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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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The Best Instagram Analytics Tools

Brandwatch Marketing

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% There are tabs that show engagement with your photos, both average and top posts, and an optimization tab that shows your best and worst times to post.

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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot taken 1/27/2014.

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The Best Instagram Analytics Tools

Brandwatch Marketing

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% There are tabs that show engagement with your photos, both average and top posts, and an optimization tab that shows your best and worst times to post.

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GA4: What marketers need to know for a successful transition

Martech

Google rocked the boat for marketers last month with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4. What we know.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

Email Marketing always has been the most effective means of communication for businesses. Email marketing has been an invisible way for brands to meritoriously communicate with their customers. Undoubtedly email marketing is one of the best marketing options available. Defining an Email Marketing Tool?

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.