Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. I’ll also provide you with five marketing planning tips to help you stand apart from your competition.

Planning 93

Planning Marketing Plans Marketing Budget Creation Tips 93

KoMarketing Associates

FEBRUARY 1, 2018

According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017. ABM adoption is growing because the ROI can be very compelling, whether it’s more opportunities, increased deal velocity or better efficiency from existing marketing budgets.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. Here are some ideas to help you keep the peace and keep your content marketing team productive. Since 2017, empathy’s value in the workplace has been steadily on the rise.

Process 110

Process Marketing Budget Creation SME Content 110

Hinge Marketing

OCTOBER 19, 2017

Brand design is the process that will take you from here to there. But many people don’t fully understand what brand design is, how it works and what it can achieve. What Is Brand Design? Brand design is the deliberate process of changing the way a firm is perceived in the marketplace. Brand Design vs. Branding vs. Brand.

Marketing Budget 90

Marketing Budget Marketing Budget Creation Design Service 90

Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. Question #2: How much of your content do you personalize? Better sales and marketing alignment— 24%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

NuSpark Consulting

AUGUST 6, 2018

The ads displayed are personalized for each user, based on the preferences they have shown for information on particular topics, as well as the data the marketer has available about them. That’s about $10 billion more than was spent in 2017, and 82.5% Insights and Personalization. How Targeting Works.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Only B2B

FEBRUARY 22, 2018

That means being able to run a lean business, maximize the potential of the marketing budget, and scale faster. Specifically, marketing automation can help in these areas, according to the world’s largest outsourcing portal, Upwork.com. Personalization through content marketing. Targeted marketing broadcasts.

Marketing Automation Services 96

Marketing Automation Services Budget Programs Marketing Budget Creation Enterprise Management 96

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. That's why media planning is such an important step, as it helps you get the most out of your ads.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 9% dedicate a team of 6 or more.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Research 88

Research Top of Funnel Content Marketing Budget Programs 88

Webbiquity

APRIL 10, 2018

Marketers say the most important objectives for their digital marketing plan to achieve are to increase lead generation and increase sales revenue (both at 18%), followed closely by improve brand awareness at 17%, then increase website traffic and improve the user experience (both at 14%). KoMarketing ). Business2Community ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Hubspot

JULY 15, 2020

If you want to get even more laser-focused with your marketing budget, you can begin to divide your new TAL into tiers based on how valuable they may be to your business. Define your marketing mix and invest in the channels most likely to reach and engage your audience with the right messaging.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

KEO Marketing

OCTOBER 3, 2017

ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your sales and marketing teams to identify specific opportunities, develop personalized messaging, coordinate sales activities, and measure progress.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

DealSignal

APRIL 12, 2018

Are events one of your most significant marketing budget line items? In fact, The 2017 IDC Tech Marketing Benchmark Study found that events account for 21.3% of marketing budgets. Tradeshow benefits and risks. If so, you’re not alone. Creating effective pre-event promotions.

ROI 40

ROI Campaigns Marketing Budget Creation Marketing Automation Services 40

SnapApp

JULY 26, 2018

Plan out your approach and what you’re going to do. Test-and-learn experiments serve an important purpose for your marketing activities, and learning how to effectively design a marketing experiment will help you avoid wasting your time (and marketing budget). Image source: chiefmartech.com.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #5: Segmentation and personalization. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. The good news?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

distribion

NOVEMBER 23, 2016

I’ve surveyed Distribion’s team of marketing experts and found five things every marketer can be thankful for this year. If you haven’t started using this list of digital tools, maybe you can in 2017! Marketing Analytics. Adobe Creative Suite enables designers to work in two programs at once to maximize workflow.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Content Standard

JANUARY 25, 2018

I would have conversations with directors of marketing and marketing managers around social media strategy, but there was always a disconnect between social and their overall digital marketing plan. Marketing executives need to start paying attention and realize that social media continues to evolve.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Contently

MARCH 27, 2017

The team settles on a plan to shoot a video two days later with an influential 15-year-old power lifter. Take, for instance, Nestle’s brand newsroom, which The Columbia Journalism Review’s Michael Meyer captured in his deep dive into corporate studios, “ Should Journalism Worry About Content Marketing?

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

LeanData

JULY 13, 2020

Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

ClearVoice

JULY 30, 2019

It’s happening for brands that leverage freelance talent to improve and grow their content creation efforts. Do you need help with blog creation, management, promotion or editing? In 2017, we put the hypothesis to the test that pay equals quality, and we were right — check out the results. Sound like a pipe dream?

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

KEO Marketing

JULY 13, 2017

According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets. Digital marketing expenditures are expected to continue rising and will reach nearly $120 billion by 2021. Why digital marketing is thriving.

Paid Search Agency 48

Paid Search Agency Companies Planning Advertising Agencies 48

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online. Personalization.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Metadata

JULY 21, 2022

Not only does paid search go into greater depth than native social analytics, but the insights it provides are also invaluable and can help you formulate a solid plan of action. But your customers don’t build walls around their professional and personal lives. 3) The data they provide is gold. And you can find them on Facebook.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Content Standard

AUGUST 29, 2016

But no matter where your expertise may lie and where your brand falls in the ever-expanding content marketing industry, you do need to know what to prioritize. The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. Live Stream Video.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

SnapApp

OCTOBER 18, 2016

Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. Companies across the board, from startups to enterprise, aren't sure how to spend limited content marketing budgets. “Which came first: The content or the campaign?” Common Themes for Content Vs. Campaign.

Top of Funnel 48

Top of Funnel Campaigns Marketing Budget Allocation 48

Content Marketing Institute

JULY 11, 2018

retailers stand to benefit from a robust economic outlook and confident spending throughout 2018 thanks to a strong labor market, low unemployment rate, healthy stock market, and rising rate of disposable personal income. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S.

Top of Funnel 83

Top of Funnel Marketing Budget Merchandising Paid Search Agency 83

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. 55% Use Lead Gen/Nurturing to Measure Content Marketing Success.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Content Standard

JANUARY 13, 2015

And as online video viewership has increased, so has the amount of effort—and dollars—brands have put into their video marketing budgets. Here are three simple steps to curating existing content for video, which is a cost- and strategy-effective entrance into video content marketing: 1. Will videos be personalized or informal?

Video Marketing 40

Video Marketing Trends Content Marketing Curation 40

seo.co

MAY 10, 2021

Impeccable quality content creation. Those who get big results from content marketing for SEO generally have a large budget specifically set aside for content marketing. A 2019 study revealed that in just two years, content marketing spend increased by 73%. Content has always been king.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Content Standard

SEPTEMBER 28, 2017

It’s that time of year—88 days until Christmas, the start of Q4, and days, or (if you are lucky) weeks, away from 2018 budget planning. The start of a new year is always exciting—new goals, a gym membership that will go unused in three weeks, and of course new funds to spend on marketing efforts. Your Five-Step Plan.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Allocation Planning 82

Moz

OCTOBER 18, 2020

70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Which three local search marketing tactics are delivering the most value for businesses right now, and why? are local search ranking factors.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM.

Account Based Marketing 268

Account Based Marketing Marketing AI ABM Ideal Customer Profiles 268