markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Ive read both of them and they are terrific.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. ” Social touches customer service, sales, creative, and PR, which is why social needs to be top of mind throughout an organization. They can align with PR departments on announcements that are being prepared.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

markempa

AUGUST 30, 2007

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." " The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

SEPTEMBER 12, 2007

Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value. Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value. Im of course talking about budget time.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

AUGUST 24, 2007

It promised to deliver better ROI measurement for their marketing campaigns. I could hear his frustration when he said, "But we are still unable to close-the-loop and measure ROI on most of the sales leads we pass to sales." They dont update the CRM so I cant get the reports I need."

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes. A new product launch. A write up on a blog.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

JUNE 29, 2007

They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

OCTOBER 11, 2006

The report was written for service providers but I believe the core ideas also apply to most companies with a complex sale. But if you have the vision, desire and passion to do it, this report tells you how. The report was written for service providers but I believe the core ideas also apply to most companies with a complex sale.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

DECEMBER 6, 2006

Another useful post on the same subject by contributing writer (and Web designer) Sarah Lewis for Debbie Weils WordBiz Report on " How and Why to Combine an E-newsletter and a Blog." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Email Heaven? Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight."

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Every effective marketing program should include strategies to minimize bad PR and address customer service issues quickly. . Achieving ROI from Advertising Investment . The travel industry is booming.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

markempa

AUGUST 1, 2007

Together Phil and Barry share seven other strategies to get both sides talking including how to: Model the sales/marketing funnel Develop a common vocabulary Create a closed-loop reporting process MarketingSherpa: Overcoming Office Politics - 7 Strategies to Generate & Close More Leads.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

NOVEMBER 22, 2006

« E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 You may want to think again.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

JUNE 15, 2005

Ive found that the frequency and quality of communication between sales and marketing is the most important factor to drive better lead generation ROI. Ive found that the frequency and quality of communication between sales and marketing is the most important factor to drive better lead generation ROI.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Telephone leads all media with the highest response rate of 5.53

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

DECEMBER 21, 2006

A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. How about concentrating budget dollars on better measurement tools for sales and marketing, process mapping or outside services to qualify and manage leads and capture and report on results? So why not begin with that?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

OCTOBER 19, 2006

MarketingSherpa: Lead Scoring & Management Roundtable Report Related post: Disciplined Lead Qualification Improves Sales Performance FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Valasys

JUNE 1, 2021

Crypto mining has only been around since Bitcoin was first mined in 2009, and in the current year, the terminology has made quite a splash among miners, investors, and cybercriminals alike. Additional ROI Will be Generated From the Digital Prime Brokerage Offerings. Not all businesses can improve their ROI by crypto mining.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im Jay Baer.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

ANNUITAS

JANUARY 10, 2011

In 2009 & 2010 there was a lot of noise about how marketing automation adoption rates among B2B companies were going to sharply increase, yet the adoption rates remain less than 20%. What can marketers do to change these trends? First of all, stop doing the same old thing.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

markempa

FEBRUARY 24, 2006

A new report by RainToday entitled, " The Business Impact of Writing a Book " attempts to answer this question and more. However the report states, "96% of authors reported that publishing a business book positively affected their practices." " So does writing a book help you lead generation?

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

APRIL 6, 2006

Im going to share some ideas on how to use podcasts for lead generation with podcast expert, Joe Cullinane over at the Cullinane & Green Report some time in the next week. Charlene Li in her blog reports that Forrester’s new brief, “Podcasting Hits the Charts” indicates that only 1% of online households or 700,000 regularly use podcasts.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

JULY 13, 2006

Also see: Using Thought Leading Content as a Lead Generation Tool Podcasts are a great way to share your thought leading content which is why I found this report by KnowledgeStorm and Universal McCann very compelling. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

JUNE 7, 2005

They measured their response - used phone qualification - worked closely with their sales team - sent on only sales ready leads - closed the loop on each lead - increased revenue - cut costs - gave remarkable reports. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Now look like heroes.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

markempa

JANUARY 4, 2006

A solid plan for reporting and measuring reliable indicators must be in place to justify continued investment. A solid plan for reporting and measuring reliable indicators must be in place to justify continued investment. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. Read Susan’s post announcing this report. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

NOVEMBER 18, 2005

BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. You can download a free executive summary of the e-mail marketing report (pdf). BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120