Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

Gartner 135

Gartner Advertising Agencies Paid Search Agency Ad Exchange 135

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce is the buying and selling of goods or services directly within a social media platform. The best social commerce platforms to use in 2021. Online shopping is going social.

Stats 126

Stats Examples Tips Top of Funnel 126

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. And with the growth in video consumption has come an accompanying increase in video marketing. . Why Video Marketing.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 107

Social Media Media SWOT Guidelines 107

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Liveintent

NOVEMBER 25, 2020

We can’t get to 2021 fast enough. Sticking to your New Year’s resolutions takes focus and a lot of hard work, and we’re not quite sure how different that will be in 2021. Sticking to your New Year’s resolutions takes focus and a lot of hard work, and we’re not quite sure how different that will be in 2021.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Before we really start, let’s run through a quick overview of what exactly PR and SEO do for brands when it comes to marketing.

PR 309

PR SEO Lead Scoring Lead Ranking 309

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 111

Social Media Social Marketing Paid Search Agency Media 111

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. Interactive content is your best friend when it comes to lead generation. Let’s begin!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce. As content strategy and content marketing become more important, new trends will emerge. Source: Relevance.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Marketing AI 127

Marketing AI Paid Search Agency Generation Enterprise Management 127

Porch Group Media

MAY 27, 2021

Social media continues to be a part of consumers’ everyday lives. billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Marketing Insider Group

NOVEMBER 6, 2023

Then the internet came along and changed the game. In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing?

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

MARCH 1, 2021

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. Done right, content marketing delivers those kinds of experiences. The reason?

Content Marketing 361

Content Marketing Planning Best Practices Lead Scoring 361

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce. As content strategy and content marketing become more important, new trends will emerge. Source: Relevance.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

Salesforce Marketing Cloud

APRIL 9, 2024

For example, the unique approach of Data Cloud not only connects all your big data, regardless of source, but makes it accessible and actionable to all business users in the apps they use every day. All your data is, at long last, unified, harmonized, and accessible to every business app and user. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce. As content strategy and content marketing become more important, new trends will emerge. Source: Relevance.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Scoop.it

SEPTEMBER 30, 2021

It is tough to believe, but in the previous year, individuals, as well as businesses, have seen many challenges in terms of working patterns, marketing tactics, digitization, and much more. Social media marketing will continue to rule the internet marketing domain for years now. Globally, over 3.6 billion by 2025.

Social Media 67

Social Media Trends Media Cross-Selling 67

Stevens & Tate

MARCH 22, 2021

An effective website redesign can help strengthen your brand, increase brand awareness, and help generate more leads and sales. Although the majority of your audience will likely be quite internet-literate at this point in time, they are also much less patient. Finally, optimizing for SEO continues to be important, even in 2021.

Marketing Websites 52

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 52

EveryoneSocial

FEBRUARY 16, 2021

Influencer marketing exploded over the past five years, and it is estimated to grow to a $13.8 Billion industry in 2021. To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. What Are Social Media Influencers?

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Stevens & Tate

MARCH 22, 2021

An effective website redesign can help strengthen your brand, increase brand awareness, and help generate more leads and sales. Although the majority of your audience will likely be quite internet-literate at this point in time, they are also much less patient. Finally, optimizing for SEO continues to be important, even in 2021.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. However, the best social media examples consist of several elements easily transferred to your own creative campaigns. What is a social media campaign? What social media campaigns are featured? Buzzfeed “Tasty”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Mailmunch

APRIL 20, 2021

I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. Yes, they can, and in this era of digital marketing, they should. . First, let’s have a look at what these marketing processes entail. .

Social Media 86

Social Media Email Marketing Social Marketing Media 86

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. million users, followed by the U.S., million users. India alone has 144.35

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 101

Social Media Media Word of Mouth Business 101

Navigate the Channel

MAY 31, 2024

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably. We can help.)

Business 65

Business Social Media Youtube Facebook 65

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? How is Marketing Automation being used?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Sprout Social

JUNE 8, 2021

The internet would not be what it is today without the creative individuals populating the space. Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out. — Eddy Elfenbein (@EddyElfenbein) May 26, 2021.

Brand Identity 124

Brand Identity Branding Ad Exchange Youtube 124

accelerate agency

OCTOBER 14, 2021

Top 20 SaaS companies of 2021. Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. The SaaS business model. How SaaS differs from traditional software.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Valasys

JUNE 1, 2021

As the capital market accelerates the move from analog to digital, crypto mining has started to play out majorly within the B2B Ecosystem. Also, marketers are interested in using cryptocurrency for real-time payments, foreign currency conversion, and automatic sales tax calculations. trillion.”.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81