BOP Design

How to Define Your B2B Website KPIs

BOP Design

As marketers, we are obsessed with what’s working, what’s not working, and where we can get more value. As such, we like to talk a lot about Key Performance Indicators (KPIs). When it comes to your B2B website , there are so many KPIs that you can track, analyze, and report on.

B2B Content Marketing Simplified: What You Need to Know

BOP Design

At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience.

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Are Your Content Downloads Getting the Attention They Deserve?

BOP Design

B2B marketers often believe this statement: content marketing offers are leads. However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. As such, the sales team doesn’t give the leads the time or attention they deserve.

Tips to Successfully Oversee a B2B Web Design Project

BOP Design

Authored by Robin Maylone and Kara Jensen. As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Build a B2B Marketing Strategy from the Ground Up

BOP Design

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered.

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5 Reasons Your B2B Website Visitors Don’t Convert

BOP Design

Central to any inbound marketing strategy is a well-crafted B2B website design with a solid content strategy. The website is a critical component for converting visitors into leads. But what do you do when your website isn’t converting visitors?

How to Use Content to Nurture Leads and Build Rapport

BOP Design

I’ve tried various automation and software tools to figure out which businesses have visited the Bop Design website, what they viewed, and time on each page. Understanding these user behavior metrics and crafting content as a result is a great way to position our company as a thought leader.

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4 Basic Steps to Creating Engaging Content

BOP Design

When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. However, in the daily grind of tasks and to-dos, the content creation process can become rushed and the end result can be sub-standard or “flat” content.

Tips to Reduce B2B Website Launch Anxiety

BOP Design

You’ve researched and vetted B2B web design agencies. You found the right fit, brought them up to speed on your company and what makes you stand out from the competition. You’ve reviewed B2B web designs and copy. You’ve seen the test site.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Google PPC Ads in A Nutshell

BOP Design

Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer!

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Common Issues Strangling B2B Branding

BOP Design

Your B2B brand is your company’s promise. Every interaction with your customer shapes how they see your company, so make sure all channels are communicating the same thing. This should be an ongoing, strategic and intentional process.

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Is a Poorly Designed User Experience Crushing the ROI of Your B2B Website?

BOP Design

Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle.

4 Rules for Picking the Perfect Logo for Your B2B Firm

BOP Design

Over the course of my creative career, I’ve worked on hundreds of logo redesign projects. While a logo design may seem simple, the process of picking the right logo often becomes overcomplicated, which tends to drag out the design and decision process.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Is Your B2B Website Scaring Off Leads? (+ How to Fix It)

BOP Design

Your B2B website is undeniably critical for new lead generation, but is it serving you well? This Halloween season we’d like to share the three most common web design issues that frighten off new leads – but not to worry we share tips on how to fix them! Content Confusion.

7 B2B Marketing Strategies to Build Brand Awareness

BOP Design

Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters.

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5 Work/Life Balance Tips for Marketers & Creatives

BOP Design

A career in B2B website design , digital marketing, or development will surely keep you on your toes. Every time you look up there is a new tool, a new buzz term, a new acronym, a new “methodology” or an extensive update to that software or social platform you use daily.

The Art of Choosing the Right SEO Keywords

BOP Design

Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Web Lead (Mis) Management: How to Excel in Biz Dev

BOP Design

At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. The following are some best practices and habits to avoid when performing business development for your B2B company. . Qualify Quickly.

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Embracing Emotion in B2B Marketing

BOP Design

Studies have demonstrated that emotion is more effective than logic when it comes to advertising and marketing (Source: Neil Patel ). In fact, 95% of our purchase decision making takes place in the subconscious mind. Source: Harvard ).

Your B2B Website & Sales: A Dynamic Duo

BOP Design

When landing on your company’s B2B website, a visitor decides in a matter of seconds if they are going to look around for a bit or leave immediately. The first deciding factor is the page loading speed.

How to Write Well: Tips from a Content Expert

BOP Design

When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper?

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Copywriting for B2B Websites & Digital Media

BOP Design

It’s a fact: digital content is consumed differently than print content. For example, you might read a B2B website in a more disjointed way than you would a brochure. You may enter on the homepage, or on a subpage, or on a blog post.

Is Your Marketing Team a Cost Center or a Revenue Center?

BOP Design

Many business leaders look at the marketing department as a “nice to have” or even consider it simply a “necessary cost center.”. At our B2B marketing agency , we believe that the marketing department plays a critical role in lead generation, nurturing prospects, and even closing deals.

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The Benefits of Using WordPress for B2B Websites

BOP Design

If you’re researching B2B websites, you’ve surely read about WordPress. It’s the platform we at Bop Design recommend to our clients (in fact, it’s the only CMS we use) and we’re far from the only agency to do so. But why do we recommend WordPress for B2B websites ? Well…. It’s Popular.

B2B Marketing Do’s and Don’ts for Attracting Leads

BOP Design

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company.

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A Guide to B2B Marketing Essentials

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.

What Is Thought Leadership Content (& How to Craft It)

BOP Design

What exactly is thought leadership content? If you’ve done any reading about B2B content marketing or blogging , you’ve likely seen the term “thought leadership” thrown around. You may be asking, what exactly is thought leadership content and how do I create this type of content for my organization?

Simple Tips to Promote Your B2B Content

BOP Design

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created.

How to Determine the Success of Your Content Marketing Strategy

BOP Design

How do you decide if your content marketing strategy is effective ? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing.

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3 Pillars of a Successful B2B Brand

BOP Design

Over the last decade running Bop Design, I’ve worked with hundreds of B2B companies helping to develop their brand and marketing platforms. One thing I find remarkable is marketers tend to overcomplicate things when talking about B2B branding.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The Good, the Bad and the Ugly: How Bad B2B Website Design Is Holding You Back

BOP Design

Do visitors leave your site without engaging with content, completing your opt-in form, or clicking through to another page? Not finding new leads or seeing an increase in organic traffic? If the answer to these questions is yes, it’s possible that your B2B website design is lacking.