Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016? What do you think?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Marketing Insider Group

MARCH 7, 2016

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to? The post The 8 Hottest Content Marketing Trends For 2016 [Infographic] appeared first on Marketing Insider Group.

Trends 100

Trends First-Mover Advantage Content Marketing Content 100

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Mary Meeker’s 2016 Internet Trends. Optimize Your Site for Google Answer Box. The Definitive Guide to Keyword Research.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

SEPTEMBER 27, 2016

The 2016 State of Marketing Report, an annual report in its third year from Salesforce, is an in-depth industry […]. The post The Massive Impact of Personalized Omni-channel Experiences appeared first on Marketing Insider Group.

Advertising Channels 100

Advertising Channels Personalization Marketing Report Paid Search Agency 100

Biznology

APRIL 13, 2016

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. Advancements in paid social marketing campaigns include incorporating data collected from other channels into social media marketing campaigns. Time flies when you love what you do!

Trends 80

Trends Planning Paid Search Agency Loyalty 80

Biznology

FEBRUARY 3, 2017

But channels and technologies don’t do justice to the ways some brands are putting it all together. Here are the 10 most inspiring digital marketing stories of 2016. More than 50% of Domino’s orders come from digital marketing channels today. million in earned media on a $200,000 budget. Like this post?

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Influitive

JANUARY 27, 2017

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. If you’re curious about previous years,

B2B Marketing 100

B2B Marketing Campaigns B2B Advertising Agencies 100

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. My Main Content Marketing Prediction For 2016? The leading marketing trend of 2016 will be the maturing of the age of ad blocking. What do you think?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Mary Meeker’s 2016 Internet Trends. Optimize Your Site for Google Answer Box. The Definitive Guide to Keyword Research.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Contently

OCTOBER 4, 2018

To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. The post Should Your Brand Voice Stay the Same Across Social Channels? Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.

Advertising Channels 167

Advertising Channels Marketing AI Branding Brand Identity 167

PureB2B

NOVEMBER 13, 2017

However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. That being said, there are certain channels that have proven to work in specific circumstances. It’s an age-old channel that should never be taken for granted.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Sprout Social

OCTOBER 31, 2016

All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. November 9, 2016: The Impact of In-Person Events on Your Organization. November 16, 2016: Social Media Reporting & Analysis. November 23, 2016: No Chat This Week.

Peer-to-peer 82

Peer-to-peer Keywords Distribution Analysis 82

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. We have more channels and more content marketing than ever before, but it’s become harder actually to connect with potential customers. Also, these posts show that 2016 was the year of the customer and being buyer-centric.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. LinkedIn is also a great channel for sales teams to drive revenue with. That wraps up our top 10 blogs for 2016. the ones your buyers are on).

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Contently

JUNE 8, 2016

If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016 runs a close second. When the soccer tournament kicks off this Friday, newsrooms will crank out stories for every channel—from Facebook and Snapchat to Periscope and everything in between—in hopes of reaching the largest audience possible.

Branding 60

Branding Brand Identity Youtube Distribution 60

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. LinkedIn ).

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Onalytica B2B

MAY 12, 2016

We were very interested in seeing which virtual reality professionals and brands were leading the online discussion, so we analysed 797K+ tweets from March 8th – April 7th 2016 mentioning the keywords: #VR OR “Virtual Reality” OR virtualreality. Epic VR Channel. Epic VR Channel. TOPIC ANALYSIS. Tom Emrich.

Work Management 0

Work Management Branding Brand Identity Lead Scoring 0

Biznology

JANUARY 28, 2016

Marketing through video channels has already become the norm, not the exception. As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. In 2016, expect more live streaming players to really cash in on this market.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Computer Market Research

MAY 7, 2018

You’ll be surprised to see the results for brands that have taken the route of localized digital channel marketing by providing their partners local Co-op Advertising funds. Current State of Channel Marketing Programs. Tactic-by-Tactic Imbalance of Co-op Spending and 2016 Effectiveness. Source: Brandmuscle 2016.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

KoMarketing Associates

JANUARY 26, 2016

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Make sure you optimize your content to be shared across each channel, including image optimization, Open Graph tagging, and share buttons. . We must look at how social is impacting other channels and driving interactions. Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Computer Market Research

MAY 6, 2014

of large technology companies considered revising their channel strategy as one of their top concerns. The channel landscape has undergone tremendous changes. Vendors who are starting to realize the importance of the evolving landscape are finding themselves revisiting their Channel Strategy. billion industry.

Advertising Channels 60

Advertising Channels Enterprise Management Paid Search Agency Marketing Management 60

Vidyard

MAY 11, 2016

“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Winners are being recognized during Day 2 of the Marketing Nation Summit in Las Vegas on May 11, 2016.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

illumin

APRIL 23, 2024

Since 2016 the company has brewed over 13 billion of its beers with 100% renewable electricity and aims to do so for its entire supply by 2025. This piece focuses on education, sharing YouTube channels that feature credible, informative, and entertaining videos about our planet and the environment.

Paid Search Agency 111

Paid Search Agency Ads Best Practices Youtube 111

Vidyard

NOVEMBER 14, 2016

Laura Ramos was our first keynote speaker at Viewtopia 2016, and in addition to sharing some of her extraordinary expertise and years of marketing insights, she hammered home one major point – anyone interacting with prospects shouldn’t just be conveying ideas. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

KEO Marketing

MAY 12, 2016

Programmatic advertising is poised to have a record year in 2016. To assist marketers in diving into the world of digital advertising, KEO Marketing has released a new guide entitled, “ 6 Keys to Success in Display and Programmatic Advertising in 2016.”

Display 48

Display Advertisements Advertising Segmentation 48

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you reaching your audience on the right channels?

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Vidyard

APRIL 19, 2016

KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Hubspot

MAY 15, 2017

And, there’s determining what the heck to post to each channel. There’s technology available, for example, to post the same content to multiple social media channels. Different channels have different audiences, peak times, and character limits. How to Compose Text for 5 Social Media Channels. As it turns out -- no.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Computer Market Research

MAY 6, 2014

The channel landscape has undergone tremendous changes. Vendors starting to realize the importance of the evolving landscape are finding themselves revisiting their channel strategy. of large technology companies considered revising their channel strategy as one of their top concerns. billion industry.

Enterprise Management 60

Enterprise Management Advertising Channels Paid Search Agency Marketing Management 60

KEO Marketing

MAY 5, 2016

When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. Mobile Marketing in 2016: How can you address the mobile revolution? Download our 2016 Mobile Marketing Guide to learn how. Let’s look at some numbers. .

Planning 48

Planning Mobile Marketing Forrester Internet Marketing 48

6sense

OCTOBER 21, 2015

6 Takeaways from the 2016 B2B Content Marketing Report . Image Source: 2016 B2B Content Marketing Report. 76% of the most effective content marketers have plans to create even more content in 2016, and 81% of the less experienced ones plan to ramp up their production. Image Source: 2016 B2B Content Marketing Report.

Marketing Report 48

Marketing Report B2B Marketing Allocation Planning 48

SWZD

JUNE 30, 2017

Some of your demand generation channels are pulling their weight, others not. But do you really know which channels are the most productive? How can you look at information you have on hand to optimize your B2B channel mix? B2B Channel Mix Analysis – Prerequisites. Analyze your leads generated by channel.

Cost per Lead 48

Cost per Lead Advertising Channels Cost Per Click Lead Ranking 48

KEO Marketing

JANUARY 26, 2016

How to take action in 2016: If you lost traffic from search engines in 2015 and your website still isn’t mobile-responsive, it’s time to change that. By February of 2016, using Accelerated Mobile Pages (AMPs) will start improving your position in the SERPs. How to take action in 2016: Check out Google’s tutorial for building AMPs.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. Remember the Pokémon Go craze of 2016? Video Overtaking All Other Digital Channels. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361