The Effective Marketer

MARCH 7, 2009

The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

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Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Do you have any good examples of social media used in email marketing? The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Writing on the Web

MARCH 31, 2011

I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. I first heard the term content curation is this post by Rohit Bhargava back in 2009. I am giving you an example of this here. Share this on Facebook. Does this make sense to you?

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Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

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Social Media Lead Gen Lead Scoring Lead Ranking 100

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

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CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? For example, “content creation.” I print my copy and then read it back to myself.

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Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets.

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Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your content also needs to perform another key function.

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Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. For example, we just launched Genoo into public release.

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Social Media Lead Gen Lead Scoring Lead Ranking 100

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits.

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Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 12, 2010

Because pricing information is now sought much higher up in the sales funnel than most marketers suspect. You can see an example of B2B web design prices from my company’s online marketing division’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

SEPTEMBER 7, 2010

.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. BTW, this post is a working example of content curation. Where do you stand on this debate?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

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Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

AUGUST 14, 2011

We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion.

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Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

JUNE 8, 2010

Kerry explains this concept very well with a realistic example. Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar.

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Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

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Social Media Media Curation Webinar Metrics 134

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

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RSS Paid Search Agency Advertising Agencies PR 118

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

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Marketing Mix Tactics Work Management Marketing Management 40

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. StubleUpon , Digg , Facebook , Blogger , web 2.0

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Social Media Web 2.0 Media Blogger 100

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

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Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Great question.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. Note that NutshellMail is funded in part by FBFund, Facebook’s venture capital arm.

Social Media 115

Social Media Media Paid Search Agency PR 115

Online Marketing Institute

JANUARY 4, 2011

Provide “share this” buttons to Facebook and Twitter as a minimum 22. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Update an original pos t that provides more value to your readers (this post is an example) 50. Link to your blog on your Facebook fan page 69.

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Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Sound off in the comments, and maybe we’ll put together another post with great examples. Awesome post!!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

JUNE 27, 2009

Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC? But the basic rules and the concepts of marketing always remain the same.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Convince & Convert

JULY 27, 2010

Great example right from his blog [link] [link] Mike Ellis RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? Made it better than we could ever do on our own! link] Eric Wittlake This may be my favorite post yet from @jaybaer.

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Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. It doesnt have to be one or the other.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The one embedded above, for example, currently has more than 33,000 views. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Todd Defren and Dell have both shared excellent examples to build from. Generally not.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. are incorporated into the program.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Personally, I've always been a fan of looking at the # of lists to # of followers ratio as to how valuable someone's time is on Twitter.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117