Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. 3 General Search and Google Stats and Facts.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Consumers are Clamoring for Branded Video.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. 65% of content marketers say they have a documented content strategy.

Statistics 94

Statistics Paid Content Stats Blogger 94

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

DECEMBER 15, 2015

In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. Social Media Facts and Stats. Next up: stats for each major social network.

Social Media 175

Social Media Spyware Wikipedia Media 175

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. In 2015, they introduced their “mobile-friendly” update , and in 2016 mobile-first crawling and indexing began. Mobile makes sense. That is well behind us.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. jump from 2015 , when only 2.08

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters. Here’s why , along with 6 takeaways from the biggest B2B marketing event of 2015.

B2B Marketing 48

B2B Marketing B2B Stats CMO 48

SnapApp

APRIL 18, 2016

When it comes to the world of the marketing technology stack , there has been no shortage of growth – that’s for sure. As marketers are being tasked with providing more in-depth analytics for their various marketing efforts, they’ve looked to technology and tools to simplify their complex to-do lists.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. reduction in marketing overhead.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. It’s a major shift that requires commitment and investment from various teams, including customer service, marketing, sales and whichever managers run those departments. But does your boss? Consensus may seem like a pipe dream.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. ” image=”[link] what we found out from years of research in this free report.[/bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Navigate the Channel

DECEMBER 21, 2017

Traditional B2B marketing strategies might need to rethink their target audience when it comes to who the influencers are. In the B2B marketing space, LinkedIn is the most effective social media platform. In the B2B marketing space, LinkedIn is the most effective social media platform. Twitter comes in at 0.86.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” What’s caused the gradual upturn?

CMO 167

CMO Digital Transformation Gartner Stats 167

Hubspot

OCTOBER 13, 2015

Every year, the marketing industry undergoes some serious changes. New technology emerges, people's behaviors change, and as a result, marketers are often left with an entirely different playing field. To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople.

Inbound Marketing 28

Inbound Marketing Stats Research Paid Search Agency 28

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

If you’re on the receiving side of a Messenger ad, there’s no way to permanently turn off ads, but a user can tap the downward arrow in the bottom right of an ad and see options to report or hide it. This has big implications for marketers looking to expand to a global audience. What does this mean for marketers?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Biznology

JANUARY 14, 2013

After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. Here are 21 stats that show most CMOs leap before they look at ROI. 77% say getting tradition and digital marketing to work better together remains a major goal (source: BRITE Study).

Stats 80

Stats ROI CMO Forrester 80

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Simply Measured offer a free Instagram report in exchange for following their Twitter account, and the level of detail on the report makes that a great deal. in 2013 to 32.3%

Analytics 95

Analytics Tools Best Practices Tagging 95

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Navigate the Channel

NOVEMBER 14, 2017

Influencer marketing has long been a staple in the B2C marketplace. As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Using Publishers as Influencers.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

LEADership

JANUARY 17, 2014

How are you going to achieve your 2014 marketing goals? This new infographic by WebDAM Solutions takes an in-depth look at the latest social media trends, providing B2B leaders with new ideas for boosting the success rate of future marketing campaigns. Do not ignore event marketing. Revealed: This Year’s Marketing Predictions.

Stats 40

Stats Allocation Planning Paid Search Agency 40

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 115

Social Media Social Marketing Paid Search Agency Media 115

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Content Standard

AUGUST 26, 2016

But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. market share. Let’s get started. Amazon Associates Holds 47.3%

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Litmus

MARCH 11, 2016

February market share saw mobile email opens climb back to their highest levels yet—55%. Let’s take an in-depth look at February market share data! The positions of the top 10 email clients have remained unchanged since December 2015, with Apple iPhone, Gmail, and Apple iPad continue to hold the top three spots. Gmail : 15.8%.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

Litmus

MARCH 1, 2016

The past year has brought many changes to the world of email marketing. Whether it was the replacement of Outlook.com with Office 365, the introduction of the Apple Watch, or a continuous increase in mobile opens, email client market share stats have seen plenty of shifts. The top 10 most popular email clients of 2015.

Mobile Marketing 75

Mobile Marketing Stats Email Marketing Verticals 75

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40