Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

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Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Your company is talking about AI at every turn, but are you building it into your data strategy? No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust. Where does the data originate? Where is the data sent to?

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De-duping Lead Ranking Privacy Ethics 115

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

From amazing keynote sessions to demos showcasing the tools to solve your biggest challenges, Dreamforce had something for everyone (including the very best swag!). That’s right – AI pretty much stole the show. Here’s the thing: it’s IT that enables everyone else to leverage AI. And how can you do it now ?

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

SocialPilot

FEBRUARY 26, 2024

Instead, it highlights the collaborative potential of humans and AI. When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. What is AI Marketing?

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Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors.

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Privacy Policies Brand Identity Branding Multi-Channel 339

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy?

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Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. They enable discussions on direct vs. influenced pipeline, multi-touch attribution and AI and machine learning.

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Salesforce Marketing Cloud

JULY 25, 2023

Summer’s here, and your customer is planning her first camping trip. When she visits your online store, a GPT-powered digital concierge pops up and she asks it what camping gear and clothing she’ll need. Sorted, with a little help from AI. AI has been improving ecommerce for years. Summer vacation? Even better?

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

Martech

DECEMBER 7, 2023

Over the next three articles, we’ll explore: The important role data plays across the customer journey. How to get better data responsibly. Ways to leverage data to deliver something meaningful back to customers. It is when potential customers first discover your brand and the products or services you offer.

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Paid Content Acquisitions Cost per Acquisition Marketing AI 84

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically?

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Paid Search Agency Planning Ad Building Enterprise Management 110

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Yet today, cloud computing is ubiquitous.

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Content Marketing Institute

AUGUST 31, 2023

But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations.

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Marketing AI Content Marketing Planning Ethics 121

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge.

Marketing AI 65

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Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI-driven marketing is set to drive 45% of the total global economy by 2030.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. That’s the power of intent data.” Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Binary Demand

MARCH 11, 2024

Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. This is particularly evident in the stark contrast between individual consumers and businesses. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Outgrow

APRIL 9, 2024

Enhancing device capabilities for user benefit through efficient on-device AI. Potential privacy risks and benefits of on-device AI proliferation. Potential privacy risks and benefits of on-device AI proliferation. Ensuring stakeholder alignment and cybersecurity in AI integration.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses. That’s where DealSignal comes in.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. Each option offers unique benefits and drawbacks. These tools allow users to generate content through an unstructured, conversational interface. Let’s dive in.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Salesforce Marketing Cloud

FEBRUARY 7, 2024

However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures. What is generative AI for ESG reporting?

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Binary Demand

MARCH 11, 2024

Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. This is particularly evident in the stark contrast between individual consumers and businesses. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Salesforce Marketing Cloud

DECEMBER 14, 2023

Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns. Companies are now prioritizing first-party customer data in their marketing campaigns. Here’s how you can bring those things together.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Kevin Indig

MAY 29, 2023

It's all about ensuring your clients understand the value of your SEO efforts. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. Plus, they've got breakout sessions where you can create your own forecasts using the tool.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Binary Demand

FEBRUARY 15, 2024

“ The goal is to turn data into information, and information into insight.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Sprout Social

AUGUST 29, 2023

But AI isn’t a thing of the future. With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience.

Conversion 79

Conversion FAQ User-Generated Content Paid Search Agency 79

Unbounce

JULY 5, 2023

Or how Google Docs can finish your sentences? The answer: AI, baby. Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix and Google collect this data so they can make predictions about what you want next.

Marketing AI 98

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SmartBug Media

AUGUST 23, 2023

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. This brings us to generative AI.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

SmartBug Media

SEPTEMBER 29, 2023

—Mark Twain In a fiercely competitive online marketplace, businesses are constantly searching for that elusive edge that separates them from the pack and helps them snag customers on the lookout for that perfect something. Improve Customer Retention Predictive analytics can even identify customers at risk of churning.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. Automated B2B list building presents a range of benefits that go beyond efficiency.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

illumin

OCTOBER 20, 2023

Instead of solely relying on user data or behavioral targeting, contextual targeting ensures that ads are shown within the context of the user’s online experience. Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. What is contextual targeting?

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