Digital ad spend growth drops to 7.8% this year
MAY 18, 2023
digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Overall media spending is only expected to increase 3.8% of total U.S.
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