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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo.

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2024 Predictions: Social media’s evolution

Martech

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. How will these opportunities shake out in the upcoming year? As the vitriol ramps up in an election year, will users opt out? “We Gartner consumer data shows that total ad avoidance (e.g.

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The Future of Lead Generation: 7 Trends Dominating 2024

Inbox Insight

Lead generation strategies have evolved significantly due to economic pressures and technological shifts. What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective.

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Data Privacy Marks the End of Digital Feudalism

Content Standard

Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies. On the same earnings call, we heard that Facebook’s ad prices continue to rise (+47% QoQ), and its ad inventory is nowhere close to keeping up. billion in 2020. Not convinced?

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future. CTV, audio and dynamic ad creatives will define programmatic. Interactive ad formats.

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4 New Year’s Resolutions for Media Publishers

Liveintent

Consider adding these four ideas to your New Year’s resolutions: 1. Start Planning Now for 2021 2022. While the calendar will read 2021 in mere weeks, it’s 2022 that will occupy our thoughts once the ball drops on January 1st. Learn how Groupon used these methods to boost product goals and user experience.

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Why we care about adtech: The complete guide

Martech

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Programmatic ad-buying. Ways to learn more about adtech. What is adtech?