SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation, companies are less likely to realize the full potential of the software. billion in 2017.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. Audited the content for gaps and filled those gaps.

Enterprise Management 222

Enterprise Management Work Management Marketing & Strategy Marketing Management 222

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Content Standard

MARCH 6, 2018

As its paid advertising platform gained advertisers and momentum, Facebook sought to curb the amount of organic reach brands received for their content. That means more content from friends and family and less content from online businesses. Is Organic Reach a Fool’s Game?

ROI 63

ROI Facebook Cost Per Thousand CPM 63

Hubspot

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing AI 105

Marketing AI Tools Enterprise Management Work Management 105

Hubspot

JUNE 14, 2019

Companies are increasingly turning to software suites that can help them streamline their work processes, organize data, and boost productivity. Even back in 2017, 83% of enterprises were using Microsoft Office’s software suite to due daily tasks like managing email, writing reports, building spreadsheets, and presenting slideshows.

Enterprise Management 76

Enterprise Management Budget Programs Work Management Marketing Management 76

Sprout Social

JUNE 24, 2019

As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. B Squared Media. Bien Media. CF Search Marketing. Fifty & Five.

Advertising Agencies 68

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 68

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem. What does HubSpot mean by “inbound” marketing?

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Hubspot

AUGUST 14, 2018

Steem is like YouTube on blockchain, but instead of paying content creators in fiat currency, publishers use Steem to pay content creators in STEEM, the platform’s cryptocurrency, which is easily convertible to Bitcoin and Ether. Steemit is still in Beta, but it has attracted over 920,000 users who publish more than 1.5 Intellectsoft.

Digital Asset Management 75

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 75

ATAK Interactive

OCTOBER 23, 2019

But the simple answer is that Magento is a content management system (CMS) that is completely open-source. Over the years Magento has changed hands a few different times but has never lost sight of its purpose to provide amazing site design and eCommerce solutions for the user. The company Varien Inc. Community Edition? .

Communities 78

Communities CMS Development Industry CMS Enterprise Management 78

QuanticMind

MAY 20, 2019

In the summer of 2017 when we were in Portland, Oregon for a vacation (yeah, weird Portland), we tried Salt and Straw and for some reason, that Ice Cream experience stuck with my kids. That got me thinking creatively about how we manage our keywords. The good news, though, is that marketers have options now.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing.

SEM 40

SEM Paid Search Agency Adwords Ads 40

ATAK Interactive

OCTOBER 23, 2019

But the simple answer is that Magento is a content management system (CMS) that is completely open-source. Over the years Magento has changed hands a few different times but has never lost sight of its purpose to provide amazing site design and eCommerce solutions for the user. The company Varien Inc. Community Edition? .

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

ATAK Interactive

OCTOBER 23, 2019

But the simple answer is that Magento is a content management system (CMS) that is completely open-source. Over the years Magento has changed hands a few different times but has never lost sight of its purpose to provide amazing site design and eCommerce solutions for the user. The company Varien Inc. Community Edition? .

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

accelerate agency

JUNE 6, 2020

Any professional involved in small business marketing will have heard of SEO. In fact, typical SEO prices and what should be budgeted for SEO are blind spots for many smaller enterprises. That’s shown clearly by a survey from 2017 , carried out by SEO agency Higher Visibility. billion searches per day through Google alone.

Marketing Budget 59

Marketing Budget Enterprise Management Cost Work Management 59

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 13, 2017

I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be. This poses an obvious issue to those who aspire to be found online through non-paid search, as you need content to be successful. blogging, videos, etc.)

Enterprise Management 72

Enterprise Management Work Management Paid Search Agency Marketing Management 72

Hubspot

MAY 30, 2023

Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. Table of Contents Generative AI in Sales Today A Look at the Numbers: Sales Attitudes Toward AI Will generative AI take sales jobs? Generative AI has two sides: input and output. Research (16%).

Generation 74

Generation Lead Ranking Enterprise Management User-Generated Content 74

QuanticMind

OCTOBER 30, 2018

The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. So they use whatever information they have about these things to hone keywords and create targeted ads that drive conversions. How well your inventory selection matches product search intent and volume.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

QuanticMind

MAY 8, 2019

Balancing your SEM budget is one of the major challenges of marketing management today. Poor Adwords budget management can lead to missed performance targets. Small businesses often have this problem, but even larger enterprises are known to set very low budgets when trying out new campaigns and strategies. Seasonality.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

Outbrain

NOVEMBER 21, 2018

For every business owner looking to scale, it’s crucial to have someone you can trust to help manage the hands-on tasks of growing your business. When it comes to marketing, advertising, ad tech, and more, you may be relying on the expertise of an agency every day. My whole staff now, I knew back in 2017.

Advertising Agencies 35

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 35

ClearVoice

JUNE 27, 2019

Managing and maintaining it to keep it legitimate requires a solid business owner mentality. A freelancer must handle not only whatever responsibilities come with typical job duties, you also must confront the obligations of company management, such as filing taxes, getting business licenses and doing the books ,” he adds.

Enterprise Management 97

Enterprise Management Business Work Management Public Relations 97

Sprout Social

APRIL 11, 2017

The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Social media monitoring. When you go into the search feature of Instagram, you’ll notice you can search by top content, hashtag, people (username) and places. Instagram scheduling.

Paid Content 111

Paid Content Enterprise Management Communities Work Management 111

EMagine B2B Blog

DECEMBER 3, 2018

We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

DivvyHQ

AUGUST 7, 2018

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. The slow death of traditional advertising is sure and steady. Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. Your Choices.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

EMagine B2B Blog

DECEMBER 3, 2018

We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

DECEMBER 14, 2022

89% of respondents agreed that the consumer shift from physical stores to online stores will continue to increase, requiring significant investment in online payment solutions. At this year's Super Bowl game, audiences were shown a clever 60-second ad from Coinbase, a platform for buying and selling cryptocurrency. Image Source.

POS 84

POS Enterprise Management Tools Work Management 84

Webbiquity

DECEMBER 15, 2020

Separating the pop culture and political rants from the work-related conversations by creating a separate Twitter for business network is one possible solution—though to date there have no moves by Twitter in that direction. An award-winning human capital management technology company serving organizations across the globe. digidotcom.

Enterprise Management 233

Enterprise Management Work Management Marketing Management Twitter 233

Contently

JANUARY 2, 2018

Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. Joe Lazauskas, director of content strategy. Tweet this!).

Enterprise Management 167

Enterprise Management Top of Funnel Marketing Management Content Marketing 167

seo.co

OCTOBER 6, 2023

If you want to be seen online, you need your website at the top of search engine results pages (SERPs). You need to develop content. That’s why link building agencies and link building services exist. The big problem is that there are too many link building services to choose from. You need to practice outreach.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

Hubspot

MAY 3, 2024

While I’m still not overly impressed with ChatGPT’s ability to write (or, should I say, generate ) content, I’ve come to think it’s a handy research tool. Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. And it was quite some time before I tried it myself.

Small Business Marketing 68

Small Business Marketing Marketing AI Enterprise Management Tools 68

TrustRadius Marketing

JULY 25, 2022

Building a solid social media presence is the fastest and cheapest way for small business owners to increase brand engagement, boost revenue, and grow at scale. Without a large marketing budget, you’ll have to focus your efforts on where you can have the biggest impact for the least amount of money.

Small Business Marketing 98

Small Business Marketing Social Media Paid Content Analytics 98

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site.

Enterprise Management 107

Enterprise Management Content Marketing Work Management Marketing Management 107