BOP Design

FEBRUARY 3, 2023

Talking about best practices for B2B web design and development is a big topic. You can talk about SEO, page speed, design trends, usability testing, scalability, and so much more. However, in this blog, let’s take a few steps back and take a high-level look at your upcoming B2B website design project. Think about your users Sounds pretty basic, right?

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B2B Marketing Websites B2B Marketing B2B Sales 96

BOP Design

FEBRUARY 1, 2023

Being mindful of how quickly your B2B website loads is one of the most important aspects one must consider to compete online. We all know by now that slow websites cripple the User Experience (UX) and that Google uses page speed as a ranking factor for organic results. However, knowing how a video affects page speed can make or break the user experience as it relates to load times.

Marketing Websites 100

Marketing Websites Video Marketing B2B Marketing Bandwidth 100

BOP Design

JANUARY 30, 2023

The beginning of the year is a great time to review and brainstorm new ways to build on your B2B social media strategy. Social media is a great way to direct customers to your B2B website , making it easier to move them farther along on their buying journey. Social media has proven to be a tried-and-true staple in communicating with customers. According to Hootsuite’s survey faith in marketing through social media is at an all-time high, with 96% of marketers reporting a high level of confidence

Social Media 71

Social Media B2B Media B2B Marketing 71

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. Many of them simply say, “Our website looks outdated.” Most of the time, they are 100% right. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. It’s not mobile friendly The first thing you can do when evaluating whether your website looks current is by pulling it up on your phone or tablet.

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B2B Design B2B Marketing Mobile Marketing 113

BOP Design

JANUARY 6, 2023

What Is UX Design? The user experience or UX refers to how people feel when navigating a website, using a mobile app or otherwise interacting with a company’s digital products or services. UX design pulls from aspects of branding, design, sociology, psychology, and marketing. Good UX design asks the question: What visual solution/layout will provide a smooth and pleasant experience for my customers?

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B2B Marketing Websites Design Tips 79

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study.

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B2B Marketing Content Marketing B2B Examples 94

BOP Design

NOVEMBER 30, 2022

If you’re in the B2B sales and marketing world, you are probably familiar with the three stages of the buyer’s journey: Awareness , Consideration , and Decision. The B2B buyer’s journey often spans weeks or even months, and planning how to market to your audience during this time requires a solid B2B content strategy. You want to provide information that speaks to buyers at every stage of the journey.

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B2B B2B Thought Leadership Content B2B Marketing 109

BOP Design

NOVEMBER 23, 2022

B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on. And while it seems that digital marketing is now a mainstay for B2B firms, the question still comes up: Why is digital marketing important for B2B firms? In this post, we take a look at why it’s important for B2B marketers to allocate time and resources to digital marketing.

B2B Marketing 101

B2B Marketing B2B B2B Sales Marketing Prospects 101

BOP Design

OCTOBER 25, 2022

“A picture is worth a thousand words.” This couldn’t be any truer than on a website. While images make your website visually more compelling and engaging, they also can add value to your SEO efforts. Many high ranking B2B websites come from keyword rankings, page speed optimization, and back-link referral sources, but often overlooked is how well their images are optimized.

SEO 99

SEO Optimization Tips B2B 99

BOP Design

SEPTEMBER 26, 2022

Bop Design has launched the new website for cybersecurity threat intelligence platform Outcome Security ! Thank you Ryan Warns and Pat Talcott for the opportunity. The post New Website Launch: Outcome Security appeared first on Bop Design.

Marketing Websites 62

Marketing Websites Design 62

BOP Design

OCTOBER 20, 2022

Bop Design has launched the new website for graduate biotech hub @Momentum Labs! Thank you Kyla Frye, MBA for the opportunity. Please visit [link]. The post New Website Launch: Momentum Labs appeared first on Bop Design.

Marketing Websites 62

Marketing Websites Design 62

BOP Design

OCTOBER 20, 2022

Good question! Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. A robust and well thought out website design system is a set of standards designers and developers use to create a visually coherent and well performing website.

Marketing Websites 110

Marketing Websites Design B2B Marketing B2B 110

BOP Design

OCTOBER 18, 2022

At Bop Design, our team lives and breathes B2B website design and development on a daily basis. Well, not literally, but definitely figuratively. But we live in reality and we know that not everyone is as well-versed in B2B web design. As such, we’ve pulled the internet and have responded to the most commonly asked questions about web design for B2B.

B2B 101

B2B Marketing Websites B2B Marketing Design 101

BOP Design

OCTOBER 11, 2022

Finding the best way to promote your B2B website can be difficult. There are multiple platforms and options that you can share your website on to create traffic and generate leads. You can promote your website organically or through paid ads. Another great option is using social media to direct users to your website. Here are some of the best ways to promote your B2B website.

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B2B Promotion Marketing Websites B2B Thought Leadership 93

BOP Design

SEPTEMBER 28, 2022

Email management software. Social monitoring tools. Content management systems. Customer relationship management software. Website analytics tracking platforms. Project management software. Social media scheduling tools. The list goes on and on. In the world of B2B marketing , there are many tools and platforms marketers leverage on a daily basis. These tools include everything from social listening tools to email marketing systems to analytics tracking tools.

B2B Marketing 71

B2B Marketing Marketing B2B Social Marketing 71

BOP Design

SEPTEMBER 24, 2022

Google Analytics is a very powerful tool in the hands of any marketer. There is an abundance of pre-built reports and data segments that provide key insights into your marketing campaigns. Mastering Google Analytics(GA) is knowing where to find that data, when to use it and how to interpret it. At first glance, this may seem like a challenge, however, there are six tips and tricks to make combing through all that B2B website data in GA more manageable.

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B2B Analytics Marketing Websites Google 99

BOP Design

SEPTEMBER 22, 2022

When you’re approaching a project and don’t know where to start, we always suggest taking a step back and starting with best practices or basic principles. As such, in this blog, we are taking a high-level view of what B2B marketers should consider when crafting a lead generation strategy. We know the genesis is always, “We need more leads!” so this article provides quick tips on how to get started with a new lead gen strategy or how to revamp your existing approach.

Lead Generation 76

Lead Generation B2B Marketing Marketing Strategy B2B 76

BOP Design

SEPTEMBER 9, 2022

As a customer, I am approached every day with an ask to submit a review about software, restaurant, experience, etc. Most of the time, I believe that the way reviews are solicited is poorly executed. Today, I am going to discuss 5 best practices for B2B companies to effectively maximize the number of positive reviews. Thoughtful Ask. When soliciting a review the approach needs to be a personal 1-to-1 ask.

B2B Marketing 97

B2B Marketing Tips B2B Lead Nurturing 97

BOP Design

SEPTEMBER 7, 2022

Many elements go into an effective B2B website – UI/UX design, content strategy, copywriting, SEO, development, and hosting. It may be overwhelming going through a B2B website redesign , and you may ask yourself if the final product is effective when it’s done. Here are five telltale signs that your new website is effective. It generates traffic that increases over time.

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B2B B2B Sales Effectiveness Design 105

BOP Design

AUGUST 25, 2022

There are many important factors to consider when building a successful B2B website, but “Should I use a page builder for my WordPress website?” and “Which page builder should I use?” are probably not the first questions that came to mind. Nevertheless, learning the benefits and drawbacks of page builders and what each product offers can change how you approach building your B2B WordPress website and how effective it will be for your needs.

B2B Marketing 117

B2B Marketing B2B SEO Peer-to-peer 117

BOP Design

AUGUST 17, 2022

Color plays an important role when it comes to B2B web design. Your website is where prospects have their first encounter with your brand, and therefore form their first impression of your brand and company. In this article, we share the top 5 questions you should be asking yourself about color when designing your B2B website. Are you creating a visual hierarchy with your color combinations?

B2B Marketing 116

B2B Marketing Marketing B2B Contact Marketing 116

BOP Design

AUGUST 16, 2022

The decisions you make largely dictate your success in life. If you struggle with indecisiveness, avoid making big decisions, or would like to make better decisions quicker, this post is for you. Delaying or struggling to make decisions wastes time. Time is your most precious asset. The most successful people understand this and spend their time wisely.

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Tips Spending Effectiveness Conversion 110

BOP Design

AUGUST 11, 2022

Chatbots have infiltrated the B2B marketing world. With the rise of AI and conversational marketing technology, today’s marketers are using chatbots more than ever before to provide their audience with immediate answers to their questions. Studies show that the integration of web chat into a website increases conversions by up to 45%. Customers convert because they can get instant answers with minimal barriers to entry.

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Conversion B2B Marketing Effectiveness Tips 131

BOP Design

AUGUST 9, 2022

It’s well known that movement captures interest. Incorporating video into your B2B website design is a great way to add impact. In this post, we discuss four different types of videos that enhance your B2B website messaging and engage your site visitors. 1. Looped Background Videos are typically utilized in homepage hero sections. Embedded and looped in the background, these videos are a great way to add a visual hook at the top of the most visited page on your B2B website.

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B2B Marketing Websites Video Marketing Tips 95

BOP Design

AUGUST 5, 2022

As a B2B marketing professional, a company rebrand is one of the most impactful initiatives you can lead during your career. A B2B rebrand or refresh often requires the investment of a considerable amount of money, time, and resources, so all eyes (especially executive leadership) are on you. The following are simple tips to ensure your company rebrand is successful.

B2B 95

B2B B2B Thought Leadership B2B Marketing B2B Sales 95

BOP Design

AUGUST 2, 2022

Building a website is like building a house. Okay, not really. I mean, there’s no mortar or drywall or overalls involved (well, sometimes overalls – they’re very comfy). But there are some similarities – especially in the beginning stages. When you build a house, you don’t start by hammering 2x4s together as the first step. You need a blueprint to plan out the dimensions, how many rooms there will be, and where each room will go.

B2B 110

B2B Marketing Websites Ad Building Buyer Personas 110

BOP Design

JULY 29, 2022

In the post-COVID professional world, many people are finding themselves in more virtual meetings than ever. We’ve all been in poorly run meetings or completely unnecessary meetings that effectively waste everyone’s time and produce no valuable outcomes. It’s no fun. After all, time is your most precious asset and time is money. The following simple tips will ensure you run an effective and efficient meeting, saving everyone time and energy.

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Effectiveness Tips Email Marketing B2B Marketing 91

BOP Design

JULY 26, 2022

As B2B marketers, we need to constantly evaluate the quantity and quality of our B2B website leads. Sometimes people tend to overcomplicate the process with a convoluted grading system. In this blog, I am going to simplify the process down to 3 easy steps. Step 1: Lead Source. By far, the most important step in evaluating a B2B website lead is the marketing source of that lead.

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B2B Marketing Websites Leads Lead 93

BOP Design

JULY 15, 2022

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change. In this article, we take a look at tips to freshen up or revive your B2B lead gen and nurturing process. Step Back from the Process.

Lead Generation 99

Lead Generation B2B Generation Leads 99

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Create a Specific Buyer Persona. Every successful B2B marketing strategy starts with a clear understanding of who is the target audience.

B2B Marketing 116

B2B Marketing B2B Buyer Personas B2B Thought Leadership 116

BOP Design

JUNE 7, 2022

Marketing isn’t just fluff. It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. 1.

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B2B Marketing Marketing Strategy B2B B2B Thought Leadership 111

BOP Design

JUNE 7, 2022

Why is having difficult conversations important? Difficult conversations are a part of life – both professionally and personally. Avoiding these conversations is not fair to anyone involved and keeps people stuck in a situation that isn’t ideal. While these conversations are often uncomfortable, they lead to positive changes. Below are 7 tips on how to handle difficult conversations more effectively.

Conversion 105

Conversion Thought Leadership Tips Positioning 105

BOP Design

MAY 9, 2022

You’ve decided it’s time to redesign (or if you’re a startup, design from scratch) your B2B website. You’re pumped. You say to yourself, “This is going to elevate our image and generate a ton more leads!”. Then you sit down and stare at that blank screen thinking, um, so what do I put on this thing? Start Here. Start with your B2B website’s homepage.

B2B 84

B2B Marketing Websites B2B Thought Leadership B2B Sales 84

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance.

SEO 103

SEO Analytics Google Landing Pages 103

BOP Design

APRIL 26, 2022

In the social media world, creating a campaign for B2B brands can be a challenge. How can you engage your target audience and educate them about your products or services? Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. LinkedIn Marketing Solutions. LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with M

Social Media 93

Social Media B2B Campaigns Media 93

BOP Design

APRIL 12, 2022

Your B2B organization’s marketing efforts demand results, ROI, and constant monitoring and adjusting. So why are conversions so low? How do you adapt to increase the actual number of quality leads and larger-sized deals? If converting and generating more revenue from your B2B website are important to you, we have a few tips. Make Navigation Easy & Build Confidence.

B2B Sales 85

B2B Sales B2B Marketing Websites B2B Marketing 85

BOP Design

APRIL 13, 2022

In over 12 years of running Bop Design, we’ve designed 400+ B2B websites, many of which are much more than just a new website. Often when clients hire us, the website is part of a more extensive brand overhaul. It could involve a name change, logo redesign, messaging, positioning shift, and a completely new website. It never ceases to amaze me how emotional these projects can be for clients.

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B2B B2B Marketing Design B2B Sales 117