Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. For the first time this year, spending on digital out of home (DOOH) programmatic ads will outpace that of ordinary OOH. First, with the rise of companies such as Sky AdSmart in 2018. Plus, in 2019, eMarketer predicts that U.S.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. PPC ads are helping brands generate leads, increase awareness, get into the search results and have an almost immediate impact, with clearly measurable results.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. This strategy can help businesses save significant recruiting people from communicating and engaging with the visitors on your website on an ad hoc basis. 27% of the customers used voice search on their mobile devices in 2018.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Choozle

JANUARY 17, 2019

The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Digital advertising in 2018: Key takeaways.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. What’s happening in the industry right now, and what’s set to shape how you create the most engaging and effective ads out there. For the first time in 2018, programmatic DOOH overtook mainstream OOH.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Martech Advisor

DECEMBER 26, 2019

In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. In Q3, compared to the same quarter last year, Japan saw ad requests grow by 192 percent on the Smaato platform.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85 Non-customers are three times more likely than customers to visit retailers from social media ads. eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As of October 2018, it had a little over 2 billion active users. Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85 As with all marketing channels, social media is continually evolving.

Social Media 58

Social Media Social Marketing Trends Media 58

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. digital display ad dollars will flow through automated means. digital display ad dollars will flow through automated means. billion in 2017.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). Of all web searches in the United States, clicks on search ads occur less than 3 percent of the time. eMarketer ). Searches with the phrase “near me” are growing faster than comparable searches without this added phrase. eMarketer ). eMarketer ). Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. Advertisers need to keep both these groups in mind when deciding when and where to place their ads.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. billion in ad revenues in 2018 — firmly placing it in the No.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Zoominfo

OCTOBER 22, 2019

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. digital display ad dollars will flow through automated means. digital display ad dollars will flow through automated means. billion in 2017.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Liveintent

JANUARY 30, 2020

They increased ad spend by 50% and continued to upend retail by cutting out the middle man and building direct relationships with their buyers. eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. And they’re not the only ones.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Hubspot

MAY 1, 2020

Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?". In 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with the year before. ( 67% of consumers were streaming live video worldwide by the end of 2018. (

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Source: eMarketer. Thankfully, we’ve done just that for you.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Porch Group Media

NOVEMBER 12, 2020

These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. Whether or not these trends revert back to some type of pre-Covid behaviors remains to be seen. According to Emarketer, 90.4% GlobalWebIndex, 2018).

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Digilant

SEPTEMBER 28, 2018

A Rocky Start to 2018. Unfortunately, as the update began to roll out in January and February of 2018, users were furious. Drastic Ad Revenue Decrease. On September 25, eMarketer drastically lowered its ad revenue projections for Snapchat in 2018. Last March the projections were released at 1.03

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

KoMarketing Associates

SEPTEMBER 16, 2014

Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. According to MarketingProfs , out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Martech Advisor

FEBRUARY 3, 2020

According to eMarketer’s first-ever report on the topic , U.S. eMarketer attributes the growing spend in this category to a few important factors: Better ad technology. eMarketer attributes the growing spend in this category to a few important factors: Better ad technology. More free-to-play mobile games.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

Martech Advisor

MARCH 6, 2020

The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment. According to Deloitte Digital, the proportion of US consumers who watch short-form video (5 minutes or less) grew to 74% in 2018, with 84% of GenZ and 81% of Millennials watching this content.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Content Standard

JULY 16, 2018

politics, content from Wal-Mart touting how it is creating American jobs, content from brands celebrating Pride Month (despite celebrating Pride themselves ), and even, laughably, an ad for Bush’s Baked Beans (seems like “Bush” is a trigger). At the Content Standard , we’ve seen this trend play out in real time.

Paid Search Agency 41

Paid Search Agency Ads Effectiveness Brand Identity 41

Bluetext

NOVEMBER 27, 2018

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. More than four-out-of-five digital display ads in this country will be bought via automated channels.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

ClearVoice

DECEMBER 5, 2018

Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe. A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. contentmarketing Click To Tweet. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Parse.ly

JANUARY 22, 2019

A whole crop of brand publishers—admittedly free from the constraints of CPMs and programmatic ad-tech headaches (often with ex-journalists at the helm)—find ways to focus on building impressive audiences who contribute to revenue, without subscriptions. It pains me that this advice still needs to be shared but even in 2018.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Porch Group Media

SEPTEMBER 24, 2019

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. The trend is only expected to climb this year as brands spend more on digital. Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ).

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? eMarketer). SmallBizTrends) Marketers should consider adding more video to their email campaigns. Native ad spending is projected to increase to $41.1

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 Instead of crowding your Instagram feed with text, you can create a story featuring your price list, cancellation policy, and answers to frequently asked questions, all of which can be added to a highlight titled “Services & Policy.”. Click “Next.”. percent of U.S.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Bluetext

JANUARY 23, 2019

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Already, we have seen click-through rates from banner ads plummet.

Buy 35

Buy Banner Ads Media Emarketing 35

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Albert

AUGUST 24, 2018

As ads are bought and sold on an increasingly minute-to-minute basis in an effort to create more personalized experiences for more users, the line dividing programmatic from other types of advertising is blurring. Buzzfeed is another notable example of this trend. by Noa Segall. Head of Search & Display Data Research.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 66

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. For example, video ad spending rose 30 percent from 2015 to 2016. And, eMarketer says digital video will grow by double digits through 2020 going forward. million people. Facebook Live.

Social Media 49

Social Media Trends Media Broadcasting 49

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Digital Ad Spending Worldwide. Image Source: eMarketer. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 So how do you keep up with the times?

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

readwrite

APRIL 25, 2018

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52