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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Image credit: Buddy Media. No one has time to put every one of those tools through its paces. 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. Other tools you can’t ignore?

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy.

Trending Sources

5 steps to wrangling your most important social media channels

Biznology

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Identify your most important social channels.

12 Brilliant Ways To Save Time on Social Media

Act-On

How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report.

The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? RazorSocial (Tools).

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Don’t be a “wuss” anymore on social media with your content and discussions

Biznology

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver.

The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Buffer Social.

9 Link Building Email Outreach Templates That Actually Work

Hubspot

They also require strategy and diligent work to come by. I've created nine different templates for killer outreach emails that you can borrow and adapt for your own link building strategy. If you're already caught up to speed, skip ahead to check out the templates.

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The 29 Best Web Analytics Tools

Webbiquity

” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning. Buffer Social.

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Download these free PowerPoint templates.

Simplify Your Social Media Marketing with These Terrific Tools

EMagine B2B Blog

Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. However, like any other marketing effort, social media is not something you can just ‘set it and forget it’. Have you tried any of these tools?

10 Ways to Mix Up Your Visual Content on Social Media

Hubspot

Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? In this article, I’ll show you how to create a series of visual social media posts quickly and effectively.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Social Media Ecommerce

How Content Automation Boosts Social Media Marketing

Sharpspring

Yep, I’m talking about social media marketing. This type of marketing is called “social” for a reason. Your social followers want a personal connection with you. So yes, you need to run your social media marketing on a more “personal” level.

15 Ways to Synchronize Social Media and Email Marketing

Marketing Action

Social media and email marketing are two of the most widely used digital marketing tactics. And while some companies still struggle to prove ROI for social media, at least now everybody knows it really can be done. 72% use social media.

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. 10 Amazing Podcasts About Social Media. 3) Social Media Marketing: Content Creation Hacks.

13 Easy-to-Use Tools for Creating Killer Visual Content

Vertical Response

The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. Social media is an excellent starting point. Canva is an easy, free, (and pretty darn fun) image creation tool.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite provides everything you need including custom page templates and the ability to sell tickets.

Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark

I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable.

8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

In fact, 93 percent of B2B marketers report social media as their No. You can use tools such as BuzzSumo to analyze the most popular posts on LinkedIn, ranked by social shares. This is a good strategy when the content has a proven performance record.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

With the wonderful design templates available for WordPress that are under $100, there is really no reason you can’t have a beautiful blog within just a week or so. Social sharing buttons. Social sharing part 2. Social sharing buttons.

Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

When we think of marketers, we often think of using social media to promote content and engage with consumers online. Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment. 1) See what your competitors do well on social.

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Why We Are Thankful: Basecamp is an incredibly valuable tool to KoMarketing.

5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. There has to be more you can do to make sure your strategy is a cornerstone of your social media efforts.

Interesting Infographics: 25 Tools To Boost Your Content Strategy

LEADership

So which tools should you use for devising new ideas? In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit , we can view numerous tools that enhance content marketing strategies.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

The 17 Best Project Management Tools

Webbiquity

It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. That’s where online project management tools provide value. Basecamp includes six core tools.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Below you'll find the tools you need to source credible data and create some stunning visualizations.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. Here are the best tools out there for organizing your ideas -- including note-taking tools, visual organization tools, collaboration tools, and general organization tools.

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How to Craft a Standout Online Portfolio: 7 Tips & Tools

Hubspot

Let’s take a look at the best practices in creating a strong portfolio, along with some tools to help accomplish it. Tools of the Trade: Dribbble. Tools of the Trade: Squarespace. Tools of the Trade: Vizualize.me. Tools of the trade: Canva.

21 Content Marketing Tools to Use in 2014

Writtent

What if a marketer was only as good as their content marketing tools? While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. To be clear, this isn’t a cheap tool.

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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For years and years my company’s bloggers were copying and pasting text from Microsoft Word into HubSpot’s blog tool and getting all the punctuation screwed up. Give them the tools they need to fight for you. Give them the tools they need to fight for you.

The 26 Best WordPress Plugins

Webbiquity

Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. There are lots of tools out there that do this, but the one we use is called SumoMe.

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A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates

Hubspot

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Getting frequency right is an important achievement in marketing, whether you're talking email strategy or social updates.

The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

Hubspot

If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth.

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4 Non-Marketing Skills You Need to Become a Better Marketer

grow - Practical Marketing Solutions

Operations (including finance and legal ) impact which tools, channels, tactics, and campaigns are ultimately approved. This means you need to choose one or two key people that all internal teams trust to approve campaigns, ad copy, social media posts, etc.

The 15 Most Life-Changing Editorial Calendar Tools

Writtent

While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. Sometimes the best tool isn’t the most expensive or complicated.

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