Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Fusion has developed industry award-wining ABM experiences for its clients.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. When it comes to ABM, which requires a deep focus and understanding of key accounts and buying committee member behaviors, there’s no room for error.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. B2B marketing operations are allocating a greater share of their budget to ABM because targeting accounts is more efficient than targeting people, but also because ABM provides an opportunity to align the sales and marketing teams more closely. .

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Empathy is critical in ABM campaign development. Lori is right. Nothing beats interacting with customers face to face.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. Demand gen vs. ABM. ABM is certainly on the rise. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Define the intent data. Act on buyer interest data.

Top of Funnel 110

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. You must leverage your first- and third-party intent data to identify target audiences and personalize your content.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Madison Logic

OCTOBER 18, 2023

The Importance of a Holistic Brand and Demand Strategy in ABM Having a holistic brand and demand strategy has become increasingly important with shifting buying behaviors and the need to win buyers over before they start their buying journey. Here, they understand your value but don’t trust or like your brand.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

ClickZ

OCTOBER 18, 2019

Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Business Brainz

JULY 11, 2021

Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. One of the common challenges faced by marketers is securing the right data and insight.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

PureB2B

MAY 30, 2022

2022 is set to solidify this further, with Forrester predicting that this year, B2B buyers’ will expect to be “heard, known, and understood” more thanever before as we transition into a post-pandemic world. A well-thought-out ABM campaign is an ideal way to fulfil this new expectation. It’s a win-win. Determine Your Goals.

Ideal Customer Profiles 48

Ideal Customer Profiles Account Based Marketing ABM Campaigns 48

Madison Logic

JUNE 28, 2023

This alignment between customer pain points and the value proposition helps establish a strong connection, resonates with the audience’s needs, and reinforces the relevance and effectiveness of your solution. Discover why we were named a Leader in The Forrester Wave: B2B Intent Data Providers.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Data-Driven Decision Making: In 2023, data analytics plays a vital role in demand generation strategies.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”.

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Madison Logic

AUGUST 2, 2023

That’s where account-based marketing (ABM) comes in. ABM is a strategic approach that focuses on personalized marketing efforts tailored to individual accounts based on data, allowing you to build stronger relationships and drive targeted revenue growth. The Role of Data in ABM ABM relies on data from start to finish.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Hubspot

MAY 16, 2017

For example, an intent-based email would be sent to a prospect as soon as they show interest in a relevant topic, and the email would reference the prospect's interest and provide relevant content. While intent-based marketing has been around for awhile now, marketers have traditionally just focused on buying intent.

Intent Data 72

Intent Data Intent Lead Ranking Campaigns 72

6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. The Dark Funnel is brimming with anonymous buyer intent data.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Full Circle Insights

SEPTEMBER 22, 2022

Depending on the product price tag, most buying groups in a B2B scenario comprise at least three and often as many as 23 people , which is driving the popularity the account-based marketing (ABM) strategy. A Practitioner's Guide to ABM . Save this eBook for later. Download eBook. Additional Resources.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Utilize multiple data sources to target the right accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

DemandBase

JULY 16, 2020

Focusing on clusters of 5-25 accounts provides sales teams with the opportunity to catch their prospects’ attention with relevant content and efficiently drive pipeline. Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on. All they need to do is communicate with a bot, and all relevant information will appear on their displays.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Valasys

MAY 27, 2019

92% of B2B marketers agree that ABM is “extremely’ or “very” important to their overall marketing efforts. According to a study by Forrester, 74% of buyers conduct more than half of their business research online, yet 89.5% Benefits of Integrating ABM & Inbound Marketing. Source: SiriusDecisions).

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Madison Logic

NOVEMBER 30, 2023

Balancing Brand-to-Demand with a Full-Funnel ABM Strategy Connecting with buyers through problem-awareness content creates brand affinity and positions you as a voice of knowledge and a source they can trust when they’re ready to seek a solution.

Demand 52

Demand Brand Identity Branding Work Management 52

Zoominfo

OCTOBER 5, 2021

The foundation of any great account-based marketing (ABM) strategy requires a deep understanding of who your target customer is and an ability to execute on a customized approach to address their needs. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1.

Intent Data 100

Intent Data Account Based Marketing ABM Intent 100

Aberdeen

NOVEMBER 5, 2019

In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. It requires a comprehensive and enlightened approach that uses intent data to be successful. What third-party data sources do they use? Is best-in-class intent data available?

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Terminus

DECEMBER 17, 2019

Our excitement about this acquisition is founded in our actual usage, as Sigstr has been a part of our own ABM tech stack for years. The Journey to Full-Funnel ABM Platform . Offering the Most Complete Account Intelligence with Person-Level Data. That’s where Sigstr’s relationship data comes into play.

Top of Funnel 33

Top of Funnel Account Based Marketing Funnel Advertising Digital Marketing Funnels 33

Madison Logic

JULY 26, 2023

New to ABM? Account-based marketing (ABM) is a strategic approach that combines insights-driven marketing with sales to increase awareness, develop relationships with buyers, and drive revenue growth from specific high-value accounts. Why a pilot strategy is a great way to get started.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 52

Madison Logic

JUNE 12, 2024

We’ve entered what Forrester calls the buying groups era. And while Forrester reports that marketing budgets are already attracting and engaging these buying groups, the current systems and processes being used still fail to uncover and engage key buying committee members who can increase and accelerate group conversion.

Buy 52

Buy Marketing Budget Top of Funnel Forrester 52

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. And disjointed platforms are painful to integrate and manage.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. As a result, some may argue that ABM doesn’t quite align with the traditional understanding of B2B lead generation.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. With longer buying cycles, buyers expect relevant customer experiences from brands. And finally, there’s the human element.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52