2011 Social Media Marketing Trends

Webbiquity

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Social media will become targetable.

Social Media Marketing: 2011 Trends Report

Marketing Insider Group

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? What social media marketing trends will emerge in the coming year? Social media will become targetable.

B2B Blogging Trends for 2011

Webbiquity

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? Social Media Tools.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing. Is a Blog Still Important in 2011?

B2B Marketing 2011 Year In Review

Marketing Insider Group

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Hey B2B marketers!

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

B2B Marketing Insider Top Posts Of 2011

Marketing Insider Group

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Is This The End Of Social Media?

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The Great British Business Show 2011

Tomorrow People

Friday, 18th November 2011. Delivered by the UK’s leading inbound marketing consultancy, Tomorrow People at Stand 574 , the seminar will show you how to utilise online, social media, killer content and our inbound marketing platform to attract more customers to your business.

Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. Small Manufacturers Use Social Media Effectively. There you have it, my top 10 list of industrial marketing blog posts for 2011.

2011 Marketing Resolutions to Consider

NuSpark

Welcome to 2011. This is a good time to think about your goals for 2011. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ]. Everyone seems to be doing their list of resolutions. For b2b marketers, think about your target audiences, and continue to understand how they research products. Have you done any business resolutions?

What I learned at Dreamforce 2011

ViewPoint

Jason shared with us his key takeaways from Dreamforce 2011. Here are some big ideas that I took away from the show… The Social Enterprise The central focus of the show was leveraging the power of social media to reach and help more customers.

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Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

basic keyword research, HTML sitemaps, on-page keyword targeting) to significantly more strategic priorities (reputation tracking, social media promotion, content strategy).

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily.

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The ROI of social media programs will continue to be challenged by some executives. Augmented Reality For B2B Marketing in 2011?"

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2011 B2B Marketing Outlook, According to Google

The Point

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

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The Big SaaS Trends of 2011

Modern Marketing

by Egan Cheung | Tweet this This week, Joe Payne wrote a blog post titled A Very Cloudy Year: How the Cloud Drove Apps, Mobile and Social , discussing the positive effect that Software-as-a-Service (SaaS) businesses have had on Social and Mobile platforms in 2011.

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B2B BloggingTrends in 2011

Ambal's Amusings

Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. What do you see as key trends in B2B Blogging for 2011? Social Media Informer.

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Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011

B2B Lead Generation

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. 1:01 – Jay Baer, President of Convince and Convert and Author of The Now Revolution , believes that the path to an organization’s social media success can never be paved by a single expert, “ It’s about distributing social media responsibilities across the whole enterprise.”.

Content Marketing World 2011

Ambal's Amusings

It is called Content Marketing World 2011. and one of the leading thought leaders behind the content marketing and social media movement. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. Joe, is the co-author of Get Content.

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Social media = Lots of room for improvement. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Social media is like baseball, says Brian Watkins, Social Media Manager of Adobe.

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10 Inside Sales Predictions for 2011

ViewPoint

Comment on The Bridge Group's ten predictions for inside sales in 2011. Social media has leveled the playing field. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment. No longer will the Inside Sales Rep be a “jack of all trades” Roles will be clearly defined and measured based on specific desired outcomes. Hunters will go after new business while farmers will cultivate the customer base.

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CMO Corner – DMA 2011: Real-Time Data

Reachforce

Guest Post by Joe Cordo I just came from DMA: 2011, and this year’s theme was Real-Time Marketing. The whole “real-time” thing is increasingly important, and it just might yet make social media truly relevant to how marketers Of course, there can be no real-time marketing without capturing data in real-time.

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My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. Many marketers are still seeking to integrate social media into the marketing mix ?

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

While employees and customers are flocking to social media, Benioff noted, companies have lagged behind. This is where he first addressed Salesforce.com’s acquisition of Radian6 , one of the best known social media monitoring tools.

From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

B2B Lead Generation

In June , Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, shared why inbound marketing – a strategy where the prospects find you as opposed to you finding them – is critical, and how integrating social media and SEO drives it.

5 Big Marketing Fails of 2011

Modern Marketing

But the size and scope, along with the amplification of social media and bloggers, puts some marketing blunders on a grand stage. In the spirit of moving forward with lessons learned, here are 5 big marketing fails of 2011. 5 Big Marketing Fails of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different.

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2011 #Nifty50 Top Twitter Women

Ambal's Amusings

Mothers Day 2011 was indeed a special day. After breakfast, May 9, 2011 only got better. I was very honored to find out that I was on the " 2011 #Nifty50 Top Twitter Women " list that Tom Pick of KC Associates and Cheryl Burgess of Blue Focus Marketing had just announced.

2011: The year of personal brands

Chris Koch

If you follow social media, you probably know most of the story already. I wish I had the numbers to prove it, but my sense based on my own experience in social media is that Owyang’s personal brand won that battle. But as social media raises the ante for putting a personal face to the corporate brand, we are going to have to work through the issues that Forrester is grappling with right now.

Social Media Statistics 2011 [Video]

Hubspot

Our good friend Eric Qualman , the Socialnomics author who has made a name for himself by creating short, entertaining videos jam-packed with social media statistics, is at it again. His original video, the " Social Media Revolution ", now has 2.8

May The Force Be With You: 4 Takeaways From Cloudforce 2011

Modern Marketing

But if you read between the lines of the slick demos, there were four key takeaways from yesterday’s Cloudforce 2011 in New York. If implemented properly, these features will create a social media command center baked into the proven Service Cloud application. A partnership with Radian6 , which will integrate its social media monitoring platform with Salesforce. Allowing you to respond to 80+ million blogs, and social media properties.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats. by Social Media Today.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

Social media strategies and ROI. Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Trish Bertuzzi , President and Chief Strategist, The Bridge Group Laurie Page , Managing Partner, The Bridge Group 10 Inside Sales Predictions for 2011.