BOP Design

5 SEO Tips for Video Marketing

BOP Design

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos?

SEO 123

4 Tips to Audit Your B2B Marketing Strategy

BOP Design

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention.

Tips 108

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10 Tips to Generate Content Your Audience Will Devour

BOP Design

We’ve heard concerns from clients who are worried any content they create may seem basic or repetitive to their target market. When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content!

Tips to Overcome Adversity and Adapt to the Current Situation

BOP Design

You know that change is the only reliable thing we can expect out of life. As such, it’s crucial to be able to overcome adversity and learn how to adapt to new and everchanging situations.

Tips 102

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

What to Cut and What to Keep in Your Marketing Strategy

BOP Design

Recently, we shared 4 Tips to Audit a B2B Marketing Strategy to provide guidance to marketers looking to evaluate the strategic direction of their marketing plan. In this post, we dig a bit deeper in deciding what to cut and what to keep in a marketing strategy as part of the evaluation.

PPC 95

Using Data to Tailor the B2B Email Marketing Experience

BOP Design

Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns.

Rule of 3: Managing Your B2B Web Leads

BOP Design

A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. What if I could give you a simple blueprint on how to effectively navigate a qualified lead through your sales funnel and across the finish line?

Rules 101

How to Create a Human Connection with B2B Digital Marketing

BOP Design

Creating a human connection is critical when it comes to building a long-term relationship. Think about it, the best relationships are built on honesty, mutual respect, and understanding. Before you think we are going all Dr. Phil, take a minute to see how this applies to B2B marketing.

MQL 114

Tips to Make Your B2B Thought Leadership Stand Out

BOP Design

Crafting thought leadership takes time and a significant investment of resources. So what do you do to make sure your thought leadership stands out from competitors and gets noticed in your industry? Let’s take a look. Share New Ideas: Challenge Current Thinking.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

B2B Marketing Stats for 2022 and Beyond

BOP Design

What’s hot? What’s not? What works? What is on the way out? What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond.

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Setting the Stage: B2B Website Design Tips to Support Your Content Strategy

BOP Design

A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy.

How to Prevent Your B2B Website From Crashing

BOP Design

Website downtime is scary. New leads can’t get in touch with you. People can’t learn about your products or services. A crashed website can reflect poorly on your entire brand. So how do you avoid your website crashing?

SEO and Buying Intent: Finding Keywords That Convert

BOP Design

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done in vain.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

To Share, or Not to Share? Should My B2B Company Use Social Media?

BOP Design

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy.

How to Build an Effective Google Ads Landing Page

BOP Design

When you walk into a store with a very specific item in mind, is it helpful to see all the other unrelated products? Or is it helpful to see what you need front and center so you can get moving with your purchase?

How to Win with the New B2B Hybrid Work Environment

BOP Design

As we currently face the great resignation , one factor to consider to retain and attract top talent is adopting a hybrid work environment.

B2B Email Marketing: What Content to Include

BOP Design

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Newsletters. Transactional Emails (Welcome, Thank you, Confirmation).

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

SEO for B2B Marketers: 7 Things You Must Do Now

BOP Design

Search engine optimization (SEO) for B2B marketing is an ongoing, evolving strategy. It requires being consistent while also being adaptable.

SEO 95

Tips from Successful B2B Web Copywriting Teams

BOP Design

Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website visitors. When done poorly, it makes the brand look sloppy, obtuse, or disconnected.

Tips 103

What to Include in Your B2B Content Marketing Strategy

BOP Design

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. Some may be a fit while others may not. For many B2B firms, it’s often a blend of various types of content.

FAQ 85

How B2B Companies Can Use Instagram to Maximize Engagement

BOP Design

When evaluating your social media strategy, creating and using Instagram may not be at the top of your list. While Facebook, LinkedIn, and Twitter have taken precedence over using the network that created the selfie, it should not be ignored as a viable option for B2B companies.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

B2B Email Marketing & Lead Nurturing: Planning Tips

BOP Design

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox.

Is Sales Sabotaging Your B2B Marketing Efforts?

BOP Design

I’d like to say that my career in B2B marketing has been smooth sailing with little to no shocking moments. However, that would be untrue.

Sales 102

3 B2B Website Must-Haves for 2021

BOP Design

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications.

The B2B Sales Journey: An Odyssey

BOP Design

The 2021 B2B Sales Journey Odyssey begins with digital marketing because, without it, there are no sales. Each digital platform should share a story about how your company can solve your prospect’s problem.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

B2B Website Checklist to Maximize CRO

BOP Design

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. The website must also be optimized to encourage visitors to convert.

How a Well Designed B2B Website Builds Confidence

BOP Design

In the era of pandemics, your B2B website is literally the front door to your business operations. To be part of the future is to have an effective, professional and efficient online presence.

Design 105

What Your Fonts Say About Your B2B Brand

BOP Design

In college, I had an amazing typography teacher. Her class was dedicated to teaching us newbie graphic design students about the importance, intricacies, and role of fonts in our world. I needed this class. I took fonts for granted.

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How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It

BOP Design

Design is the meeting of form and function to create meaningful experiences. Design is about the details that make our lives easier. Well-designed products, brands, customer experiences, and working environments have the power to transform employees and clients into an army of brand advocates.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

B2B Marketing Strategies and Trends for 2021

BOP Design

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy.