Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Resources

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. I see this as an acknowledgment by salespeople that outside resources can indeed make them more efficient, even if they still do the actual outbound prospecting themselves.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? Measuring customer engagement in complex industrial and B2B marketing is very important but it doesn’t have to be expensive and resource-intensive. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 17, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. It also includes links to additional resources to dig deeper into each area.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. Resources

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

markempa

JUNE 26, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Jim was my go-to resource when I wrote the direct mail chapter in my book.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Think about new “arrangements&# of content as resource centers for prospects and/or customers. Copyright © 2010 Tiecas, Inc.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 29, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Resources

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? The focus on ROI that we’ve seen in 2010 will continue. Although it has been easy for companies to push everything online with the intent of saving money, ultimately an online only world is not driving business to business sales.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points! Resources

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 11, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. It does take time and resources to do it well and produce results. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Kerry O’Malley´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JUNE 29, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Resources

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

NOVEMBER 16, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 9, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

OCTOBER 2, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60