Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Zoominfo

JANUARY 24, 2025

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. Sales analytics software is the key tool that turns the massive volumes of data in CRMs, data platforms, martech tools, and other key sources into clear, actionable insights that empower teams

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Webbiquity

JANUARY 16, 2025

Contributed post. When evaluating the success of an event, many businesses focus primarily on the number of attendees as a key performance indicator. While attendance is important, it doesnt tell the full story. True success lies in how well an event aligns with business objectives and delivers value to attendees. Image credit: Antonio Jamal Roberson To gain a deeper understanding of your event’s impact, its crucial to measure beyond just attendance figures.

Customer Satisfaction 183

Customer Satisfaction Loyalty ROI Network Marketing 183

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Vision Edge Marketing

JANUARY 28, 2025

Many of our customers operate in a competitive business landscape and are experiencing higher customer expectations than ever. Does that feel familiar to you? What they have learned is that a customer-centric strategy provides an excellent path for addressing both. A customer-centric growth strategy is more than just a buzzword ; it’s a proven approach that places the customer at the heart of every business decision.

Practices 181

Practices Work Management Marketing Management Best Practices 181

Salesforce Marketing Cloud

FEBRUARY 10, 2025

Is there anything more frustrating than typing a query into the search bar of a companys website, only to get an irrelevant response or, worse, no result at all? It shouldnt be that hard. Thats why Salesforce is experimenting with Agentforce , the digital labor platform, on a new web experience for Salesforce.com that will take the burden off users to find what theyre looking for.

Salesforce.com 131

Salesforce.com Terms and Conditions Enterprise Management Sales Qualified Leads 131

Act-On

FEBRUARY 13, 2025

That nagging feeling that somethings not quite right. That little voice in your head saying you deserve better. That slowly rising sense of dread when you log into your user account. You guessed itthere may be trouble in marketing automation paradise. Seriously, though: when you choose marketing automation software, youre choosing an important partner.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Oktopost

JANUARY 28, 2025

Goodbye, square grid Instagram has shaken things up once again, and this time, the update has everyone talking. If youve noticed your profile grid looking a little different lately, youre not alone. The platform has shifted from its iconic 1:1 square grid (1080 x 1080 px) to a taller 4:5 format for grid previews. As social media marketers, we know that adapting to changing platforms is a skill weve tested- and mastered – time and time again.

Verticals 126

Verticals Ideal Customer Profiles Profiling Work Management 126

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. Are social media insights on that list? If not, they need to be. Business leaders share a singular goal: growth. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.

Social Media 119

Social Media Media Lead Ranking Paid Search Agency 119

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Navigate the Channel

MARCH 10, 2025

Much of today’s advertising has shifted from print to the digital realm, occupying the top, bottom, and sides of the web pages we browse daily. To stand out, digital ads need to be more than visually appealing; they must grab attention and entice users to click through. Crafting such ads is a blend of art and strategy. But there are fundamental, time-tested stepsincluding some emerging trendsthat even a beginner digital marketer can master when creating display ads that drive results.

Display 118

Display Marketing AI Ads Banner Ads 118

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. However, you’ll need to reach the right people to take full advantage of its impact. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people.

Social Media 303

Social Media Media Psychographics Loyalty 303

Trade Press Services Newsletter

FEBRUARY 6, 2025

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.

Newsletter 217

Newsletter Linkedin Thought Leadership Touchpoints 217

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research and minimize their engagement with sales teams.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Webbiquity

FEBRUARY 6, 2025

Contributed post. In the early days of your agency, things were simpler. You had a small team, fluid communication, and the ability to pivot on a dime. But as you grow, that flexibility turns into chaos. Client expectations increase, project complexity skyrockets, and suddenly, what used to be a 15-minute chat now requires a full-blown meeting just to get everyone aligned.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Ad Agencies Creativity 161

Vision Edge Marketing

JANUARY 21, 2025

For this episode of “What’s Your Edge?” Im thrilled to welcome Heather Valentine to the conversation. Heather is a seasoned growth executive with over 25 years of experience leading high-performing teams in the SaaS-based healthcare and life sciences technology sectors. Her career spans the entire innovation lifecycle, making her a perfect fit for our Barriers to Revenue Growt h discussion today and strategies to overcome these.

Barriers 201

Barriers Lead Scoring Lead Ranking Marketing & Strategy 201

Martech

FEBRUARY 13, 2025

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136

Sprout Social

JANUARY 15, 2025

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

Branding 123

Branding Brand Identity Allocation Work Management 123

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away. Social media has officially stepped up as a rival search powerhouse.

Social Media 116

Social Media SEO Media Lead Scoring 116

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. But even great content can disappear into the algorithm without making an impact if it isnt accessible. When that happens, its a loss for content creators because it limits their reach. Even worse, poor accessibility can give the impression that a brand doesnt care about making its content available to people who cannot see the text and images and are using tools that read the pos

Social Media 130

Social Media Media B2B Advertising Agencies 130

sagefrog

JANUARY 13, 2025

Whether youre a startup offering innovative software or an established IT services provider, finding the right leads is essential to building meaningful relationships that drive long-term success. Lead generation in the tech sector comes with its own set of challenges, from navigating complex sales cycles to standing out in a competitive marketplace.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

Navigate the Channel

MARCH 10, 2025

For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. Losing a customer, especially one that required significant investment to acquire, doesnt only mean a dip in revenueit could impact your reputation and future sales. For organizations with a smaller pool of high-value customers, this loss can be particularly damaging.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Unlike traditional ads, which can feel invasive or disruptive, native ads match the tone, style, and context of their surroundings.

Paid Content 286

Paid Content Advertising Advertisements Ethics 286

Trade Press Services Newsletter

MARCH 6, 2025

With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.

Optimization 243

Optimization Work Management Lead Ranking Marketing Management 243

Zoominfo

FEBRUARY 17, 2025

Data quality has always been a hurdle in go-to-market (GTM). For years, many companies were forced to work around this issue, thinking of bad data like sand in the gears not ideal, but operating models could be built to account for it. A good example of this is forecasting: we started with a terrible data set, but created motions, tools, systems, and processes that made it work relatively effectively.

CRM 130

CRM Marketing Analytics Tools Lead Ranking Ideal Customer Profiles 130

Webbiquity

FEBRUARY 25, 2025

Contributed post. Hitting send doesnt mean your email will be opened, let alone read. Inbox clutter, generic messaging, and poor timing all contribute to dismal open rates, leaving marketers wondering why their carefully crafted emails never click (so to speak) with the right audience. Image credit: Microsoft Stock Images While email marketing remains a powerful tool, standing out in a sea of unread messages requires a strategic approach.

Email Marketing 161

Email Marketing SMS CAN-SPAM Trigger Marketing 161

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Vision Edge Marketing

FEBRUARY 18, 2025

Many of us at the helm of our companies are often faced with implementing changes to remain competitive and relevant to our customers, and to create more customer and business value to achieve long-term sustainable growth. This was the case for Kelly Van Winkle , President and CEO of King of Texas Roofing Company, when she took the reins of the third-generation company.

Lead Ranking 178

Lead Ranking Lead Scoring Work Management Ad Building 178

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.

ROI 134

ROI Top of Funnel Best Practices Marketing Analytics Tools 134

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of th

Content Marketing 125

Content Marketing Planning Work Management Paid Search Agency 125