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22 Expert Guides and Reviews of 200+ Social Media Tools


Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

15 Ways to Synchronize Social Media and Email Marketing

Marketing Action

Social media and email marketing are two of the most widely used digital marketing tactics. And while some companies still struggle to prove ROI for social media, at least now everybody knows it really can be done. 72% use social media.

Trending Sources

A Handy Guide to Optimizing Your Social Media Channels


If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. YouTube. Social Media

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts


If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. 10 Amazing Podcasts About Social Media. 3) Social Media Marketing: Content Creation Hacks.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite provides everything you need including custom page templates and the ability to sell tickets.

5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. We’ve scoured YouTube to identify five videos that we thought stood above the rest in terms of unique value and usefulness.

Can Google find you in your online store?


Over time, you would spend that SEO money on link-buying, link-farming, and reciprocal linking strategies. For Google, this means broken links, broken pages, ten-year-old templates. And it’s also the best way pander to Google as YouTube is a Google property.

25 Ways to Get More Social Media Followers


Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing. YouTube: Embed Your Videos.

9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In the past, you had paid and earned media.

54 Content Marketing Stats to Guide Your 2018 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Strategy Statistics. Those who do are 74% more likely to get strong results - Orbit Media. . . .

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Why Businesses Need a Content Marketing Strategy. Manage social media. Social Media Manager.

25 Content Marketing Stats to Guide Your 2017 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Orbit Media Studios. Social Media Examiner. Social Media Examiner.

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How to Create a Content Strategy That Actually Drives Organic Traffic


But how do you create that refined content strategy? In this article, I explain the process for creating a content strategy that drives traffic in detail. Check out the simple template below. ( Social media.

Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives

Hinge Marketing

These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Or are they privy to some magical personal branding strategy that the rest of us don’t know about? Instead, they developed their personal branding strategies the hard way, through trial and error. What Is a Personal Branding Strategy? A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility.

8 Clever Ways to Triple Your Content Output (and Traffic)


In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. 2) Turn a Blog Post Into a YouTube Video.

Should Your B2B Company Be On Instagram?

KoMarketing Associates

But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms. Coming up with ideas on content may be a struggle, but since you can now schedule Instagram posts in social media services, it’s easier to plan them in blocks at a time instead of remembering to post at regular intervals.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


So you have set up a blog and social media profiles…. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. Setting up social media profiles. 150 Free & Still Awesome WordPress Templates.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

Why it works: Native advertising enables your business to extend its reach beyond its owned media channels, placing your content in front of new audiences who might be interested but unaware of your business or who operate outside your usual sphere of influence. Paid social media promotion.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.

Hacking Tribal Social Instincts with LinkedIn

Hinge Marketing

The Take-Away Companies put a lot of work into their social media profiles and presence, but taken as a whole, employers and employees generally fail to present a united front on LinkedIn. links to a branded Slideshare deck or promotional YouTube video). Social Media

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How to Become a Household Name


1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. “Google it.” “Can

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No Super Bowl Ads? No Problem: How Every Brand Can Win the Big Game

Content Standard

Content with a Super Bowl angle should be published during this time period, and relevant social media, display advertising, and other distribution efforts should be used as well. Stay Nimble on Social Media. Content Strategy Marketing

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The 7 Building Blocks of a Solid Content Marketing Plan


The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. increase in organic traffic as a result of this strategy.

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B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. link] Red Rocket Media.

4 Attributes of Your Next Content Marketing Superstar

Modern Marketing

He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. Strategic Thinker- Research has shown that more than half of all business-to-business marketers don't have a strategy.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Modify your e-mail templates to fit your content. There are many extensions, plug-ins and social icons that you can add to your website and e-mail to enhance clicks or the user-experience. Wisestamp is a customized signature for e-mail and social media marketing. SOCIAL MEDIA MARKETING.

The 29 Best Web Analytics Tools


Put another way, it’s great to be able to demonstrate a positive ROI from content marketing; it’s more essential, particularly at the director level and below, to understand why , in order to continually optimize strategies and tactics. ” — Social Media Examiner.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide


Continue reading to download my project management templates and emails I used to book speakers -- all available for free. In fact, all of the software I used to organize everything was free: Trello for project management (check out my free template below). YouTube to host videos.

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What Is Digital Marketing?


Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Social Media Marketing.

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer


You see, inbound marketing is a marketing strategy, but it''s also a philosophy. Buyer personas are one of, if not the most important part of a successful inbound strategy. Then, use this template to create your own buyer personas for your business.

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Best of 2008: Social Media Optimization, Part 6


Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).

9 Ways to Recycle Your Blog Posts Into Other Content Formats


Someone who does this extremely well is Ian Cleary from Razor Social. 2) Social Media Posts. According to a survey by Social Media Examiner , 92% of marketers indicate that social media is important for their business. 7) Templates and Checklists.

The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year

Marketing Insider Group

As a student of marketing and social media, I am always looking for the best examples of content out there. Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore - 1 Million+ Views. YouTube Rewind – Turn Down For 2014.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


1) Social Media Manager. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Job Description: Do you tweet, share, and post to social media in your sleep? Creating and evaluating social media strategies.

How Higher Education Marketing has Changed


Prospects have access, through social media, to the everyday conversations other students, parents, and prospects are having about the schools they attend or are thinking about attending. You can find free templates to use for your school here.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words!

The Ultimate Dictionary of Marketing Terms You Should Know


We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.),

How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]


If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. Do they have a media kit? Social Media Presence.


8 Tips on Building Brand Awareness From Top UK Growth Hackers


Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. For tips on how to create an infographic in an hour or less, grab our free templates here.