BOP Design

article thumbnail

Will a Video Slow Down My WordPress Website?

BOP Design

Being mindful of how quickly your B2B website loads is one of the most important aspects one must consider to compete online. We all know by now that slow websites cripple the User Experience (UX) and that Google uses page speed as a ranking factor for organic results.

Design 91
article thumbnail

5 Things That Make a B2B Web Design Look Outdated

BOP Design

Often, marketers come to our B2B web design agency to update or refresh their websites. Many of them simply say, “Our website looks outdated.” Most of the time, they are 100% right. But what objectively makes a B2B website design look dated?

Design 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Planning for a B2B Website Redesign

BOP Design

Talking about best practices for B2B web design and development is a big topic. You can talk about SEO, page speed, design trends, usability testing, scalability, and so much more.

Plan 68
article thumbnail

Google Analytics for a B2B Website: What Am I Looking At?

BOP Design

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement.

article thumbnail

Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

article thumbnail

B2B Logo Design: More than Meets the Eye

BOP Design

Approaching a B2B logo design or redesign project? Let’s talk about what you need to consider in order to get the best outcome for your business. But first, have you noticed an increase in enticing ad claims pinned to the top of your Google searches?

Design 91
article thumbnail

The 2023 B2B Social Media Image Size Guide

BOP Design

The beginning of the year is a great time to review and brainstorm new ways to build on your B2B social media strategy. Social media is a great way to direct customers to your B2B website , making it easier to move them farther along on their buying journey.

Design 62
article thumbnail

Why Is Digital Marketing Important for B2B Firms?

BOP Design

B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on.

article thumbnail

User Experience (UX) Tips for B2B Website Designs

BOP Design

What Is UX Design? The user experience or UX refers to how people feel when navigating a website, using a mobile app or otherwise interacting with a company’s digital products or services. UX design pulls from aspects of branding, design, sociology, psychology, and marketing.

Design 76
article thumbnail

WordPress Security Tips for B2B Websites

BOP Design

If you have an online presence and are serious about your B2B website , you need to pay attention to WordPress security best practices. There are many things you can do to secure your website to prevent hackers and vulnerabilities.

Websites 109
article thumbnail

Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

article thumbnail

Conversational Marketing Tips for Success: How to Effectively Set Up and Use a Chatbot

BOP Design

Chatbots have infiltrated the B2B marketing world. With the rise of AI and conversational marketing technology, today’s marketers are using chatbots more than ever before to provide their audience with immediate answers to their questions.

Design 112
article thumbnail

Holiday Marketing Ideas for B2B Brands

BOP Design

B2C holiday marketing, particularly for product-based businesses, tends to be straightforward. It often includes a percentage off a particular set of goods, free shipping, or free gifts with purchase. Unfortunately, the same types of sales and discounts don’t translate to B2B marketing.

Design 85
article thumbnail

What Are Website Design Systems & Why Do They Matter?

BOP Design

Good question! Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience.

Design 98
article thumbnail

WordPress Page Builders: Pros and Cons

BOP Design

There are many important factors to consider when building a successful B2B website, but “Should I use a page builder for my WordPress website?” and “Which page builder should I use?” are probably not the first questions that came to mind.

SEO 102
article thumbnail

Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

article thumbnail

5 Tips to Optimize Images for SEO

BOP Design

“A picture is worth a thousand words.” This couldn’t be any truer than on a website. While images make your website visually more compelling and engaging, they also can add value to your SEO efforts.

article thumbnail

Commonly Asked Questions on B2B Website Design

BOP Design

At Bop Design, our team lives and breathes B2B website design and development on a daily basis. Well, not literally, but definitely figuratively. But we live in reality and we know that not everyone is as well-versed in B2B web design.

Design 91
article thumbnail

How to Use Color for Digital Marketing

BOP Design

Color plays an important role when it comes to B2B web design. Your website is where prospects have their first encounter with your brand, and therefore form their first impression of your brand and company.

Design 102
article thumbnail

Is Your B2B Web Design Effective? Here’s How to Tell

BOP Design

Many elements go into an effective B2B website – UI/UX design, content strategy, copywriting, SEO, development, and hosting. It may be overwhelming going through a B2B website redesign , and you may ask yourself if the final product is effective when it’s done.

Design 94
article thumbnail

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

article thumbnail

Leadership Series: How to Make Better Decisions, Faster

BOP Design

The decisions you make largely dictate your success in life. If you struggle with indecisiveness, avoid making big decisions, or would like to make better decisions quicker, this post is for you. Delaying or struggling to make decisions wastes time. Time is your most precious asset.

Design 97
article thumbnail

Get More Out of Google Analytics for Your B2B Website

BOP Design

Google Analytics is a very powerful tool in the hands of any marketer. There is an abundance of pre-built reports and data segments that provide key insights into your marketing campaigns. Mastering Google Analytics(GA) is knowing where to find that data, when to use it and how to interpret it.

Design 90
article thumbnail

What Is a Site Map and Why Is It Important for Your B2B Website Build?

BOP Design

Building a website is like building a house. Okay, not really. I mean, there’s no mortar or drywall or overalls involved (well, sometimes overalls – they’re very comfy). But there are some similarities – especially in the beginning stages.

article thumbnail

What Are the Top B2B Marketing Best Practices?

BOP Design

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Create a Specific Buyer Persona.

Design 101
article thumbnail

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

article thumbnail

5 Tips on Asking Clients for Feedback or Reviews

BOP Design

As a customer, I am approached every day with an ask to submit a review about software, restaurant, experience, etc. Most of the time, I believe that the way reviews are solicited is poorly executed.

Design 89
article thumbnail

How Do I Promote My B2B Website?

BOP Design

Finding the best way to promote your B2B website can be difficult. There are multiple platforms and options that you can share your website on to create traffic and generate leads. You can promote your website organically or through paid ads.

Design 83
article thumbnail

7 Strategies to Grow Your Business with B2B Marketing

BOP Design

Marketing isn’t just fluff. It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert.

Design 98
article thumbnail

Why B2B Web Design and Rebranding Projects Are Emotional (& What to Do About It)

BOP Design

In over 12 years of running Bop Design, we’ve designed 400+ B2B websites, many of which are much more than just a new website. Often when clients hire us, the website is part of a more extensive brand overhaul.

Design 102
article thumbnail

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

article thumbnail

5 SEO Tips for Video Marketing

BOP Design

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos?

Video 126
article thumbnail

Tips to Leverage Video on Your B2B Website

BOP Design

It’s well known that movement captures interest. Incorporating video into your B2B website design is a great way to add impact. In this post, we discuss four different types of videos that enhance your B2B website messaging and engage your site visitors.

Video 87
article thumbnail

Tips to Overhaul Your B2B Lead Generation and Nurturing

BOP Design

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change.

Design 90
article thumbnail

Leadership Series: How To Handle Difficult Conversations

BOP Design

Why is having difficult conversations important? Difficult conversations are a part of life – both professionally and personally. Avoiding these conversations is not fair to anyone involved and keeps people stuck in a situation that isn’t ideal.

Design 94
article thumbnail

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

article thumbnail

A 3-Step Guide for Leading a Successful B2B Rebrand

BOP Design

As a B2B marketing professional, a company rebrand is one of the most impactful initiatives you can lead during your career. A B2B rebrand or refresh often requires the investment of a considerable amount of money, time, and resources, so all eyes (especially executive leadership) are on you.

Design 87
article thumbnail

B2B Content Marketing Activities You Should Be Doing Now

BOP Design

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear.

article thumbnail

10 Tips to Generate Content Your Audience Will Devour

BOP Design

We’ve heard concerns from clients who are worried any content they create may seem basic or repetitive to their target market. When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content!

Design 123
article thumbnail

3 Step Guide to Evaluate Your B2B Website Leads

BOP Design

As B2B marketers, we need to constantly evaluate the quantity and quality of our B2B website leads. Sometimes people tend to overcomplicate the process with a convoluted grading system. In this blog, I am going to simplify the process down to 3 easy steps. Step 1: Lead Source.

Design 86
article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.