KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Our survey definitions for ‘sophisticated’ and ‘mature’ set a high bar.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. They cover how to discover a category, the power of a point of view, creating a flywheel, continuous category creation and how to overcome the innovator's dilemma, and finish with category definition and creation for your career.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Editor’s Note: This was definitely a frequently bookmarked study in our office – three colleagues listed it among their favorites!) . Refurbishing Top Content – Whiteboard Friday.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Tomorrow People

FEBRUARY 6, 2018

A clear definition of what the agency needs to achieve at an early date sets the tone for the entire content strategy model, avoiding the constant back-and-forth where only stray details are confirmed. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. What’s the villainy this leads to?

Advertising Agencies 149

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 149

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Pipeline Trend by Month. Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. According to our annual benchmark data , as company size increases, so does the use of external resources for video content creation. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Litmus

OCTOBER 3, 2018

That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. Source: Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, including 241 nonprofits, between Dec. Tweet this infographic?.

Process 60

Process Budget Programs Broadcasting CAN-SPAM 60

DivvyHQ

JUNE 5, 2018

Jay took a shot at explaining the term by alluding to recognizable examples, referencing Snoop Dogg’s voice and Eminem’s cadence, but unsurprisingly struggled to put his finger on a precise definition. Q1: What is the definition of content workflow? We’ve come across some broader definitions of content workflow that we like.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

DivvyHQ

MAY 2, 2018

The most important words in this content strategy definition, in my opinion, are “vision” and “objective.” There are many different ways to define the term, but I like this one via Distilled: “A content strategy is the high-level vision that guides future content development to deliver against a specific business objective.”.

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

Valasys

NOVEMBER 16, 2022

The tracking of these indicators performs benchmarking to determine whether the amount of resources is adequate or excessive and alerts you to costs and needs in real time. . Definition of the best security policy: It is no longer a secret that businesses, particularly those undergoing a digital transformation, invest heavily in security.

Enterprise Management 40

Enterprise Management Work Management Budget Programs Allocation 40

Hinge Marketing

AUGUST 23, 2017

Recognize emerging trends in the marketplace. Benchmark your business against competitors in your industry. Yes-No — Use when you want a definitive binary answer to a question. And if they have worked extensively in it, ask if they have industry benchmarks to which you can compare your results. Three reasons.

Research 94

Research B2B Marketing Sample Planning 94

DealSignal

MAY 3, 2018

We’ve benchmarked data decay ourselves. It’s also important for teams to get as granular a definition as possible. Call it Spring Cleaning, a very late New Year’s Resolution or a GDPR necessity, but make 2018 the year you clean up your database. We ran a campaign with validated emails in December and had 99% deliverability.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Customer Experience Matrix

JUNE 17, 2019

It changed direction in March 2018 with news that its Experience Platform would create persistent profiles. What benchmarks should these CDP products be measured against? Vendors with delivery capabilities still allow clients to use other delivery systems – otherwise they would not meet the definition of a CDP.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Engagio

MAY 21, 2021

By definition, ABX requires Sales and Marketing to focus on the same accounts with clear and agreed-upon criteria, sharing information and orchestrating their interactions. Rising customer expectations are the most disruptive trend in business today. Demandbase ABM Outlook Survey 2018). Alterra Group). Less friction.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Outgrow

NOVEMBER 4, 2022

Benchmarking your marketing strategy. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . Investing in immeasurable marketing tactics.

Top of Funnel 52

Top of Funnel Efficiency Sales Management Demand 52

Engagio

MAY 5, 2020

She shared her views on the fast growing trend of revenue operations, how marketing should be measured, and why the line between sales and marketing will eventually disappear. We’ve been doing ABM since the end of 2018, so our program is fairly young. We also use benchmarks to compare performance. .

Account Based Marketing 115

Account Based Marketing ABM Top of Funnel Enterprise Management 115

DivvyHQ

JUNE 27, 2018

Top Content Marketing Team Challenges of 2018. Meanwhile, in the State of Content Marketing 2018 report from Zazzle Media, more than half of marketers (52%) cited “producing engaging content” as their biggest challenge. Read on for a breakdown of the most prevalent struggles plaguing modern content marketing teams and departments.

Work Management 41

Work Management Marketing Management Content Marketing Planning 41

Hubspot

AUGUST 9, 2018

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. There’s not a single, definitive path to any job field. Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Problem-solving.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Directive Agency

SEPTEMBER 29, 2017

That’s a euphemism for “nobody cared about the ads,” which means people definitely aren’t active looking or remembering them, either. That also means benchmarking this data against the competition is useless, too. A third of marketers cite “personalization” as the single most important trend. Image Source ). Image Source ).

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

EveryoneSocial

FEBRUARY 26, 2018

This is our definitive what and why post. In order to get the most out of your program, you need a platform that is always improving to support whatever the latest trends are. Take a look at this employee advocacy trends piece I wrote for more on that. What is Employee Advocacy? What Employee Advocacy is Not.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Full Circle Insights

MAY 5, 2021

For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. B2B Marketing in 2020: 4 Trends to Try. Martech Madness Elite 8: Ranking the Trends of 2018. Got CMO Skills?

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Marketing Insider Group

DECEMBER 8, 2020

Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches). Identify significant trends and learn from them. You cannot generate a lead without knowing your business’ definition of “lead.” Analyze constantly!

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Full Circle Insights

JULY 28, 2020

The KPIs to measure impact changed and, in turn, so did the benchmarks to success. B2B Marketing in 2020: 4 Trends to Try. Martech Madness Elite 8: Ranking the Trends of 2018. The Salesforce Technology You’ll Need for Your ABM Strategy in 2018. The Definitive Guide to Tracking UTM Parameters in Salesforce: Part II.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 52

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. The engagement of the company’s internal experts – bringing employees into your content marketing strategy is a rising trend in content you don’t want to get left behind on. Video trends. SEO best practice.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

chiefmartech

OCTOBER 30, 2016

Social trends run counter to a single identity. To be completely fair, some of these side-effects are already identified as the final goal in certain, definitely more sensible, approaches to attribution). Surely much more important than regulatory limitations, as these only follow social unrest. WHAT IS THE ALTERNATIVE?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Contently

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. After a year, though, you should have real benchmarks to analyze.

Budget Programs 136

Budget Programs Top of Funnel Ad Building Content 136

Full Circle Insights

AUGUST 7, 2020

The pivot to digital campaigns and virtual experiences may be disorienting because it overturns routines and disrupts established KPIs and benchmarks. B2B Marketing in 2020: 4 Trends to Try. Martech Madness Elite 8: Ranking the Trends of 2018. The Salesforce Technology You’ll Need for Your ABM Strategy in 2018.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Demonstrate expertise by supplying definitions, which in most cases rarely change. Lisa Murton Beets, CMI’s research director, provides an overview of B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America.

Examples 108

Examples Case Studies Case Study Content 108

Golden Spiral

NOVEMBER 20, 2020

But definitely I love my little inspirational pens, anything to braid my space, despite what you might see in this very bland background behind me. And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data. Taylor Underwood (00:41:42): Definitely a plotter.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62