B2B Marketing Zone launched

B2B Lead Generation Blog

The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

Trending Sources

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Share it on StumbleUpon Share this on Technorati Buzz up!

SEM 24

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. There is lots of buzz about video email. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up!

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation Blog

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

In simple terms, “authority&# and the ability to sustain market messaging/buzz. Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team.

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

Until such time as “new media&# channels like Twitter, Facebook, et al are able to establish industry-blessed benchmark media standards, I fear much of the fuss and buzz will stay experimental to the larger B2B community, at least.

Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009.

B2B 0

Finally! A B2B social media success story

grow - Practical Marketing Solutions

The oddball humor of the contest gave it a great buzz and more – web traffic more than doubled and the company gained more than 100 new inbound links. At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.

MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

B2B Lead Generation Blog

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009.

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Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009.

B2B 0

World Wide Rave – Works!

Buzz Marketing for Technology

Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. Tags: Content Marketing Lead Generation Lead Nurturing Interactive Marketing Buzz Marketing

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz?

WOM 49

What a Trifecta of a Year!

Buzz Marketing for Technology

Advertising Blogging Branding Buzz Marketing Content Marketing Customer Support Facebook Inbound Marketing Listening Social Media Thought Leadership

Facebook as the Media

Buzz Marketing for Technology

Tags: PR Buzz Marketing Facebook

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

In the posts and articles below, discover how to map your social media communities, how to monitor your company's social media buzz on a budget, a dozen common social media mistakes to avoid, the essential elements of a social media strategy and more.

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers! Tags: Personal Branding Social Networking Blogging Buzz Marketing

First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Read time = 3-4minutes) Woooo hooo!

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

Tags: PR Buzz Marketing

B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009

B2B Marketing Zone Posts

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 5 Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009.

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

50 Content Ideas That Create Buzz - Rely on this tip list from ConversationAgent blogger Valeria Maltoni to make your content get read and get shared, including incorporating visual elements and writing something unexpected. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts.

ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco.

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Productivity gains are now at everyone’s fingertips … So you begin recruiting your internal employees, getting them to join, asking them to get others to join, and placing reminders to join in the company newsletter – you whole organization is a buzz with the news.

How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

Perhaps they will even offer you and your followers/friends (Twitter/Facebook) a special discount or a peak at the next version before the launch to get the viral buzz going. Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce.

Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches

Ambal's Amusings

We create buzz and excitement that gets our audience wondering 'what's coming'. I met Rebel Brown through our common friend Ardath Albee earlier this year. Rebel is a go-to-market strategist specializing in start ups, turnarounds and start-arounds in the high technology arena.

Positioning your Personal Brand

Buzz Marketing for Technology

Early on I purposely chose Buzz Marketing but decided to niche-ify it with applying it only to Technology – hence my blog Buzz Marketing for Technology was born. Buzz Marketing is more growth than value and I am sure you would prefer more value in this economy.

Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group).

Social media ROI and the mystery of brand equity

grow - Practical Marketing Solutions

His insights still hold up in an era where the buzz of social media can make or break an emerging brand in a matter of hours! Our theme this week is measuring the value of social media.

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Otherwise it’s just buzz. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. Reply Jean-Paul says: July 22, 2009 at 8:58 am Hello, Thanks a lot for track backing our link.

MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO"

Smashmouth Marketing

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. It seems to be all the buzz. This is the third in a series of Thought Leader Interviews for Marketing Sherpa. Mike: Aaron, you're speaking at MarketingSherpa about "How to Build a Program -- When Every Dollar Counts Twice." It seems to not only be about the dollars, but about the resources.

Time to Analyze your Content: What Worked and What Failed?

Ambal's Amusings

Here are some questions to ask yourself: What content has been most effective in terms of traffic, buzz or comments? As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? While people move into vacation mode, there's no harm in producing a little less content in order to focus on maximizing results in the coming year. Not effort. Results.

inbound marketing training for free

The Effective Marketer

Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard.

MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"

Smashmouth Marketing

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. It seems to be all the buzz. This is the third in a series of Thought Leader Interviews for Marketing Sherpa. Mike: Aaron, you're speaking at MarketingSherpa about "How to Build a Program -- When Every Dollar Counts Twice." It seems to not only be about the dollars, but about the resources.

Five Ways to Have Fun with Boring Content

Ambal's Amusings

Go Reality Show : Another twist on the same idea is to use the concept of a popular show like American Idol or, if you want to create buzz, get a group of people together for a contest called So You Think You Can Blog? If you're dreading writing about a particular subject and don't know where to start, one coping strategy is to inject something fun into it. Do yourself and your readers a favour and find a fun way to present your topic.

Recession Essentials Part 1: Protect your brand

grow - Practical Marketing Solutions

In the age of social media, there’s another new element that can jeopardize your brand -- the constant buzz on the Internet. In this environment, listening to your customers, monitoring the buzz and reacting immediately to protect your brand is more important than ever.

Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference.