BOP Design

7 B2B Marketing Strategies to Build Brand Awareness

BOP Design

Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters.

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B2B Content Marketing Simplified: What You Need to Know

BOP Design

At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience.

Is Your Marketing Team a Cost Center or a Revenue Center?

BOP Design

Many business leaders look at the marketing department as a “nice to have” or even consider it simply a “necessary cost center.”. At our B2B marketing agency , we believe that the marketing department plays a critical role in lead generation, nurturing prospects, and even closing deals.

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5 Reasons Your B2B Website Visitors Don’t Convert

BOP Design

Central to any inbound marketing strategy is a well-crafted B2B website design with a solid content strategy. The website is a critical component for converting visitors into leads. But what do you do when your website isn’t converting visitors?

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

SEO Insights for B2B Marketers

BOP Design

If your B2B website doesn’t give clear directions to search engines, will your prospects still find your website? The answer is maybe, but most likely no. If you don’t provide explicit directions to search engines, they won’t know what your B2B website is all about.

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The Top Elements of Effective B2B Web Design

BOP Design

While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Clear Navigation. Your website’s navigation is not the time to get creative with copy or design.

4 Rules for Picking the Perfect Logo for Your B2B Firm

BOP Design

Over the course of my creative career, I’ve worked on hundreds of logo redesign projects. While a logo design may seem simple, the process of picking the right logo often becomes overcomplicated, which tends to drag out the design and decision process.

Rules 96

The Art of Choosing the Right SEO Keywords

BOP Design

Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach.

What Is Content Marketing & What Will It Cost Me?

BOP Design

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t. In this post, we’ll address what is B2B content marketing and what it costs. The Difference Between Copywriting & Content Marketing.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Leverage Your B2B Website Design to Grow Sales

BOP Design

If you aren’t using your B2B website to increase your firm’s revenue, you are missing out on a huge opportunity. Unfortunately, many sales professionals drastically underestimate their company’s digital presence and the power of its ability to generate revenue.

Web Lead (Mis) Management: How to Excel in Biz Dev

BOP Design

At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. The following are some best practices and habits to avoid when performing business development for your B2B company. . Qualify Quickly.

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A CEO’s Guide to a B2B Website Design Project

BOP Design

A B2B website design project is a great opportunity to craft a truly compelling online platform for your firm. A professional, polished website is a great tool that can be leveraged by your sales team to increase revenue.

B2B Marketing Do’s and Don’ts for Attracting Leads

BOP Design

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

5 Quick Tips for Creating Killer B2B Website Copy

BOP Design

When performing a Google search about writing B2B website content , I come across blog after blog that talks about how to write, well, blogs. But what about writing content for those core pages of your website that talk about your products, services, company, and unique value proposition?

3 B2B Content Marketing Examples That Really Work

BOP Design

How do you know if a piece of content “works”? The first step is to define what you mean by “works.” This is determined by the goals and objectives you are looking to achieve. Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships?

3 Pillars of a Successful B2B Brand

BOP Design

Over the last decade running Bop Design, I’ve worked with hundreds of B2B companies helping to develop their brand and marketing platforms. One thing I find remarkable is marketers tend to overcomplicate things when talking about B2B branding.

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What Is Thought Leadership Content (& How to Craft It)

BOP Design

What exactly is thought leadership content? If you’ve done any reading about B2B content marketing or blogging , you’ve likely seen the term “thought leadership” thrown around. You may be asking, what exactly is thought leadership content and how do I create this type of content for my organization?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Write Well: Tips from a Content Expert

BOP Design

When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper?

How to Determine the Success of Your Content Marketing Strategy

BOP Design

How do you decide if your content marketing strategy is effective ? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing.

CPA 101

The Good, the Bad and the Ugly: How Bad B2B Website Design Is Holding You Back

BOP Design

Do visitors leave your site without engaging with content, completing your opt-in form, or clicking through to another page? Not finding new leads or seeing an increase in organic traffic? If the answer to these questions is yes, it’s possible that your B2B website design is lacking.

What to Outsource to a B2B Agency & What to Keep In-House

BOP Design

Working with an agency on managing and executing your firm’s B2B marketing strategy can deliver a lot of time savings and overall value. That may seem weighted coming from a B2B marketing agency , but it’s true.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

A 5-Step Process to Refine Your Brand Story

BOP Design

Your brand is not the products or services you sell. It’s not the features of your products or the cost of your services. Rather, your brand is the value that you offer to your clients.

Key B2B Website Design Trends for 2019

BOP Design

A contemporary B2B website is key for any company looking to generate leads online. To help keep your website looking fresh, we’ve compiled the top 5 B2B website design trends for 2019.

How You Handle Leads Impacts Revenue

BOP Design

B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and viability.

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How to Tell Your Brand Story Using Web Design

BOP Design

Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation necessary for a business meeting.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Tips to Grow Your Content Marketing Success in 2019

BOP Design

Growth and success: two targets for 2019 content marketing strategies. While it’s easier said than done, there are several tips we’d like to share to help you set the stage for growth and success with your content efforts next year. A Well-Defined and Supported Strategy.

Spring Cleaning Tips for Your B2B Website

BOP Design

As you contemplate spring cleaning your house, office, or closet, I’m sure that your B2B website is also top of mind. You mean it’s not? Well, if it’s not high on your list for a good scrubbing, it’s time to put your website on your to-do list. Why Spring Clean Your Website?

How to Build Value During the Sales Process

BOP Design

Think of your sales process as the nucleus of your business. This core process has a handful of variables that remain constant no matter the industry. Define Steps for Follow-up and Lead Management. First, you need to create a clear and effective sales process. What happens when a lead comes in?

Bop Design Listed as Top Global 75 B2B Design Company

BOP Design

At Bop Design, our holistic approach to marketing is dedicated to helping our clients move their businesses forward. We credit our success to a team that is reliable, communicative, and innovative.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.