BOP Design

Why B2B Web Design and Rebranding Projects Are Emotional (& What to Do About It)

BOP Design

In over 12 years of running Bop Design, we’ve designed 400+ B2B websites, many of which are much more than just a new website. Often when clients hire us, the website is part of a more extensive brand overhaul.

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5 Project Management Tips: How We Keep Clients Happy (And on Track)

BOP Design

Keeping projects on track seems simple. You lay out a plan and then follow the plan. Right? Not exactly…. As an experienced B2B web design agency , we know that keeping a project on track is a full-time job. There are so many variables and chances where delays happen.

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5 Clever B2B Social Media Campaigns

BOP Design

In the social media world, creating a campaign for B2B brands can be a challenge. How can you engage your target audience and educate them about your products or services? Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences.

What It Means to Be a Women-Owned Business and WBENC Certified

BOP Design

Bop Design has been a woman-owned business from its inception in 2009. Several years ago, we elected to go through the official process of becoming a WBENC certified business. Read our startup story. What is WBENC?

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Neuromarketing: What Leads Your Brain to Decision Making?

BOP Design

As B2B marketers, we are fascinated by all the trends, preferences, challenges, and needs that go into making purchasing decisions. Today, we are going to take a closer look at neuromarketing – what it is, why it’s valuable, and how this impacts B2B companies. What Is Neuromarketing?

How to Write for B2B Buyer Personas on Your Website

BOP Design

It’s no secret that B2B marketing is different , nay, more complex, than its B2C counterpart. For instance, in B2B companies, there are often a number of stakeholders that weigh in on the purchase decision when considering new vendors.

The Secret to Successful Project Management (Pssst…Organization)

BOP Design

Let’s face it. At some point in our day-to-day jobs, we need to call on project management skills to get things done. It can either be a small project or a larger, ongoing project. However, project management isn’t something we all innately know how to do well.

5 SEO Tips for Video Marketing

BOP Design

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos?

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Google Analytics 4 (GA4) vs. Universal Analytics: A Comparison

BOP Design

The very first version of Google Analytics was released in 2005, taking on a few iterations before becoming the Universal Analytics standard for website tracking in 2012. Then, in early 2020, Google started beta testing an “App+Web Property” as an evolution to their tracking system.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

How to Attract & Retain a Diverse Group of Talent

BOP Design

A True Story About How Inclusion Works. The workplace environment, whether virtual or in-person, is one of the most important factors to talent retention.

B2B Is Not an Industry: Here’s Why

BOP Design

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries.

10 Tips to Generate Content Your Audience Will Devour

BOP Design

We’ve heard concerns from clients who are worried any content they create may seem basic or repetitive to their target market. When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content!

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How to Prepare for a B2B Website Project

BOP Design

A new B2B website project can be a time of excitement. And stress. But mostly excitement. Yet, also overwhelming. You may not know what to expect, where to start, who to bring in, and what you need to provide to the B2B web design agency. Breathe. Relax.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Leadership Series: How to Delegate and Provide Feedback Effectively

BOP Design

Delegation is a critical leadership and management skill. But for many, it’s challenging to put into practice. Here are common reasons why people avoid delegating work: It will take longer to explain the task than actually complete it themselves.

B2B Content Marketing Activities You Should Be Doing Now

BOP Design

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear.

The Manifest Names Bop Design as San Diego’s Top Recommended Design Company for 2022

BOP Design

Designs play an integral role in building connections — whether it’s for business or with other individuals. When you’re going digital, you want a human-centric design that can help you grow and make an impact on your market.

4 Tips to Audit Your B2B Marketing Strategy

BOP Design

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Google Analytics Metrics for B2B Websites

BOP Design

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports?

The Top 5 B2B Website Design Trends for 2022??

BOP Design

Change is constant and inevitable. We’ve all gone through a lot of it lately. And while I don’t have a pause button or a Hawaiian vacation waiting in the wings to help provide some relief—I do have some helpful B2B web design and marketing insights to share.

10 Stats to Consider When Building a B2B Content Marketing Strategy

BOP Design

Are you considering a B2B content marketing strategy for next year? Are you laying the groundwork for a content creation plan? Are you looking to revamp your existing B2B content marketing program ?

B2B Content Marketing Practices that Work

BOP Design

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

3 Tips to Innovate Your B2B Marketing

BOP Design

Doing the same things consistently in your B2B marketing can produce steady results, but what about trying new things? New channels? New strategies? Trying new things out in a B2B marketing strategy does come with certain risks, but often, is worth it.

Cool New B2B Web Designs You Will Love

BOP Design

Redesigning your B2B website is always a large undertaking and sometimes it’s hard to know where to start. It’s always good to ask yourself questions – like what’s working and what’s not working. Keep a running list.

B2B Web Design: Tips for Lead Generation

BOP Design

B2B web designs can be lovely and enjoyable, but they should also be functional. While award-winning websites explore new trends and take us on an artful journey, websites that drive leads maintain or increase revenue.

Old, Outdated Content Marketing Tactics We Wish Would Disappear

BOP Design

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Theme Optimization: Tips from a B2B Web Developer

BOP Design

Website performance is important not only as one of the factors impacting your website ranking on Google, but also as it affects the user experience. In this article, we answer a question: why is theme optimization important? .

How to Create a Human Connection with B2B Digital Marketing

BOP Design

Creating a human connection is critical when it comes to building a long-term relationship. Think about it, the best relationships are built on honesty, mutual respect, and understanding. Before you think we are going all Dr. Phil, take a minute to see how this applies to B2B marketing.

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How Diversity and Inclusivity Shape Your Business & Your Brand

BOP Design

Diversity and inclusivity are top of mind for many companies and brands, and with good reason. These aren’t simply buzzwords or fads.

Tips to Overcome Adversity and Adapt to the Current Situation

BOP Design

You know that change is the only reliable thing we can expect out of life. As such, it’s crucial to be able to overcome adversity and learn how to adapt to new and everchanging situations.

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The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

A 5-Step Process to Choose the Right Keywords for Your SEO Strategy

BOP Design

Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent , which is critical if your purpose is to generate leads.

Using Data to Tailor the B2B Email Marketing Experience

BOP Design

Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns.

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Rule of 3: Managing Your B2B Web Leads

BOP Design

A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. What if I could give you a simple blueprint on how to effectively navigate a qualified lead through your sales funnel and across the finish line?

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What to Cut and What to Keep in Your Marketing Strategy

BOP Design

Recently, we shared 4 Tips to Audit a B2B Marketing Strategy to provide guidance to marketers looking to evaluate the strategic direction of their marketing plan. In this post, we dig a bit deeper in deciding what to cut and what to keep in a marketing strategy as part of the evaluation.

B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!