2009, Lead, Marketing Automation and Privacy Policies

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Copyright © 2010 Tiecas, Inc.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Privacy Policy | Site designed by AMAInteractive a div. I came across two research studies that answer the last question with a big YES! Resources

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Score this lead according to your preset BANT (Budget, Authority, Need, and Timing) criteria to determine if they are “sales-ready.” Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Social Media with Email Marketing – is it the Super Combo?

Email Marketing

Email Marketing Planning Web 2.0 BtoB

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. How about you, do you see the disconnect?

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Analytics is the new marketing creative! According to a study done by Professor John A.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Building a ROMI Calculator

Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation.

ROMI

ROMI Ad Building Marketing Automation Services Privacy Policies

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Sales Management

Sales Management Pricing Price Marketing Websites

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Features

Features Web 2.0 Planning Work Management

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Your readers may, in addition to these very specific tactical steps, wish to know a little about the background theory behind Inbound Marketing and Marketing Automation, what we call Inbound Marketing Automation. And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

What they sorely need, is some strategic guidance that will produce measurable results, typically more leads and sales. Sometimes you need help with a specific marketing challenge. Privacy Policy | Site designed by AMAInteractive a div. Get the free “Step-by-Step Guide to Website (re)Design” now. All Rights Reserved.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. Lead them to it. How effective has it been for generating leads? I’m assuming you want your business blog to be more than just a personal journal. Give them multiple ways to do so.

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Additionally, when marketers create a nurturing program across the buying process, each new lead should start at the beginning of the program with touch 1. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Planning

Planning B2B Marketing Emarketing B2B

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Design wins lead to production volume orders. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Best regards, Achinta Leave a Comment { 1 trackback } Tweets that mention Is Content Curation an Easy Way for Content Marketers to Do More With Less? Get the free “Step-by-Step Guide to Website (re)Design” now.

Curation

Curation RSS Web 2.0 Content Marketing

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { I’d add that B2B blogs which provide individual contact information of the bloggers or experts referenced in the posts can lead to new sales opportunities. That is a very good way to generate a qualified lead from your blog.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. The objective here is to drive people to your website, which should be the hub of your online marketing. So if you are still counting on your static, brochureware website to generate leads, you may be sorely disappointed.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

> Oh, we need content, okay let’s just copy & paste from our old marketing collateral. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization

Optimization SEO Buying Cycle Web 2.0

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Leave a Comment Previous post: B2B Lead Generation Using a Business Blog Next post: High-Performance Email Marketing for Attracting and Engaging Industrial Buyers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc.

Social Media

Social Media Social Marketing Media Planning

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Data shows about 40 percent of b-to-b brands aren’t using social marketing.

B to B

B to B Paid Content Social Media CMS Development

Don't Count on Marketing Automation to Solve All Your Lead.

Generating More “Educated Leads” on a Small Budget

Webinars

Trending Sources

The Role of B2B Marketing is Shifting from Lead Generation to.

Webinars

B2B Lead Generation Using a Business Blog

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

A Blogging Style to Call Your Own

Social Media and B2B Marketing Do Pair Well

The Distribution Trap – How Innovations Become Commodities

101 Tips from 50 Small Business Bloggers

The Twofold Benefit of Optimizing Marketing Content

Business Value of Social Networking

Optimizing Your WordPress Business Blog

Top 10 Clichés to Avoid in B2B Marketing Content

Social Media with Email Marketing – is it the Super Combo?

Creating Relevant B2B Marketing Content: Walk the Talk

Variety of Content is the Key in the Early Stages of the.

Deconstructing the Four Stages of the Industrial Buy Cycle

Focus on Content in B2B Marketing

Are You Creating Irresistible Offers with Your Email Marketing?

Using Content to Move Prospects Forward in the Sales Cycle

Successful Industrial Websites Require Part DiY and Part.

High-Performance Email Marketing for Attracting and Engaging.

The Disconnect Between B2B Content Marketing and Customer Engagement

How Relevant Marketing Content Helps B2B Branding

Building a ROMI Calculator

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial and B2B Customer Engagement Simplified

Translate Features into Benefits if You Want Your Marketing.

7 Strategies for Using Content to Market Industrial Products

Content Creation Made Easy

The 6 essential rules of a website redesign – Ignore them at your.

How to Make Your Business Blog Be All It Can Be

7 “Rs” for B2B Marketing Content Planning

5 Things Industrial Marketers Must Do to Attract Engineers and.

Is Content Curation an Easy Way for Content Marketers to Do More.

How to Use a B2B Blog to Win Customers and Influence Prospects

Shortening the Industrial Buy Cycle in 5 Simple Steps

Can Industrial and B2B Marketers Learn Creative Problem Solving.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Have Digital Marketing and Social Media Killed the Industrial.

Study: B-to-B Marketers Lagging With Social Media

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