2022

Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

Howard J. Sewell

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

Achieve More Satisfaction from Your Strategic Planning Process

Laura Patterson

Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process

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3 Content Marketing for Manufacturers Myths Busted

Industrial Marketing Today

There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts.

Top 10 Email List Management Software for a More Engaged List

SendX

Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list. email list management

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis] - Sword and the Script

Frank Strong

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

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Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Dana Polihovsky

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement

The Value of Buyer Personas in Times of Uncertainty

Tony Zambito

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty.

How to Streamline Your Video Marketing Creation Process

Marketing Insider Group

Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures.

Four Content Marketing Mistakes to Avoid and Solutions to Achieve Success

Launch Marketing

Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

How the Metaverse Will Change the Face of B2B Marketing

Webbiquity

Guest post by Andrea Vargas. Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement. Image credit: Tumisu on Pixabay.

10 Uncomfortable B2B Marketing Realities

Howard J. Sewell

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day

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Six Non-Financial Metrics Every Marketer Should Measure

Laura Patterson

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics

Marketing to Engineers—Why Digital is the Dominant Strategy

Industrial Marketing Today

Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

Tips from Experts on Writing a Newsletter in 2022

SendX

Newsletters are blowing up again

44% of Marketers Now Cite Social Media As Their Top Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel.

How to choose brand elements for your product

Tomorrow People

What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Yet, most B2B brands today are lost in the ‘sea of sameness’.

How Long Does It Take To Produce Leads For A B2B Company?

Mike Lieberman

Struggling to get results from marketing? Your campaign execution might be broken. Learn how to plan, set up, execute, analyze and optimize marketing campaigns to drive results

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

The Great Buyer Resignation

Tony Zambito

One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited.

Chatbots For Online Business: Everything You Need To Know

Marketing Insider Group

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path.

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Marketing Strategies to Reach B2B Buyers in a Constantly Changing Buying Environment

Launch Marketing

The B2B buying process has changed. To reach B2B buyers in a constantly changing environment, focus on these marketing strategies

Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

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Why Business Transformation Must Start with Process, not Technology

Vision Edge Marketing

The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Industrial Marketing Today

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version.

The Beginners' Guide To Email Tagging That Can Help Boost Engagement

SendX

Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

64.2% of Marketers Challenged by Lack of Personalization Budget and Resources

KoMarketing Associates

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Furthermore, dissatisfaction with personalization results and efforts is growing.

What are the pillars of a successful post-product-launch strategy?

Tomorrow People

Launching a new product is just the beginning. Here are the next steps. So, you’re close to launching a new product. For months or years, you and your team have worked on the next big thing , and you’ve made many challenging strategic decisions along the way.

How to Choose a Good Social Media Agency

Biznology

There are thousands of agencies that claim they “do social media.” This is a flat-out lie. The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well.