seo.co

FEBRUARY 16, 2021

The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. in 2021, according to the report. Source: eMarketer , August 2022. in 2021, according to Gartner. marketing technology spending is expected to increase a healthy 14.3% Spending increased 20.9% Spending by B2B firms will rise 14.6% Why we care.

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Spending Emarketing Gartner Comparison 101

Liveintent

JUNE 15, 2021

. “CMOs are looking at moving big dollars from traditional investments into digital channels, which has driven the cost of digital media up and made us all again do some tweaking and sharpening of that pencil in 2021.” Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Martech

AUGUST 31, 2022

News and World Report ) 40% said buying back-to-school supplies were a significant budgetary concern, up from 30% in 2021. eMarketer ). In 2021, Americans spent an average of $611.19 4Over) 22% had already started in August (eMarketer) 17% will start in October, 31% in November, and 13% in December. Spending expectations.

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Emarketing Loyalty Pricing Price 89

ClearVoice

JANUARY 10, 2022

This was especially true during the 2021 holiday season in which more than half of mobile shoppers downloaded one or more new mobile shopping apps leading into the holidays. New research shows that B2B content engagement growth increased from 2020 to 2021. percent (2021). Brands are continuing to find success in mobile apps.

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Studies Research Emarketing SMS 124

Porch Group Media

OCTOBER 1, 2020

eMarketer) Relevant emails drive 18x more revenue than broadcast emails. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. Click here to learn more.

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Stats Email Marketing Trends Planning 71

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. In 2021, CTV advertising spend increased in Europe by over 56%, with a predicted 35% growth in 2022. rise in search spending in 2023 compared to an 8.9%

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KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. Looking to the future, eMarketer analysts anticipate increased investment in video ad spending in China. “Ad

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. In 2021, this increased to 57.6% Additionally, in 2019, 56.3%

Social Media 52

Social Media Allocation Emarketing Media 52

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. million of its United States followers, according to a report from eMarketer.

Marketing Report 98

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Porch Group Media

JUNE 9, 2022

– FinancesOnline In 2021, 319.6 Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. eMarketer 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. – eMarketer. billion users in 2024.

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Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

seo.co

FEBRUARY 17, 2022

2021 total ecommerce sales in the United States are estimated at $933.3B (eMarketer). eCommerce share of overall retail sales continues to grow and is estimated at 15% in 2021 (Statista). What follows are recent statistics in eCommerce, outlined a few charts. eCommerce at a Glance.

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eCommerce Statistics Merchandising Amazon 105

Martech

MAY 2, 2022

million the year before, according to eMarketer. million active subscriber accounts at the end of 2021, only a third existed at the free level. Growing audience. This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 million viewers. Of Peacock’s 24.5

Paid Search Agency 99

Paid Search Agency Ads Advertising Agencies Marketing Automation Services 99

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. Video, the present and future king.

Social Media 167

Social Media Trends Emarketing Media 167

Meerkat Marketing

JANUARY 28, 2022

Here are some statistics to give you an idea of the current LinkedIn landscape: LinkedIn community by the numbers: LinkedIn has over 810 million members in 200 countries worldwide (LinkedIn, 2021). Canada has over 19 million members on LinkedIn (LinkedIn, 2021). at 32.3% (eMarketer, 2021).

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Statistics Linkedin Optimization Paid Search Agency 52

ClearVoice

JULY 6, 2021

By 2021, 93% of marketers answered the same way. By 2021, this number grew to 94%. By 2021, 93% of marketers answered the same way. eMarketer ). eMarketer ). eMarketer ). In 2015, 78% of marketers said that video was an important part of their marketing strategy. TikTok video stats. Snapchat video stats.

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Stats Video Marketing Planning Emarketing 98

Martech

DECEMBER 6, 2021

The state of holiday gifting in 2021 is rife with unprecedented shifts in consumer and market behaviors that have yet to settle from the pandemic. Contrast this with eMarketer forecasting US retail sales during the holiday shopping season to surge 9% to $1.147 trillion, with e-commerce accounting for 18.4% The state of holiday gifting.

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Differentiation Research Branding Brand Identity 104

readwrite

DECEMBER 17, 2021

Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? According to eMarketer , programmatic will account for 88.2% of all digital display ad spend by the end of 2021. billion dollars by the end of 2021 , and 16.5% Dynamic ad insertion and CTV.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Statista ) In 2021, 4.03 Statista ) In 2021, 4.03 According to eMarketer, 70 percent of people expect a personalized experience. Last year, the pandemic touched nearly every facet of our lives. billion by 2024. billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Digilant

MAY 20, 2021

In fact, eMarketer and Statista are projecting significant growth in CTV ($11.36 billion) in 2021. Additionally, the onset of the COVID-19 pandemic brought with it an increased demand for omnichannel media strategy as emerging channels such as Connected TV (CTV) and Audio skyrocketed in popularity among consumers.

Service 52

Service Emarketing Demand Spending 52

Hubspot

APRIL 21, 2020

eMarketer ). eMarketer ). eMarketer ). By 2021, WeChat is projected to have more than 674 million monthly active users. eMarketer ). By Q1 of 2018, 60 billion messages were being sent through the platform each day. Mark Zuckerberg ). Statista ). In 2018, WhatsApp grew its U.K. Statista ). In the U.S., Statista ).

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Stats Emarketing Mobile Marketing Marketing & Strategy 94

Porch Group Media

AUGUST 23, 2022

And eMarketer forecasts that US Retail Media Networks will exceed $52 billion in ad sales by 2023. billion in ads in 2021. At the top of the list, Amazon reported $31 billion in revenue in 2021 from its advertising business. Fast forward to today and many players are now active, with new entrants continually entering the space.

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

KoMarketing Associates

JANUARY 21, 2020

This isn’t all bad news however, because those companies willing to invest in paid social media advertising saw better performance than expected in 2019, according to a report from eMarketer. This report also predicts that social spending will only continue to rise over the next year and into 2021. Audience Segmentation.

Paid Content 157

Paid Content Social Media Tips Media 157

Liveintent

JULY 7, 2021

According to eMarketer, spend for native display will reach $57.27 billion in 2021, a fitting figure for a format that garners 53 percent more engagement than display ads. Native ads have evolved further still with LiveIntent’s newest solution, Native Ad Blueprints.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. Also, consumers used 30% more streaming services in 2021 than in 2020. billion on CTV ads in 2023.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. So, upgrading to AI-enabled chatbots is a requisite to ace your overall marketing game in 2021. Therefore, it’s imperative for businesses to incorporate video content in their digital marketing tactic in 2021.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Launch Marketing

JULY 28, 2021

In fact, a study by eMarketer predicted that 122.7 million people will use a voice assistant in 2021. Many of us have asked Alexa, Siri, Google or any other voice assistant device to tell us the weather or give us information we need in a crunch like how many cups go into a gallon. Why is this the case?

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. of the digital display ad market, according to eMarketer. In the U.S., And sales are very good.

Advertising Agencies 110

Advertising Agencies Paid Content Cost Per Thousand Advertisements 110

Hubspot

JANUARY 27, 2020

eMarketer ). It's estimated that 80% of emerging technologies will involve AI by 2021 ( Gartner ). eMarketer ). eMarketer ). Image Source: eMarketer. The AR/VR market is currently estimated at $1.6 billion ( IDC ). In 2019, 42.9 million people in the US used a VR product, and 68.7 Vibrant Media ). GlobalWebIndex ).

Marketing AI 100

Marketing AI Stats Enterprise Management Emarketing 100

KoMarketing Associates

SEPTEMBER 16, 2020

eMarketer reports that “US B2Bs will spend $8.14 We expect ABM and the principles behind it to be at the center of that evolution in 2021 and beyond. The graphic below, from the 2020 State of Account-Based Marketing Survey outlines how highly buyers and consumers value personalized content and personalized experiences.

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Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

B2B Marketing Directions

JULY 24, 2022

In an October 2021 survey of 1,000 U.S. The data in the table is based on a description of the Merkle survey results contained in a report by eMarketer titled, " Spotlight: What Values-Driven Consumers Really Want.". The following table * shows the percentage of survey respondents who rated each action as very important.

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Research Emarketing Customer Surveys Paid Search Agency 52

Choozle

DECEMBER 15, 2020

Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. eMarketer expects U.S. As CTV has gained momentum with consumers, advertisers have invested accordingly. CTV ad spend in the US will reach $20.1

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Navigate the Channel

JUNE 9, 2023

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. was $705 billion. Globally, abandoned cart content was worth more than $4 trillion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

Liveintent

APRIL 26, 2022

As McKinsey & Company reported in its 2021 study, personalization matters now more than ever. ” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. Personalization is no longer just the cherry on top of a good campaign sundae.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40