Webbiquity

JULY 6, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. But social media provides marketers with the tools to monitor, participate in and help shape the conversations. Best Social Media Stats and Market Research of 2009. Post on Google Buzz. The One Effective Use of Facebook for B2B Marketing.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

As a follow-up to their 2009 survey, they found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). 51% of companies permit access for business purposes only (up from 19% in 2009). This can spill over to tradeshows and conventions, also.

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

markempa

AUGUST 24, 2007

Im sharing part of our conversation so that other readers may benefit. Im sharing part of our conversation so that other readers may benefit. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It promised to deliver better ROI measurement for their marketing campaigns.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

MAY 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Buzz Marketing for Technology

APRIL 6, 2011

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. Since then the volume of “conversation” has increased dramatically over the entire social landscape — to the tune of BILLIONS of posts each year.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

markempa

JANUARY 25, 2006

An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. I use podcasts and they are no doubt more “buzz” worthy than webinars. An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. Comments Podcasts vs. Webinars which is better?

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. ScoopD - B2B Marketing Savvy , July 23, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Spotlight on AdWords Search Funnels – Part 1 by Google Conversion Room Blog. Post on Google Buzz. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JUNE 29, 2007

Companies who provided fewer but higher quality "sales ready" leads to their sale people have better sales conversion rates than those that send lots of early stage leads and that creating a "cost per lead" culture just does not work.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JUNE 13, 2006

For the buzz on the book, read reviews and news. For the buzz on the book, read reviews and news. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 You can find the book at your local Borders or Barnes & Noble and other bookstores. More about the author. More about the author.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

MAY 8, 2006

Its important to note that these tools will help users begin conversations but they wont do the hard work of building relationships for you. Its important to note that these tools will help users begin conversations but they wont do the hard work of building relationships for you.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

AUGUST 16, 2006

Just like blogs and podcasts , e-books are a terrific way to spread ideas, engage conversations and generate demand. Just like blogs and podcasts , e-books are a terrific way to spread ideas, engage conversations and generate demand. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Convince & Convert

SEPTEMBER 22, 2010

I have nothing of value to add to this conversation other then reiterating (again?) [link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0) Why Social Supports Email in the Interactive Marketing Hub (Convince and Convert) [.] Warm fuzzies.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

markempa

JUNE 19, 2006

A new white paper by CSO Insights supports my research and shows that companies that support their sales teams with lead generation programs have higher conversion rates and increased sales effectiveness than those who dont. percent higher Conversion rate from leads to first calls is 16.5

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

JUNE 16, 2006

Just like many marketers resist changing the way they do lead generation from “campaigns” to “conversations.” Just like you cant dominate a conversation without risking that people may tune you out. It all began in this conversation, Direct-to-Consumer News Releases: Do they suck?

PR 120

PR Lead Generation Rules Generation 120

markempa

NOVEMBER 8, 2005

It begins with the mindset that lead generation is really a conversation rather than a series of campaigns. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

APRIL 3, 2006

To develop an effective lead generation program, you need a process that identifies decision makers along with their sphere of influence before you can initiate a productive conversation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

August 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

Smashmouth Marketing

MAY 29, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect.

Trends 100

Trends Work Management Marketing Management Buzz 100

Convince & Convert

MAY 12, 2010

It's mostly based on buzz and mass popularity. What separates 'social' now from what has come before is that it got buzz, got cool, got popular. Social media has never been driven by function and purpose. It's… well… *mostly* a mass media so far. And that phenomenon doesn't help either.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

markempa

FEBRUARY 28, 2007

« Podcast: Use Feedback to Boost Lead Generation | Main | Going beyond the sales lead » On giving away ideas I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

markempa

JULY 10, 2006

Brian Carroll and others extended the conversations so I thought I’d revisit the topic with some more thoughts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JUNE 14, 2006

Youll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time, such as requesting an email address, then asking for first and last name, later requesting a phone number, and so on. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 21, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

MARCH 30, 2007

I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Companies don’t buy; people do.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. But, it's not all conversational. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

MAY 18, 2007

During huddles, you can brainstorm, go over marketing and sales programs, and accomplish or think about any or all of the things on the list below: Get feedback from the sales team – look at the conversion process and have regular face-to-face meetings or conference calls. Where is your sales team getting stuck?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

APRIL 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. recent exchange he had with Brian Carroll on his B2B Lead Gene.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

JULY 7, 2006

Companies that make closed loop feedback work have higher lead-conversion rates than those that do not. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It is important to note that this process works best when youve developed an universal lead definition to assure buy-in from all stakeholders first.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

AUGUST 2, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

markempa

JUNE 7, 2005

I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. The challenge of cold calling is make sure each conversation we have is relevant and meaningful. The challenge of cold calling is make sure each conversation we have is relevant and meaningful.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

JANUARY 19, 2006

Lead generation is a conversation, a dialogue; it is not a series of campaigns. Lead generation is a conversation, a dialogue; it is not a series of campaigns. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Think relationships. Again, companies dont buy; people do. Think multimodal.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Convince & Convert

JULY 5, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

markempa

APRIL 18, 2005

Its really a dialogue - a conversation. Lead nurturing keeps the conversation going with relevant and meaningful personal touches regardless of their timing to buy. Its really a dialogue - a conversation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120