Expert insights. Personalized for you.
Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle. MORE
Authored by Robin Maylone and Kara Jensen. As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks. MORE
Over the course of my creative career, I’ve worked on hundreds of logo redesign projects. While a logo design may seem simple, the process of picking the right logo often becomes overcomplicated, which tends to drag out the design and decision process. MORE
Looking for a new B2B marketing agency to partner with can be both exciting and stressful. If you select an agency that understands your business and implements a winning lead generation strategy, then you have SUCCESS! MORE
Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach. MORE
When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper? MORE
The beginning of the year is a great time to review and brainstorm on new ways to build on your B2B social media strategy. Nowadays, every generation is using social media—it’s is a daily habit for most of us. MORE
It’s impossible to discuss content marketing without mentioning the website. The design of your B2B website can either aid or detract from your content marketing efforts. As such, it’s critical to have a website design that is engineered to support your content marketing strategy. MORE
Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. MORE
Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website performance tracking is essential. Website Analytics Tools. There are a variety of website tracking tools out there, both paid and unpaid. MORE
You’ve researched and vetted B2B web design agencies. You found the right fit, brought them up to speed on your company and what makes you stand out from the competition. You’ve reviewed B2B web designs and copy. You’ve seen the test site. MORE
Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer! MORE
Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between. MORE
With COVID-19 and remote workplaces becoming the new reality for the new future, it is more important than ever that there is direct and open communication between sales and marketing. MORE
At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience. MORE
Central to any inbound marketing strategy is a well-crafted B2B website design with a solid content strategy. The website is a critical component for converting visitors into leads. But what do you do when your website isn’t converting visitors? MORE
When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. However, in the daily grind of tasks and to-dos, the content creation process can become rushed and the end result can be sub-standard or “flat” content. MORE
For many businesses and individuals, the past few years have been positive and included opportunities and avenues for growth. With the current COVID-19 pandemic that is spreading across much of Europe and the Americas, the present and future have become very uncertain. MORE
While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. In fact, for many, I’ve heard it’s a dreaded task. The good news is that it doesn’t have to be a dreaded task that takes hours. MORE
How has your organization adapted to the mandatory work from home order? Did the global pandemic cause your operation to lay off employees or did you need to hire more? Where did you fall short and are your doors going to be able to open back up? MORE
Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical? MORE
While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. MORE
The end of the year is often a time for reflection and evaluation. Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. MORE
I hate to say this, but we know many companies that have sales teams who ignore or mismanage viable leads. In this post, we explore the reasons why and what can be done to take leads more seriously. Lack of Trust. Many sales teams have relied on outbound efforts for their entire career. MORE
B2B marketers often believe this statement: content marketing offers are leads. However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. As such, the sales team doesn’t give the leads the time or attention they deserve. MORE
Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. MORE
There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter? MORE
As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. If you are a proponent of content marketing, you’ve likely drafted articles and posted them to the blog section of your company’s B2B website design. MORE
The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace. MORE
When there is a lull in activity or a slow time of year, it’s a great time to review your company’s B2B content marketing strategy or to build one if one does not exist. Whether you are auditing an existing strategy or crafting a new content marketing strategy, you may be asking, “What does a successful strategy look like?” While every content strategy is unique, there are several attributes that all effective strategies share: A Strategy Outlined. MORE
Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters. MORE
BOP Design
MAY 29, 2020
With COVID-19 and remote workplaces becoming the new reality for the new future, it is more important than ever that there is direct and open communication between sales and marketing.
BOP Design
MAY 19, 2020
Looking for a new B2B marketing agency to partner with can be both exciting and stressful. If you select an agency that understands your business and implements a winning lead generation strategy, then you have SUCCESS!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
BOP Design
APRIL 22, 2020
Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website performance tracking is essential. Website Analytics Tools. There are a variety of website tracking tools out there, both paid and unpaid.
BOP Design
APRIL 13, 2020
While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
BOP Design
FEBRUARY 5, 2020
Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between.
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BOP Design
JUNE 26, 2019
At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience.
BOP Design
FEBRUARY 25, 2020
The beginning of the year is a great time to review and brainstorm on new ways to build on your B2B social media strategy. Nowadays, every generation is using social media—it’s is a daily habit for most of us.
BOP Design
MARCH 11, 2020
It’s impossible to discuss content marketing without mentioning the website. The design of your B2B website can either aid or detract from your content marketing efforts. As such, it’s critical to have a website design that is engineered to support your content marketing strategy.
BOP Design
APRIL 10, 2020
How has your organization adapted to the mandatory work from home order? Did the global pandemic cause your operation to lay off employees or did you need to hire more? Where did you fall short and are your doors going to be able to open back up?
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Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.
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BOP Design
JANUARY 28, 2020
I hate to say this, but we know many companies that have sales teams who ignore or mismanage viable leads. In this post, we explore the reasons why and what can be done to take leads more seriously. Lack of Trust. Many sales teams have relied on outbound efforts for their entire career.
BOP Design
OCTOBER 1, 2019
B2B marketers often believe this statement: content marketing offers are leads. However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. As such, the sales team doesn’t give the leads the time or attention they deserve.
BOP Design
MARCH 4, 2020
As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. If you are a proponent of content marketing, you’ve likely drafted articles and posted them to the blog section of your company’s B2B website design.
BOP Design
MARCH 23, 2020
When there is a lull in activity or a slow time of year, it’s a great time to review your company’s B2B content marketing strategy or to build one if one does not exist. Whether you are auditing an existing strategy or crafting a new content marketing strategy, you may be asking, “What does a successful strategy look like?” While every content strategy is unique, there are several attributes that all effective strategies share: A Strategy Outlined.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
BOP Design
MARCH 19, 2020
For many businesses and individuals, the past few years have been positive and included opportunities and avenues for growth. With the current COVID-19 pandemic that is spreading across much of Europe and the Americas, the present and future have become very uncertain.
BOP Design
NOVEMBER 5, 2019
Authored by Robin Maylone and Kara Jensen. As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks.
BOP Design
FEBRUARY 24, 2020
Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects.
BOP Design
APRIL 26, 2019
Central to any inbound marketing strategy is a well-crafted B2B website design with a solid content strategy. The website is a critical component for converting visitors into leads. But what do you do when your website isn’t converting visitors?
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
BOP Design
MARCH 10, 2020
Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical?
BOP Design
OCTOBER 8, 2019
Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle.
BOP Design
DECEMBER 17, 2019
The end of the year is often a time for reflection and evaluation. Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts.
BOP Design
FEBRUARY 11, 2020
The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
BOP Design
MARCH 17, 2020
While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. In fact, for many, I’ve heard it’s a dreaded task. The good news is that it doesn’t have to be a dreaded task that takes hours.
BOP Design
NOVEMBER 19, 2019
Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer!
BOP Design
MAY 20, 2019
Over the course of my creative career, I’ve worked on hundreds of logo redesign projects. While a logo design may seem simple, the process of picking the right logo often becomes overcomplicated, which tends to drag out the design and decision process.
BOP Design
AUGUST 19, 2019
Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
BOP Design
MARCH 25, 2019
Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach.
BOP Design
DECEMBER 10, 2019
Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered.
BOP Design
SEPTEMBER 24, 2019
When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. However, in the daily grind of tasks and to-dos, the content creation process can become rushed and the end result can be sub-standard or “flat” content.
BOP Design
SEPTEMBER 25, 2018
When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper?
Advertisement
Account-Based Marketing is a strategy, not a solution.
BOP Design
SEPTEMBER 23, 2019
You’ve researched and vetted B2B web design agencies. You found the right fit, brought them up to speed on your company and what makes you stand out from the competition. You’ve reviewed B2B web designs and copy. You’ve seen the test site.
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