Marketing Insider Group
MAY 17, 2023
Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever. If you want to know what works best, you should look to successful digital marketing examples.
Contently
FEBRUARY 14, 2023
Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.
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Spiralytics
JANUARY 25, 2023
You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it.
Kevin Indig
MAY 15, 2023
By now, you know you can’t publish pure AI content. Some level of editing is needed for at least some pieces, and most marketers don’t have the time or desire to do it themselves. Verblio can handle it for you. They’ve built over 10,000 pieces of AI-assisted content for clients. Human-crafted AI content delivers huge value to marketers who want to leverage the strengths of AI without the downsides.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Martech
MAY 19, 2023
It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Search Engine Journal
MAY 22, 2023
MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.
Animalz blog
MAY 2, 2023
SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. 1. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.
Hootsuite
APRIL 28, 2023
If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate.
Optinmonster
APRIL 5, 2023
Email subject lines are the most important part of any email you send. That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam. This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one. But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates.
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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
SendGrid
MAY 30, 2023
Read about what a webhook is, how it can be used with your apps, and how to get started using webhook APIs. The post What’s a Webhook? appeared first on SendGrid.
Marketing Insider Group
APRIL 5, 2023
Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs.
Contently
JANUARY 26, 2023
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.
Spiralytics
JANUARY 19, 2023
Search engine optimization (SEO) is an integral part of your marketing. It boosts your online visibility and brand awareness, among many other things. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Kevin Indig
MAY 8, 2023
We all know great content isn’t enough to succeed. You need to distribute it! But how? Organic social is dead. SEO takes time. Email needs a list. Paid channels are getting more expensive and less effective. Why not syndication? Introducing Stacker Connect: a game-changer for content amplification. Stacker Connect allows qualified brand publishers to organically syndicate their content on Stacker’s global newswire, which today reaches over 100 news organizations representing 3,300+
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.
Sprout Social
MAY 9, 2023
The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.
Search Engine Journal
APRIL 29, 2023
Here are seven evidence-based reasons why content needs compelling visuals to fully and efficiently convey a message, tell a story, and create a connection. The post 7 Reasons Why Content Needs Amazing Images, Videos & Visuals appeared first on Search Engine Journal.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
chiefmartech
APRIL 24, 2023
What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. There’s literally gold flowing down from the mountains in California — and figuratively from the rush of AI-powered innovation flooding the Valley.
Hootsuite
APRIL 17, 2023
All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.
Optinmonster
APRIL 4, 2023
Do you want to improve your conversions without spending a ton of time testing different designs and layouts? You could see a 12.7% increase in your conversion rates simply by sprinkling a few power words into your copy. In this post, we’ll share a list of 700+ powerful words that you can cut-and-paste to boost your website conversions. Exclusive Bonus: Download our 700+ Power Words Cheatsheet to Boost Your Conversions.
Content Marketing Institute
JANUARY 3, 2023
Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Marketing Insider Group
APRIL 19, 2023
Once you determine your target audience, you have to figure out how to connect with them. That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. In fact, some professionals recommend having as many as 12 marketing channels !
Animalz blog
MAY 15, 2023
You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition.
Spiralytics
JANUARY 31, 2023
Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Take short-form web videos, for example. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.
Kevin Indig
APRIL 25, 2023
Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?
Martech
MAY 30, 2023
No personalization, no leads. Or only a handful of them. It’s a new paradigm in 2023, supported by research. 56% of consumers expect offers to be personalized 100% of the time. And 83% of consumers are willing to share their data in exchange for a personalized experience. The question is how can marketers personalize campaigns at scale? How granular should personalization be?
Sprout Social
FEBRUARY 28, 2023
Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. These LinkedIn stats will bring you up to date on the value of LinkedIn as a network, and provide insight into how to expand your reach.
Search Engine Journal
MAY 21, 2023
Migrate your site to HubSpot CMS successfully when you learn about its SEO functionality, integrations, and gaps in this detailed guide. The post Migrating To HubSpot CMS: An SEO Walkthrough For New Users appeared first on Search Engine Journal.
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