BOP Design

APRIL 18, 2024

Content marketing should be an integral part of a comprehensive B2B marketing strategy. Unfortunately, we often see that B2B firms don’t understand the true value of content marketing or how it helps to achieve overall business goals. Those that don’t understand the value of content marketing think of it as “just blogging” or worse, a. The post How B2B Firms Use Content Marketing appeared first on Bop Design.

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B2B Marketing Content Marketing B2B Content 62

BOP Design

MARCH 30, 2024

We build and manage B2B websites for a variety of clients. We also implement many search engine optimization (SEO) best practices as part of the scope for certain websites and ongoing marketing projects. While every B2B website design and audience is unique, one thing that affects the SEO of all of them is page speed. The post Google Page Speed Insights for B2B Websites appeared first on Bop Design.

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Marketing Websites Google B2B SEO 120

BOP Design

FEBRUARY 27, 2024

Authored by Christopher Moore The main purpose of creating an online business listing is to make it easier for potential clients to discover and contact your business. If done properly, your listings can bring new traffic to your B2B website and improve the visibility of your brand online. On the other hand, a few common. The post Managing Business Listings Online: Common Errors to Avoid appeared first on Bop Design.

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Business Traffic Design Contacts 78

BOP Design

FEBRUARY 27, 2024

We’ve often discussed the importance of a strong digital marketing strategy for B2B firms. The core function of a well-crafted B2B digital marketing strategy is often to generate qualified leads. Sounds easy, right? While it’s not rocket science or chemical engineering (those are hard!), creating a digital marketing strategy to generate leads is doable.

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Sales Qualified Leads B2B Marketing Marketing & Strategy Marketing Strategy 103

BOP Design

JANUARY 30, 2024

Draft, schedule, send, repeat. If this describes your firm’s email marketing strategy, it’s time to step into the light and. The post B2B Email Marketing Trends, Best Practices, and Tips appeared first on Bop Design.

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Email Marketing Practices Trends B2B Marketing 98

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. While SEOs. The post B2B Web Design Tips for SEO appeared first on Bop Design.

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Design SEO Tips B2B 62

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies s

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Design Trends Marketing Websites B2B 95

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 108

Design Marketing Websites B2B Ethics 108

BOP Design

OCTOBER 30, 2023

In the ever-evolving world of B2B marketing , your website takes center stage as the virtual representation of your business. It holds the power to shape perceptions and influence potential clients and partners. In this digital era, where first impressions are paramount, the design and functionality of your website play a crucial role in captivating and engaging prospects.

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Marketing Websites Conversion B2B Impressions 108

BOP Design

OCTOBER 12, 2023

Showcasing consistency in your B2B brand identity is one of the best ways to demonstrate confidence and competence. This is essential for maintaining your existing client base and for attracting prospective customers. Brand inconsistencies, on the other hand can reflect poorly on your company, and in some cases, even create distrust. To keep your B2B Brand Identity looking polished consider the following: Consistent Logo Usage Your logo is your signature.

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Brand Identity Branding Tips B2B 109

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. While SEOs are experts in all things search and web designers are experts in all things website-related, the two parties do need to collaborate to create a successful website that search engines, like Google, can read and that also provide an ideal user experience (UX).

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Design SEO Tips B2B 62

BOP Design

SEPTEMBER 14, 2023

While the term dark mode has gained traction for mobile apps, gaming, and other UI platforms, it’s popping up more in B2B website design discussions and requirements. If you are curious whether you should consider a dark mode design for your B2B web design , here is what you should consider first. First, we’d like to make a distinction between “dark mode” vs “dark design.

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Design Marketing Websites B2B Eye-Tracking 103

BOP Design

AUGUST 21, 2023

Forms are a critical part of any B2B website design. Forms make it easier for users to contact you and, depending on how they’re set up, can provide you with more information or context about your users. If you’re using a CRM like Zoho or a marketing automation tool like HubSpot, you’ll eventually decide how to add those forms to your B2B website. Making this decision can be difficult, especially for less technical marketing directors.

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Design Marketing Websites B2B Tips 93

BOP Design

JULY 21, 2023

Typography is not just about fonts. It’s about how the written content in a B2B website design is structured and how it impacts the user experience on the website. In this post, we’ll take a closer look at why typography matters, steps to take to get improve your website’s typography, as well as trends and considerations for any B2B web design project.

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Marketing Websites Trends B2B Design 92

BOP Design

JULY 12, 2023

Every project has a deadline. At the start, it seems easy to keep the project moving, but is it really? Unfortunately, even with the best planning, unanticipated challenges and delays arise at every stage of a B2B web design or marketing project. And, in many cases, a delay in one phase of a project impacts the timeline of another phase, like a domino effect.

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B2B Marketing Planning B2B Deliverability 108

BOP Design

JUNE 27, 2023

Techniques for improving a website’s rankings have changed over the years, but one of the tried and true ways that have remained is adding fresh content to your B2B website. This technique doesn’t require fancy tools or technical expertise. It just requires your time and industry expertise. What Is Considered Content? Adding fresh content to your B2B website continues to be a great way to make a big impact on your search engine rankings.

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SEO Google B2B Thought Leadership Content 62

BOP Design

JUNE 22, 2023

A guide to crafting a B2B web design that provides a great customer experience and improves conversions. The success of a B2B website design depends on its ability to convert visitors into new clients. The Bop Design team put together this comprehensive guide to help you build an effective new website. What’s Included: Understanding B2B Website Design Creating an Effective B2B Website B2B Web Design Best Practices: Above and Beyond B2B Web Design: Frequently Asked Questions Working with Our B2B

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

BOP Design

JUNE 13, 2023

Lately, there has been significant momentum towards Digital Accessibility for websites. This can be attributed to several factors, including the growing emphasis on DEI (Diversity, Equity, and Inclusion), and the COVID-19 pandemic—which sped-up the timeline for content making the digital leap. Together, these factors have propelled the importance of Digital Accessibility for B2B websites to new heights.

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Design Marketing Websites B2B Guidelines 62

BOP Design

APRIL 26, 2023

Bringing on a web design partner can be exciting but also a big risk. Hire the right partner and everything turns up roses but hire an ill-fitting partner and it’s nothing but headaches…or worse…a tarnished reputation. As an experienced B2B web design agency that has worked on 400+ websites, we understand that the road to getting budget and buy-in for a new website is long and arduous.

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Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 95

BOP Design

APRIL 24, 2023

Repurposing B2B content has been our mantra at Bop Design for more than a decade, but it becomes increasingly crucial to companies that are working leaner and with fewer resources. In this post, we’ll walk you through when to repurpose content and how to do it for maximum impact. When we talk about content, it includes a lot of resources – B2B web pages, blog posts, case studies, sales materials, etc.

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B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 84

BOP Design

MARCH 22, 2023

When done right, B2B website fonts should be invisible. If someone takes a look at your B2B website design and their first question is “what font is that?”, chances are it’s not because they love it. A good font selection integrates seamlessly into the overall design and does not stick out unnecessarily. Your B2B website fonts should be enhancing, not getting in the way of, your brand’s look and feel, your carefully crafted messaging, or your customer experience.

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Marketing Websites B2B Paid Search Agency Design 100

BOP Design

MARCH 3, 2023

As an experienced B2B web design agency , we know what it takes to design and build quality websites that convert. We also know that not everyone is comfortable in the design space or knows where to start when giving feedback on a website design. In an effort to streamline the feedback process for you and your internal stakeholders, we’ve put together our tried and true tips and advice for getting constructive, actionable B2B web design feedback from your team.

Design 101

Design Tips B2B Copywriting 101

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. Analytics provides marketers with a high-level overview of their website and user journeys, but also allows for deep diving into specific segments and exploring what it all means to make business decisions based on core data.

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Marketing Analytics Tools Analytics Google Privacy 100

BOP Design

FEBRUARY 3, 2023

Talking about best practices for B2B web design and development is a big topic. You can talk about SEO, page speed, design trends, usability testing, scalability, and so much more. However, in this blog, let’s take a few steps back and take a high-level look at your upcoming B2B website design project. Think about your users Sounds pretty basic, right?

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Planning Marketing Websites B2B Paid Search Agency 103

BOP Design

JANUARY 9, 2023

Co-authored by Kara Jensen, Creative Principal, Laura Magnuson, Art Director, Daniela Warren, Design Director, Alisa Brenner, Designer. No one can predict the future. Or can they? At Bop Design, our B2B web designers have been practicing their fortunetelling skills for what’s next in 2023. In this post, we’ve compiled their top 8 B2B website design trends to watch out for in the next year.

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Design Trends Marketing Websites B2B 97

BOP Design

JANUARY 11, 2023

Approaching a B2B logo design or redesign project? Let’s talk about what you need to consider in order to get the best outcome for your business. But first, have you noticed an increase in enticing ad claims pinned to the top of your Google searches? Phrases like “Create your own logo instantly”, “$49 Get a Perfect Logo Design” or “5 Custom Logo Concepts in 24 Hours”?

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Design B2B Paid Search Agency Advertising Agencies 106

BOP Design

JANUARY 6, 2023

What Is UX Design? The user experience or UX refers to how people feel when navigating a website, using a mobile app or otherwise interacting with a company’s digital products or services. UX design pulls from aspects of branding, design, sociology, psychology, and marketing. Good UX design asks the question: What visual solution/layout will provide a smooth and pleasant experience for my customers?

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Design Marketing Websites Tips B2B 85

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study.

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B2B Marketing Examples Content Marketing B2B 101

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates. Google Analytics enables you to gain a clear understanding of how your website is performing for current and prospective clients and take action to improve i

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Marketing Analytics Tools Analytics Google Marketing Websites 118

BOP Design

NOVEMBER 30, 2022

If you’re in the B2B sales and marketing world, you are probably familiar with the three stages of the buyer’s journey: Awareness , Consideration , and Decision. The B2B buyer’s journey often spans weeks or even months, and planning how to market to your audience during this time requires a solid B2B content strategy. You want to provide information that speaks to buyers at every stage of the journey.

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Work Management Marketing Management B2B Thought Leadership B2B 116

BOP Design

NOVEMBER 23, 2022

B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on. And while it seems that digital marketing is now a mainstay for B2B firms, the question still comes up: Why is digital marketing important for B2B firms? In this post, we take a look at why it’s important for B2B marketers to allocate time and resources to digital marketing.

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B2B Marketing Allocation B2B Paid Search Agency 108

BOP Design

OCTOBER 25, 2022

“A picture is worth a thousand words.” This couldn’t be any truer than on a website. While images make your website visually more compelling and engaging, they also can add value to your SEO efforts. Many high ranking B2B websites come from keyword rankings, page speed optimization, and back-link referral sources, but often overlooked is how well their images are optimized.

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Optimization SEO Tips Tagging 106

BOP Design

OCTOBER 11, 2022

Finding the best way to promote your B2B website can be difficult. There are multiple platforms and options that you can share your website on to create traffic and generate leads. You can promote your website organically or through paid ads. Another great option is using social media to direct users to your website. Here are some of the best ways to promote your B2B website.

Promotion 93

Promotion Marketing Websites B2B Thought Leadership B2B 93

BOP Design

OCTOBER 4, 2022

An often overlooked yet important question many marketers should be asking is “What should I use to build my B2B website?”. The answer to this question can have an impact on your business and growth goals, and even to some extent what your B2B website will look like. This article will help you decide if a WordPress Page Builder or custom-built WordPress site powered with ACF (Advanced Custom Fields) is the best option for you.

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Marketing Agencies 2 Marketing Websites Marketing Management B2B 79

BOP Design

SEPTEMBER 28, 2022

Email management software. Social monitoring tools. Content management systems. Customer relationship management software. Website analytics tracking platforms. Project management software. Social media scheduling tools. The list goes on and on. In the world of B2B marketing , there are many tools and platforms marketers leverage on a daily basis. These tools include everything from social listening tools to email marketing systems to analytics tracking tools.

Marketing Agencies 2 71

Marketing Agencies 2 Work Management Marketing Management Planning 71

BOP Design

SEPTEMBER 24, 2022

Google Analytics is a very powerful tool in the hands of any marketer. There is an abundance of pre-built reports and data segments that provide key insights into your marketing campaigns. Mastering Google Analytics(GA) is knowing where to find that data, when to use it and how to interpret it. At first glance, this may seem like a challenge, however, there are six tips and tricks to make combing through all that B2B website data in GA more manageable.

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Marketing Analytics Tools Marketing Agencies 2 Analytics Google 106

BOP Design

SEPTEMBER 22, 2022

When you’re approaching a project and don’t know where to start, we always suggest taking a step back and starting with best practices or basic principles. As such, in this blog, we are taking a high-level view of what B2B marketers should consider when crafting a lead generation strategy. We know the genesis is always, “We need more leads!” so this article provides quick tips on how to get started with a new lead gen strategy or how to revamp your existing approach.

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Lead Generation Lead Ranking Lead Scoring B2B Marketing 81