Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Marketing AI 101

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). B2B content often fails because it’s not written for the audience, readable, or interesting. How Much Ineffective B2B Content Is Out There?

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Do you need to optimize product detail pages ? The challenge?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Valasys

FEBRUARY 15, 2024

In the current market environment, which is constantly evolving, B2B eCommerce has emerged as a key player, establishing itself as essential for driving growth and fostering innovation. The global B2B eCommerce sphere is projected to be worth $20.9 trillion by 2027.

Enterprise Management 40

Enterprise Management eCommerce Marketing Management B2B Marketing 40

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. After all, delivering a targeted, personalized message that actually helps a customer is unlikely to go out of fashion any time soon. However, the world never stops spinning, and each year sees new technologies, ideas, fears and opportunities enter the fold.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Vision Edge Marketing

APRIL 27, 2021

User design, Implementation, Customer Service, Technical Support, and Customer Success processes are in the spotlight on your CXM. We’ll use a B2B example at a high level to illustrate the difference between CBMs and CXMs. In a recent SuperOffice study of nearly 2,000 business professionals, 49.5%

Touchpoints 228

Touchpoints Word of Mouth Work Management Customer Satisfaction 228

Navigate the Channel

JANUARY 9, 2023

Chances are your B2B buyers already know what they need, so what matters as you incorporate eCommerce is how you automate your B2B eCommerce site to serve your buyers—and potential buyers—specifically. Understand Why Your B2B eCommerce Needs Automation. Buyers want products that perform.”

eCommerce 65

eCommerce Automation Marketing AI B2B 65

Biznology

MARCH 1, 2020

Alibaba and eBay are also competing actively in the B2B space. How should B2B marketers get in on the action? Here’s a 6-step process to follow. Get started by asking these key questions: What areas of our product line are suited to ecommerce. In B2B, the answer usually begins with the aftermarket, like parts.

B2B Thought Leadership 104

B2B Thought Leadership B2B eCommerce Amazon 104

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Must-have email automations in focus 1. Purchase frequency.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Email Marketing Automation 116

Marketing Insider Group

JUNE 1, 2021

According to the CMI (Content Marketing Institute) 11th Annual B2B Content Marketing report , most content marketers are at 81 percent. Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. The key is to focus on the metrics that matter.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Marketing Insider Group

FEBRUARY 15, 2021

All your competitors are in the content marketing game, and most understand that the success of content relies on its value. In fact, content marketers listed it as the most important factor for success. Let’s be frank—there is a saturation of content marketing. This post will explore what 10x content is, how to master it, and more.

Lead Scoring 343

Lead Scoring Lead Ranking Content SMB 343

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 109

Merchandising Marketing Analytics Tools Conversion Lead Ranking 109

Conductor

DECEMBER 21, 2021

With millions of consumers worldwide now shopping online first, the stakes have never been higher for eCommerce retailers. The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. trillion in 2020. Website optimization.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Zoominfo

JANUARY 19, 2021

Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. And that content is a gateway to a possible sale.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Webbiquity

AUGUST 7, 2020

And to make those efforts successful, it’s crucial to maximize the company’s online visibility through search engine optimization (SEO). And to make those efforts successful, it’s crucial to maximize the company’s online visibility through search engine optimization (SEO). Guest post by Gary Sweeney. Brand Recall.

SEO 287

SEO Lead Scoring Lead Ranking Paid Search Agency 287

Optinmonster

MARCH 11, 2024

There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. Visitors have fun interacting with their favorite brands. Companies increase customer engagement. Everybody wins. Ready to learn more? That’s gamification.

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). You want to know if a lead is qualified well before you even pick up the phone to call them. It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase.

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Navigate the Channel

NOVEMBER 15, 2022

We may all be aware that eCommerce boomed during COVID. Although some forecasts don’t support continued rapid and expansive growth in ecommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the e-commerce market has plenty of room to grow and could increase from $3.3 and worldwide.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Ranking highly in search results is vital to digital marketing success.

SEO 271

SEO Traffic Tips SERP 271

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Marketing Analytics Tools 127

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 127

Marketing Insider Group

JULY 14, 2020

Here are just some of the ways B2B sales will change as a result of this pandemic. Buyers demands are changing their needs from B2B businesses. B2B companies now believe that digital channels are twice as important as they were before. Some have experienced a slow down in sales while others, unfortunately, had to close down. .

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Marketing Insider Group

MAY 11, 2020

Successful content marketers align themselves to a content calendar – 12 months of content ideas based on data. Because it’s a tool they can use for growth. Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Content marketing drives measurable results and ROI over more traditional marketing tactics.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

ATAK Interactive

NOVEMBER 19, 2019

Regardless of whether you are building a B2B or a B2C site, you want things to go smoothly; quick within reason and according to plan. That doesn’t mean that there are not unique challenges to B2B software vs B2C. What Does an Ideal B2B eCommerce Operations Day Look Like? Department Manager ?- Web Developer ?-

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. There seems to be a new– and somehow better– option at every aggressive turn! When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. The question now is how.

Design 225

Design Trends Paid Search Agency Lead Scoring 225

Salesforce Marketing Cloud

JULY 27, 2022

It’s a less-than-ideal environment for commerce, where the most successful companies are constantly innovating and staying a step ahead. To see how businesses are navigating new challenges and finding success, we surveyed 4,000 commerce leaders and analyzed data from 1 billion shoppers. Take a peek. Prioritize efficiency.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. Well, friends, we have reached the end of 2023.

Enterprise Management 121

Enterprise Management Work Management Marketing Management SMB 121

ATAK Interactive

OCTOBER 24, 2019

Understanding eCommerce Platforms. Magento eCommerce Platform Overview. 7 Questions to Use as a Guide When Building a Magento B2B eCommerce Store. With the right eCommerce software in place, delivering an omnichannel B2B eCommerce experience is quite straightforward. Understanding eCommerce Platforms.

Enterprise Management 78

Enterprise Management Work Management Marketing Automation Services CMS Development 78

Salesforce Marketing Cloud

MAY 17, 2023

Can you imagine ecommerce without written content? But don’t take my word for it: Businesses in every industry see the value of quality ecommerce content, and they’re throwing their weight behind it. Read the report Focus on voice and tone Your ecommerce content should have a cohesive, distinct, and identifiable voice and tone.

eCommerce 52

eCommerce Buy Marketing Budget CTR 52

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. We help B2B companies achieve predictable, profitable growth through the execution of data-driven marketing strategies. While it might sound complex, you don’t need to be an SEO guru to understand its implications.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. Quick Takeaways.

CMO 316

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 316

Madison Logic

MARCH 6, 2024

Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success. But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

ATAK Interactive

JULY 29, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. Enter Magento: the Open Source eCommerce platform with the added benefit of a global ecosystem of implementation partners. Rich Native Features Focused on B2B Growth. Magento can do all of it.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Conductor

APRIL 29, 2022

Pat Reinhart | VP of Customer Success at Conductor. SEO is constantly evolving, and it can feel overwhelming to stay up to date on the latest trends, algorithm updates, and best practices. That’s where some guidance from the top SEO influencers can be helpful. Tip: Make a connection with each on LinkedIn to keep you in the know.).

SEO 111

SEO Enterprise Management Digital Marketing Funnels Work Management 111

ATAK Interactive

NOVEMBER 19, 2019

Regardless of whether you are building a B2B or a B2C site, you want things to go smoothly; quick within reason and according to plan. That doesn’t mean that there are not unique challenges to B2B software vs B2C. What Does an Ideal B2B eCommerce Operations Day Look Like? Department Manager ?- Web Developer ?-

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

ATAK Interactive

NOVEMBER 19, 2019

Regardless of whether you are building a B2B or a B2C site, you want things to go smoothly; quick within reason and according to plan. That doesn’t mean that there are not unique challenges to B2B software vs B2C. What Does an Ideal B2B eCommerce Operations Day Look Like? Department Manager ?- Web Developer ?-

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

ATAK Interactive

OCTOBER 1, 2019

Choosing an eCommerce platform ideally suited to the needs of your unique business can be a bit like trying to find the right foot for a particular fabled glass slipper. Magento offers new solutions for virtually all types of businesses with the flexibility to customize your own solutions for increased success. . An estimated?

eCommerce 78

eCommerce Enterprise Management Marketing Management Paid Search Agency 78