Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 58

Social Media Social Marketing Trends Media 58

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing. However, marketing isn’t just a numbers game. Source: [link].

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

ClearVoice

JANUARY 7, 2020

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. Then came the smash and attention-grab known as election year advertising spending, and things became a bit less secure and much less predictable. Expect record-breaking ad displacement.

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? Top Google Search Statistics in 2019. As of February 2018, 62.6%

Statistics 101

Statistics Google Click Rate Adwords 101

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. Invest in Paid Promotion. Curate Content that Engages.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. I predict this trend will continue to rise in 2018 and beyond. Two-Cent Video Ads. Make it fun!

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. 29 of the Best Social Media Blogs. Social Media Explorer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Hubspot

FEBRUARY 3, 2020

This year, a 30-second Super Bowl ad slot cost roughly $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. Take Skittles for example.

Paid Content 99

Paid Content Paid Search Agency Ads Television marketing 99

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. The Benefits of Social Media for Dentists.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Aberdeen

DECEMBER 1, 2017

It’s December 1, 2017, and the predictions for digital marketing in 2018 have been rolling in. 7 Bold Predictions for Digital Marketing in 2018. The New York Times has even built its own influencer marketing network.” 8 Predicted Digital Marketing Trends for 2018. We shall see!

Advertising Agencies 53

Advertising Agencies Paid Search Agency Ad Agencies Cold Calling 53

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Taking Everyday Life and Turning It Into Content. The State of Paid Social 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Hey, we totally get it.

Social Media 105

Social Media Social Marketing Media Business 105

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Content Marketing Institute

SEPTEMBER 12, 2018

The great thing about social media is you can become anyone you want to be. What was once an isolated trend has exploded in recent years, to the point where the digital landscape is reeling from all that fake follower activity. Social media shakedown. million from its @Twitter account. million from its @Twitter account.

Social Media 109

Social Media Social Marketing Media Paid Search Agency 109

readwrite

SEPTEMBER 25, 2019

When it comes to advertising goods and services online, there’s no room to rest on your laurels. It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. Digital Ad Spending Worldwide. Image Source: eMarketer.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms. Free Promotion.

Paid Content 99

Paid Content Research Product Youtube 99

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. Keep reading!

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Only B2B

FEBRUARY 28, 2018

3 Demand Generation Trends in 2018. The job of any marketer is to get as many leads as possible for the business. With this in mind, we are discussing 3 demand generation trends that can help you boost lead generation this year. Videos are trending, no doubt about that! Content Syndication and Industry Influencers.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Automate Social Media Sharing.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Digilant

MAY 11, 2021

Statista found that in 2018, only 10% of all global luxury good sales were made online. And, more recent studies have shown that these online shopping trends won’t slow down post-pandemic. Luxury brands need to implement personalized, data-driven digital advertising campaigns to reach audiences and stay a step ahead of the competition.

Paid Content 59

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 59

Digilant

JUNE 27, 2019

Exposure to targeted advertising is the norm on the social media platforms that kids, teenagers, and young adults use every day. Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. So, What Exactly is TikTok? . and transferred its user accounts to TikTok.

Advertisements 51

Advertisements Advertising Banner Ads Demographics 51

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. But does chasing trends and one-off moments really make sense these days? What is viral marketing, anyway?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Hubspot

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. Ways to Get Free Advertising. Check Out Yext.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. Bottom line: if your mobile and desktop sites differ greatly, you could suffer a penalty on your desktop Search Engine Results Page.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

JANUARY 7, 2018

The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. For now, here's a look at the trends I anticipate hearing -- and learning -- all about. 2018 Tech Trends to Watch.

Marketing AI 0

Marketing AI Trends B2B Thought Leadership Forecasting 0

Only B2B

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Whom are you catering to?

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Brand takeaways.

Social Media 93

Social Media Brand Identity Branding Media 93

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Automate Social Media Sharing.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62