Crimson Marketing

OCTOBER 29, 2015

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile advertising: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The survey respondents were generally optimistic about their marketing budgets for 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 165

Facebook Rules Advertisements Advertising 165

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Three of the biggest marketing trends for 2015. Content Marketing'

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Content Standard

APRIL 28, 2015

percent increase over 2014, and it signals continued growth for social advertising in the years to come. By then, social media will account for 16 percent of global digital ad spending, proving today’s social media trends will have staying power. By the end of 2015, that figure will hit 50 percent.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Marketing Insider Group

JUNE 9, 2015

For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “ Internet Trends Report.” Americans Spend 24% Of Their Time On Mobile, But Only 8% Of Ad Dollars. Vertical Viewing On Mobile Is A Thing Now.

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

BenchmarkONE

MARCH 25, 2021

As content strategy and content marketing become more important, new trends will emerge. Below we are going to discuss seven new trends in marketing that are especially relevant for content marketers. These trends may well be the ones that define the next year. Artificial Intelligence is now a trend in content marketing.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). For one day a year, slideshows are cool.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. Mobile Becomes Video Driver. Consumers are Clamoring for Branded Video.

Stats 60

Stats Video Marketing Verticals Emarketing 60

NuSpark Consulting

JANUARY 11, 2013

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. There are staggering statistics to support these trends. According to Cisco, 85% of all video traffic in 2015 will be video, and all mobile networks will eventually be equipped to handle video calls.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

BenchmarkONE

MARCH 25, 2021

As content strategy and content marketing become more important, new trends will emerge. Below we are going to discuss seven new trends in marketing that are especially relevant for content marketers. These trends may well be the ones that define the next year. Artificial Intelligence is now a trend in content marketing.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

BenchmarkONE

MARCH 25, 2021

As content strategy and content marketing become more important, new trends will emerge. Below we are going to discuss seven new trends in marketing that are especially relevant for content marketers. These trends may well be the ones that define the next year. Artificial Intelligence is now a trend in content marketing.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. Shown for trending topics and timely information. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks.

B2B Marketing 109

B2B Marketing B2B Enterprise Management Paid Search Agency 109

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. In doing so, they also changed the way advertisers compete and bid for visibility.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Huptech Web

OCTOBER 6, 2023

However, it wasn’t used for advertising at that point—it was used for aggregating information. After its launch in 2015, thanks to Emily Weiss , they’ve been crushing it ever since. The company develops video editing and mobile apps. – Scott Cook. So then, why, as an owner, should you care? Example GoPro, Inc.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

DiscoverOrg

JANUARY 22, 2016

IT security vendors are wise to recognize and capitalize on emerging trends: The Risks for CISOs. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Major trends—from big data to the Internet of Things (IoT) to mobile to the cloud—only made threats more sophisticated.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ).

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. In doing so, they also changed the way advertisers compete and bid for visibility.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KEO Marketing

DECEMBER 16, 2015

New Guide Predicts B2B & Inbound Marketing Trends for 2016. As marketers look to identify areas where they should be focusing their attention, it is helpful to learn about the latest industry trends and current best practices being used by leading marketers. Phoenix, AZ.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Sales Qualified Leads 48

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. Mobile Marketing Isn’t Dead. according to Statista.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. They focused on both desktop and mobile users. SPOTIFY : Created a very clever personalized video in December of 2015.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Optinmonster

AUGUST 19, 2023

Also, over 80% of advertisers set aside around 10% of their marketing budget for affiliate marketing projects. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100. This search interest peaked even more from 2020 onwards.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Thinkers360

MAY 19, 2024

Intelligent World The Intelligent World is an on-demand and live video content portal where executives and technology experts can come together to share and educate latest technology trends, developments, and processes shaping a digital-first business world. Merrick Ventures was founded by Michael W.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Video is vital.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

KEO Marketing

MAY 15, 2017

When businesses pursue ABM, they need a set of tools to help, including platforms for data collection, account insights, advertising, websites, account planning, and more. Mobile is increasingly necessary. Additionally, 42% of B2B researchers will utilize a mobile device during their purchasing process.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Marketing Insider Group

SEPTEMBER 21, 2015

And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Ad blocking technology is becoming a big threat for advertisers who are trying to reach consumers with brand promotion. billion from advertising in 2014, but lost $6.6

Paid Search Agency 100

Paid Search Agency Ads Advertorials Mobile Advertising 100

KoMarketing Associates

SEPTEMBER 1, 2016

percent) use their mobile device to access social media applications. Chinese users trust the ratings and recommendations of both friends and strangers when making a purchasing decision, while US users rely more on friends’ recommendations and mass media advertising. According to DCCI Internet Data Center, 92.8 The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

LeadSquared

MAY 20, 2015

You don’t have access to the same advertising resources as say “British Airways.”. The advertisers are charged for the view, only if the viewer watches the ad for 30 seconds or to the completion of the ad. Technology used to access internet – web, mobile etc. Technology used to access internet – web, mobile etc.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. “Near Me” searches have risen 900 percent since 2015. More than 90 percent of social media marketers use Facebook for advertising. Brandify ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. Trend 1: An omni-channel strategy is a true competitive advantage.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. According to experts, video advertising will dominate the next decade. A lot of marketers are wondering whether they should invest in video advertising or not.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55