Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Martech

APRIL 16, 2024

” Although growth was down marginally from 2022, CTV is expected to drive video up in the coming years with added inventory from ad-supported subscription tiers introduced by major streaming services like Netflix. .” Recently, JP Morgan Chase announced Chase Media Solutions , the first bank-led platform of this kind.

Advertisements 104

Advertisements Advertising Paid Search Agency Privacy 104

Optinmonster

APRIL 12, 2024

Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. Finally, it wraps up by showing how the customer’s situation improved after using your company’s product or service. Have you ever wondered why businesses invest in case studies? What Is a Case Study?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Salesforce Marketing Cloud

APRIL 9, 2024

Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. All your data is, at long last, unified, harmonized, and accessible to every business app and user.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

APRIL 23, 2024

Not only are the messages welcomed by customers as a key part of the customer service experience, but they drive revenue by encouraging repeat purchases. Not only are the messages welcomed by customers as a key part of the customer service experience, but they drive revenue by encouraging repeat purchases.

Enterprise Management 94

Enterprise Management Purchase Work Management Marketing Management 94

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. The most important thing is to understand why you are using the solution in the first place. Find out what they expect will change in the solution and when.

Work Management 72

Work Management Marketing Management Vendors Lock-In 72

Salesforce Marketing Cloud

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. To tackle this challenge, the company turned to a novel solution: generative AI. And we’re not just talking about structured data like a spreadsheet or a relational database.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Salesforce Marketing Cloud

JANUARY 2, 2024

Which brings us to today’s big question: How can your business get started on an AI journey, and in a way that reduces costs, increases value for your customers, protects your data, and doesn’t leave your people behind? Consider the example of a retail company with a disastrous customer service call center.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Salesforce Marketing Cloud

DECEMBER 7, 2023

Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust. For instance, not informing stakeholders about the data AI analyzes. Then, learn how to use AI to reach your goals.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing AI 100

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust. Data security is essential for building and preserving customer trust.

Privacy 101

Privacy Ad Building Work Management Marketing Management 101

Heinz Marketing

JANUARY 24, 2024

Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.

CRM 108

CRM Marketing AI Marketing Management Customer Satisfaction 108

ClickDimensions

DECEMBER 12, 2023

It’s the process of determining whether a potential customer is a good fit for your product or service. Inconsistent Data Quality The first challenge arises from the quality of data. Relying on flawed data can waste time and resources, and ultimately hinder sales productivity. Did you know that 89.1%

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

Salesforce Marketing Cloud

APRIL 18, 2024

If you asked any communication service provider , they are focused on improving customer service experiences to increase loyalty and decrease churn. As such, they’re looking to data and AI to help take their service to the next level. Predictive AI can do things like help direct customers to self-service resources.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. If you’re considering any of these initiatives, check out some of the following questions our Professional Services experts often encounter.

Automation 105

Automation Personalization Allocation Marketing Management 105

Martech

MARCH 15, 2024

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. Data security and storage.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Privacy 110

Salesforce Marketing Cloud

MARCH 15, 2024

To take advantage of all the promise of AI, it’s critical for manufacturers to lay a solid data strategy foundation. How many of them contain data that overlaps? See what data you can easily access, and determine what data is difficult to locate. This can serve as the foundation for your manufacturing data strategy.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Remember that stat above?

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Martech

MARCH 4, 2024

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” Create a requirements document for new data. Make sure you’re on great terms with the customer service lead. Recover quickly.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Work Management Automation 124

SalesIntel

FEBRUARY 19, 2024

Competition from alternative solutions and an increasing number of suppliers. The increasing importance of data and technology in the sales process, leading to a need for sales teams to be tech-savvy. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. This new functionality ensures that all event data, regardless of the original hosting platform, can be consolidated within HubSpot.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. This anonymized data then is resold by numerous advertising companies.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Conversion Ads 114

Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? And how do you keep it fresh and updated so your insights can mature along with your customer needs?

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. They need brands to provide quick and effective solutions to their problems.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Data hygiene is more than just cleaning and organizing your customer data.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Have you outgrown your current solution? However, your vendor could begin tailoring their solutions to a smaller market. It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place.

Enterprise Management 88

Enterprise Management Work Management Marketing Management Vendors 88

Martech

MARCH 14, 2024

Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers. Delivering a high-quality product or service is the minimum.

Marketing AI 110

Marketing AI Work Management Marketing Management B2B Thought Leadership 110

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Chatbots are strategic assets that enhance your customer care and marketing strategies. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

Paid Search Agency 104

Paid Search Agency Marketing AI Work Management Marketing Management 104

Salesforce Marketing Cloud

APRIL 10, 2024

The world of data and artificial intelligence (AI) is constantly evolving, making it challenging for organizations to keep up, or even get started. But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently. Good AI needs good data. So, where do you start?

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Salesforce Marketing Cloud

DECEMBER 5, 2023

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. Cybersecurity is about more than just keeping your data safe. By combining technology and human vigilance, you’re securing data and protecting the core of your business.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Social Media 116

Social Media Work Management Marketing Management Media 116

Inbox Insight

APRIL 18, 2024

LONDON, UK – Inbox Insight, a leading provider of AI-powered lead generation services , has been named a Leader for Lead Generation on the G2 review site. The report analyzed reviews from real users to determine which lead generation services are the highest rated and most loved by customers.

Lead Generation 52

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 52