2024

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Why You Need a Killer LinkedIn Headline (and How to Create One That Will Get You Noticed)

Trade Press Services Newsletter

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.

Linkedin 296
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The Top Sources and Trends in B2B Website Traffic

Webbiquity

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?

Traffic 279
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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.

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Boost employee advocacy adoption with Oktopost’s Social Advocacy App on Slack

Oktopost

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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50 Thought Leading Companies on Artificial Intelligence 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated! 50 Thought Leading Companies on Artificial Intelligence 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Maximizing MDF Efficiency: Leveraging Content Syndication for Enhanced Channel Marketing  

PureB2B

Drive business growth with cost-efficient & sustainable marketing strategies for wider reach. Here's how to manage MDF to boost your channel marketing.

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Gone in 30 seconds: Marketing in an increasingly distracted world

Martech

In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.

Planning 135
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Mastering Instagram Marketing in 2024

ClickZ

With an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for smaller content producers. Businesses must craft tailored Instagram strategies to meet their specific objectives, such as brand awareness or sales, by utilising various content formats and engaging with their audience.

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2024 Marketing Technology Landscape Supergraphic — 14,106 martech products (27.8% growth YoY)

chiefmartech

Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Ultimate Guide To Email Marketing

CopyBlogger

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Have you ever dreamt about writing and publishing a book? Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Writing a book takes a monumental investment of time, energy, and resources. For many, the dream of finishing a manuscript and publishing it can seem out of reach. Still, millions of aspiring authors strive to embark on a literary journey at some point in their lives.

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Frontline Empowerment: A Customer Experience Revolution

CMSWire

Frontline workers shape customer experiences but often lack support. Centralized data and smooth transitions empower them to enhance satisfaction and loyalty. Continue reading.

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AI Optimization: How to Appear in AI Search Results

RebelMouse

AI is opening an entirely new world of search for digital marketers So far, traditional SEO as we know it remains the best way to optimize for AI Social media communities like Reddit are commonly a part of AI search results The New SEO One thing is clear about AI: It’s not going away. Generative AI will continue to have a dramatic impact on the future of digital media and those who adapt to this reality and prepare for what’s to come will be best positioned down the line.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Leveraging Google’s Content Warehouse API for Structured Annotation, Semantic Analysis and Feature Tagging

MarketMuse

Here’s how you could use Google's Content Warehouse API leak to build a product that performs advanced semantic analysis, entity extraction, and relationship mapping.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

For many people, a sudden tingling in the leg or a feeling of numbness in the arm isn’t too much cause for alarm. The tingling or the numbness goes away after a little while, and they go on with their lives. But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33.

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B2B Tech Vendors Need Effective Communication Strategies to Build & Support Their Channel Partner Program 

PureB2B

The post B2B Tech Vendors Need Effective Communication Strategies to Build & Support Their Channel Partner Program appeared first on DemandScience.

Vendors 149
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why B2B marketing needs brand building more than lead gen

Martech

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.

Lead Gen 137
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How to Build a Winning YouTube SEO Strategy

Top Rank Marketing

What’s the second most-used search engine in the world? Nope, not Bing. Or DuckDuckGo. Certainly not Yahoo, AltaVista or AskJeeves. The second most-used search engine in the world is YouTube. Over 2.5 billion users visit the site per month, and people watch over a billion hours of video on the platform every day. It’s no surprise that brands are looking to connect with an audience on YouTube.

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Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore

Content Marketing Institute

OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.

Content 115
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AI Content Is Short-Term Arbitrage, Not Long-Term Strategy

Ahrefs

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

Content 127
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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It’s Time to Retire These Corporate Buzzwords and Phrases

Trade Press Services Newsletter

“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” If you found this sentence to be confusing (and cringeworthy), you aren’t alone. Excessive use of buzzwords and corporate jargon can elicit negative reactions, impede clarity , and damage critical business relationships.

Bandwidth 299
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11 Content Marketing Trends That Will Transform CX in 2024

CMSWire

Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies. Continue reading.

Trends 129
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A Father’s Day Letter from an Incarcerated Daughter

Televerde

Dear Dad, Father’s Day brings a mix of emotions for many. Still, for me, it is a day of reflection and gratitude, especially through the lens of our transformed relationship since my incarceration. Growing up, you were my hero, a military man who served with dedication. I idolized you for your strength and bravery. Despite your frequent absences due to military duty, our bond was strong.

Act-On 111
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The Breakroom: Email Deliverability Explained

ClickDimensions

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? This blog will break down all of these questions with actionable outcomes. Page Contents Toggle What is Deliverability?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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What Is a Serviceblazer? Here’s What Community Members Told Us

Salesforce Marketing Cloud

When you’re a Serviceblazer, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start.

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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.