Zoominfo
APRIL 3, 2020
An organizational chart is a roster for sales – it shows the position everyone plays in an organization. A roadmap to your buyer. A sales-prospecting blueprint to identify the decision-makers at target accounts. And they deserve more credit! Read on to see how to navigate org charts and boost your odds!
Biznology
APRIL 3, 2020
This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, and others whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to work
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Martech Advisor
APRIL 3, 2020
Global quarantine has forced businesses to go remote and digital, says Dmitri Lisitski, Co-founder and CEO of Influ2. Many business practices that have been adopted today will also remain after the pandemic is over. We looked at recently emerged digital strategies that work in the “work-from-home” world. Welcome to our new reality: people are requested to shelter in place, grocery stores are empty, flights are impossible, events and sales meetings are cancelled, and business leaders
ClickZ
APRIL 3, 2020
30-second summary: Prove what their brand stands for and respond to growing demand for action over words. Understand how things like voice experiences, augmented intelligence and inclusive design are creating new paradigms for brands to consider in in 2020 and beyond. Consider new strategies for managing data, engaging employees with emerging technology, and unlocking new capabilities through modernized platforms, products and processes.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
APRIL 3, 2020
What works today may not work tomorrow. The rules change on a daily basis. So if you want to improve your website’s performance, you need to keep up with the newest developments. I do this by following the top experts, I’ve included my favorites here. These are today’s leaders in conversion optimization, people who don’t […]. The post 13 Conversion Experts You Should Be Following appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Emplifi
APRIL 3, 2020
Social media platforms have played a crucial role in disseminating news about the spread of COVID-19. And with such a wide scope of responsibility and overall power over the distribution of information, many platforms are rushing to do what they can to help, including donating to support relief efforts, taking steps to prevent fake news, and offering advice to companies.
Content Marketing Institute
APRIL 3, 2020
This week, Robert Rose ponders our responsibility to digital content. He gives a take on new research about consumers not trusting digital marketing. And he talks with the content marketing person of the week about B2B social media. Continue reading → The post What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap] appeared first on Content Marketing Institute.
SmartBug Media
APRIL 3, 2020
For millions of Americans, working from home is now a way of life. The coronavirus pandemic has put many of us in the awkward position of finding a way to prosper in our professional lives without a familiar dedicated workspace. Your surroundings have a dramatic impact on productivity. When you have the right setup, everything flows; you don’t even think about the room.
Heinz Marketing
APRIL 3, 2020
By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Remember the movie Groundhog Day ? Life right now feels like we are all stuck in our very own movie, just trying to find a way out of this situation. Unfortunately, it sounds like this is our new normal for a few more weeks or more, so it may be a good time to pivot your marketing focus to refine your current programs and to tackle those housekeeping items you’ve been putting off.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PFL
APRIL 3, 2020
Want to use automated direct mail but not sure where to start? Follow these strategies and ideas for what to send a prospect at the top of the funnel. The post What to Send When? Top of Funnel Strategies for Tactile Marketing appeared first on PFL.
Hubspot
APRIL 3, 2020
To aid small businesses and individuals impacted by the COVID-19 pandemic, the United States government recently passed three landmark acts, including the largest economic stimulus package in history. The Coronavirus Aid, Relief, and Economic Security Act (or CARES Act) , passed March 27, directs more than $2 trillion to the U.S. economy. The history-making stimulus package allocates funds to citizens, relief-oriented aid, government departments, and businesses of all sizes.
ClearVoice
APRIL 3, 2020
We’ve all been there; you’ve researched, planned, predicted, created and implemented a content plan so brilliant and robust that it’s sure to dazzle even the toughest crowd. Your launch day finally arrives and you roll out your brilliant content. Just as anticipated, the crowds go wild and can’t wait for more! You’re a huge success and can’t wait to rest on your laurels.
Hubspot
APRIL 3, 2020
With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time. Aside from this stimulus package, a number of private, state and local institutions have also stepped up to provide aid, assistance, and loans to small business owners suddenly facing unforeseen challenges.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
FMG Suite
APRIL 3, 2020
It’s hard to believe that just a few weeks ago, besides some extra hand-washing, it was mostly business as usual. But now, offices across the country have had to start working remotely. Remote working poses a unique challenge for financial advisors. The way they communicate has been completely changed by COVID-19. The best and safest way to stay in contact with your network is to host meetings and check-ins online.
Convert
APRIL 3, 2020
With the Covid-19 pandemic raging, entire industries have struggled to adapt to a fast changing landscape. Unlike Ecommerce that is experiencing a boom, many industries are feeling the pinch. Hotels, airlines, restaurants and several other businesses are experiencing the crunch as consumers stay home to honor lockdown measures. As a business owner in an industry.
Optinmonster
APRIL 3, 2020
Medstar Media was seeing less than stellar conversion rates on their clients’ sites and knew there had to be a better way. Luckily, there was! With OptinMonster, Medstar Media was able to increase their clients’ conversions by 500%, making themselves one of the most sought-after marketing firms in the industry of aesthetic medicine in the process. Meet Medstar Media.
Method and Metric
APRIL 3, 2020
June of 2019 saw an interesting turn of events where, for the first time, the majority of browser-based searches on Google resulted in zero clicks. These findings were published by Rand Fishkin , founder of SparkToro, where data was sourced from the research done by clickstream data company Jumpshot. Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP).
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Brightedge
APRIL 3, 2020
Between 2005 and 2019 there was a 159 percent increase in remote work. As the internet has come to dominate such a large percentage of our daily lives, it has also begun to change how companies and employees interact and complete their work. It allows remote-friendly companies to seek out the best employee for the job, rather than limiting themselves to those who live within commuting distance of their building.
Martech Advisor
APRIL 3, 2020
In this article Robert Glazer, Founder & CEO of Acceleration Partners discusses, how affiliate marketing can help marketers drive better conversions. In an increasingly competitive marketing world, brands are looking for a consistent advantage to help grow their conversion rates and maximize their ROI. For decades, many leading brands have found consistently strong results with affiliate marketing.
Stevens & Tate
APRIL 3, 2020
As new technologies emerge, new marketing opportunities tend to present themselves. For example, the rapid adoption of streaming services, from Netflix to Hulu, over the past few years has led to the growth or OTT marketing (over-the-top marketing). OTT marketing is a form of marketing in which ads play during the streaming of content provided via high-speed Internet connections.
Martech Advisor
APRIL 3, 2020
Global quarantine has forced businesses to go remote and digital, says Dmitri Lisitski, Co-founder and CEO of Influ2. Many business practices that have been adopted today will also remain after the pandemic is over. We looked at recently emerged digital strategies that work in the “work-from-home” world. Welcome to our new reality: people are requested to shelter in place, grocery stores are empty, flights are impossible, events and sales meetings are cancelled, and business leaders
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Visitor Queue
APRIL 3, 2020
Los Angeles is a fantastic city home to various industries, businesses, cultures and educational establishments. It is also in a key area of the country that holds a large population. With the vast media outlets in Los Angeles, it is home to a unique and creative way of thinking and living. The citizens of the […]. The post 9 Best B2B Marketing Agencies in Los Angeles appeared first on Blog Visitor Queue.
Square 2 Marketing
APRIL 3, 2020
Not All Agencies Are Created Equally, And Not All Agencies Are Going To Weather The Storm. Now more than ever, you need a digital agency with a distributed team, solid financial footing, long-tenured team members, access to trusted resources, a proven methodology and an engagement model focused on delivering results at lightning-fast speed. If you’ve pared down your internal marketing team, if you delayed your plans to hire marketing people or if you’re uncertain about the next few months, you s
Cortex
APRIL 3, 2020
Copywriting – it’s a used and often misused term. So, let’s clear that right up.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Bluetext
APRIL 3, 2020
The decades-long reign of the PC is over, with mobile devices now making up more than 52% of all internet traffic. While plenty of people preach the importance of responsive website design, far fewer have articulated updated guidelines for the reality of today’s internet. Keenly aware of trends as ever, Google has continually refined its search algorithm to keep pace with increasingly mobile and untethered internet.
Zoominfo
APRIL 3, 2020
An organizational chart is a roster for sales – it shows the position everyone plays in an organization. It’s a roadmap to your buyer — a sales prospecting blueprint to identify the decision-makers at target accounts. And they deserve more credit! Because buyer groups ensure that you’re considering new ways to leverage org charts to get your message out there – and get in front of the right people at the right time.
Sprout Social
APRIL 3, 2020
From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms. Social media security risks for businesses and organizations can’t be taken lightly. A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk.
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