KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Porch Group Media

APRIL 22, 2021

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. At the beginning of 2018, desktop only accounted for 23% of traffic to the network.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. However, in 2018 the time the average person is spending on social media per day has grown only about 2 minutes and 53 seconds more per day. Why Facebook wants users to spend less time on it.

Social Media 61

Social Media Media Emarketing Facebook 61

Porch Group Media

JULY 8, 2019

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform.

Social Media 58

Social Media Social Marketing Trends Media 58

Porch Group Media

MAY 21, 2019

eMarketer). Facebook usage has dropped considerably among teens. Facebook is the second favorite platform for consuming videos after YouTube. 40% of consumers said that they watch the most videos on Facebook. eMarketer). IAB 2018 Video Ad Spend Study). eMarketer projects that by 2019, 83.6 eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Parse.ly

AUGUST 6, 2019

A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. billion by the end of 2019, according to eMarketer. . There is a shift away from a Facebook-first mentality to now include Twitter, Instagram, and Amazon. In the U.S.,

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

ClearVoice

JANUARY 9, 2019

In fact, according to an eMarketer survey , only about 10 percent of people have ever used visual search. In fact, the eMarketer report finds that 61.7 At Web Summit 2018, Pinterest CEO Ben Silbermann spoke about why visual search is becoming an appealing option for users. percent of 21-34-year-olds and 62.2 You can start now.

Emarketing 40

Emarketing Amazon Customer Surveys Search Marketing 40

Contently

DECEMBER 8, 2016

. “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. Neither TV nor radio can even come close to gathering the kind of detailed demographic and behavioral data companies like Facebook offer.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Parse.ly

NOVEMBER 14, 2018

Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. Looking at page views to articles since April, it’s clear that there’s an uptick: Traffic referred by smartnews.com to Parse.ly’s network from April 1 to October 26, 2018.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 marketers will use Facebook for social media marketing and 73.2 It is expected that Twitter, YouTube, Pinterest, and Snapchat will follow. In a February 2018 survey by influencer marketing agency Activate, 88.9 percent of U.S. percent will use Instagram.”

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

seo.co

JANUARY 10, 2022

Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. 27% of the customers used voice search on their mobile devices in 2018. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Digilant

SEPTEMBER 28, 2018

A Rocky Start to 2018. Unfortunately, as the update began to roll out in January and February of 2018, users were furious. Facebook,Twitter and Instagram – Snapchat’s social media competitors – were flooded with outraged teens and young adults voicing their frustrations.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

Martech Advisor

SEPTEMBER 26, 2019

According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. billion in 2018. Let us know on LinkedIn , Facebook , or Twitter. Adopt a Multidevice Design Approach. B2B organizations should not ignore this vital statistic as the majority of the population owns a mobile device.

Display 74

Display Advertising Agencies Advertisements Advertising 74

seo.co

FEBRUARY 16, 2021

Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. 27% of the customers used voice search on their mobile devices in 2018. User-Generated Content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

EveryoneSocial

MARCH 2, 2017

And, eMarketer says digital video will grow by double digits through 2020 going forward. This surge in video viewership and viewer expectation, can be attributed to the launch of Facebook Live. Facebook Live. In April, Mark Zuckerberg created a simple Facebook post, and then, he was live. Twitter Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. eMarketer stated that “ more than 82 percent of U.S. eMarketer). eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Vidyard

DECEMBER 17, 2020

Facebook Video Statistics 3.2 Twitter Video Statistics 3.5 Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). Facebook recommends that small businesses try keeping videos to around 15 seconds as much as possible.

Statistics 157

Statistics Video Marketing Planning Business 157

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category). Only 12% of respondents said LinkedIn is ineffective, whereas 33% doubted Facebook — that’s 2% higher than Google Plus!

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

MARCH 23, 2021

Facebook Video Statistics 3.2 Twitter Video Statistics 3.5 indicated that a video being too long would strongly deter them from watching ( Animoto, 2020 ) Facebook recommends that small businesses try keeping videos to around 15 seconds as much as possible. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Single Grain

JUNE 13, 2023

Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Statista ) Approximately 40% of Twitter users have reported making a purchase directly influenced by a tweet from an influencer. billion by 2025.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

EveryoneSocial

MARCH 12, 2019

Facebook Statistics. Twitter Statistics. eMarketer ). 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Facebook Stats. Below are some Facebook social media statistics. eMarketer ).

Statistics 102

Statistics Social Media Paid Search Agency Enterprise Management 102

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

RebelMouse

OCTOBER 23, 2018

Sometimes 2018 has felt like a broken record. It seems every industry shift this year has been a result of Facebook's friends-and-family. We were very dependent on Facebook in 2013. report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81

CMS Development 56

CMS Development Enterprise Management Emarketing Content 56

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Optinmonster states that “research gets millions of shares on Facebook.” Approximately 66% of people have discovered a new business on Twitter. billion mobile internet users.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

illumin

JANUARY 22, 2024

Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram. By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Hubspot

OCTOBER 11, 2018

A new report from eMarketer indicates that companies are spending more than ever on digital video ads. billion in 2018 alone: a 30% rate of growth. Source: eMarketer. Looking at the combined video ad spend on Facebook, Snapchat, and Twitter in the U.S., Facebook is taking the lead -- earning about 87% of the total.

Paid Search Agency 74

Paid Search Agency Buy Ads Emarketing 74

Single Grain

DECEMBER 31, 2019

As defined by Investopedia : “Social commerce is the use of networking websites such as Facebook, Instagram and Twitter as vehicles to promote and sell products and services.” According to eMarketer , social commerce rose from 23% in December 2018 to 31% in October 2019 among U.S.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

ClearVoice

DECEMBER 19, 2018

In 2018, eMarketer released its report B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement. The Radicati Group reported in its Email Statistics Report, 2018 – 2022 , that the number of email users will reach 3.8 billion in 2018 and surpass 4.2 Saturation point?

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Content Standard

APRIL 10, 2015

Instagram’s rapid growth throughout 2014 has resulted in it garnering a larger active user base than Twitter, putting it on pace to hit 100 million US users by 2018. This progress arrives as Twitter growth is starting to taper, with growth in 2015 projected in the single digits, according to eMarketer.

Emarketing 40

Emarketing Paid Search Agency Demographics Social Networks 40

Martech Advisor

JANUARY 17, 2020

Verizon also noted that marketing investment in this area increased by 25% between 2018 and 2019. Back in 2017, eMarketer revealed that mobile made up a staggering 88.3% The “absolute value” of mobile native spend doubled between 2015 and 2018, reported The Drum. Tell us in detail on LinkedIn , Facebook , or Twitter.

Practices 66

Practices Top of Funnel Best Practices Mobile Advertising 66

Valasys

SEPTEMBER 27, 2018

Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). 70% of B2B marketers plan to create more content B2B forums that are industry-specific are 5 times more effective than Twitter (Base One via Imagination, 2016). 100,000 chatbots are currently active on Facebook Messenger.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Contently

AUGUST 23, 2016

Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. They’ll spend nearly $33 billion this year, per eMarketer’s estimates, and over $50 billion by 2018. In marketing circles, this is known as a dark post, but it’s really more like a ghost.

Paid Search Agency 60

Paid Search Agency Ads Emarketing Social Networks 60

Single Grain

MAY 4, 2021

The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram: Up to 15% of all Facebook content is solely video, and that number keeps rising every day. When TikTok burst onto the scene in 2018, most brands thought it was a fad for tech-crazy Gen Z, so they ignored the platform.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Liveintent

SEPTEMBER 4, 2019

We asked Matthew to revisit the insights he shared with the room of catalogers, retailers, emarketers and suppliers. You can determine if you acquire them in Q4 of 2018, and then when you send them a catalog in 2019, if their average order goes up. What do you like so much about the event?

Acquisitions 18

Acquisitions Cost per Acquisition CPA Marketing & Strategy 18

Marketing Insider Group

JULY 21, 2015

Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. eMarketer ). eMarketer ). Please follow me on Twitter , LinkedIn , Facebook and Subscribe here for regular updates. Display ads account for a mere 0.9 Forrester ). DoubleClick ). Luma Partners ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Single Grain

DECEMBER 6, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results. One exciting example of AI in practice is chatbots (more on that later). of digital display ads in the U.S. will be programmatic by 2020.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145