Marketing Interactions

APRIL 21, 2017

I was interviewing a client’s customer a few days ago for a persona project and something he said made me stop and think. He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. Things like: We chose [the vendor] because they really seemed to “get” us.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. The team discovered loads of diverse content that was hard to find, disorganized, difficult to reuse, and, most importantly, not customer-centric , says Red Hat’s marketing content curator and librarian Anna McHugh. Anna isn’t suggesting marketers abandon product-oriented content.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

PathFactory

FEBRUARY 28, 2019

Our recent survey with Heinz Marketing unpacks this question. Specifically, how marketing leaders (VPs, CMOs, C-Suites) engage in the buyer’s journey, interact with content, and make decisions. The survey reveals key trends and opportunities for marketers to improve the buying experience. Marketers, brace yourselves.

Research 40

Research Psychographics Eye-Tracking Paid Search Agency 40

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

DealSignal

FEBRUARY 28, 2018

In the middle of 2017, SiriusDecisions unveiled their latest waterfall model: the Demand Unit Waterfall , which starts with Target Demand — defined as a target market containing potential “demand units”. Potential pitfalls to effective marketing planning. “If Marketing + Sales alignment is key (not just for ABM).

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

DiscoverOrg

JANUARY 29, 2019

In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Marketing automation tools, and more. Chief Martech’s popular annual Martech Landscape included 6829 different technologies in 2018 – for marketing alone. Web servers. Programming languages.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Your prospects are bombarded with pitches from different vendors. We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. And like all of our predictive models, it continually learns, so it adapts as your product, market, and buyers change and evolve over time.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Martech Advisor

NOVEMBER 15, 2019

Sales enablement is also a subset of sales tech which has become increasingly popular as we recognize the power of content as a tool in B2B marketing and sales; and as get better at leveraging technology to help with buyer engagement through their journey. “ In 2017, 2/3 of respondents spent $150 or less per user, per month.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Vidyard

NOVEMBER 20, 2017

Rarely, especially in marketing. Any marketers planning for next year based on yesterday’s data are going to miss not only the dramatic channel changes but the demographic changes as well. Some 54 percent of B2B buyers report that much of the marketing materials that vendors give them, including video, is useless.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

DiscoverOrg

OCTOBER 26, 2017

With the right information in-hand, savvy sales pros and marketers might have seen it coming. Apache made users aware of the necessary patch in March of 2017, but Equifax did not address the flaw, which could have been prevented by a simple upgrade. Vendors, take note. Download the Full Buyer Persona Study.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

SmartBug Media

JANUARY 26, 2019

Account-based marketing (ABM) is no new phrase for B2B marketers, and there is a rapidly growing demand as the race to focus on personalized marketing is more prevalent than ever. A 2017 state of marketing report , published by Sirius Decisions, surveyed more than 200 account-based marketing leaders.

Account Based Marketing 74

Account Based Marketing ABM Ad Building Lead Ranking 74

Engagio

MAY 22, 2017

As the market evolved, so too did the thinking about how to go to market. Inbound marketing was just taking off, and SiriusDecisions was among the first to recognize that sales can also generate leads, and first to stress the importance of teleprospecting. Over the next five years, the market continued to evolve.

Lead Ranking 85

Lead Ranking Demand Marketing Qualified Leads Account Based Marketing 85

Bound360

APRIL 25, 2018

It’s a big event, with 3,000+ attendees, 120+ vendors and all the frameworks and case studies you can dream of. Last year I walked into Summit thinking how the heck does Jewel relate to B2B Marketing? The 2017 big reveal was the Demand Unit Waterfall ® , which shaped the conversation for the whole conference.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Conversica

MAY 22, 2018

In 2016, 11 percent did not respond, and in 2017, 27 percent did not respond. This research was conducted over a 22-day period, using different secret shopper personas to request contact from the companies surveyed. The percentage of schools leaving these inbound inquiries untouched has increased over the past three years.

Education 40

Education Research Sales Qualified Leads Gartner 40

Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. Because companies get stuck.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Terminus

AUGUST 29, 2017

Challenges of Mastering & Measuring Account-Based Marketing. You can’t run a successful marketing campaign if you don’t know what’s working, and you can’t understand what’s working if you don’t have visibility into real-time results. How do you know your account-based marketing efforts are making an impact?

Account Based Marketing 40

Account Based Marketing Marketing Automation Services Lead Ranking Ideal Customer Profiles 40

Terminus

SEPTEMBER 24, 2017

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. This partnership is groundbreaking for B2B marketers because it brings inbound and account-based marketing together for the first time. In May of 2017, HubSpot announced its investment in Terminus.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

Terminus

JANUARY 3, 2018

Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers! Terminus has acquired BrightFunnel , the pioneer in B2B marketing analytics and attribution. This combination ties together marketing execution with measurement. Our Journey to Joining Terminus and BrightFunnel.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

DivvyHQ

AUGUST 7, 2018

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). You’re probably feeling it. Your Choices.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Terminus

AUGUST 29, 2017

Challenges of Mastering & Measuring Account-Based Marketing. You can’t run a successful marketing campaign if you don’t know what’s working, and you can’t understand what’s working if you don’t have visibility into real-time results. How do you know your account-based marketing efforts are making an impact?

Account Based Marketing 25

Account Based Marketing Marketing Automation Services Ideal Customer Profiles Advertising Agencies 25

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Hubspot

OCTOBER 13, 2014

The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. This is not yet another hype-laden prediction by Gartner as evidenced by the major software houses bulking up on marketing software: Salesforce buying $3.5B

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Unbounce

AUGUST 20, 2019

If you’ve ever failed in marketing, you’re not alone. And what sets truly remarkable marketers apart from everyone else isn’t that they don’t ever make mistakes. With that in mind, we asked 11 experienced marketers to share what they’ve learned from their past blunders. Jump Straight to a Lesson Learned from a Marketing Fail.

Planning 112

Planning Paid Search Agency Lead Scoring Lead Ranking 112

Hubspot

MARCH 9, 2017

However, with rapid growth comes the potential of market saturation. In order to stand out, SaaS vendors need to be smart about their marketing strategies. In fact, the inability to market products was cited as a cause for 14 percent of startup failures in a recent survey. SaaS is going nowhere soon.

Lead Ranking 70

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 70

Metadata

AUGUST 3, 2021

So we’re teaming up with some of the best B2B marketers we know. Marketers aren’t just competing with other vendors’ products – they’re competing for their buyers’ attention. But the truth is that most marketing teams have solid content marketing. People who have ACTUALLY done this stuff before. Defined brand tone.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

DealSignal

MAY 8, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DealSignal

MARCH 29, 2018

Before you undertake an account-based marketing initiative, you need to have the right systems in place. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. How many contacts are there at those accounts that fit my buyer personas?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey , 87% of marketers reported that ABM delivers higher returns than any other marketing approach. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? What is Marketing Funnel Automation.

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

SmartBug Media

MARCH 25, 2019

This was originally posted in May 2017, and has been reviewed, revised, and updated in March 2019. If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. How B2B Vendors Can Generate Trust and Credibility With Their Website.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Brandpoint

NOVEMBER 28, 2018

Marketer Rebecca Lieb calls this “ the converged media imperative.” Though PESO is all about practicing a holistic marketing model, this doesn’t mean that every professional needs to be an expert in ALL areas. Earned media was the primary focus of PR. Shared and owned media was the primary focus of … no one.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Aberdeen

MAY 22, 2018

First, a quick comparison between Interactions last year (2017) and this year. In 2017, inContact’s user event ICUC was scheduled as a joint event with numerous common sessions with NICE’s Interactions. NICE acquired inContact in 2016, and kept the latter’s user event (ICUC) as a joint event to its Interactions in 2017.

Work Management 45

Work Management Marketing Management Peer-to-peer Acquisitions 45

SnapApp

NOVEMBER 2, 2017

The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . MarketingSherpa found companies using buyer personas increased revenue by 171%. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

DealSignal

MARCH 20, 2018

Most B2B marketers have heard about the benefits of moving to account-based marketing (ABM). They’re typically strategic B2B marketers and sales professionals who want to reach their entire market, go after their total audience, and penetrate it fully because they’re in high-growth mode.

Account Based Marketing 55

Account Based Marketing Ideal Customer Profiles ABM Work Management 55