FMG Suite

APRIL 25, 2024

As 2024 approaches, several marketing ideas come to mind, and one theme woven through them is the power of brand: Yours should convey the genuine care you have for your clients. What does matter is how they make someone feel, so the services you describe to prospective clients must emotionally resonate with them.

Marketing AI 52

Marketing AI Planning Paid Search Agency Ad Frequency 52

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 102

Enterprise Management Sales Qualified Leads API Hubspot 102

SmartBug Media

MARCH 7, 2024

February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency. This feature simplifies the integration of authentic customer feedback into marketing efforts, enhancing trust and engagement with prospective buyers.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed.

B2B Thought Leadership 139

B2B Thought Leadership B2B Thought Leadership B2B Marketing 139

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

EveryoneSocial

JANUARY 24, 2024

Employees are the most authentic, efficient, and effective way to reach customers, prospects, potential hires, and everyone else.

Trends 52

Trends Network Marketing Marketing Report Efficiency 52

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Legal podcasts make knowledge acquisition and sharing much more convenient for your audience, all while establishing your brand as a thought leader.

Rules 91

Rules Storytelling Content Distribution 91

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. The sales process, in particular, is undergoing a transformative shift.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Martech

FEBRUARY 28, 2024

The level of intent that comes along with each of these leads differs greatly and converts into revenue at very different rates For the sake of simplicity, we’ll categorize them as follows: Brand interest — Bottom of the funnel (BOFU). The stages are as follows: Brand recognition. Brand understanding. Brand recall.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. By Q3 of 2024, it aims to completely eliminate its use of third-party cookies 100%.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

DealSignal

FEBRUARY 20, 2024

The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. Content Personalization In 2024, personalization is the key to attracting and retaining customers. Create engaging video content to convey your brand’s message, showcase products, and connect with your audience.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

The Marketing Blender

DECEMBER 20, 2023

Often, the issue lies in not providing a clear next step for engaged prospects. Whether it’s a high-value event or social media engagement, a structured pathway must guide prospects through the next steps. Integrate marketing, sales, and customer service under the umbrella of brand experience. Onward and upward!

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SalesIntel

APRIL 25, 2024

With this in mind, Chelsea Madden, VP of Customer Success and Partnerships at SalesIntel, and Kara Smith Brown, CRO & Founder of LeadCoverage , partnered on an in-depth webinar to provide supply chain marketers with key sales and marketing tactics to create a commanding presence market presence in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? Often, the issue lies in not providing a clear next step for engaged prospects. Whether it’s a high-value event or social media engagement, a structured pathway must guide prospects through the next steps. Onward and upward!

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Global SaaS Landing Page Best Practices Regardless of the prospect phase, the best SaaS landing pages share some common attributes.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 41

Forecasting Paid Content Marketing AI Allocation 41

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Oktopost

JANUARY 11, 2024

It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

sagefrog

DECEMBER 13, 2023

As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 78

FMG Suite

MARCH 1, 2024

Yes, your services might be unique, but prospects can likely find similar ones elsewhere. So, how do you highlight your brand and make it resonate? It’s your words that remind people about your brand and value proposition, so the ones you choose are critical. My suggestion is that you hyper-focus on your website text.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

sagefrog

NOVEMBER 8, 2023

With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. This effectively guides prospects from initial recognition of your product or service to actual purchase. Investing in SEO Search engine optimization (SEO) is nothing new.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

SalesIntel

APRIL 17, 2024

Engaging prospects through email marketing is essential. B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. Understand the Customer Journey Figure out how your customers interact with your brand. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Martech

MARCH 11, 2024

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation.

Efficiency 91

Efficiency Marketing Automation Services Lead Ranking Branding 91

SalesIntel

APRIL 17, 2024

Engaging prospects through email marketing is essential. B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. Understand the Customer Journey Figure out how your customers interact with your brand. What is B2B Email Marketing Automation?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

SalesIntel

APRIL 24, 2024

Branding guidelines and messaging frameworks provide a structured approach to crafting compelling messaging that resonates with the target audience. They define key elements, such as brand voice, tone, and visual identity, ensuring consistency across all marketing channels.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Act-On

APRIL 26, 2024

The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. Different pricing enables you to get hold of the prospects who are on a tight budget. Phew, that’s a lot.

Enterprise Management 52

Enterprise Management Work Management Social Media Marketing Management 52

ANNUITAS

FEBRUARY 13, 2024

New Drivers for Content Gates Two recent trends are re-igniting the value of content gating: Google’s sunset of third-party cookies: With Google fully phasing out third party cookie usage in Chrome by the second half of the year , 2024 will be the year where third party cookies finally disappear in go-to-market programs.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

SalesIntel

NOVEMBER 29, 2023

As we close out Q4 of 2023 and prepare for 2024, we want to have the best possible lead scoring and routing process in place. Based on marketing engagement and activity as well as persona and industry, the goal is to find prospects who fit your buyer persona and are showing direct interest in your product or service.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Marketing Analytics Tools Ideal Customer Profiles 52

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events. Provide insights on nurturing engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116