BOP Design

WordPress Security Tips for B2B Websites

BOP Design

If you have an online presence and are serious about your B2B website , you need to pay attention to WordPress security best practices. There are many things you can do to secure your website to prevent hackers and vulnerabilities.

Page Builders vs Custom Built B2B WordPress Websites with ACF

BOP Design

An often overlooked yet important question many marketers should be asking is “What should I use to build my B2B website?”. The answer to this question can have an impact on your business and growth goals, and even to some extent what your B2B website will look like.

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Get More Out of Google Analytics for Your B2B Website

BOP Design

Google Analytics is a very powerful tool in the hands of any marketer. There is an abundance of pre-built reports and data segments that provide key insights into your marketing campaigns. Mastering Google Analytics(GA) is knowing where to find that data, when to use it and how to interpret it.

Conversational Marketing Tips for Success: How to Effectively Set Up and Use a Chatbot

BOP Design

Chatbots have infiltrated the B2B marketing world. With the rise of AI and conversational marketing technology, today’s marketers are using chatbots more than ever before to provide their audience with immediate answers to their questions.

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Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

WordPress Page Builders: Pros and Cons

BOP Design

There are many important factors to consider when building a successful B2B website, but “Should I use a page builder for my WordPress website?” and “Which page builder should I use?” are probably not the first questions that came to mind.

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5 Tips on Asking Clients for Feedback or Reviews

BOP Design

As a customer, I am approached every day with an ask to submit a review about software, restaurant, experience, etc. Most of the time, I believe that the way reviews are solicited is poorly executed.

Is Your B2B Web Design Effective? Here’s How to Tell

BOP Design

Many elements go into an effective B2B website – UI/UX design, content strategy, copywriting, SEO, development, and hosting. It may be overwhelming going through a B2B website redesign , and you may ask yourself if the final product is effective when it’s done.

Leadership Series: How to Make Better Decisions, Faster

BOP Design

The decisions you make largely dictate your success in life. If you struggle with indecisiveness, avoid making big decisions, or would like to make better decisions quicker, this post is for you. Delaying or struggling to make decisions wastes time. Time is your most precious asset.

What Is a Site Map and Why Is It Important for Your B2B Website Build?

BOP Design

Building a website is like building a house. Okay, not really. I mean, there’s no mortar or drywall or overalls involved (well, sometimes overalls – they’re very comfy). But there are some similarities – especially in the beginning stages.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

B2B Marketing Principles: Creating a Lead Generation Strategy

BOP Design

When you’re approaching a project and don’t know where to start, we always suggest taking a step back and starting with best practices or basic principles. As such, in this blog, we are taking a high-level view of what B2B marketers should consider when crafting a lead generation strategy.

What Are the Top B2B Marketing Best Practices?

BOP Design

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Create a Specific Buyer Persona.

7 Things You Must Do Before Changing Marketing Platforms

BOP Design

Email management software. Social monitoring tools. Content management systems. Customer relationship management software. Website analytics tracking platforms. Project management software. Social media scheduling tools. The list goes on and on.

Tips to Leverage Video on Your B2B Website

BOP Design

It’s well known that movement captures interest. Incorporating video into your B2B website design is a great way to add impact. In this post, we discuss four different types of videos that enhance your B2B website messaging and engage your site visitors.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

A 3-Step Guide for Leading a Successful B2B Rebrand

BOP Design

As a B2B marketing professional, a company rebrand is one of the most impactful initiatives you can lead during your career. A B2B rebrand or refresh often requires the investment of a considerable amount of money, time, and resources, so all eyes (especially executive leadership) are on you.

7 Strategies to Grow Your Business with B2B Marketing

BOP Design

Marketing isn’t just fluff. It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert.

Tips to Overhaul Your B2B Lead Generation and Nurturing

BOP Design

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change.

3 Step Guide to Evaluate Your B2B Website Leads

BOP Design

As B2B marketers, we need to constantly evaluate the quantity and quality of our B2B website leads. Sometimes people tend to overcomplicate the process with a convoluted grading system. In this blog, I am going to simplify the process down to 3 easy steps. Step 1: Lead Source.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Leadership Series: How to Run an Effective Meeting

BOP Design

In the post-COVID professional world, many people are finding themselves in more virtual meetings than ever. We’ve all been in poorly run meetings or completely unnecessary meetings that effectively waste everyone’s time and produce no valuable outcomes. It’s no fun.

Leadership Series: How To Handle Difficult Conversations

BOP Design

Why is having difficult conversations important? Difficult conversations are a part of life – both professionally and personally. Avoiding these conversations is not fair to anyone involved and keeps people stuck in a situation that isn’t ideal.

Why B2B Web Design and Rebranding Projects Are Emotional (& What to Do About It)

BOP Design

In over 12 years of running Bop Design, we’ve designed 400+ B2B websites, many of which are much more than just a new website. Often when clients hire us, the website is part of a more extensive brand overhaul.

Using Google Analytics to Drive Your SEO Strategy

BOP Design

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

5 SEO Tips for Video Marketing

BOP Design

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos?

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B2B Content Marketing Activities You Should Be Doing Now

BOP Design

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear.

10 Tips to Generate Content Your Audience Will Devour

BOP Design

We’ve heard concerns from clients who are worried any content they create may seem basic or repetitive to their target market. When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content!

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5 Project Management Tips: How We Keep Clients Happy (And on Track)

BOP Design

Keeping projects on track seems simple. You lay out a plan and then follow the plan. Right? Not exactly…. As an experienced B2B web design agency , we know that keeping a project on track is a full-time job. There are so many variables and chances where delays happen.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

How to Create a B2B Content Strategy

BOP Design

Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. A well-crafted content marketing strategy ensures the content you create is valuable, effective, and cohesive.

Neuromarketing: What Leads Your Brain to Decision Making?

BOP Design

As B2B marketers, we are fascinated by all the trends, preferences, challenges, and needs that go into making purchasing decisions. Today, we are going to take a closer look at neuromarketing – what it is, why it’s valuable, and how this impacts B2B companies. What Is Neuromarketing?

4 Tips to Audit Your B2B Marketing Strategy

BOP Design

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention.

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Structured Data for B2B Web Design: An Overview

BOP Design

What is structured data? Structured Data is a piece of information about a web page in a standardized format for classifying the page content. It describes your B2B website to search engines so they can understand the content of the page.

Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

In this webinar, B2B Marketing expert Ardath Albee will teach you what it means to be buyer-first and buyer driven, and will share success stories of companies that have made the switch.

What It Means to Be a Women-Owned Business and WBENC Certified

BOP Design

Bop Design has been a woman-owned business from its inception in 2009. Several years ago, we elected to go through the official process of becoming a WBENC certified business. Read our startup story. What is WBENC?

Leadership Series: How to Delegate and Provide Feedback Effectively

BOP Design

Delegation is a critical leadership and management skill. But for many, it’s challenging to put into practice. Here are common reasons why people avoid delegating work: It will take longer to explain the task than actually complete it themselves.

5 Clever B2B Social Media Campaigns

BOP Design

In the social media world, creating a campaign for B2B brands can be a challenge. How can you engage your target audience and educate them about your products or services? Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences.

B2B Is Not an Industry: Here’s Why

BOP Design

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.