Martech

MARCH 4, 2024

Most systems can manage that. Here are two ways to manage this. Let’s say you have a very small collection of webpages on a narrow topic. People who are interested in that topic are good prospects for a service you provide, so you set up a campaign to email everyone who visits one of those pages.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Work Management Automation 124

ANNUITAS

NOVEMBER 5, 2020

To understand why it’s happening to you, you need to take into consideration the full buyer journey, starting with how to define a lead and evaluating how your lead management framework maintains sustainable lead sourcing, nurturing and conversion. . Are keywords and content aligned to their place in the funnel?

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

Webbiquity

MARCH 8, 2022

To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study. Time spent managing returns could have been spent on more positive tasks such as supporting customers who want to purchase your goods or services.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

Social Media 135

Social Media ROI Media Cross-Selling 135

Animalz blog

SEPTEMBER 14, 2023

The SEO results and reader interest in a topic inform what we build next. Making a few pieces of content on your target topic takes weeks rather than months – whether that’s top-of-funnel SEO content, email, or even social posts. These pages also served as bottom-of-the-funnel destinations for other content.

Validation 99

Validation Top of Funnel Product Ad Building 99

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Free Trial A Sales Funnel Has Four Stages: 1.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Rev

MAY 31, 2023

Lead management isn’t a totally new idea, especially in the demand gen world. Empowering your team with visibility into your lead management process not only creates a smoother experience for your team and for your customers, but it also positions your team to give you extra support in refining the evolving workflow. It’s normal.

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). Honing SEO skills.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Top Rank Marketing

APRIL 18, 2024

Last year, a survey of 511 senior-level businesspeople (managers, team members, executives and owners) found that 51% listen to podcasts daily. Full-funnel outcomes. Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. An additional 24% say they listen 2-5 times a week.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. People Also Ask (PAA) People Also Ask boxes suggest searchers follow-up questions and encourage them to continue researching a topic.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Lead Liaison

NOVEMBER 22, 2022

All of your leads are sent to the lead analyzer where they can start the journey through your sales funnel. Another interesting use case for Lead liaison’s Lead Analyzer is to help me manage leads that haven’t come from a specific event (the best practice is to keep event leads separate so you can track ROI on each show).

Order 98

Order Sales Qualified Leads Lead Liaison Leads 98

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

ScanmarQED

JANUARY 22, 2024

In an era of rapid change, with cookies deprecation, top funnel analytics challenges, understanding the intricacies of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) becomes crucial for digital success. Join us for a dynamic live panel discussion where industry experts explore the evolving landscape of marketing analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution Planning Digital Marketing Funnels Advertising Agencies 52

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Hot topics in this episode: Time management as a social team of one—how to stay organized and sane. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Brandpoint

MAY 5, 2021

Where’s the line between brands empathizing with current events versus capitalizing on trending topics and falling into the news bait trap? So, it doesn’t matter if it’s about current events, a trending topic or something seemingly mundane. Well, I think about it as empathizing with their target audience’s life. You need a mix.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

ClearVoice

AUGUST 7, 2023

For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Oktopost

SEPTEMBER 28, 2023

The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel. All this data will appear within Oktopost’s People Database showing you who is interacting with your content and their topics of interest. You can then emphasize how your product addresses their time management challenges.

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Contently

FEBRUARY 21, 2023

The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative. In practice, this may look like: Topic extraction: Extract common themes or topics from a data set using NLP. Humans are still the primary drivers of content.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. They search based on audience demographics, location or topics the influencers discuss.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Oktopost

MARCH 7, 2022

Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted. Reputation Management. Social Listening vs. Social Monitoring: What’s the Difference?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

SmarkLabs

JUNE 13, 2022

In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel. A typical funnel looks like this: Visitor ? Opportunity ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Salesforce Marketing Cloud

NOVEMBER 19, 2021

A sales funnel, stretching from early-stage brand discovery to final purchase, represents the customer journey. Most companies use the funnel to track prospects as they move through sales stages, adjusting strategies and marketing methods in response to their behaviors. Why is the sales funnel important? Sign up now.

Top of Funnel 98

Top of Funnel Marketing AI Digital Marketing Funnels Lead Ranking 98

Stevens & Tate

MARCH 31, 2024

This proactive approach to budget management enables advertisers to allocate resources more effectively, maximizing the return on investment (ROI) from their advertising efforts. By tailoring the sales funnel, businesses can more effectively identify where customers are in their journey and determine appropriate actions.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Brightedge

JULY 1, 2020

Knowing how to use SEO and PPC together is a critical step in expanding your digital strategy to nurture top-of-funnel leads to the bottom-of-the-funnel. SEO helps widen the top of your funnel as it drives traffic on many terms and many topics while paid can be used to drive bottom-of-funnel conversions.

SERP 128

SERP PPC Top of Funnel SEO 128

Content Standard

JUNE 27, 2023

If you’re producing marketing content asset-by-asset, you’re likely making the research and purchase process more difficult for your customers by failing to connect the dots across your marketing funnel. The HFMA Course Catalog I’ve been reading The Healthcare Financial Management Association (HFMA) content since undergrad.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Martech

MAY 3, 2023

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. Understanding the marketing funnel Let’s talk about the marketing funnel.

Top of Funnel 95

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 95

Oktopost

APRIL 25, 2022

His team is breaking out of the confined perception of management consulting by focusing on business-to-human marketing—not sticking to what’s always been done and looking for new ways to innovate. Hot Topics in this episode: How to make management consulting engaging and authentic on social. Meet Dylan.

Marketing & Strategy 118

Marketing & Strategy Work Management Demand Generation Agencies Top of Funnel 118

MKT1

FEBRUARY 8, 2023

Demand gen teams are responsible for outbound efforts and events in service of driving leads to sales—their efforts are mostly top of funnel. You should augment the demand gen function with an inbound and lifecycle team to diversify your growth channels and support full-funnel growth. Data and tooling have evolved.

Growth Marketing 69

Growth Marketing Organization Marketing Analytics Tools B2B Marketing 69

Contently

APRIL 28, 2022

Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. While your SMEs are not writers or marketers, they are experts on topics that interest your audience. Use the calendar to manage C-suite expectations.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets. Get interested in your topic.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Oktopost

MAY 9, 2022

Melissa Francois shares her perspective on managing global social media. Managing a global brand’s social media is no easy feat. Melissa Francois , Content, Comms & Social Lead at PlayPlay , gets candid about what she’s learned from managing social at some of the largest global brands. Episode Summary.

Marketing & Strategy 94

Marketing & Strategy Work Management Marketing Management Youtube 94