article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111
article thumbnail

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. The trend continues to just over 70% by 2019. It’s Not Just Google AdWords.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will CTV Advertising Take Over Mobile in 2019?

Martech Advisor

Marketing advisors are already calling Connected TV the future of video advertising. In 2019, technology changes the way people watch TV again. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 The most part of their viewing experience happens on CTV rather than mobile.

article thumbnail

Digital ad spend: Paid search continues to dominate in 2019

ClickZ

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Google, YouTube and Amazon top the list of most trusted publishers.

article thumbnail

Reaching Consumers on YouTube: Where to Begin

Digilant

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52
article thumbnail

Reaching Consumers on YouTube: Where to Begin

Digilant

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52
article thumbnail

The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. AI is also being used in advertising. It’s estimated that over half of all search queries are powered by voice search.