropes. Someone from the partnering agency came to our class and demonstrated how to use the tools we had for InDesign to maximize our success in the class.

Advertising Agencies 93

Advertising Agencies Work Management CMS Development Budget Programs 93

Sprout Social

FEBRUARY 11, 2021

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

Martech

OCTOBER 5, 2023

We saw others like Walmart when they worked with [retail media agency] Triad. So we saw our household penetration grow when we partnered with retailers on how to overcome some of the barriers to pickup and delivery. People just want to buy and forget about it. Pickup and delivery were very nascent at the time.

Advertising Agencies 105

Advertising Agencies Media eCommerce Cost Per Click 105

Walker Sands

JANUARY 12, 2023

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. You can read more about KoMarketing’s client work here.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

Ideal Customer Profiles 106

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 106

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. They can be years-long partners, or campaign-based resources, which is increasingly popular. If you don’t have the resources to grow or train a social team, an agency is a must.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Sprout Social

JULY 30, 2020

In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Sprout’s Agency Partner Program was built to help our agency customers expand their client networks, connect with other agencies around the globe and use Sprout best-in-class tools to serve their clients more effectively.

Paid Search Agency 123

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 123

Sprout Social

FEBRUARY 12, 2024

While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It means more efficient use of resources and a higher probability of conversions. It’s all about authenticity and relatability.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

SpotMe Blog

MAY 11, 2023

With so much to manage, it is crucial to choose your partners carefully. We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Unbounce

MARCH 28, 2019

The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day. You know your agency delivers and that your team is stacked with experts. But, you also know every agency out there is saying the exact. Sign up to join the Unbounce Partner Program.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Ad Agencies Landing Pages 111

seo.co

APRIL 9, 2020

. + What Is an SEO Reseller Program? Types of SEO Reseller Programs. Finding an SEO Agency With a Reseller Program. . Finding an SEO Agency With a Reseller Program. SEO reseller programs exist to help you solve these problems—or at least mitigate them. What Is an SEO Reseller Program?

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. This explosion of options has revolutionized media planning.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Bannerflow

NOVEMBER 9, 2021

Effective collaboration between a brand and an agency can sometimes be a challenge. While Komponent is the creative agency through which Saxo Bank’s display campaigns are scaled to all the different formats and variations they require. Can you tell us about display campaign production at Saxo Bank?

Display 98

Display Advertising Agencies Campaigns Paid Search Agency 98

Heinz Marketing

AUGUST 10, 2022

What about in the marketing organization? What about your team? Manage partner marketing if you have any. What about the current economy? Believe it or not, members of our CMO coffee talk community have started hiring agencies that specialize in those tasks. Reach out to us for a free 30 min consultation!

Demand Generation Agencies 114

Demand Generation Agencies Advertising Agencies Paid Search Agency Budget Programs 114

Sprout Social

OCTOBER 18, 2023

Social listening can help you unearth relevant influencers to partner with. Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Another computer software company regularly uses listening to understand their overall brand sentiment.

Social Media 123

Social Media Examples Work Management Media 123

Atomic Reach

APRIL 3, 2023

Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency. Courtesy @Gawx Art and @NordVPN Differentiating Brands That Care about Authenticity Authentic brands are who they say they are.

Creativity 59

Creativity Advertising Agencies API Class 59

Martech

OCTOBER 20, 2023

He self-educated himself about emerging technologies that then had no manual. Along the way he’s been advising executives at major enterprises and agencies while teaching marketers of the future at New York University. It didn’t start out being commercial — it was just a place for all of us to get together. Q: Why agencies?

Paid Search Agency 105

Paid Search Agency Advertising Agencies Enterprise Management Work Management 105

BOP Design

MAY 11, 2021

Not only do you have to find a firm whose design aesthetic matches what you want for your B2B website design, but you also need to think about the development skills they bring to the table. Here are some tips on questions to ask a potential web design partner. Unless you’re working with a very large agency, be aware of specialization.

CMS Development 90

CMS Development Marketing Websites Advertising Agencies Paid Search Agency 90

Martech

APRIL 11, 2022

28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The biggest value you can provide to your clients as an agency is transparent and actionable reporting. Problem #3: Your clients aren’t able to identify which keywords are successful for their marketing program.

Paid Search Agency 88

Paid Search Agency Marketing Report Advertising Agencies Multi-Touch Attribution 88

Martech Advisor

DECEMBER 9, 2019

Once you identify a partner, get ready to invest the time and resources necessary to make the partnership work. Sales success is all about building your network. That’s why you should always work to build relationships with potential partners. Does your new partner want introductions to others in your circle?

Advertising Agencies 92

Advertising Agencies Ad Building Paid Search Agency Lead Ranking 92

Velocity Partners

MAY 24, 2023

We don’t expect you to care about our new site and new direction as much as we do — but the reasons behind it all are super-relevant to every B2B marketer. Content marketing was a hugely important force for heave-ho-ing us out of the interruptive, spray-and-pray dark ages. It’s actually great news for you… and us.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Creativity Ad Agencies 87

Brandpoint

MARCH 9, 2022

Once again, I found myself in a team meeting discussing sales numbers and campaign updates and email strategy when all I could think about was a constant stream of news updates from Ukraine. I’ll be the one to say what most of us are thinking — our jobs in communications feel a little like small potatoes in the grand scheme of it all, right?

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

seo.co

SEPTEMBER 25, 2023

It’s a good time to be an SEO agency. That’s where good SEO agencies come in. Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Starting a generic “SEO agency” is a bad idea, in part because competition is stiff. Choose a niche.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Sharpspring

JULY 27, 2021

With the term “lead nurturing” trending lately, you’ve probably noticed that a hot topic in conversations about sales and marketing recently has been lead nurturing funnels and programs. Since we work closely with agencies , we wanted to get a better understanding of how marketing agencies viewed lead nurturing.

Lead Nurturing 101

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 101

Martech

AUGUST 22, 2023

They enjoy relationships with about 300 distributors, covering many countries on six continents. So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. This entailed a program in five parts. Let’s review them now.

Case Studies 79

Case Studies Case Study Studies Buy 79

Sprout Social

JUNE 17, 2019

Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between. We’ve also seen that running and working at an agency brings its own challenges.

Advertising Agencies 79

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 79

Bluetext

APRIL 15, 2024

And this week, another one, as WashingtonExec reported that Tria Federal , a mid-market IT and advisory services provider to civilian and defense agencies, added Fabian Plath its new CGO. B2G brands are increasingly looking to down-funnel media relations, social media and earned content programs.

Advertising Agencies 41

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 41

Vidyard

JANUARY 29, 2020

This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue. This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Work Management 65

Atomic Reach

FEBRUARY 9, 2023

There the blank looks around the boardroom table about campaign effectiveness. Too often, influencer marketing leads to misleading results, vague performance metrics and, perhaps worst of all, conflated work done by agencies and their ‘partners’ that are borderline deceptive. With RAD AI, a new standard is upon us.

Marketing AI 59

Marketing AI Advertising Agencies Paid Search Agency API 59

Martech

FEBRUARY 2, 2022

As all eyes will soon turn to hoops in next month’s March Madness, Denny’s is partnering with Stanford junior forward Fran Belibi as part of its continued effort to showcase underrepresented athletes, as well as to celebrate the return of Denny’s Super Slam breakfast deal. For us, NIL deals are about more than just paying student-athletes.

Social Media 100

Social Media Paid Search Agency Social Marketing Advertising Agencies 100

Brandpoint

JUNE 23, 2021

It’s not every day you get to talk to clients who fully understand the value your company brings and who express it with such intelligence and excitement as Rachel Neff , Account Supervisor at Finn Partners. This is not just a story about how Brandpoint helps clients. Another insight is gaining momentum in new and larger markets.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Sprout Social

FEBRUARY 5, 2019

The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. Digital Natives (@NativesGroup) January 18, 2019. Don’t miss this.

Advertising Agencies 77

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 77

SmartBug Media

JANUARY 25, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Brandpoint

JUNE 4, 2020

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Lake One

JANUARY 6, 2021

Minneapolis, MN: Lake One® announced today that they have officially become a Rybbon Agency Partner. Rybbon takes the pain and costs out of managing digital rewards and incentives with its leading all-in-one and global solution for sending, tracking and managing your rewards and e-gift programs.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65