2022

The Beginners' Guide To Email Tagging That Can Help Boost Engagement

SendX

Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers.

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Industrial Marketing Today

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how. First, let me give credit where credit is due. I’ve used three resources for citations in this post.

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The Problem With Not Knowing Your Buyers

Tony Zambito

Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions.

Top B2B conferences for 2022

Biznology

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. What’s an event organizer to do? Wait until the last minute (as evidenced by the number of “details to come” entries below). And soldier on.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

People love a good story. Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. Because stories have the power to persuade, engage, and inspire. A compelling business narrative blends data and emotion.

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Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship

Influitive

At Influitive, everything we say and do is in the eyes of our customers and their best interests.

Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Guest post by Eleanor Hecks. Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses.

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High Growth Study 2022: Four Key Advantages Drive Dramatic Growth and Profitability

Hinge Marketing

From the chaos and confusion that the pandemic and accompanying social change ushered in, a “new normal” is emerging. And while the unpredictability is still there, many firms are learning and adapting to the waves of good news, followed by bad news, followed by glimmers of hope.

The Best Marketing Events Happening in 2022

Marketing Insider Group

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry.

Best 156

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

xiQ Sales Intelligence Ranks High Performer in G2 Winter 2022 Report

xiQ

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report.

Top 10 Email List Management Software for a More Engaged List

SendX

Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list. email list management

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

Sword and the Script

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content. Software-as-a-service (SaaS) platforms have given us data.

The Great Buyer Resignation

Tony Zambito

One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

The Best of 2021: Messaging on a Mission

Biznology

The latest episode of Messaging on a Mission , the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two fellow Consultants Collective member consultants, Brian Forest and Sharon McIntosh.

Best 166

3 Big Martech Innovation Themes in 2022

chiefmartech

Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let’s jump in to the martech topics I expect will shape 2022.

72% of Marketers Say Their Martech Stack Has Only Been ‘Somewhat’ Beneficial

KoMarketing Associates

Although marketing technology (martech) has long been a part of many marketers’ strategies, new research suggests that it hasn’t always helped them achieve their primary objectives.

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Influitive Named a G2 Category Leader for Sixteen Consecutive Quarters

Influitive

With 2022 now in full swing, customer advocacy, marketing and community management professionals are ready to seize the opportunity and make this the year of the customer. Influitive helps the world’s most customer-obsessed brands turn their customers into loyal advocates.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Five Knowledge Management Tools to Elevate Your CX

Webbiquity

Guest post by Sowmya Juttukonda. According to Gartner, 89% of businesses will compete with each other primarily on customer experience (CX) in the coming year. This means offering a great customer experience can give you a competitive edge in a crowded market. Image credit: Louis Hansel on Unsplash.

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5 Reasons Your Content Isn’t Converting (and What to Do About It)

DivvyHQ

Despite spending countless hours planning and executing cool content campaigns, ads, blog articles, etc., many content marketing teams are not seeing the clicks and conversions they predicted. And to make matters worse, they can't figure out why. What's going wrong?

Top Tips to Increase Sales & Employee Retention

Marketing Insider Group

The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills.

Tips 141

Is There Such a Thing as the Best Word Count for SEO?

Content Marketing Institute

Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

The 4 Revenue Generation Tactics You Can Do Today To Hit January Goals

Square 2 Marketing

We’re a week into the new year, and you might be thinking there’s nothing you can do this month to help you hit your revenue goals in January. That would be incorrect. In fact, you can execute four tactics right now to help ensure you hit your goals.

Top Three Signs You Need a Better Lead Gen Plan

PureB2B

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle.

Understanding a Divergent World of Buyer Mindsets and Decisions

Tony Zambito

Regional one size fits all approach can hinder global growth with buyers. The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to different geographic regions of the world.

What Are You Hopeful For?

Biznology

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Write Shorter Content: How to Keep Your B2B Content From Snowballing

Content4Demand

How long should your content be? Only as long as it takes to tell the specific, strategic story you’re trying to tell. Resist the urge to give readers or viewers too much. Bombarding them with everything you want to say is like proposing on a first date. Write shorter content. I get it.

Report: Marketers Need More Access to Customer Data to Improve Email Campaigns

KoMarketing Associates

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness.

5 Things You Need to Know About Benchmark Email

Benchmark Email

Email remains a top-performing channel for marketers. It’s no surprise that 64% of marketers use email to drive their marketing campaigns. Unfortunately, though, only 8% report any significant improvement in email marketing strategies. The problem?