BOP Design

How to Tell Your Brand Story Using Web Design

BOP Design

Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation necessary for a business meeting.

Creative B2B Marketing Tips to Refresh a Tired Strategy

BOP Design

Is your B2B marketing strategy looking a little tired? Has it lost that luster it once had? Are the results starting to stagnate? Is your audience fatigued by the same old stuff?

How to Determine the Success of Your Content Marketing Strategy

BOP Design

How do you decide if your content marketing strategy is effective ? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing.

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Key B2B Website Design Trends for 2019

BOP Design

A contemporary B2B website is key for any company looking to generate leads online. To help keep your website looking fresh, we’ve compiled the top 5 B2B website design trends for 2019.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How to Build Value During the Sales Process

BOP Design

Think of your sales process as the nucleus of your business. This core process has a handful of variables that remain constant no matter the industry. Define Steps for Follow-up and Lead Management. First, you need to create a clear and effective sales process. What happens when a lead comes in?

How You Handle Leads Impacts Revenue

BOP Design

B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and viability.

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2019 Quick Guide for B2B Social Media Photos

BOP Design

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy.

A 5-Step Process to Refine Your Brand Story

BOP Design

Your brand is not the products or services you sell. It’s not the features of your products or the cost of your services. Rather, your brand is the value that you offer to your clients.

Bop Design Listed as Top Global 75 B2B Design Company

BOP Design

At Bop Design, our holistic approach to marketing is dedicated to helping our clients move their businesses forward. We credit our success to a team that is reliable, communicative, and innovative.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Tips to Grow Your Content Marketing Success in 2019

BOP Design

Growth and success: two targets for 2019 content marketing strategies. While it’s easier said than done, there are several tips we’d like to share to help you set the stage for growth and success with your content efforts next year. A Well-Defined and Supported Strategy.

3 Essential B2B Web Design Elements for Usability & Profitability

BOP Design

You only have a matter of seconds to engage website visitors and gain their trust in your brand. It takes less than 1 second for humans to form a first impression about a person and B2B websites are no different.

Why Inbound Leads Should Be Your First Priority

BOP Design

I am continually trying to convince salespeople that inbound website leads should be a priority. Most salespeople still distrust B2B website leads , possibly because inbound web leads are relatively new.

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What We’re Thankful For at Our B2B Agency

BOP Design

As we close in on the end of the calendar year, we pause to reflect back on the past, evaluate our current situation, and start looking towards the future. In this moment of pause and reflection, we’d like to share what we are thankful for at Bop Design.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

How Design Impacts Your Daily Life

BOP Design

Where do we find design in our daily life? Design is all around us—from the computer, or cell phone that you are reading this article on, to basic, everyday items such as coffee mugs or toothbrushes. These items started as an idea, then moved on to a design.

Our Favorite Web Designs & Why We Like Them

BOP Design

As Art Director at a B2B web design agency , I see a lot of website designs. While some of what defines “good” web design is subjective (color palates, image choices, movement, etc.), there is a fair amount of design choices that are better than others for very specific reasons.

Marketing Tips to Hit the Ground Running in 2019

BOP Design

During the final few weeks of the year, you might be asking, “How did this year go by so fast?!” You may also be thinking, “I’m not ready for 2019!” Heck, you may only be thinking, “Enough work, bring on the eggnog!”.

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SEO Myths & Why You Must Drop Old SEO Habits

BOP Design

Search engine optimization is a continually evolving approach to getting in front of the right audience and is an essential component of a successful B2B content marketing strategy. However, there is a lot of information floating around out there that isn’t necessarily true or effective.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

A Content Overview for Subject Matter Experts

BOP Design

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company?

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Chilling B2B Web Hosting Stories

BOP Design

We love a scary story as much as the next person. As such, we’ve put together a few of our favorite chilling B2B web hosting horror stories. Read on, if you dare! The Deep, Dark Knowledge Gap on Website Hosting. Not long ago, we had a client with a talented software development team.

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Bop Design Secures a Spot as a Top Agency in San Diego

BOP Design

Here at Bop Design, we are very pleased to announce our recent inclusion in Clutch’s press release as a top agency in San Diego! We have been named as an industry leader as well as the number one Web Designer in San Diego on Clutch’s website for this segment!

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Evaluate Your B2B Marketing Strategy with 5 Simple Questions

BOP Design

One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. Or, does one? While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

4 Strategies to Improve the Quality of B2B Marketing Leads

BOP Design

The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality.

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How to Get the Most from Your B2B Marketing Partner

BOP Design

Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content.

Get More Mileage Out of Your Content Pieces

BOP Design

In a recent survey, we learned that one of the major barriers to B2B content marketing is time, followed closely by knowledge and resources. In an effort to help B2B marketers short on time, we have a few tips to help you work smarter, not harder. One of the best ways to work smarter is to get more mileage out of any and all content pieces you and your team create. Share. Share Again. Share Again. We live in a digitally connected world where the next generation of B2B buyers is digitally native.

The State of B2B Lead Generation in 2018

BOP Design

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Rules to Web Marketing for B2B Sales

BOP Design

Since opening our B2B marketing agency, we’ve stressed how our marketing collateral—specifically our website design—support the sales process. There are significant differences to a B2B sale that have a major impact on how B2B should be marketed versus B2C. B2B vs. B2C.

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3 Rules for Getting Past the Gatekeeper the Right Way

BOP Design

If you work in sales, then you know getting past the gatekeeper of an organization can be an insurmountable challenge. You have a product or service worthy of the attention of the business owner, but the gatekeeper won’t put the call through. What do you do?

Brand Control: Maintaining a Consistent Brand in a Noisy World

BOP Design

Whether your brand has long been established, is getting a refresh, or is a new creation, it’s important to maintain a consistent, cohesive B2B brand. This is easier said than done as we live in a noisy, competitive world.

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A Look Back & a Look Ahead for B2B Marketing

BOP Design

At Bop Design, we work with a variety of companies in various industries to help them maximize their B2B marketing efforts. In this article, we’ve polled our creative, technical, and content teams to get insights into the current state of B2B marketing.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

B2B Blogging Tips to Create Articles Your Audience Can’t Resist

BOP Design

We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy.

Your Thoughts on Content Marketing: Survey Results

BOP Design

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. The findings are listed below. Content Marketing: Widely Adopted.

A 5-Minute B2B Website Audit

BOP Design

The last few weeks of December typically includes prepping for new projects in 2018. If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website.

Less Is More with Social Media for B2B

BOP Design

A common question we get from B2B companies is: “What should we be doing on social media?” Rather than launching into social media with posts of everything and anything, we suggest a targeted social strategy for B2B brands.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.