Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

markempa

JUNE 29, 2007

Companies who provided fewer but higher quality "sales ready" leads to their sale people have better sales conversion rates than those that send lots of early stage leads and that creating a "cost per lead" culture just does not work.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JANUARY 25, 2006

An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. I use podcasts and they are no doubt more “buzz” worthy than webinars. An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. Comments Podcasts vs. Webinars which is better?

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

MAY 8, 2006

Its important to note that these tools will help users begin conversations but they wont do the hard work of building relationships for you. Its important to note that these tools will help users begin conversations but they wont do the hard work of building relationships for you.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Convince & Convert

MAY 12, 2010

It's mostly based on buzz and mass popularity. What separates 'social' now from what has come before is that it got buzz, got cool, got popular. Social media has never been driven by function and purpose. It's… well… *mostly* a mass media so far. And that phenomenon doesn't help either.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

markempa

AUGUST 16, 2006

Just like blogs and podcasts , e-books are a terrific way to spread ideas, engage conversations and generate demand. Just like blogs and podcasts , e-books are a terrific way to spread ideas, engage conversations and generate demand. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 13, 2006

For the buzz on the book, read reviews and news. For the buzz on the book, read reviews and news. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 You can find the book at your local Borders or Barnes & Noble and other bookstores. More about the author. More about the author.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

APRIL 3, 2006

To develop an effective lead generation program, you need a process that identifies decision makers along with their sphere of influence before you can initiate a productive conversation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 19, 2006

A new white paper by CSO Insights supports my research and shows that companies that support their sales teams with lead generation programs have higher conversion rates and increased sales effectiveness than those who dont. percent higher Conversion rate from leads to first calls is 16.5

Lead Generation 120

Lead Generation Generation Optimization Leads 120

Convince & Convert

AUGUST 2, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

NOVEMBER 8, 2005

It begins with the mindset that lead generation is really a conversation rather than a series of campaigns. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

JUNE 16, 2006

Just like many marketers resist changing the way they do lead generation from “campaigns” to “conversations.” Just like you cant dominate a conversation without risking that people may tune you out. It all began in this conversation, Direct-to-Consumer News Releases: Do they suck?

PR 120

PR Lead Generation Rules Generation 120

Convince & Convert

JULY 5, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

markempa

JULY 10, 2006

Brian Carroll and others extended the conversations so I thought I’d revisit the topic with some more thoughts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JUNE 21, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. But, it's not all conversational. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

His self-deprecation adds a hilarious, warm tone throughout. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally. Also, there isn’t a narrative or progression in the book, but rather a collection of 57 short observations, lessons, and anecdotes.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Retweets are up. RSS subscriptions are up. Second, this circumstance raises an important question: Are You Growing Your Voices?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

markempa

JUNE 14, 2006

Youll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time, such as requesting an email address, then asking for first and last name, later requesting a phone number, and so on. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

APRIL 3, 2005

« Word of Mouth Marketing relies on reputation not branding | Main | Are you using the Best Lead Generation Techniques? I interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads. I read it and it is terrific! Show Agenda Why are landing pages such a hot topic?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

FEBRUARY 28, 2007

« Podcast: Use Feedback to Boost Lead Generation | Main | Going beyond the sales lead » On giving away ideas I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MARCH 30, 2007

I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Companies don’t buy; people do.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 18, 2007

During huddles, you can brainstorm, go over marketing and sales programs, and accomplish or think about any or all of the things on the list below: Get feedback from the sales team – look at the conversion process and have regular face-to-face meetings or conference calls. Where is your sales team getting stuck?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

FEBRUARY 11, 2010

I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. In December, that meant $175 million in revenue to developers.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 29, 2010

Convene, converse and collaborate. [link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. You're still staring at a screen, but at least you're interacting.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

markempa

APRIL 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. recent exchange he had with Brian Carroll on his B2B Lead Gene.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

MAY 24, 2005

« Lead generation ROI depends on a good handoff | Main | How to leverage word of mouth for more leads » Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale Many things with lead generation seem easier than they are. They have an amazing lead conversion rate, which is triple the amount of their industry peers.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JULY 7, 2006

Companies that make closed loop feedback work have higher lead-conversion rates than those that do not. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It is important to note that this process works best when youve developed an universal lead definition to assure buy-in from all stakeholders first.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

AUGUST 24, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

markempa

JUNE 7, 2005

« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. “I can publish search engine optimized pitches for free, really?&#

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 4, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JUNE 17, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

JUNE 7, 2005

I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. The challenge of cold calling is make sure each conversation we have is relevant and meaningful. The challenge of cold calling is make sure each conversation we have is relevant and meaningful.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

JUNE 7, 2005

« Landing Page Handbook: How to Raise Conversions by 40% | Main | Bigger Budgets For Marketers Who Measure Lead Generation Effectiveness » Lead generation modality map for complex sales I asked InTouch client, Cheryl Hatlevig of Adesso Systems , to share her philosophy on doing lead generation for the complex sale.

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

markempa

JANUARY 19, 2006

Lead generation is a conversation, a dialogue; it is not a series of campaigns. Lead generation is a conversation, a dialogue; it is not a series of campaigns. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Think relationships. Again, companies dont buy; people do. Think multimodal.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120