Ambal's Amusings

DECEMBER 31, 2009

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. The axiom "Build it and they will come" has been changed to "Provide compelling content and they will come" You probably have already heard all the buzz about Content Marketing and are wondering. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs.

Guerilla 133

Guerilla Best Paper Case Study 133

B2B Lead Generation

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston.

Case Study 120

Case Study Lead Generation Demand Generation Leads 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009.

Marketing & Strategy 43

Marketing & Strategy Market2Lead Buzz Planning 43

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009.

Buzz 40

Buzz Zoominfo Lead Gen Interactive 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009.

Buzz 40

Buzz Zoominfo Lead Gen Interactive 40

Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him.

Social Media 195

Social Media Buzz Media Social 195

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

BtoB 178

BtoB Buzz Adwords Digg 178

Buzz Marketing for Technology

AUGUST 18, 2009

Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate! You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up – they are real people whose lives changed based on a few bad keystrokes and misaligned priorities. So sit back, relax and enjoy another installment of the ways in which social networking can change your life.

Facebook 189

Facebook Buzz Marketing Case Study 189

Chris Koch

JUNE 26, 2009

Buzz Marketing for Technology. In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide.

Social Media 156

Social Media Personalization Media Social 156

Sales Lead Insights

SEPTEMBER 28, 2009

Mike, I’m hearing a lot of buzz about appointment setting as an approach to B-to-B lead generation. This is the first in a series of occasional interviews with top practitioners in the field of B-to-B demand generation. Today’s guest is Michael Damphousse , CEO/CMO of Green Leads, LLC , a firm that specializes in using the phone to get qualified appointments for its clients’ salespeople on a pay-per-performance basis.

B to B 148

B to B Sales Lead Telemarketing Sales 148

Buzz Marketing for Technology

NOVEMBER 9, 2009

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Evidence for them to start a conversation around your solution and gauge whether there is a need with the potential buyer they are talking to.

Buzz 171

Buzz Social Digg Case Study 171

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Read time = 3-4minutes) Woooo hooo! Ring the bells, light off the rockets… a round for the house! A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.

Case Study 58

Case Study Barriers Buzz Studies 58

Sales Lead Insights

DECEMBER 22, 2009

There is a lot of buzz about appointment setting as an approach to B2B lead generation. This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Michael A. Brown. He is the B2B telemarketing and telesales consultant and telemarketing trainer whom I frequently recommend to our clients.

Lead Generation 141

Lead Generation Telemarketing Generation Leads 141

Buzz Marketing for Technology

AUGUST 27, 2009

An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media.

Social Media 168

Social Media Buzz BtoB Customer 168

Buzz Marketing for Technology

JUNE 25, 2009

So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook. These are not pie in the sky ideas or something I dreamed up - I feel these are very doable.

Facebook 166

Facebook Buzz Marketing Social Network 166

Ambal's Amusings

DECEMBER 2, 2009

Here are some questions to ask yourself: What content has been most effective in terms of traffic, buzz or comments? As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? While people move into vacation mode, there's no harm in producing a little less content in order to focus on maximizing results in the coming year. Not effort. Results.

Work 126

Work Buzz Newsletter Podcast 126

Ambal's Amusings

OCTOBER 12, 2009

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation.

Marketing & Strategy 126

Marketing & Strategy Content Marketing Advertising Agency Content 126

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 5 Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009.

Market2Lead 40

Market2Lead Social Media Buzz Twitter 40

Buzz Marketing for Technology

AUGUST 20, 2009

In fact I would argue it is here today. Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? And then ask yourself – how long did some of those interactions take. For Example - We resolved the issue for the person below in 15 minutes! When is the last time you baked up a marketing plan, executed it, got the reaction and closed the whole thing off in 15 minutes!

Buzz 156

Buzz Planning Plan Advertising Agency 156

Ambal's Amusings

SEPTEMBER 23, 2009

But, as Piersall writes in a post titled " Internet Fame Ain't All That ", it's also a good idea to sit back and look at whether all that buzz is actually producing anything concrete. There's a big difference between getting publicity and getting productive, reveals Wendy Piersall , founder of Sparkplugging.com , a blog network that focuses on work-at-home resources for solo business owners.

Content Marketing 126

Content Marketing PR Attitudes Buzz 126

Buzz Marketing for Technology

FEBRUARY 17, 2009

Tags: PR Buzz Marketing Facebook

Facebook 106

Facebook Media Buzz Network 106

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

BtoB 138

BtoB Buzz Adwords Salesforce.com 138

Buzz Marketing for Technology

SEPTEMBER 30, 2009

We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years. Social Media already has changed Marketing forever. You can’t attend a conference or read a blog post without hearing about the latest in this field. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game.

Social Media 149

Social Media Buzz Companies Web 2.0 149

B2B Lead Generation

JULY 2, 2009

The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others. A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Buzz Marketing for Technology

MARCH 9, 2009

So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about Violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert.

Social Media 160

Social Media Buzz Marketing Media 160

Buzz Marketing for Technology

AUGUST 12, 2009

It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction. As a former sale person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we position ourselves in front of the customer, how that message lands on the customer and more importantly what the customer is saying in reaction to how we are positioned.

Buzz 149

Buzz Customer Segmentation Advertising Agency 149

Buzz Marketing for Technology

FEBRUARY 27, 2009

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers! Tags: Personal Branding Social Networking Blogging Buzz Marketing

Buzz 100

Buzz RSS PR Demand 100

Buzz Marketing for Technology

FEBRUARY 25, 2009

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself.

Social Media 157

Social Media Buzz Buying Cycle Word of Mouth 157

Buzz Marketing for Technology

FEBRUARY 2, 2009

Tags: PR Buzz Marketing

PR 100

PR Podcast Marketing & Strategy Startup 100

Ambal's Amusings

SEPTEMBER 14, 2009

We create buzz and excitement that gets our audience wondering 'what's coming'. I met Rebel Brown through our common friend Ardath Albee earlier this year. Rebel is a go-to-market strategist specializing in start ups, turnarounds and start-arounds in the high technology arena. Rebel is a regular contributor to our ClickInsights B2B Experts Interview Series and her guest post today focuses on Powering Momentous Market Launches.

Buzz 116

Buzz Press Startup Advertising Agency 116

Buzz Marketing for Technology

AUGUST 25, 2009

So at a recent Social Media event we got to talking about the Motrin social media scandal. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin has responded and removed the ads that started the whole issue – just 2 days later. This scenario and others just like it are proving that social media never sleeps and therefore the Social Media team has to be ready to respond 24/7/365.

Twitter 138

Twitter Buzz Features Marketing 138

Buzz Marketing for Technology

JUNE 23, 2009

This article contains excerpts from Facebook Marketing For Dummies (September 2009, Wiley - available for pre-order on Amazon ). One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.

Facebook 133

Facebook Buzz Optimization Marketing & Strategy 133

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Reply Daniel Kuperman says: July 24, 2009 at 12:28 pm Neoco, Good to know you are not one of the ‘false prophets’ out there! says: July 24, 2009 at 4:41 pm [.]

Social Media 100

Social Media Marketing & Strategy Effective Effectiveness 100

The Effective Marketer

JUNE 21, 2009

Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard. 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these.

Training 100

Training Inbound Marketing Effective Effectiveness 100

Buzz Marketing for Technology

APRIL 7, 2009

I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. One of the things I was pleasantly surprised to find in the first few days was that Avaya has their own Yammer account within their firewall. So naturally I signed up and started sharing.

Social Media 140

Social Media Buzz Media Social 140

Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

Interactive 126

Interactive Buzz Digg Response Rate 126

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain ….

CMO 116

CMO Buzz Digg Web 2.0 116

Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Typically this means hire someone who knows our “space” really well and someone who is an expert in social media. Well it’s the latter part that is the hard part.

Social Media 122

Social Media Buzz Media Social 122

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. It seems to be all the buzz. This is the third in a series of Thought Leader Interviews for Marketing Sherpa. Mike: Aaron, you're speaking at MarketingSherpa about "How to Build a Program -- When Every Dollar Counts Twice." It seems to not only be about the dollars, but about the resources.

Marketing & Strategy 100

Marketing & Strategy Advertising Agency Planning Bandwidth 100

Ambal's Amusings

OCTOBER 21, 2009

Go Reality Show : Another twist on the same idea is to use the concept of a popular show like American Idol or, if you want to create buzz, get a group of people together for a contest called So You Think You Can Blog? If you're dreading writing about a particular subject and don't know where to start, one coping strategy is to inject something fun into it. Do yourself and your readers a favour and find a fun way to present your topic.

Press 100

Press FAQ Release Buzz 100