Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. I realized the only way to make the initiative successful was with intensive research and some storytelling. Build the business case. At first I turned to web search data. Find the budget.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” ” Some have called 2012 “ the year of the story.”

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” So what content marketing tips can we learn from the Kony 2012 campaign? Seth Godin’s book, All Marketers are Liars , is about the importance of storytelling.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. B2B content generation can sometimes feel like a test of endurance as well. The value of telling a story.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

B2B Marketing Exchange

MARCH 15, 2023

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. The 29 winners were announced in 14 categories during an exclusive cocktail reception at the 2023 B2B Marketing Exchange in Scottsdale, Ariz. “The

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Ambal's Amusings

JULY 19, 2012

Content Marketers Must Read Book of the Week! Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business. 2012-07-18T13:37:00Z. 2012-07-18T13:38:00Z. Authors: Ann Handley. Blog Twitter Facebook.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Work Management 87

Work Management Advertising Agencies Marketing Management Content Marketing 87

Valasys

OCTOBER 24, 2018

TrackMaven and Skyword have merged to form the numero uno content marketing platform. This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. Founded in 2012, and headquartered in Washington, D.C.,

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Pepsi prepared for this endeavor by leaning into their existing digital content.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

Ambal's Amusings

AUGUST 25, 2010

In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Russell Sparkman's Marketing Prediction for 2010.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. Marketing is shifting to storytelling and content.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Convince & Convert

MAY 9, 2013

When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. Social Image of the Week calgary zoo instagram jessica gioglio social image of the week visual marketing'

Storytelling 152

Storytelling Stats Social Media Marketing Report 152

Biznology

APRIL 11, 2013

Some of that content is advertising, some of it is marketing materials, and some of it could be classified as “brand journalism.”. Online marketing companies have been quick to adopt brand journalism tactics, as the model may be best suited for this sector.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

Storytelling 100

Storytelling Content Viral Marketing Video Marketing 100

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. ” Joe Pulizzi, The Godfather of Content Marketing.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Content Standard

APRIL 13, 2015

Now that we all have a basic understanding of Kurzweil’s concept, I’m going to completely ruin it by comparing it to the growth of content marketing. The Slow Rise of Content. Modern-day content strategy began as an SEO-driven approach aimed at bringing organic search traffic to a specific destination.

Marketing AI 40

Marketing AI Content Marketing Storytelling Content 40

Contently

JUNE 22, 2016

Part of Marvel’s success comes down to two concepts that are becoming prevalent in content marketing: additive and divisible content. For those unfamiliar with the concepts : Additive content combines previously published stories into larger content assets. The goals are similar.

Content 113

Content Hubspot Storytelling Facebook 113

Content Standard

JULY 15, 2015

The series’ astounding success begged these questions: Could podcasting, a relatively old digital storytelling form, be having a bit of a Renaissance? Should content marketers care? billion downloads of podcasts in 2014, 64 percent came from mobile devices (up from 43 percent in 2012), Pew Research Center noted.

Planning 40

Planning Content Marketing Storytelling Content 40

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

NetLine

MARCH 21, 2023

Our 6th Annual B2B Content Consumption Report Won a Finny Award Recently, NetLine presented at B2BMX 2023 and was invited to attend The Killer Content Awards. Demand Gen Report, the host of the event, has held the KCAs since 2012.

Research 52

Research Peer-to-peer B2B Content 52

Contently

JULY 2, 2018

I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. If the design of a content site is terrible, people won’t give the words a chance—they’ll perceive it all as low quality.

Brand Identity 167

Brand Identity Branding Content Advertising Agencies 167

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Content Standard

MAY 22, 2016

In “Pressure”, a new story from the Content Standard, we investigate the mounting stress marketers are under to adapt to evolving consumer preferences and change how they connect with their audiences. That dip was in addition to six fewer minutes between 2012 and 2013. Content marketers just followed their lead.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. focus on peers and influencer content needs as primary.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Joe Chernov (@jchernov) : “VP of Marketing at @Kinvey. Content Marketer of the Year winner.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Projects , and Original.

Paid Content 97

Paid Content Brand Identity Branding Top of Funnel 97

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

Contently

JULY 2, 2018

I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. If the design of a content site is terrible, people won’t give the words a chance—they’ll perceive it all as low quality.

Brand Identity 114

Brand Identity Branding Content Advertising Agencies 114

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Cover image by Joseph Kalinowski/Content Marketing Institute.

Class 99

Class Digital Asset Management Education Webinar Metrics 99

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. ” Tod makes the point that it is software (not content) that is king. Thanks Conan.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

ClearVoice

FEBRUARY 1, 2022

Within content marketing, it’s essential to know the change agents that vocalize their stand on inspiring change, and we’ve compiled some of the best to help inspire and evoke action within your marketing efforts. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98