BOP Design

MAY 9, 2023

As a B2B marketer looking to attract and convert new clients, part of your job is often search engine optimization (SEO) or at least SEO-related. It’s impossible to know absolutely everything there is about SEO and it’s often more of an art than a science. However, you likely have a few pressing questions about SEO for your B2B web design and marketing strategy.

SEO 100

SEO Press Marketing Analytics Tools B2B Marketing 100

BOP Design

APRIL 24, 2023

Repurposing B2B content has been our mantra at Bop Design for more than a decade, but it becomes increasingly crucial to companies that are working leaner and with fewer resources. In this post, we’ll walk you through when to repurpose content and how to do it for maximum impact. When we talk about content, it includes a lot of resources – B2B web pages, blog posts, case studies, sales materials, etc.

B2B 80

B2B B2B Thought Leadership Content B2B Sales 80

BOP Design

APRIL 13, 2023

Why is a website page that most people get to by “error” and don’t see very often, so important for a B2B website? It is an opportunity to create a personalized experience and engage directly with a potential customer. A unique, informative, and creative 404 page will transform an “error” into a positive moment. What is a 404 page? A 404 page informs a visitor to a B2B website they have reached the domain they requested (specific web address), but the URL path provided no information.

B2B 99

B2B Marketing Websites B2B Marketing Domain 99

BOP Design

MARCH 22, 2023

When done right, B2B website fonts should be invisible. If someone takes a look at your B2B website design and their first question is “what font is that?”, chances are it’s not because they love it. A good font selection integrates seamlessly into the overall design and does not stick out unnecessarily. Your B2B website fonts should be enhancing, not getting in the way of, your brand’s look and feel, your carefully crafted messaging, or your customer experience.

B2B 95

B2B Marketing Websites B2B Marketing Paid Search Agency 95

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. Analytics provides marketers with a high-level overview of their website and user journeys, but also allows for deep diving into specific segments and exploring what it all means to make business decisions based on core data.

Marketing Analytics Tools 95

Marketing Analytics Tools Analytics Google B2B Marketing 95

BOP Design

FEBRUARY 3, 2023

Talking about best practices for B2B web design and development is a big topic. You can talk about SEO, page speed, design trends, usability testing, scalability, and so much more. However, in this blog, let’s take a few steps back and take a high-level look at your upcoming B2B website design project. Think about your users Sounds pretty basic, right?

B2B 99

B2B Marketing Websites Planning B2B Marketing 99

BOP Design

FEBRUARY 1, 2023

Being mindful of how quickly your B2B website loads is one of the most important aspects one must consider to compete online. We all know by now that slow websites cripple the User Experience (UX) and that Google uses page speed as a ranking factor for organic results. However, knowing how a video affects page speed can make or break the user experience as it relates to load times.

Marketing Websites 102

Marketing Websites Video Marketing B2B Marketing Bandwidth 102

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. Many of them simply say, “Our website looks outdated.” Most of the time, they are 100% right. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. It’s not mobile friendly The first thing you can do when evaluating whether your website looks current is by pulling it up on your phone or tablet.

B2B 115

B2B Design B2B Marketing Paid Search Agency 115

BOP Design

JANUARY 9, 2023

Co-authored by Kara Jensen, Creative Principal, Laura Magnuson, Art Director, Daniela Warren, Design Director, Alisa Brenner, Designer. No one can predict the future. Or can they? At Bop Design, our B2B web designers have been practicing their fortunetelling skills for what’s next in 2023. In this post, we’ve compiled their top 8 B2B website design trends to watch out for in the next year.

B2B 93

B2B Marketing Websites Trends Design 93

BOP Design

JANUARY 6, 2023

What Is UX Design? The user experience or UX refers to how people feel when navigating a website, using a mobile app or otherwise interacting with a company’s digital products or services. UX design pulls from aspects of branding, design, sociology, psychology, and marketing. Good UX design asks the question: What visual solution/layout will provide a smooth and pleasant experience for my customers?

B2B 81

B2B Marketing Websites Design Tips 81

BOP Design

DECEMBER 9, 2022

B2C holiday marketing, particularly for product-based businesses, tends to be straightforward. It often includes a percentage off a particular set of goods, free shipping, or free gifts with purchase. Unfortunately, the same types of sales and discounts don’t translate to B2B marketing. Why? Because listing a particular product at 20% or offering a free service for a month or two could end up costing thousands or hundreds of thousands of dollars without a measurable uptick in client acquisition.

B2B Marketing 101

B2B Marketing Planning B2B Work Management 101

BOP Design

NOVEMBER 30, 2022

If you’re in the B2B sales and marketing world, you are probably familiar with the three stages of the buyer’s journey: Awareness , Consideration , and Decision. The B2B buyer’s journey often spans weeks or even months, and planning how to market to your audience during this time requires a solid B2B content strategy. You want to provide information that speaks to buyers at every stage of the journey.

B2B 111

B2B Work Management B2B Thought Leadership Marketing Management 111

BOP Design

OCTOBER 25, 2022

“A picture is worth a thousand words.” This couldn’t be any truer than on a website. While images make your website visually more compelling and engaging, they also can add value to your SEO efforts. Many high ranking B2B websites come from keyword rankings, page speed optimization, and back-link referral sources, but often overlooked is how well their images are optimized.

SEO 101

SEO Optimization Tips B2B 101

BOP Design

SEPTEMBER 28, 2022

Bop Design has launched the new website for account based marketing platform AdDaptive! Thank you to fellow Merrimack College alum Laura Goldstone, MBA for selecting Bop to design this website for such a fantastic company! Please visit [link]. The post New Website Launch: AdDaptive appeared first on Bop Design.

Marketing Websites 62

Marketing Websites Account Based Marketing Paid Search Agency Design 62

BOP Design

OCTOBER 20, 2022

Bop Design has launched the new website for graduate biotech hub @Momentum Labs! Thank you Kyla Frye, MBA for the opportunity. Please visit [link]. The post New Website Launch: Momentum Labs appeared first on Bop Design.

Marketing Websites 62

Marketing Websites Design 62

BOP Design

OCTOBER 20, 2022

Good question! Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. A robust and well thought out website design system is a set of standards designers and developers use to create a visually coherent and well performing website.

CMS Development 112

CMS Development Marketing Websites Design Industry CMS 112

BOP Design

OCTOBER 11, 2022

Finding the best way to promote your B2B website can be difficult. There are multiple platforms and options that you can share your website on to create traffic and generate leads. You can promote your website organically or through paid ads. Another great option is using social media to direct users to your website. Here are some of the best ways to promote your B2B website.

B2B 93

B2B Promotion Marketing Websites B2B Thought Leadership 93

BOP Design

OCTOBER 4, 2022

An often overlooked yet important question many marketers should be asking is “What should I use to build my B2B website?”. The answer to this question can have an impact on your business and growth goals, and even to some extent what your B2B website will look like. This article will help you decide if a WordPress Page Builder or custom-built WordPress site powered with ACF (Advanced Custom Fields) is the best option for you.

B2B 76

B2B Marketing Websites Marketing Agencies 2 Marketing Management 76

BOP Design

SEPTEMBER 28, 2022

Email management software. Social monitoring tools. Content management systems. Customer relationship management software. Website analytics tracking platforms. Project management software. Social media scheduling tools. The list goes on and on. In the world of B2B marketing , there are many tools and platforms marketers leverage on a daily basis. These tools include everything from social listening tools to email marketing systems to analytics tracking tools.

Planning 71

Planning Work Management Marketing Agencies 2 Marketing Management 71

BOP Design

SEPTEMBER 24, 2022

Google Analytics is a very powerful tool in the hands of any marketer. There is an abundance of pre-built reports and data segments that provide key insights into your marketing campaigns. Mastering Google Analytics(GA) is knowing where to find that data, when to use it and how to interpret it. At first glance, this may seem like a challenge, however, there are six tips and tricks to make combing through all that B2B website data in GA more manageable.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Analytics Marketing Websites 101

BOP Design

SEPTEMBER 22, 2022

When you’re approaching a project and don’t know where to start, we always suggest taking a step back and starting with best practices or basic principles. As such, in this blog, we are taking a high-level view of what B2B marketers should consider when crafting a lead generation strategy. We know the genesis is always, “We need more leads!” so this article provides quick tips on how to get started with a new lead gen strategy or how to revamp your existing approach.

B2B Marketing 77

B2B Marketing Lead Generation Marketing & Strategy Marketing Strategy 77

BOP Design

SEPTEMBER 9, 2022

As a customer, I am approached every day with an ask to submit a review about software, restaurant, experience, etc. Most of the time, I believe that the way reviews are solicited is poorly executed. Today, I am going to discuss 5 best practices for B2B companies to effectively maximize the number of positive reviews. Thoughtful Ask. When soliciting a review the approach needs to be a personal 1-to-1 ask.

Ideal Customer Profiles 99

Ideal Customer Profiles B2B Marketing Tips B2B 99

BOP Design

SEPTEMBER 7, 2022

Many elements go into an effective B2B website – UI/UX design, content strategy, copywriting, SEO, development, and hosting. It may be overwhelming going through a B2B website redesign , and you may ask yourself if the final product is effective when it’s done. Here are five telltale signs that your new website is effective. It generates traffic that increases over time.

B2B 107

B2B Sales Qualified Leads B2B Sales Effectiveness 107

BOP Design

AUGUST 29, 2022

If you have an online presence and are serious about your B2B website , you need to pay attention to WordPress security best practices. There are many things you can do to secure your website to prevent hackers and vulnerabilities. The last thing you want to happen one day is to open your site to find it in shambles. In this article, we share WordPress security tips to help you protect against the most common and dangerous vulnerabilities that come with using WordPress.

B2B 133

B2B Marketing Websites Tips CMS Development 133

BOP Design

AUGUST 25, 2022

There are many important factors to consider when building a successful B2B website, but “Should I use a page builder for my WordPress website?” and “Which page builder should I use?” are probably not the first questions that came to mind. Nevertheless, learning the benefits and drawbacks of page builders and what each product offers can change how you approach building your B2B WordPress website and how effective it will be for your needs.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B SEO 119

BOP Design

AUGUST 17, 2022

Color plays an important role when it comes to B2B web design. Your website is where prospects have their first encounter with your brand, and therefore form their first impression of your brand and company. In this article, we share the top 5 questions you should be asking yourself about color when designing your B2B website. Are you creating a visual hierarchy with your color combinations?

B2B Marketing 118

B2B Marketing Paid Search Agency Marketing B2B 118

BOP Design

AUGUST 9, 2022

It’s well known that movement captures interest. Incorporating video into your B2B website design is a great way to add impact. In this post, we discuss four different types of videos that enhance your B2B website messaging and engage your site visitors. 1. Looped Background Videos are typically utilized in homepage hero sections. Embedded and looped in the background, these videos are a great way to add a visual hook at the top of the most visited page on your B2B website.

B2B 97

B2B Marketing Websites Video Marketing Tips 97

BOP Design

AUGUST 2, 2022

Building a website is like building a house. Okay, not really. I mean, there’s no mortar or drywall or overalls involved (well, sometimes overalls – they’re very comfy). But there are some similarities – especially in the beginning stages. When you build a house, you don’t start by hammering 2x4s together as the first step. You need a blueprint to plan out the dimensions, how many rooms there will be, and where each room will go.

B2B 112

B2B Marketing Websites Ad Building Buyer Personas 112

BOP Design

JULY 29, 2022

In the post-COVID professional world, many people are finding themselves in more virtual meetings than ever. We’ve all been in poorly run meetings or completely unnecessary meetings that effectively waste everyone’s time and produce no valuable outcomes. It’s no fun. After all, time is your most precious asset and time is money. The following simple tips will ensure you run an effective and efficient meeting, saving everyone time and energy.

Effectiveness 93

Effectiveness Tips Email Marketing Ideal Customer Profiles 93

BOP Design

JULY 26, 2022

As B2B marketers, we need to constantly evaluate the quantity and quality of our B2B website leads. Sometimes people tend to overcomplicate the process with a convoluted grading system. In this blog, I am going to simplify the process down to 3 easy steps. Step 1: Lead Source. By far, the most important step in evaluating a B2B website lead is the marketing source of that lead.

B2B 95

B2B Allocation Marketing Websites Leads 95

BOP Design

JULY 15, 2022

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change. In this article, we take a look at tips to freshen up or revive your B2B lead gen and nurturing process. Step Back from the Process.

Lead Generation 101

Lead Generation B2B Sales Qualified Leads Lead Scoring 101

BOP Design

JUNE 29, 2022

Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. Why? A well-crafted content marketing strategy ensures the content you create is valuable, effective, and cohesive. Creating content without a strategy is just throwing darts around the room hoping to hit a target.

B2B 86

B2B Marketing & Strategy Content B2B Marketing 86

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Create a Specific Buyer Persona. Every successful B2B marketing strategy starts with a clear understanding of who is the target audience.

B2B Marketing 118

B2B Marketing Planning Work Management Marketing Management 118

BOP Design

JUNE 7, 2022

Marketing isn’t just fluff. It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. 1.

Paid Content 113

Paid Content B2B Marketing Paid Search Agency Marketing & Strategy 113

BOP Design

JUNE 7, 2022

Why is having difficult conversations important? Difficult conversations are a part of life – both professionally and personally. Avoiding these conversations is not fair to anyone involved and keeps people stuck in a situation that isn’t ideal. While these conversations are often uncomfortable, they lead to positive changes. Below are 7 tips on how to handle difficult conversations more effectively.

Conversion 107

Conversion Thought Leadership Planning Tips 107

BOP Design

MAY 9, 2022

You’ve decided it’s time to redesign (or if you’re a startup, design from scratch) your B2B website. You’re pumped. You say to yourself, “This is going to elevate our image and generate a ton more leads!”. Then you sit down and stare at that blank screen thinking, um, so what do I put on this thing? Start Here. Start with your B2B website’s homepage.

B2B 85

B2B Marketing Websites Top of Funnel B2B Thought Leadership 85

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance.

Marketing Analytics Tools 105

Marketing Analytics Tools SEO Analytics Google 105