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Digital ad spend growth drops to 7.8% this year


digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Overall media spending is only expected to increase 3.8% of total U.S.

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Podcast Marketing Statistics for Businesses


For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.


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What every marketer needs to know about programmatic advertising


This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

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The 2022 Essential List of Content Marketing Statistics and Data


Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. The State of Content Marketing.

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38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. Book My Free Digital Marketing Consultation . TABLE OF CONTENTS: ↓ AI-Powered Optimization.

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Social Media Marketing for Retail Brands: 5 Essential Tips


Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. Source: eMarketer.

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Why You Can’t Afford to Miss out on Connected TV in 2023

V12 Data

Why You Can’t Afford to Miss out on Connected TV in 2023. CTV streams OTT content such as Netflix, Hulu, Prime Video, Sling TV, ATTNow, Tubi, Peacock, and many more. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? billion on CTV ads in 2023.