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How Machine Learning/AI in Advertising Works (And How Advertisers Benefit From It)

Matchcraft

Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their performance without being explicitly programmed. AI can include machine learning, as well as other technologies such as natural language processing, computer vision, and expert systems.

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13 influential marketing technology leaders

ClickZ

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

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Social Media Marketing Terms You Need to Know

ClearVoice

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

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Influencer Marketing Fraud: The Shady Side of Social Media

Content Marketing Institute

The great thing about social media is you can become anyone you want to be. And, even if you aren’t paying popular social stars to help drive interest and increase reach, your content marketing activities still may not be immune to fraud and other influencer marketing pitfalls – as you’ll see from some recent news stories.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.”

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What is programmatic advertising?

Bannerflow

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. It’s a major component of modern advertising. How does programmatic advertising work? How do you create programmatic display advertising ?

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MKT1 Guide to Annual Marketing Planning

MKT1

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. Become a paid subscriber to receive an additional newsletter each month, access our archives, post to our job board , use our template library , and attend monthly office hours with Kramer. The pep talk is now over.