BOP Design

A Foundation for Getting Started with B2B Content Marketing

BOP Design

If you are looking to generate more inbound leads for your business, it’s a great time to get started with content marketing. Whatever your political beliefs, it’s clear that things are going to be uncertain for the near future, possibly the rest of 2020.

Tips to Make Money Off Your CRM

BOP Design

In this post, we share tips on how to properly leverage your customer relationship management (CRM) database to increase revenue for your firm. Are you getting the most out of your CRM? If you aren’t maximizing your organization’s CRM to earn revenue, now is the time.

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Common Copywriting Errors That Make Readers Cringe

BOP Design

We all have that one friend who likes to correct our grammar at every opportunity. While this type of input may not be welcome on our Instagram posts (it’s just a meme, Sheldon), when it comes to your website, blog posts and other marketing materials, you need a friend like Sheldon.

Bop Design’s Favorite B2B Web Designs of the Moment

BOP Design

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. The following are 5 websites for B2B companies from very different industries—from biotech to life sciences to radio technology to SaaS.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Less Is More When Designing a B2B Website Homepage

BOP Design

It may sound counter-intuitive, but the best way to stand out from the competition and rise above all the online noise is to keep things simple. Less is more when it comes to designing a quality B2B website. Your website’s homepage is often a prospect’s first impression of your product or service.

Signs Your Digital Marketing Strategy Isn’t Working

BOP Design

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between.

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How to Track B2B Website Performance & Key Analytics

BOP Design

Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website performance tracking is essential. Website Analytics Tools. There are a variety of website tracking tools out there, both paid and unpaid.

Using Interactive Web Design to Connect with B2B Clients During Social Distancing

BOP Design

While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients.

B2B Content Marketing Simplified: What You Need to Know

BOP Design

At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Define a B2B Lead

BOP Design

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter?

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Create a B2B Website Design to Support Content Marketing Efforts

BOP Design

It’s impossible to discuss content marketing without mentioning the website. The design of your B2B website can either aid or detract from your content marketing efforts. As such, it’s critical to have a website design that is engineered to support your content marketing strategy.

Why Bridging the Gap Between Sales and Marketing Is More Important than Ever

BOP Design

With COVID-19 and remote workplaces becoming the new reality for the new future, it is more important than ever that there is direct and open communication between sales and marketing.

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Are Your Content Downloads Getting the Attention They Deserve?

BOP Design

B2B marketers often believe this statement: content marketing offers are leads. However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. As such, the sales team doesn’t give the leads the time or attention they deserve.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Shopping for a New B2B Agency? Ask These Crucial Questions

BOP Design

Looking for a new B2B marketing agency to partner with can be both exciting and stressful. If you select an agency that understands your business and implements a winning lead generation strategy, then you have SUCCESS!

The 2020 Quick Guide to B2B Social Media Image Sizes

BOP Design

The beginning of the year is a great time to review and brainstorm on new ways to build on your B2B social media strategy. Nowadays, every generation is using social media—it’s is a daily habit for most of us.

Why Does the Sales Team Ignore or Mismanage Website Leads?

BOP Design

I hate to say this, but we know many companies that have sales teams who ignore or mismanage viable leads. In this post, we explore the reasons why and what can be done to take leads more seriously. Lack of Trust. Many sales teams have relied on outbound efforts for their entire career.

Evaluating What Works in Your B2B Content Marketing

BOP Design

The end of the year is often a time for reflection and evaluation. Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Tips for B2B Business to Thrive and Adapt During the COVID-19 Pandemic

BOP Design

How has your organization adapted to the mandatory work from home order? Did the global pandemic cause your operation to lay off employees or did you need to hire more? Where did you fall short and are your doors going to be able to open back up?

Tips to Promote Thought Leadership Content On & Off a B2B Website

BOP Design

As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. If you are a proponent of content marketing, you’ve likely drafted articles and posted them to the blog section of your company’s B2B website design.

5 Reasons Your B2B Website Visitors Don’t Convert

BOP Design

Central to any inbound marketing strategy is a well-crafted B2B website design with a solid content strategy. The website is a critical component for converting visitors into leads. But what do you do when your website isn’t converting visitors?

Tips to Successfully Oversee a B2B Web Design Project

BOP Design

Authored by Robin Maylone and Kara Jensen. As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

What Successful B2B Content Marketing Strategies Have in Common

BOP Design

When there is a lull in activity or a slow time of year, it’s a great time to review your company’s B2B content marketing strategy or to build one if one does not exist. Whether you are auditing an existing strategy or crafting a new content marketing strategy, you may be asking, “What does a successful strategy look like?” While every content strategy is unique, there are several attributes that all effective strategies share: A Strategy Outlined.

Is a Poorly Designed User Experience Crushing the ROI of Your B2B Website?

BOP Design

Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle.

5 Traits Strong B2B Marketing Writers Have in Common

BOP Design

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects.

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How to Handle Marketing During Uncertain Times

BOP Design

For many businesses and individuals, the past few years have been positive and included opportunities and avenues for growth. With the current COVID-19 pandemic that is spreading across much of Europe and the Americas, the present and future have become very uncertain.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Providing Value: What to Cover in a B2B Email Newsletter

BOP Design

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical?

The Future of B2B Marketing: Critical Skills to Master

BOP Design

The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace.

Google PPC Ads in A Nutshell

BOP Design

Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer!

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4 Rules for Picking the Perfect Logo for Your B2B Firm

BOP Design

Over the course of my creative career, I’ve worked on hundreds of logo redesign projects. While a logo design may seem simple, the process of picking the right logo often becomes overcomplicated, which tends to drag out the design and decision process.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

The Art of Choosing the Right SEO Keywords

BOP Design

Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach.