DemandBase

JULY 14, 2020

To that end, I’m proud to be the first to contribute to the Demandbase blog series Amplifying Our Voices, where, as members of the Demandbase family, we celebrate our differences—whether as women, people of color, or as people of different cultures, gender, sexuality or ability. McKinsey did an exhaustive study on the topic in 2015.

DemandBase 64

DemandBase B2B Thought Leadership Thought Leadership Enterprise Management 64

DemandBase

OCTOBER 23, 2018

When ABM first took off in 2015, most people were asking the questions of “What is ABM?” To make sure your entire team is on the same page around ABM, check out the ABM Certification from Demandbase. The post Top 5 B2B Marketing Trends We Learned On The Road appeared first on Account-Based Marketing – Demandbase. Have a group?

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

Lattice

APRIL 22, 2016

In fact, 27% of companies surveyed for the study are investing between 11-30% of their marketing budget in ABM, which is an increase of 19% from the number of companies who were investing that much in 2015. Continuing with the theme of putting ABM into action, Demandbase also launched the ABM Alliance at the conference.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

LeanData

OCTOBER 20, 2015

In September, a benchmark report by Demandbase and Demand Metric found that 71 percent of B2B companies already were using ABM or were showing interest in adopting it. Since the last LeanData survey, other research has shown the expanding prevalence of ABM.

Account Based Marketing 60

Account Based Marketing Customer Surveys Peer-to-peer ABM 60

Onalytica B2B

JULY 15, 2015

This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. Demandbase. Demandbase. 70% of B2B marketers are creating more content than they did one year ago. So B2B marketers are furiously creating more content. Act-On Software, Inc. CopywriterTO. Rachel Foster.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Aberdeen

JANUARY 22, 2019

Demandbase. An early player in ABM, particularly in the form of website personalization, Demandbase offers a set of ABM solutions. Madison Logic’s sister company, Madison Logic Data, rebranded as Bombora in 2015. This includes a targeting solution , an engagement / personalization solution, and a conversion solution.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. DemandBase. Why should I read it: We’re big on ABM here at Radius, so you can be assured we’re regular visitors to the Demandbase blog. That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. DemandBase. Why should I read it: We’re big on ABM here at Radius, so you can be assured we’re regular visitors to the Demandbase blog. That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

LeanData

OCTOBER 20, 2015

In September, a benchmark report by Demandbase and Demand Metric found that 71 percent of B2B companies already were using ABM or were showing interest in adopting it. Since the last LeanData survey, other research has shown the expanding prevalence of ABM.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

In September, a benchmark report by Demandbase and Demand Metric found that 71 percent of B2B companies already were using ABM or were showing interest in adopting it. Since the last LeanData survey, other research has shown the expanding prevalence of ABM.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

In September, a benchmark report by Demandbase and Demand Metric found that 71 percent of B2B companies already were using ABM or were showing interest in adopting it. Since the last LeanData survey, other research has shown the expanding prevalence of ABM.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

Engagio

JUNE 16, 2020

SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.

DemandBase 62

DemandBase Account Based Marketing Marketing Automation Services Work Management 62

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. AI applications vary in sectors and industries, reflecting the different states of AI research and implementation.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

KEO Marketing

OCTOBER 3, 2017

According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%. In one word: results.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Content Standard

JANUARY 21, 2015

While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. Rachel Balik, Senior Manager of Content Marketing, Demandbase ( @wickedrb ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Vidyard

APRIL 6, 2015

Here’s some of the big take-aways we learned at MME 2015: 1. MME15 pic.twitter.com/zZ4A6VKzkJ — Ian Hutchinson (@IHutchinson) April 1, 2015 On top of tracking engagement, a hot topic at MME, was the rise of social video, and the way this levels the playing field for brands. The customer experience is broken.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Funnelholic

NOVEMBER 4, 2015

To top it off, according to the Buyersphere Report 2015 , CEOs are involved in 38% of B2B buying decisions. Demandbase is an account-based marketing and web personalization tool that makes it possible for businesses to deliver personalized ads across the web. That’s a lot of contacts in an account to try and build a relationship with.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Onalytica B2B

NOVEMBER 25, 2015

In 2015, many of those leading the B2B marketing conversation are content marketers, demand drivers, and digital technology evangelists. Demandbase. Demandbase. Demandbase. times higher in H1 2015 than the overall average in full-year 2014. ” TOP 50 US INDIVIDUALS. David Nelson. MattSenatore. Matt Senatore.

Lead Ranking 30

Lead Ranking Lead Scoring B2B Marketing PageRank 30

Engagio

NOVEMBER 11, 2020

And that’s why I’m so excited that today we are releasing Demandbase One , which combines the best of Demandbase and Engagio into a single, no-limits B2B solution for modern marketers. Both Demandbase and Engagio shared a common vision, to transform the way B2B companies go to market by building next-generation marketing technology.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Digital B2B Marketing

APRIL 20, 2016

2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. From Demandbase to Vendemore to Neustar, IP data started to see widespread interest and adoption three or four years ago. IP Targeting.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Top Rank Marketing

OCTOBER 2, 2023

No Why we’re excited: I had the pleasure of working with Justin on the super cool and insanely successful Demandbase Smarter GTM campaign. Keep up your marketing momentum after MPB2B I remember coming home from my first marketing conference in 2015 — it was Content Marketing World.

Marketing Analytics Tools 120

Marketing Analytics Tools B2B B2B Thought Leadership Conference 120

Engagio

OCTOBER 13, 2020

In the first chapter of marketing technology (2000 – 2015) marketing departments became a strategic part of the revenue engine. This is exactly why I founded Engagio and later decided to merge forces with Demandbase. Get a sneak peek of the new ABM platform that combines the best of Engagio and Demandbase. Will you adapt?

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

chiefmartech

OCTOBER 29, 2017

But it’s also interesting to see the smaller ones, such as ClickTale, Demandbase, Kissmetrics, Monetate, Moz, ReachForce, SiteSpect, SugarCRM, Wingify, and WordStream that have carved out and sustained well-known brands for over 8 years — no small feat.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

Terminus

MAY 23, 2017

We’ve worked with VersionOne on their account-based marketing program since 2015, and it’s been incredible to see their strategy and tech stack evolve into what it is today. ActOnSoftware @Demandbase @contently @Terminus @Uberflip @Brightcove @engagiodemo @MxGroup @siriusdecisions #SDSummit pic.twitter.com/CuzZFmGeb7.

Account Based Marketing 20

Account Based Marketing ABM Case Studies Case Study 20

Perkuto

APRIL 2, 2019

Marketo’s AdBridge was launched in 2015 but, in my experience, has been of limited practical use. Marketo purports to examine your best customers and compare them against an external database of 256 million companies to find ideal target accounts, which are graded A-D. Ad Integrations. Marketo Sales Apps.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

SnapApp

JUNE 6, 2017

Source: Demandbase deck based on Demand Gen Report survey ). . In a 2015 Demand Gen B2B report, 85% of respondents said they were looking for a vendor with knowledge of their industry, placing a high value on vendors who are familiar with the challenges they face. . Curious about which web elements are most important to B2B buyers?

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In 2015, Gartner predicted that companies heavily invested in personalization would outsell their competitors who lack personalization by 20 percent. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Full Circle Insights

NOVEMBER 25, 2020

The single biggest moment of the 2010s has to be Mobilegeddon, Google’s mobile-friendly ranking algorithm update in 2015 that rewarded sites Google deemed “mobile-friendly,” according to Matt Benevento, SEO team lead at Geek Powered Studios. Demandbase Attribution Debate Yields Surprises.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

QuanticMind

OCTOBER 25, 2017

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. ” Brinker also notes that in many cases, marketing technology has come to expand in a very strategic manner with minimal overlap.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

SnapApp

DECEMBER 14, 2016

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. https://hbr.org/2015/10/content-is-crap-and-other-rules-for-marketers. I love the approach that ZenIQ is taking around SmartPlays. Was fun to be invited to add a few of my own to the mix. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62