Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand. And it is about growing your social connections. What is Social Selling? What is Personal Branding?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Content Standard

SEPTEMBER 12, 2016

Back when it started, LinkedIn was a simple digital Rolodex. Over a decade later, the platform has become the go-to social networking platform for professionals. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies.

Linkedin 40

Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 40

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Martech Advisor

MARCH 30, 2020

The virus rapidly spreads from person to person and grows exponentially (if not controlled) in a short period. Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. — OREO Cookie (@Oreo) February 4, 2013.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • In-person events are still the most effective channel for B2B marketers. Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

APRIL 25, 2013

Second, more than one billion people are engaged in social networks today. By 2013, more than 15 billion devices will be capable of connecting to the Internet, from cars, to washing machines, to the clothes we wear. Implication: Business will need to run in real time to facilitate personalized engagement with customers.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

Writing on the Web

FEBRUARY 19, 2014

The average person needs at least two hours to complete all the tasks necessary for one blog post, and should be publishing 2-3 times a week. Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Publishing a quality blog requires time and effort. Communication is possible everywhere.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. She has been the global CMO at Siegel+Gale since 2013.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., In early 2013, Google devalued general directory links for search rankings. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Content Standard

FEBRUARY 4, 2015

Fifty-two percent of online adults use two or more social media sites, with Facebook still leading the pack in both use and engagement. The research center conducted the survey in September 2014, drawing usage data from Facebook, Twitter, LinkedIn, and Instagram. In other words, people watched 3.6 times more video content.

Social Media 40

Social Media Internet Marketing Facebook Linkedin 40

SmartBug Media

MARCH 19, 2020

Make It Social. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. If you only went live on Facebook, upload your video to Twitter, YouTube, LinkedIn, Vimeo, and other social networks that accept long-form video.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. They are three times as likely to follow brands over a family member on social networks. Only 11% define having a lot of money as a definition of success.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Paul Gillin

JUNE 26, 2014

Sixty-two percent said social media has no influence at all. billion on social media advertising in 2013, a number that’s expected to triple by 2018. The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.”

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 10 LinkedIn Statistics and Facts.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Hubspot

APRIL 1, 2018

Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page. You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Hinge Marketing

MARCH 24, 2015

The power of social media marketing continues to rise among marketers in the technology space, and in professional services as an industry. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013). Technology Social Media'

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Hubspot

JANUARY 29, 2014

Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. The only thing standing in the way of your idea''s approval is the person in front of you -- a hardened executive whose facial expression says they can’t wait to say "no."

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Content Standard

JULY 13, 2016

The Social Media News Engine. News discovery figures pretty heavily on multiple social networks, not just Facebook. Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

SEPTEMBER 24, 2013

Well, social prospecting is a lot like Where’s Waldo? It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. HubSpot customers: For this task, Social Inbox can save you loads of time and give you the information you''re looking for immediately.).

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

JUNE 11, 2013

In the early 2000s, social networks were just starting out. There was SixDegrees.com and Friendster, but the peak of social networking was definitely still far off. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking.

Brand Identity 28

Brand Identity Branding Amazon Mobile Advertising 28

Hubspot

APRIL 28, 2013

On top of that, HubSpot came out with its annual research report about the state of inbound marketing , and we''ve been seeing some helpful new feature updates from the likes of Twitter, LinkedIn, and Foursquare. Personalization has also been improved, showcasing insights based on preference, or where the user''s friends have been before.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Digital Marketing in 2016 needs to go beyond social, and needs to mean much more than just Facebook and Twitter. So you have a Facebook page, and a Twitter handle, maybe even a LinkedIn or an Instagram account. Capture data.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Onalytica B2B

SEPTEMBER 16, 2015

There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

EveryoneSocial

FEBRUARY 4, 2020

As you may be aware, we had some big news in the world of employee advocacy last week: LinkedIn is shutting down their Elevate employee advocacy product by December of this year. In LinkedIn’s announcement they mention that they plan to build some Elevate functionality into Company Pages (more on that below). Trigger warning!

Linkedin 83

Linkedin Work Management Paid Search Agency Case Study 83

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn. 29 Top LinkedIn Tips.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Now, you get the best of both worlds -- one page to manage, personalized content, and one centralized dashboard to measure it all. 8) New LinkedIn Company Pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Webbiquity

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

Linkedin 100

Linkedin Paid Search Agency B2B Thought Leadership Social Networks 100

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

JANUARY 30, 2014

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook?

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Customer Experience Matrix

JANUARY 24, 2015

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. Hatchbuck was founded in 2011 and launched its product in 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Is the value of social media marketing for b2c brand overrated? VentureBeat ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50