BOP Design

DECEMBER 31, 2020

I’d like to say that my career in B2B marketing has been smooth sailing with little to no shocking moments. However, that would be untrue.

Sales 94

Sales B2B Proposal Prospect 94

BOP Design

JANUARY 12, 2021

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. The website must also be optimized to encourage visitors to convert.

Websites 81

Websites RFP B2B Case Study 81

BOP Design

JANUARY 15, 2021

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications.

Websites 71

Websites Traffic B2B Paper 71

BOP Design

DECEMBER 2, 2020

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. At Bop Design, we lean towards personalization but that doesn’t mean what works best for us will work best for your business.

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Personalization Automation Touchpoints B2B 83

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Channel

BOP Design

NOVEMBER 17, 2020

As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. Then what?

Lead Nurturing 84

Lead Nurturing Prospect Vendor Marketing Lead 84

BOP Design

NOVEMBER 17, 2020

Your conversion rate is the percentage of visitors to your website or landing page that complete a pre-determined and desired action on your website.

Websites 79

Websites Conversion Validation Conversion Rate 79

BOP Design

OCTOBER 6, 2020

In the era of pandemics, your B2B website is literally the front door to your business operations. To be part of the future is to have an effective, professional and efficient online presence.

Design 87

Design Websites Build B2B 87

BOP Design

SEPTEMBER 22, 2020

In college, I had an amazing typography teacher. Her class was dedicated to teaching us newbie graphic design students about the importance, intricacies, and role of fonts in our world. I needed this class. I took fonts for granted.

Class 89

Class Branding Brand B2B 89

BOP Design

DECEMBER 15, 2020

2020 has been a year of unprecedented changes as we all adapt to the new normal, etc., You’ve heard all of that a million times since the pandemic started. We hope that most of 2020 will soon become a memory, but a lot of trends that held sway will continue to grow in importance.

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Develop Trends Websites Privacy 68

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In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Forecast

BOP Design

OCTOBER 7, 2020

First, don’t panic. Yes, this is a serious situation, but panic isn’t going to help. Your goal right now is to minimize the impact of the downtime. Hopefully, you’re prepared with some information when this happens.

Websites 83

Websites Sites B2B Domain 83

BOP Design

SEPTEMBER 8, 2020

Always. Closing. Closing deals, especially during a pandemic, can take some finesse. Wouldn’t it be helpful if a successful business shared some insight? Recently, we were recognized as one of America’s Fastest Growing Private Companies by Inc. 5000 !

Websites 87

Websites Leads Lead Tips 87

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy.

Trends 70

Trends Strategy B2B Lead Nurturing 70

BOP Design

OCTOBER 13, 2020

We think of B2B websites as living, breathing organisms that can expand and evolve over time. It’s not just something that you build and then forget about. And we aren’t alone in this thinking.

Websites 81

Websites B2B Spot Field 81

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

BOP Design

SEPTEMBER 15, 2020

Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine. The most well-known search engine is Google, followed by Bing, DuckDuckGo, Yandex, etc.

Traffic 85

Traffic Organization Organic Websites 85

BOP Design

OCTOBER 13, 2020

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Here, we provide five tips to get the word out about your upcoming webinar. Send an Email Invite to Your Audience.

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Promotion Privacy Tips Social Media 79

BOP Design

OCTOBER 6, 2020

Page speed is a critical element of every website in 2020. Not only do users expect a website to load quickly, but Google demands it. There’s a lot that goes into page speed.

Develop 79

Develop Websites Tips B2B 79

BOP Design

SEPTEMBER 15, 2020

At Bop Design, we strive to provide value to our clients. We specialize in creating holistic marketing strategies that include B2B web design & development, content marketing, social media, SEO, branding and marketing collateral.

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Review Domain List Curation 81

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

BOP Design

AUGUST 4, 2020

The new reality of working from home long-term means continuing to use video as a way to communicate with clients, potential prospects, and employees. Google recently announced that it will be keeping their employees home until at least July of 2021.

Conference 87

Conference Video B2B Spot 87

BOP Design

SEPTEMBER 16, 2020

A common question we get at the start of a B2B web design project is, “How can we maintain our SEO during a website redesign?” If you’ve already put the effort into building a strong SEO foundation , you don’t want to lose it when you update the look and functionality of your website.

SEO 79

SEO Websites SEM Tips 79

BOP Design

SEPTEMBER 23, 2020

When you hire Bop Design for your B2B marketing needs , you hire our entire agency. You hire our experts in each related discipline, giving you access to our collective and specific knowledgebase.

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Prospect Proposal Consulting Contact 73

BOP Design

OCTOBER 7, 2020

In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads.

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Aging Websites Cold Calling Tactics 70

Advertisement

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Template

BOP Design

AUGUST 18, 2020

Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course).

Websites 76

Websites Trade Show Trade Tips 76

BOP Design

JUNE 22, 2020

In this post, we share tips on how to properly leverage your customer relationship management (CRM) database to increase revenue for your firm. Are you getting the most out of your CRM? If you aren’t maximizing your organization’s CRM to earn revenue, now is the time. Want to be the lead picker of all low hanging fruit? Below are several tested strategies to help you get started right now. Upselling Current Clients.

CRM 77

CRM Tips Newsletter Linkedin 77

BOP Design

MARCH 23, 2020

When there is a lull in activity or a slow time of year, it’s a great time to review your company’s B2B content marketing strategy or to build one if one does not exist. Whether you are auditing an existing strategy or crafting a new content marketing strategy, you may be asking, “What does a successful strategy look like?” While every content strategy is unique, there are several attributes that all effective strategies share: A Strategy Outlined.

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Strategy Content Marketing Deliverability B2B 81

BOP Design

JUNE 26, 2019

At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience. It’s not about pushing a certain product or explaining a service, it’s about providing value to the reader/viewer/listener. In this post, we’ll take it back to essentials and simplify what you need to know about B2B content marketing.

Content Marketing 101

Content Marketing Education B2B Content 101

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer

BOP Design

FEBRUARY 5, 2020

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between. While B2C firms can expect to get upwards of 20 leads a day, depending on the product or service offered, the story is different for B2B firms. It’s more realistic to anticipate about 15 – 20 leads per month for a B2B firm.

Work 82

Work Traffic Strategy Websites 82

BOP Design

NOVEMBER 6, 2020

Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan that is focused, strategic, and humanizing helps to create a loyal brand following with existing clients and reach a new audience of prospects.

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Social Media Prospect Tagging Curation 54

BOP Design

JUNE 9, 2020

Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. While this list isn’t an extensive list of questions, it does provide a standard list so you can accurately compare various agencies and look at apples to apples rather than oranges to apples. In this article, we share tips on how you can evaluate whether a B2B agency is the right fit and how they will partner with you to achieve your marketing goals.

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Agency Ecommerce PR Consulting 70

BOP Design

OCTOBER 1, 2019

B2B marketers often believe this statement: content marketing offers are leads. However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. As such, the sales team doesn’t give the leads the time or attention they deserve. It’s important to remember that a potential prospect who completes a form and trades their contact information for a guide, whitepaper, case study or ebook is indeed a lead. .

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Trade Contact Proposal Funnel 88

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

BOP Design

JUNE 26, 2020

We all have that one friend who likes to correct our grammar at every opportunity. While this type of input may not be welcome on our Instagram posts (it’s just a meme, Sheldon), when it comes to your website, blog posts and other marketing materials, you need a friend like Sheldon. Today, I will be your Sheldon. Prospective customers may not pat you on the back for using proper grammar and style, but errors in copywriting could be a dealbreaker.

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Insert Words Writing Guidelines 68