Martech

MAY 18, 2022

In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads. To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising.

Cost Per Thousand 100

Cost Per Thousand Advertisements Advertising Video Marketing 100

Outgrow

DECEMBER 17, 2020

Paid Advertisement Trends & Statistics Post COVID. YoY compared to the results of 2019. Now let’s have a look at how online advertising has been affected by the Coronavirus pandemic: 8. According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 115

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

Valasys

AUGUST 1, 2019

In fact, in the last week of June 2019, LinkedIn updated their algorithm for the optimization of the newsfeed, which led to an improvement in the audiences’ engagement on the platform. LinkedIn is an all-encompassing advertising platform. How B2B Marketers can make the most of Their LinkedIn Advertising.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Buffer

FEBRUARY 19, 2019

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. Let’s do this!

Verticals 112

Verticals Cost Per Click Cost Per Thousand CPC 112

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Specifically, he was struggling with rising CPMs (Cost Per Thousand or, literally, Cost Per Mille, which is Latin for “thousand”) and customer acquisition costs.

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52