Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Biznology

MAY 30, 2014

With the summer traveling season kicking off around Memorial Day, we decided to take a look at pay-per-click advertising in the cheap (or better said ‘discount’) travel space. Data for the last 12 months, from May 2013 to April 2014. Results of Our Competitive Ad Monitoring Analysis. Data from the US only.

Paid Search Agency 80

Paid Search Agency Cost Per Click CPC Search Engine Marketing 80

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? Read on and see.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Biznology

APRIL 21, 2014

Somehow, it always seems to be analytics season in the world of search marketing. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. You’d be surprised how much companies spend on PPC each month. Eye-opening, right?

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Hubspot

DECEMBER 11, 2018

After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business, or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. What is affiliate marketing? Who are the merchants?

Paid Content 77

Paid Content Work Management Planning Marketing Management 77

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Overall, most marketers expect their budgets to grow by 8.7%

CMO 64

CMO Advertising Benchmark Customer Surveys B2B Marketing 64

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. In other cases, you inherit them.

Advertising 40

Advertising Advertisements Trends Marketing Budget 40

Biznology

NOVEMBER 30, 2012

That separation keeps the contents pure so there is no wheat mixed in with the corn and vice versa. Now, as we snap back to reality and you are at your computer on your couch or at your desk, let’s think of the word silo as it relates to Internet marketing. We hear that things such as SEO and PPC are done in silos.

Internet Marketing 80

Internet Marketing SEO PPC Social Media 80

Hubspot

FEBRUARY 18, 2013

If you're a CMO, you may have heard the term "native advertising" bandied about recently. While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. What Is Native Advertising?

Paid Content 28

Paid Content Inbound Marketing Advertising Advertisements 28

Hubspot

DECEMBER 13, 2012

including search marketers ! And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. What Is PPC? How Can PPC Help Me Fast? You guessed it.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Keyword Stuffing.

SEO 77

SEO PageRank CAN-SPAM Ad Exchange 77

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Complex Search-Results Pages Change Search Behavior: The Pinball Pattern. You can never stop learning and sharing.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

SEPTEMBER 23, 2016

Thank goodness for voice search, am I right? Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority. But how does voice search fit into that strategy? Are marketers even thinking about it yet? That's great.

Search Marketing 28

Search Marketing Marketing & Strategy Marketing Strategy Planning 28

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Adwords Search Campaign Structure. Below is an example of a PPC account structure and its content. PPC Keywords: Research & Match Types.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertising 87

EMagine B2B Blog

JANUARY 23, 2018

She started with just a 2-person SEO team and earned her way to the title of Vice President of Digital Marketing. An SEO expert herself, she has grown the Digital Marketing team to 8 people and oversees all Digital Marketing efforts for emagine’s clients, including SEO, Paid Search (PPC), Social Media Strategy and Analytics.

Enterprise Management 49

Enterprise Management Work Management Paid Search Agency Marketing Management 49

LEADership

SEPTEMBER 19, 2013

Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota’s chairman and advisor until his passing on September 17, 2013) was a game-changer in many ways. How do we do that in our lead generation and B2B marketing efforts? MAKE ADVERTISING ACCOUNTABLE FOR LEAD GENERATION. AVOID THE ‘POINT OF CHURN’.

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

EMagine B2B Blog

JANUARY 23, 2018

She started with just a 2-person SEO team and earned her way to the title of Vice President of Digital Marketing. An SEO expert herself, she has grown the Digital Marketing team to 8 people and oversees all Digital Marketing efforts for emagine’s clients, including SEO, Paid Search (PPC), Social Media Strategy and Analytics.

Enterprise Management 40

Enterprise Management Work Management Paid Search Agency Marketing Management 40

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Adwords Search Campaign Structure. Below is an example of a PPC account structure and its content. PPC Keywords: Research & Match Types.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertising 60

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Adwords Search Campaign Structure. Below is an example of a PPC account structure and its content. PPC Keywords: Research & Match Types.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertising 60

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. Book My Free Marketing Consultation. What Makes Amazon Ads Different. And that’s powerful.

Amazon 90

Amazon Cost Per Click Paid Search Agency Trends 90

Brainrider

OCTOBER 11, 2012

A dozen practical ideas and B2B marketing strategies for your B2B marketing plan including planning by objectives, generating awareness, acquiring prospects, nurturing prospects, and qualifying sales leads in order to get better results. Planning Your Marketing By Objectives. CTA& Offer/Content. Acquisition.

Planning 40

Planning Marketing Plans Lead Ranking B2B Marketing 40

Biznology

MARCH 26, 2014

The most common search marketing question I hear from our telecom clients is: How am I doing against my competition? While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. Almost too close!

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Biznology

MARCH 26, 2014

The most common search marketing question I hear from our telecom clients is: How am I doing against my competition? While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility.

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

SEPTEMBER 5, 2018

When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well. Introduce a new product or service to the market.

Paid Content 53

Paid Content Advertising Agencies Advertising Advertisements 53

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Content Marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

seo.co

DECEMBER 8, 2021

Link building for SEO will always be a hot topic among digital marketers, SEOs, content marketers, entrepreneurs, and business owners. If you’re looking to make some casual friends at a digital marketing conference, you’ll want to bring up some safe, casual topics like social media or video content.

Link Building 98

Link Building Campaigns Ad Building Lead Ranking 98

LeadSquared

NOVEMBER 11, 2013

One of the questions that caught our attention was this…in 2011, Google had started suppressing organic keyword searches from marketers to disallow them to see which terms were bringing traffic to their site. So, is Google the only source of keyword searches? Note that “CPC” paid search data is not affected.”

Keywords 52

Keywords Search Marketing Google Adwords 52

Single Grain

FEBRUARY 17, 2022

The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 TABLE OF CONTENTS: ↓ What Is a SaaS Marketing Agency? . Top 5 SaaS Marketing Companies .

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59