Since Consumers Still Hate Digital Ads, Brands Should Invest in Better Content

Contently

billion by the end of 2019 , per eMarketer. That number could get as high as $200 billion in 2023. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. Trending ad spend Adblockers data eMarketerMy favorite YouTube video shows a baby panda sneezing. It’s 19 seconds long, so it’s easy to watch if I need a little cheer during the day.

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How Channel Integration Benefits Digitally Native Organizations

QuickPivot

With projections from eMarketer that e-commerce retail sales in the US could reach nearly $970 billion by 2023, it’s easy to understand the reasons behind the proliferation of digitally native organizations looking to ride the e-commerce wave to success.

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B2B Programmatic Marketing: What to Expect in 2021

TrueInfluence

According to an eMarketer survey report, by 2023 the connected TV ad spending will surpass $14 billion. . With the new year around the corner, you’ll want to prepare your B2B programmatic marketing strategies for the possibility of more bumpy rides ahead.

The Essential List of Content Marketing Statistics and Data

ClearVoice

eMarketer ). eMarketer ). billion people — more than half the world’s population — will be using email by 2023. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

B2B Programmatic Marketing: What to Expect in 2021

TrueInfluence

According to an eMarketer survey report, by 2023 the connected TV (CTV) ad spending will surpass $14 billion. With an uncertain year ahead, your B2B programmatic marketing strategies must prepare for the possibility of more bumpy rides.

45 Emerging Technology Stats to Know in 2020

Hubspot

eMarketer ). billion installs in 2023. Meanwhile, VR platforms are expected to see 30 million installs across devices by 2023 ( Digi-Capital ). eMarketer ). eMarketer ). By 2023, digital voice ecommerce is expected to triple to an $80 billion industry.

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7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 billion in 2023.

Ads are Becoming More Interactive in 2019 – Both Online and Out-of-Home

Digilant

This media category is projected to more than double its total market value to $26 billion in 2023 , especially as provider networks converge into a unified market with meaningful measurements. According to eMarketer, the use of location to track actions will increase in 2019, as will the growth of ads that are highly relevant to consumers. According to eMarketer , those in the US spend around 52 minutes day listening to audio in some shape or form.

TikTok vs. Instagram Reels vs. YouTube Shorts: Which Tool is Best for Marketers?

ClearVoice

According to eMarketer, It already has more users than Pinterest and Twitter and is poised to overtake Snapchat by 2023.

Connecting the Dots: Combining OOH and Digital Retargeting Can Unleash Massive Benefits for Aviation Brands 

Martech Advisor

This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. percent CAGR from 2017 to 2023, according to a report from Market Research Future. Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. But, by coupling OOH with digital retargeting and attribution, they can stand out in a competitive space, foster customer loyalty and, ultimately, sell more plane tickets. Here’s how it works.

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The Future of Advertising [Expert Predictions & Data]

Hubspot

Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads ( eMarketer ). dollars in 2018 to 72 billion in 2023 ( Statista ). In a world of banner blindness , I'm sure you're concerned about the future of advertising.

Top 15 Major B2B Marketing Trends for 2020 and Beyond

Unbound B2B

According to data from Statista , global marketing spend on digital ads will reach $ 385 billion by 2020 and will continue to increase gradually, reaching $517 billion by 2023.”. Ecommerce has experienced steady growth over the last decade and according to predictions from Emarketer, by 2022, ecommerce sales will grow to over $5 trillion. Figure 3: Growth of global ecommerce sales; Image from emarketer. Introduction.

Retail Trends Changing the Landscape in 2019

V12 Data

However, despite the growth of eCommerce, it is forecast that in 2023, 85% of retail purchases will still be made online. According to a Roth Capital Partners survey, as cited by eMarketer, some 43% of Millennials research online and buy in-store, 20% both research and buy in-store, 19% both buy and research online, and 13% research in-store and buy online. Retail Trends Changing the Landscape in 2019.

The ultimate guide to mobile banner ads

Bannerflow

billion, worldwide, by 2023 according to eMarketer research. Mobile banner ads play an important role in today’s marketing mix. They are digital advertising that is engaging, relevant, and growing. Yet sometimes they are also poorly designed, irrelevant to viewers, and intrusive. In this blog we detail how to create, scale, and serve the ultimate mobile banner ad. We will explore the key design features of mobile display advertising, and technologies marketing teams need to embrace.

B2B Demand Generation: Picking the Right Channels for your Content

Inbox Insight

60% of marketers create at least one piece of content each day ( eMarketer ). billion annually by 2023, it’s clear B2B marketers are embracing new forms of AdTech to simplify the buying process and deliver enhanced targeting capabilities along with greater message personalization ( MarTech Today ). But is that enough to guarantee effective B2B demand generation?

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% billion by 2023 – along with the rise of mobile use: Geo-fencing allows real-time targeting based on a user’s location. NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% billion by 2023 – along with the rise of mobile use: Geo-fencing allows real-time targeting based on a user’s location. NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% billion by 2023 – along with the rise of mobile use: Geo-fencing allows real-time targeting based on a user’s location. UPDATED FOR 2020!

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