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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

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Is Content Marketing Turning Into Brand Entertainment?

Content Standard

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Pepsi prepared for this endeavor by leaning into their existing digital content.

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9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy.

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Why a Top-Notch Podcast Could Be the Next Content Marketing Must-Have

Content Standard

The series’ astounding success begged these questions: Could podcasting, a relatively old digital storytelling form, be having a bit of a Renaissance? Should content marketers care? Fans are also dedicated to the medium, with weekly listeners consuming an average of six shows per week. A Storytelling Fit for Brands.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

In “Pressure”, a new story from the Content Standard, we investigate the mounting stress marketers are under to adapt to evolving consumer preferences and change how they connect with their audiences. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3

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Black History Month Pt 1: Black Innovators Who Inspire Change

ClearVoice

Within content marketing, it’s essential to know the change agents that vocalize their stand on inspiring change, and we’ve compiled some of the best to help inspire and evoke action within your marketing efforts. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”.