Fri.Apr 03, 2020

A Glimpse into the Future of Marketing Automation: 5 Trends to Pay Attention to

Modern Marketing

Marketing automation is becoming a must-have due to how it allows marketing teams to widen the scope and scale of their projects and how they can get more done with less resources.

Making the Case for ABM in a Time of Uncertainty


A few weeks ago, before we all started sheltering at home, we had the opportunity to sit down with long-time ABM practitioner Jessica Garrett for the latest episode of our video series “ Ask an ABM Expert.”

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How to Use Org Charts for B2B Sales


An organizational chart is a roster for sales – it shows the position everyone plays in an organization. A roadmap to your buyer. A sales-prospecting blueprint to identify the decision-makers at target accounts. And they deserve more credit!

How to Quickly and Easily Connect Oracle Eloqua with Zoom

Modern Marketing

If you’re familiar with The Hitchhiker’s Guide to the Galaxy , you’ll know that ‘42’ is the answer to life, the universe, and everything.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Cons of Living through a Coronavirus Crisis


This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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“Give Your Remote Workforce a Sense of Togetherness” & Other Articles from Kevin Jordan


This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

Which email clients should I test in?


You’re giving your email campaign the finishing touches, running one more round of previews to make sure everything looks great and there it is… a rendering issue in Outlook 2013. Should you jump back into your code and fix it or just let it go ?

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A Housekeeping List for Marketing

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Remember the movie Groundhog Day ? Life right now feels like we are all stuck in our very own movie, just trying to find a way out of this situation.

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How to Create a Thriving Home Workspace

SmartBug Media

For millions of Americans, working from home is now a way of life. The coronavirus pandemic has put many of us in the awkward position of finding a way to prosper in our professional lives without a familiar dedicated workspace. Your surroundings have a dramatic impact on productivity.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Where to Find Public and Private Small Business Funding in 2020


With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time.

What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders our responsibility to digital content. He gives a take on new research about consumers not trusting digital marketing. And he talks with the content marketing person of the week about B2B social media.

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How Small Businesses Can Take Advantage of the U.S. Stimulus Package


To aid small businesses and individuals impacted by the COVID-19 pandemic, the United States government recently passed three landmark acts, including the largest economic stimulus package in history.

How to Navigate Brand Messaging in a Crisis


We’ve all been there; you’ve researched, planned, predicted, created and implemented a content plan so brilliant and robust that it’s sure to dazzle even the toughest crowd. Your launch day finally arrives and you roll out your brilliant content.


The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

What Social Media Platforms Are Doing to Help During the Coronavirus


Social media platforms have played a crucial role in disseminating news about the spread of COVID-19.

Coronavirus Marketing Strategy – 18 tactics to help you adapt

First off let’s start by saying we are not medical professionals. We are not economists. We are growth marketers. What we write here is not a commentary on the tragic human consequences and does not predict how or when this pandemic will end.

Think Like a Virus: B2B Marketing Strategy in the WFH World

Martech Advisor

Global quarantine has forced businesses to go remote and digital, says Dmitri Lisitski, Co-founder and CEO of Influ2. Many business practices that have been adopted today will also remain after the pandemic is over.

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How Medstar Media Increased Their Clients’ Conversions by 500%


Medstar Media was seeing less than stellar conversion rates on their clients’ sites and knew there had to be a better way. Luckily, there was!

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

#COVIDCRAP: All You Need to Know About Covid-19 Conversion Rate Aid Package


With the Covid-19 pandemic raging, entire industries have struggled to adapt to a fast changing landscape. Unlike Ecommerce that is experiencing a boom, many industries are feeling the pinch.

How The Team At Square 2 Has Always Been Built For Rapid Response

Square 2 Marketing

Not All Agencies Are Created Equally, And Not All Agencies Are Going To Weather The Storm.

How to Become a Virtual Financial Advisor

FMG Suite

It’s hard to believe that just a few weeks ago, besides some extra hand-washing, it was mostly business as usual. But now, offices across the country have had to start working remotely. Remote working poses a unique challenge for financial advisors.

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True Influence Manifesto


Who We Are. What We Do. How We Do It. Why We Care. These are the core beliefs that have driven our thinking since True Influence was founded in 2008. Our attitudes reveal our character, so here’s how we roll! We treat each other like customers.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Fight Against the Rise of No-Click Search Results

Method and Metric

June of 2019 saw an interesting turn of events where, for the first time, the majority of browser-based searches on Google resulted in zero clicks. These findings were published by Rand Fishkin , founder of SparkToro, where data was sourced from the research done by clickstream data company Jumpshot.

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8 Steps on How to Implement an Online Event During this Crisis


Since the recent virus crisis brands and event planners are moving online. And rightfully so. While some are pros at this, it’s unchartered territory for many. As a result, we’ve put together this helpful article to navigate the ins and outs of getting started with a checklist for planning.

9 Best B2B Marketing Agencies in Los Angeles

Visitor Queue

Los Angeles is a fantastic city home to various industries, businesses, cultures and educational establishments. It is also in a key area of the country that holds a large population. With the vast media outlets in Los Angeles, it is home to a unique and creative way of thinking and living.

How to Effectively Run a Sales Meeting from Home

Unbound B2B

Introduction. Working from home is not entirely new – it is an approach that has been growing gradually in recent years. In 2017, 5.2% of US workers worked from home. A year later, the Bureau of Labor Statistics in the US reported that 23.7%

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!