BOP Design

article thumbnail

Your Most Pressing SEO Questions Answered

BOP Design

As a B2B marketer looking to attract and convert new clients, part of your job is often search engine optimization (SEO) or at least SEO-related. It’s impossible to know absolutely everything there is about SEO and it’s often more of an art than a science. However, you likely have a few pressing questions about SEO for your B2B web design and marketing strategy.

SEO 98
article thumbnail

What It’s Like to Work with Our B2B Web Design Agency: A Client’s Perspective

BOP Design

Bringing on a web design partner can be exciting but also a big risk. Hire the right partner and everything turns up roses but hire an ill-fitting partner and it’s nothing but headaches…or worse…a tarnished reputation. As an experienced B2B web design agency that has worked on 400+ websites, we understand that the road to getting budget and buy-in for a new website is long and arduous.

B2B 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Repurposing Your B2B Content – When & How to Do It

BOP Design

Repurposing B2B content has been our mantra at Bop Design for more than a decade, but it becomes increasingly crucial to companies that are working leaner and with fewer resources. In this post, we’ll walk you through when to repurpose content and how to do it for maximum impact. When we talk about content, it includes a lot of resources – B2B web pages, blog posts, case studies, sales materials, etc.

B2B 79
article thumbnail

Why a Custom 404 Page Is Critical for Your B2B Website

BOP Design

Why is a website page that most people get to by “error” and don’t see very often, so important for a B2B website? It is an opportunity to create a personalized experience and engage directly with a potential customer. A unique, informative, and creative 404 page will transform an “error” into a positive moment. What is a 404 page? A 404 page informs a visitor to a B2B website they have reached the domain they requested (specific web address), but the URL path provided no information.

B2B 97
article thumbnail

How Fonts Affect the Look & Feel of Your B2B Website

BOP Design

When done right, B2B website fonts should be invisible. If someone takes a look at your B2B website design and their first question is “what font is that?”, chances are it’s not because they love it. A good font selection integrates seamlessly into the overall design and does not stick out unnecessarily. Your B2B website fonts should be enhancing, not getting in the way of, your brand’s look and feel, your carefully crafted messaging, or your customer experience.

B2B 93
article thumbnail

Tips to Get B2B Web Design Feedback from Your Team

BOP Design

As an experienced B2B web design agency , we know what it takes to design and build quality websites that convert. We also know that not everyone is comfortable in the design space or knows where to start when giving feedback on a website design. In an effort to streamline the feedback process for you and your internal stakeholders, we’ve put together our tried and true tips and advice for getting constructive, actionable B2B web design feedback from your team.

B2B 94
article thumbnail

Evaluating Alternatives to Google Analytics

BOP Design

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. Analytics provides marketers with a high-level overview of their website and user journeys, but also allows for deep diving into specific segments and exploring what it all means to make business decisions based on core data.