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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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The real and complete history of social media marketing

illumin

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt.

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The Best Instagram Analytics Tools

Brandwatch Marketing

in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. This list showcases tools that provide a great starting point for Instagram analytics, and will be suitable for individuals or small businesses. Iconosquare.

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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

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Marketing Expertise: Our Top 20 of 2020

Exo B2B

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Here, we are in another league.

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24 reasons SEO and social media are inextricably linked

Biznology

If you don’t think SEO and social media are inextricably linked, here are 25 reasons why you should. 81% of businesses consider their blogs to be an important asset to their businesses (source: Search Engine Journal ). 41% of customers are winning customers using social media (source: Search Engine Journal).

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Video Marketing Best Practices

SmartBug Media

Take the time to look at top businesses and influencers in your industry. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Make It Social. Do Your Research.