INDUSTRY INSIGHTS YOUR PEERS ARE READING
For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. MORE
Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle. MORE
Over the course of my creative career, I’ve worked on hundreds of logo redesign projects. While a logo design may seem simple, the process of picking the right logo often becomes overcomplicated, which tends to drag out the design and decision process. MORE
Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach. MORE
When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper? MORE
Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal. MORE
Working with an agency on managing and executing your firm’s B2B marketing strategy can deliver a lot of time savings and overall value. That may seem weighted coming from a B2B marketing agency , but it’s true. MORE
Do visitors leave your site without engaging with content, completing your opt-in form, or clicking through to another page? Not finding new leads or seeing an increase in organic traffic? If the answer to these questions is yes, it’s possible that your B2B website design is lacking. MORE
Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t. In this post, we’ll address what is B2B content marketing and what it costs. The Difference Between Copywriting & Content Marketing. MORE
You’ve researched and vetted B2B web design agencies. You found the right fit, brought them up to speed on your company and what makes you stand out from the competition. You’ve reviewed B2B web designs and copy. You’ve seen the test site. MORE
For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. MORE
What exactly is thought leadership content? If you’ve done any reading about B2B content marketing or blogging , you’ve likely seen the term “thought leadership” thrown around. You may be asking, what exactly is thought leadership content and how do I create this type of content for my organization? MORE
A B2B website design project is a great opportunity to craft a truly compelling online platform for your firm. A professional, polished website is a great tool that can be leveraged by your sales team to increase revenue. MORE
How do you know if a piece of content “works”? The first step is to define what you mean by “works.” This is determined by the goals and objectives you are looking to achieve. Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships? MORE
At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience. MORE
Central to any inbound marketing strategy is a well-crafted B2B website design with a solid content strategy. The website is a critical component for converting visitors into leads. But what do you do when your website isn’t converting visitors? MORE
When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. However, in the daily grind of tasks and to-dos, the content creation process can become rushed and the end result can be sub-standard or “flat” content. MORE
Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go on. MORE
Over the last decade running Bop Design, I’ve worked with hundreds of B2B companies helping to develop their brand and marketing platforms. One thing I find remarkable is marketers tend to overcomplicate things when talking about B2B branding. MORE
If you’re researching B2B websites, you’ve surely read about WordPress. It’s the platform we at Bop Design recommend to our clients (in fact, it’s the only CMS we use) and we’re far from the only agency to do so. But why do we recommend WordPress for B2B websites ? Well…. It’s Popular. MORE
How do you decide if your content marketing strategy is effective ? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing. MORE
It’s a fact: digital content is consumed differently than print content. For example, you might read a B2B website in a more disjointed way than you would a brochure. You may enter on the homepage, or on a subpage, or on a blog post. MORE
When performing a Google search about writing B2B website content , I come across blog after blog that talks about how to write, well, blogs. But what about writing content for those core pages of your website that talk about your products, services, company, and unique value proposition? MORE
Many business leaders look at the marketing department as a “nice to have” or even consider it simply a “necessary cost center.”. At our B2B marketing agency , we believe that the marketing department plays a critical role in lead generation, nurturing prospects, and even closing deals. MORE
If you aren’t using your B2B website to increase your firm’s revenue, you are missing out on a huge opportunity. Unfortunately, many sales professionals drastically underestimate their company’s digital presence and the power of its ability to generate revenue. MORE
While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Clear Navigation. Your website’s navigation is not the time to get creative with copy or design. MORE
B2B marketers often believe this statement: content marketing offers are leads. However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. As such, the sales team doesn’t give the leads the time or attention they deserve. MORE
At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. The following are some best practices and habits to avoid when performing business development for your B2B company. . Qualify Quickly. MORE
A career in B2B website design , digital marketing, or development will surely keep you on your toes. Every time you look up there is a new tool, a new buzz term, a new acronym, a new “methodology” or an extensive update to that software or social platform you use daily. MORE
If your B2B website doesn’t give clear directions to search engines, will your prospects still find your website? The answer is maybe, but most likely no. If you don’t provide explicit directions to search engines, they won’t know what your B2B website is all about. MORE
Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters. MORE
BOP Design
OCTOBER 1, 2019
B2B marketers often believe this statement: content marketing offers are leads. However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. As such, the sales team doesn’t give the leads the time or attention they deserve.
BOP Design
JUNE 26, 2019
At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience.
BOP Design
OCTOBER 8, 2019
Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle.
BOP Design
OCTOBER 15, 2019
Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
BOP Design
SEPTEMBER 24, 2019
When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. However, in the daily grind of tasks and to-dos, the content creation process can become rushed and the end result can be sub-standard or “flat” content.
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BOP Design
APRIL 26, 2019
Central to any inbound marketing strategy is a well-crafted B2B website design with a solid content strategy. The website is a critical component for converting visitors into leads. But what do you do when your website isn’t converting visitors?
BOP Design
AUGUST 19, 2019
Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters.
BOP Design
SEPTEMBER 17, 2019
If you’re researching B2B websites, you’ve surely read about WordPress. It’s the platform we at Bop Design recommend to our clients (in fact, it’s the only CMS we use) and we’re far from the only agency to do so. But why do we recommend WordPress for B2B websites ? Well…. It’s Popular.
BOP Design
MAY 20, 2019
Over the course of my creative career, I’ve worked on hundreds of logo redesign projects. While a logo design may seem simple, the process of picking the right logo often becomes overcomplicated, which tends to drag out the design and decision process.
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Account-Based Marketing is a strategy, not a solution.
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BOP Design
JULY 5, 2019
A career in B2B website design , digital marketing, or development will surely keep you on your toes. Every time you look up there is a new tool, a new buzz term, a new acronym, a new “methodology” or an extensive update to that software or social platform you use daily.
BOP Design
AUGUST 27, 2019
It’s a fact: digital content is consumed differently than print content. For example, you might read a B2B website in a more disjointed way than you would a brochure. You may enter on the homepage, or on a subpage, or on a blog post.
BOP Design
SEPTEMBER 4, 2019
For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created.
BOP Design
MAY 13, 2019
At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. The following are some best practices and habits to avoid when performing business development for your B2B company. . Qualify Quickly.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
BOP Design
MARCH 25, 2019
Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach.
BOP Design
AUGUST 6, 2019
Many business leaders look at the marketing department as a “nice to have” or even consider it simply a “necessary cost center.”. At our B2B marketing agency , we believe that the marketing department plays a critical role in lead generation, nurturing prospects, and even closing deals.
BOP Design
JUNE 24, 2019
Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t. In this post, we’ll address what is B2B content marketing and what it costs. The Difference Between Copywriting & Content Marketing.
BOP Design
SEPTEMBER 11, 2019
Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go on.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
BOP Design
MAY 29, 2019
For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company.
BOP Design
JULY 31, 2019
While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Clear Navigation. Your website’s navigation is not the time to get creative with copy or design.
BOP Design
SEPTEMBER 25, 2018
When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper?
BOP Design
JULY 17, 2019
If you aren’t using your B2B website to increase your firm’s revenue, you are missing out on a huge opportunity. Unfortunately, many sales professionals drastically underestimate their company’s digital presence and the power of its ability to generate revenue.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
BOP Design
MARCH 20, 2019
What exactly is thought leadership content? If you’ve done any reading about B2B content marketing or blogging , you’ve likely seen the term “thought leadership” thrown around. You may be asking, what exactly is thought leadership content and how do I create this type of content for my organization?
BOP Design
MAY 2, 2019
Over the last decade running Bop Design, I’ve worked with hundreds of B2B companies helping to develop their brand and marketing platforms. One thing I find remarkable is marketers tend to overcomplicate things when talking about B2B branding.
BOP Design
APRIL 7, 2019
Do visitors leave your site without engaging with content, completing your opt-in form, or clicking through to another page? Not finding new leads or seeing an increase in organic traffic? If the answer to these questions is yes, it’s possible that your B2B website design is lacking.
BOP Design
DECEMBER 11, 2018
How do you decide if your content marketing strategy is effective ? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
BOP Design
AUGUST 13, 2019
If your B2B website doesn’t give clear directions to search engines, will your prospects still find your website? The answer is maybe, but most likely no. If you don’t provide explicit directions to search engines, they won’t know what your B2B website is all about.
BOP Design
JULY 22, 2019
A B2B website design project is a great opportunity to craft a truly compelling online platform for your firm. A professional, polished website is a great tool that can be leveraged by your sales team to increase revenue.
BOP Design
JUNE 13, 2019
How do you know if a piece of content “works”? The first step is to define what you mean by “works.” This is determined by the goals and objectives you are looking to achieve. Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships?
BOP Design
JUNE 5, 2019
When performing a Google search about writing B2B website content , I come across blog after blog that talks about how to write, well, blogs. But what about writing content for those core pages of your website that talk about your products, services, company, and unique value proposition?
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
BOP Design
MAY 7, 2019
Working with an agency on managing and executing your firm’s B2B marketing strategy can deliver a lot of time savings and overall value. That may seem weighted coming from a B2B marketing agency , but it’s true.
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