INDUSTRY INSIGHTS YOUR PEERS ARE READING
During the final few weeks of the year, you might be asking, “How did this year go by so fast?!” You may also be thinking, “I’m not ready for 2019!” Heck, you may only be thinking, “Enough work, bring on the eggnog!”. MORE
You’ve seen the ads, putting together a website is as easy as 1…2…3! All you need to do is add your logo, change the colors, and put in some copy, right? It’s true that certain website builders, like Wix or Squarespace, enable you to build a website fairly quickly. MORE
Website hosting is a critical element of any B2B website. While it may be tempting to go with a cheap, recognizable name like GoDaddy or Network Solutions, experience has taught us that’s rarely the best solution for B2B companies. MORE
When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper? MORE
Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? MORE
When you hire an agency to design and build a website for your B2B firm, a lot happens behind the scenes that you may not realize. Designing a B2B website from start to finish involves many specialized team members and can take hundreds of hours to complete. MORE
There is a large push in marketing to automate as many tasks and workflows as possible. However, automating for its own sake isn’t the best strategy. Especially for B2B marketing , automation should only be implemented where it provides real value. MORE
Search engine optimization is a continually evolving approach to getting in front of the right audience and is an essential component of a successful B2B content marketing strategy. However, there is a lot of information floating around out there that isn’t necessarily true or effective. MORE
Whether your brand has long been established, is getting a refresh, or is a new creation, it’s important to maintain a consistent, cohesive B2B brand. This is easier said than done as we live in a noisy, competitive world. MORE
Content shock and content saturation are real in the world of marketing. Even as far back as 2014, Mark Schaefer was discussing content shock and the repercussions. Content shock is “when exponentially increasing volumes of content intersect our limited human capacity to consume it ( Source ). MORE
B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and viability. MORE
If you work in sales, then you know getting past the gatekeeper of an organization can be an insurmountable challenge. You have a product or service worthy of the attention of the business owner, but the gatekeeper won’t put the call through. What do you do? MORE
Central to a content marketing strategy is the blog and all those wonderful, insightful blog posts. You may be asking yourself, we have a lot of subject matter experts but what do our prospects really want to read? Great question, we are glad you asked. MORE
At Bop Design, we work with a variety of companies in various industries to help them maximize their B2B marketing efforts. In this article, we’ve polled our creative, technical, and content teams to get insights into the current state of B2B marketing. MORE
We live in a digital age, where everything is now a “soft copy” or a digital download or an electronic payment rather than a hard copy. Yet, the title of this post is related to taking your digital B2B marketing strategy to print. Doesn’t that seem counterintuitive? MORE
Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. MORE
The last few weeks of December typically includes prepping for new projects in 2018. If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. MORE
A common question we get from B2B companies is: “What should we be doing on social media?” Rather than launching into social media with posts of everything and anything, we suggest a targeted social strategy for B2B brands. MORE
Your brand is not the products or services you sell. It’s not the features of your products or the cost of your services. Rather, your brand is the value that you offer to your clients. MORE
The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality. MORE
As we close in on the end of the calendar year, we pause to reflect back on the past, evaluate our current situation, and start looking towards the future. In this moment of pause and reflection, we’d like to share what we are thankful for at Bop Design. MORE
We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy. MORE
Growth and success: two targets for 2019 content marketing strategies. While it’s easier said than done, there are several tips we’d like to share to help you set the stage for growth and success with your content efforts next year. A Well-Defined and Supported Strategy. MORE
At Bop Design, our holistic approach to marketing is dedicated to helping our clients move their businesses forward. We credit our success to a team that is reliable, communicative, and innovative. MORE
B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. The findings are listed below. Content Marketing: Widely Adopted. MORE
How do you decide if your content marketing strategy is effective ? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing. MORE
We love a scary story as much as the next person. As such, we’ve put together a few of our favorite chilling B2B web hosting horror stories. Read on, if you dare! The Deep, Dark Knowledge Gap on Website Hosting. Not long ago, we had a client with a talented software development team. MORE
As Art Director at a B2B web design agency , I see a lot of website designs. While some of what defines “good” web design is subjective (color palates, image choices, movement, etc.), there is a fair amount of design choices that are better than others for very specific reasons. MORE
The most successful business initiatives are founded on careful, strategic planning. The same holds true for effective B2B websites. MORE
In a recent survey, we learned that one of the major barriers to B2B content marketing is time, followed closely by knowledge and resources. In an effort to help B2B marketers short on time, we have a few tips to help you work smarter, not harder. One of the best ways to work smarter is to get more mileage out of any and all content pieces you and your team create. Share. Share Again. Share Again. We live in a digitally connected world where the next generation of B2B buyers is digitally native. MORE
One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. Or, does one? While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. MORE
Where do we find design in our daily life? Design is all around us—from the computer, or cell phone that you are reading this article on, to basic, everyday items such as coffee mugs or toothbrushes. These items started as an idea, then moved on to a design. MORE
Here at Bop Design, we are very pleased to announce our recent inclusion in Clutch’s press release as a top agency in San Diego! We have been named as an industry leader as well as the number one Web Designer in San Diego on Clutch’s website for this segment! MORE
Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. MORE
BOP Design
JANUARY 4, 2019
B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and viability.
BOP Design
DECEMBER 11, 2018
How do you decide if your content marketing strategy is effective ? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing.
BOP Design
DECEMBER 17, 2018
Growth and success: two targets for 2019 content marketing strategies. While it’s easier said than done, there are several tips we’d like to share to help you set the stage for growth and success with your content efforts next year. A Well-Defined and Supported Strategy.
BOP Design
SEPTEMBER 25, 2018
When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper?
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
BOP Design
DECEMBER 11, 2018
At Bop Design, our holistic approach to marketing is dedicated to helping our clients move their businesses forward. We credit our success to a team that is reliable, communicative, and innovative.
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BOP Design
NOVEMBER 20, 2018
As we close in on the end of the calendar year, we pause to reflect back on the past, evaluate our current situation, and start looking towards the future. In this moment of pause and reflection, we’d like to share what we are thankful for at Bop Design.
BOP Design
NOVEMBER 13, 2018
Where do we find design in our daily life? Design is all around us—from the computer, or cell phone that you are reading this article on, to basic, everyday items such as coffee mugs or toothbrushes. These items started as an idea, then moved on to a design.
BOP Design
DECEMBER 26, 2018
Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company?
BOP Design
DECEMBER 4, 2018
During the final few weeks of the year, you might be asking, “How did this year go by so fast?!” You may also be thinking, “I’m not ready for 2019!” Heck, you may only be thinking, “Enough work, bring on the eggnog!”.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
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BOP Design
NOVEMBER 29, 2018
As Art Director at a B2B web design agency , I see a lot of website designs. While some of what defines “good” web design is subjective (color palates, image choices, movement, etc.), there is a fair amount of design choices that are better than others for very specific reasons.
BOP Design
OCTOBER 30, 2018
We love a scary story as much as the next person. As such, we’ve put together a few of our favorite chilling B2B web hosting horror stories. Read on, if you dare! The Deep, Dark Knowledge Gap on Website Hosting. Not long ago, we had a client with a talented software development team.
BOP Design
MARCH 6, 2018
Search engine optimization is a continually evolving approach to getting in front of the right audience and is an essential component of a successful B2B content marketing strategy. However, there is a lot of information floating around out there that isn’t necessarily true or effective.
BOP Design
JUNE 20, 2018
Here at Bop Design, we are very pleased to announce our recent inclusion in Clutch’s press release as a top agency in San Diego! We have been named as an industry leader as well as the number one Web Designer in San Diego on Clutch’s website for this segment!
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
BOP Design
OCTOBER 8, 2018
The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality.
BOP Design
FEBRUARY 6, 2018
One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. Or, does one? While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach.
BOP Design
AUGUST 30, 2018
Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content.
BOP Design
SEPTEMBER 13, 2018
In a recent survey, we learned that one of the major barriers to B2B content marketing is time, followed closely by knowledge and resources. In an effort to help B2B marketers short on time, we have a few tips to help you work smarter, not harder. One of the best ways to work smarter is to get more mileage out of any and all content pieces you and your team create. Share. Share Again. Share Again. We live in a digitally connected world where the next generation of B2B buyers is digitally native.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
BOP Design
AUGUST 21, 2018
Whether your brand has long been established, is getting a refresh, or is a new creation, it’s important to maintain a consistent, cohesive B2B brand. This is easier said than done as we live in a noisy, competitive world.
BOP Design
MAY 7, 2018
Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line.
BOP Design
AUGUST 16, 2018
B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. The findings are listed below. Content Marketing: Widely Adopted.
BOP Design
APRIL 30, 2018
If you work in sales, then you know getting past the gatekeeper of an organization can be an insurmountable challenge. You have a product or service worthy of the attention of the business owner, but the gatekeeper won’t put the call through. What do you do?
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
BOP Design
JULY 17, 2018
You’ve seen the ads, putting together a website is as easy as 1…2…3! All you need to do is add your logo, change the colors, and put in some copy, right? It’s true that certain website builders, like Wix or Squarespace, enable you to build a website fairly quickly.
BOP Design
MARCH 26, 2018
We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy.
BOP Design
DECEMBER 5, 2017
At Bop Design, we work with a variety of companies in various industries to help them maximize their B2B marketing efforts. In this article, we’ve polled our creative, technical, and content teams to get insights into the current state of B2B marketing.
BOP Design
JULY 31, 2018
Website hosting is a critical element of any B2B website. While it may be tempting to go with a cheap, recognizable name like GoDaddy or Network Solutions, experience has taught us that’s rarely the best solution for B2B companies.
Advertisement
Account-Based Marketing is a strategy, not a solution.
BOP Design
MAY 21, 2018
Content shock and content saturation are real in the world of marketing. Even as far back as 2014, Mark Schaefer was discussing content shock and the repercussions. Content shock is “when exponentially increasing volumes of content intersect our limited human capacity to consume it ( Source ).
BOP Design
MARCH 20, 2018
A common question we get from B2B companies is: “What should we be doing on social media?” Rather than launching into social media with posts of everything and anything, we suggest a targeted social strategy for B2B brands.
BOP Design
JULY 3, 2018
The most successful business initiatives are founded on careful, strategic planning. The same holds true for effective B2B websites.
BOP Design
DECEMBER 18, 2017
The last few weeks of December typically includes prepping for new projects in 2018. If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
BOP Design
MAY 15, 2018
There is a large push in marketing to automate as many tasks and workflows as possible. However, automating for its own sake isn’t the best strategy. Especially for B2B marketing , automation should only be implemented where it provides real value.
BOP Design
JUNE 12, 2018
Central to a content marketing strategy is the blog and all those wonderful, insightful blog posts. You may be asking yourself, we have a lot of subject matter experts but what do our prospects really want to read? Great question, we are glad you asked.
BOP Design
FEBRUARY 14, 2018
When you hire an agency to design and build a website for your B2B firm, a lot happens behind the scenes that you may not realize. Designing a B2B website from start to finish involves many specialized team members and can take hundreds of hours to complete.
BOP Design
AUGUST 7, 2018
We live in a digital age, where everything is now a “soft copy” or a digital download or an electronic payment rather than a hard copy. Yet, the title of this post is related to taking your digital B2B marketing strategy to print. Doesn’t that seem counterintuitive?
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.
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