Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

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Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

JUNE 9, 2022

Like texting and social media, email is an integral part of modern-day communication. How Brands are Using Email as Part of Their Mover Marketing Programs. When it comes to mover marketing, email is a digital channel brands cannot afford to forego. Why Market to Movers? In 2022, 4.03 Email Usage Statistics.

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Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Porch Group Media

NOVEMBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. You know, in connected TV ad spending and in retail media networks spending.

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Porch Group Media

JANUARY 6, 2023

Welcome to the Movers and Shakers podcast. New Movers & Social Media Purchase Power. Luci: We want to talk a little bit about social media. More and more consumers are making purchases through social media. So, almost everybody, at some level, is on social media, whether a lot or fairly regularly.

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Porch Group Media

NOVEMBER 17, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. Luci: I don’t know if you all saw it in the media, but Kroger’s purchase of Albertsons was very interesting.

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Porch Group Media

FEBRUARY 20, 2023

When brands think of a media network, they think of display media and targeting because with many of them, that’s all they do. The Porch Group Media Network takes this strategy and adds 6 to 7 additional channels that make for better analytics all around. Whether it’s first party data, blended data, or targeted data.

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Porch Group Media

FEBRUARY 20, 2023

When brands think of a media network, they think of display media and targeting because with many of them, that’s all they do. The Porch Group Media Network takes this strategy and adds 6 to 7 additional channels that make for better analytics all around. Whether it’s first party data, blended data, or targeted data.

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Porch Group Media

NOVEMBER 19, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. Download the 2022 New Mover Trends Report. Stay up to date with the latest news and resources: Thank you!

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Sprout Social

AUGUST 16, 2022

For years, social media has been dominated by aesthetic. But social media trends shift constantly. BeReal is a social media platform built around spontaneity. Two minutes can also make up your total time spent on the app, a welcome change for social media fatigued users. deissyO3) August 9, 2022. What is BeReal?

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Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. But first, what are vertical networks? Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

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Porch Group Media

DECEMBER 8, 2021

To make the most of your acquisition spend, V12 explores data-driven solutions to identify and acquire new customers in order to meet and exceed your revenue goals for 2022. Related Post: New Movers -The Untapped Opportunity to Transform Your Customer Acquisition.

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Porch Group Media

OCTOBER 26, 2022

Michelle and Charlie will discuss the changing media and advertising landscape, and how brands can get ahead by investing in retail media networks and CTV. The 2022 Marketer’s Perspective on Mover Marketing. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

AUGUST 23, 2022

Introduction to Retail Media Networks. Retail media is becoming one of the fastest growing channels available today, representing the next evolution of advertising. First, the pandemic completely altered the way consumers engage and interact with brands. What is a Retail Media Network? So why is this trend so hot now?

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Media Advertising Agencies First-Mover Advantage ROAS 52

Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

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Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Porch Group Media

JULY 5, 2022

V12 partnered with Ascend2 to field the 2022 Retail CMO’s Perspective on Mover Marketing Report that explores how retail marketers are using mover marketing strategies to increase the effectiveness of their customer acquisition and retention programs. Key Topics: How Effective is Mover Marketing?:

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Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes.

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Porch Group Media

MAY 23, 2022

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? By using data, mover marketing strategies can go beyond simple email campaigns.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. We actually just finished our Harris Poll study on new mover trends and renters just move more often. I remember in my younger years I was moving almost every year until I actually bought my first home.

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Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns. When you hear the term “mover marketing”, direct mail may be the first channel that comes to mind. But, who is using mover marketing today?

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First-Mover Advantage Planning Advertising Agencies Acquisitions 52

Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. You can imagine movers are critically important for them. These numbers are astounding. I need to update the look.

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First-Mover Advantage Planning Verticals Case Studies 52

Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

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Porch Group Media

JUNE 30, 2022

But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to deliver a more personalized customer experience across all channels and stages of the buyer journey.

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Porch Group Media

NOVEMBER 20, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. And I would suggest that you start using streaming and combine your first-party data, like we’re doing here to the extent that you could do that.

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Cable First-Mover Advantage Brand Identity Branding 52

Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Budget Programs First-Mover Advantage Allocation Marketing & Strategy 52

Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. It’s a rapidly evolving media channel. The evolution of digital media always moves towards being localized, personalized and results driven.

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Advertising Mediums Advertising Agencies First-Mover Advantage Advertisements 52

Porch Group Media

NOVEMBER 18, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. Download the 2022 New Mover Trends Report. Stay up to date with the latest news and resources: Thank you!

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First-Mover Advantage Campaigns Paid Social Agency Advertising Mediums 52

Porch Group Media

SEPTEMBER 12, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JUNE 1, 2022

Gen X New Mover Report. As of 2022, they are between 42 and 57 years old. Download the Gen X Mover Report. You’ll be the first to know when we post more great marketing content! The post Gen X New Mover Report first appeared on V12. Stay up to date with the latest insights and marketing resources.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Download the 2022 New Mover Trends Report. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

OCTOBER 26, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. The 2022 Marketer’s Perspective on Mover Marketing. Learn More About How Mover Marketing Helps Brands Boost the Success of Their Customer Acquisition and Retention Campaigns.

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Porch Group Media

DECEMBER 15, 2022

Welcome to the Movers and Shakers podcast. Pet Ownership and New Movers. And when they move, it’s one of the first things they need to align, which is where am I going to get my pet supplies? And so, you see 78% of our new movers are pet owners. Download the 2022 New Mover Trends Report.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Download the 2022 New Mover Trends Report. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

FEBRUARY 7, 2023

And we were heavily invested in media mix modeling and the media mix models said, you’re spending way too much on direct mail, well one of our geography areas said, “We’re going to follow the model, very prescriptively, and we’re going to trim our direct mail budget.” I’m gonna give an interesting example.

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Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

FEBRUARY 27, 2023

You’ll be the first to know when we post more great marketing content! You know, whether you believe, in first touch attribution or last touch attribution, the sales dashboard will provide all of that information to you, because every brand has a little bit of a different way that they do it. Contact us today!

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Porch Group Media

MARCH 24, 2022

Check out these top moving statistics and trends by state, as featured in the ProMoverReviews 2022 Report : Alabama: People who immigrate to the US from other countries are least likely to settle in Alabama, of any state. Its population went up by 745 people last year due to a combination of new births and movers.

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