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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Social Media] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. If you’re serious about a career in social media marketing, focus on learning the “marketing” part.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Social Media] A process to connect social media, content marketing and sales
    You’ve certainly heard of social media. Here’s a method you can use to determine where content and social media fit into your online sales strategy. Now, let’s see where social media/social interaction can play a role in the sales process. Online social contact, not surprisingly, can be helpful at all stages of the sales funnel. At the same time, social media tends to be the least self-promotional.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Social Media] 38+ Cool Social Media and Web Tools and Reviews
    Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. A free app for Apple iOS devices that enables users to manage multiple social media accounts at once.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Social Media] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. So, let’s work to get all of your social media accounts in order so that you can experience the success that comes with it.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Social Media] 33 Thought-Provoking B2B Social Media and Marketing Stats
    B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 But “Professional, social and emotional benefits” marketing has a 42% lift.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Social Media] Take the test. Do you have a social media addiction?
    A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? 40% of young adults —and 21% of adults overall—admit to using social media while on the toilet (and those who don’t admit it are probably lying). Why can’t we stay away from social media, even for three minutes? Multiple studies have reached the same conclusion: social media can become an addiction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Social Media] How to establish your company’s Social Media Lead Team
    I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. In my experience, even a two-hour social media workshop can have a powerful impact on the tone of the organization. What does a Social Media Lead Team do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social Media] Why your social media plan needs gurus and storytellers
    A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. The first group consists of people who really understand how social media fits into an overall marketing strategy (but may lack the storytelling/creative abilities).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Social Media] 20 Ideas to super-charge your social media network
    Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. Look through other social media accounts. Connect with contacts on Facebook, LinkedIn, and other social media platforms. By Mark W. Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Social Media] 3 Developments that are Sabotaging the Social Media Movement
    I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. When I think I’m going a bit overboard I can’t help but notice some disturbing signs – starting with … The Selling Out of Social Media. One sign is the gradual co-opting of social media as a broadcast tactic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 5, 2014
    [Social Media] Why Ad Agencies aren’t adjusting to a real-time social media world
    “Our ad agency set up a separate division for social but they still try to manage it like it is purely advertising. Social media is a relatively mature channel by now. The dynamics of social versus advertising. There are MANY uses for social media but GENERALLY, it is a channel to deliver a drip of useful/interesting/vital content that leads to awareness, trust, and eventually loyalty. 3) Unrealistic expectations for social.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Social Media] 6 Characteristics of Social Media Winners
    An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. Social media is about providing value, not just promotion, and of course it’s social.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 26, 2011
    [Social Media] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. In fact, by attaching social media marketing to the 5 Revenue Performance Indicators high-performing companies have adopted, you can drive actual results. Here are five ways social media marketing can be used to drive revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Social Media] 15 Amazing ways social media is changing the world
    Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Individual-based social networking is said to have grown at the expense of more traditional personal relationships.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Social Media] A surprising insight on social media measurement: Activity does matter
    Most social media “gurus” will be quick to point out that activity-based metrics such as number of posts, followers, or re-tweets are meaningless because they don’t measure real business value. In fact, a simple indicator of progress may be the most important goal you can possibly have for an early social media program. Number of social mentions. Traffic to social sites. Did we attend social media training?
  • B2B MARKETING INSIDER  |  SUNDAY, DECEMBER 11, 2016
    [Social Media] The Future of Social Media
    Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social MediaA few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Many well-known […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Social Media] Why “rich content” is central to your social media strategy
    This was long before “influence marketing” was a thing and I called this new trend “social scoring.” There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me. Would I have been found by the New York Times reporter if I had only posted my ideas about social scoring on Facebook?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Social Media] It’s time to evolve the social media mindset
    By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. How do you think I, SocialSteve, feel about telling you about the end of social? Seriously, I want to tell you why we need to stop concentrating on a social media strategy as the end game. Far too many people approach social media as a separate entity. I’ll step away from social to make an unbiased point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Social Media] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! Be more social using Nimble. More and more of our interaction is with current and potential customers through social media channels. Nimble is a Social CRM tool which is tightly integrated with social media channels and helps you manage and grow relationships with your contacts to ultimately leads to sales. Social Media is not free.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Social Media] Best Social Media Stats, Facts and Marketing Research of 2010
    the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? Social Media Facts and Stats. by Social Media Today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Social Media] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together. You could go blind reading tricks, tips and strategies for social media marketing success. In fact, these discussions ultimately led to the idea of writing a book about this entirely new trend of social influence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social Media] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The question is – can a person really become addicted to social media? The Science of Social. One way to check yourself is to evaluate your feelings about social media.
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Social Media] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.
  • WEBBIQUITY  |  MONDAY, JUNE 27, 2016
    [Social Media] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance. Infographic brought to you by Seriously Social and G2 Crowd.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Social Media] How to create an amazing social media marketing workshop
    I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. I have three different “core” content sets ready to go at any moment: Social media strategy foundations appropriate for small businesses. Change the media type by playing a video. I’m afraid of negative comments on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social Media] 25 amazing social media quotes from #SXSW 2014
    I wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. Here are 25 highlights: Sandy Carter GM Ecosystems and Social Business IBM. 1) “Social media does not change your culture, it reveals it.” ” 2) “We embed social media inside our processes.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 13, 2016
    [Social Media] How to Calculate the ROI of Social Media Marketing [Infographic]
    Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability. There remains some debate about whether social media ROI can be measured.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Social Media] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! A survey showed 65% regarded the social web as a “distracting waste of time&#.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Social Media] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody. Perhaps your competition isn’t McDonalds, Nike, and every other company trying to dominate the social web. Maybe social media helps make the traditional notion of competition obsolete. I spend a lot of time helping people with their social media marketing efforts. In fact, social media amplifies my competitive advantages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 28, 2011
    [Social Media] Social media sewage … and hope
    Yet I can’t deny this gnawing feeling of disenchantment about the social web that seems to be also reflected in so many other blog posts I have read recently. I need to write about social media sewage for a moment. There are three underlying economic drivers of social media that are creating desperate and increasingly unethical practices that are turning the social media space into a cesspool. Sure the social web can be a strange place.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts: 1. Measure Conversion from Social Media Traffic. Social media is not necessarily all about sales but I’m sure you’d like to see some action from the updates you make.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] Social Media Marketing success is simply Medieval
    I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. And if we return to the fundamentals of what makes customers tick … why they keep coming back to us … we can begin to unlock some secrets of how we need to show up on the social web.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Social Media] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. ” If the answer is “yes,” then social media should probably be a top priority for you.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Social Media] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content marketer ; however, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward. Showing up is good enough for social media marketing. The same thing can be said about social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Social Media] Moving from social media coward to convert
    Social media makes a big world smaller.” — Jay Baer. I have been such a social media coward. Well, I am proud to announce that I am a new convert to the power of business relationships and the social web. Here is how I went from social media coward to a full-fledged convert in less than six months! But we did finally meet and he was so kind and encouraging of my first attempts to connect with people in this social space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [Social Media] Research: The 3 social media secrets of B2B buyers
    The 2013 results provide a direct and frank overview of factors such as social media usage, information gathering techniques and general buyer behavior … and more interestingly, it reveals a few unexpected secrets! B2B buyers: Social media curmudgeons? The findings revealed an interesting polarization in terms of social media usage. There are clearly a number of buyers out there who don’t use social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Social Media] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. Image courtesy of Bigstockphoto.com The post Four steps to stay on top of social media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 14 Data Visualization Tools to Tell Better Stories with Numbers The key to social media success rests with HR?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” “Federal guidelines prohibit us from having a social media presence.” How are you dealing with your Social Media Minefield?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] The World’s First Social Media Sniglets
    I always loved that bit and got to thinking that there are a few things on the social web that simply should have words. ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook. LIBRE NAUSEUM (Lee-brah Naw-zee-um) Weary feeling you get upon learning that yet another social media guru is writing a book. humor sniglets social media cartoon social media humor
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Social Media] Case study: Social media success in regulated industries
    Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. They came up with creative solutions, such as an interactive spreadsheet shared between marketing and compliance to speed up the social posting process. Social media and regulated industries: A love story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Social Media] The Purchasing Department: The Next Frontier for Social Media?
    Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. I have also written about enterprise applications of social media , where large companies are implementing internal versions of social networks to improve communications, creativity and collaboration across a far-flung base of employees. Studies show that this may return the biggest financial gains of social media to companies and I agree.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist). We try to understand how it is affecting the brand: does our social audience have a higher favorability, willingness to recommend, etc.?”
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Social Media] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. Social doesn’t happen in B2B without a culture change. Is Twitter “social?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 14, 2012
    [Social Media] The Twilight of Social Media. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorCheck him out on Twitter: @joey_strawn.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Social Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. Social media is so easy we can hire an intern to do it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Social Media] Finally, the truth about social media and customer engagement
    My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. If we can’t measure social media lurkers, maybe the content can draw them in. As Brian Solis famously said: Social media is about sociology not technology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Social Media] Sorting through the Social Media Code of Conduct
    When there is a crisis in the news like the Boston bombing and manhunt, social media adds a layer of complexity — and perhaps confusion — to an already complex and confusing situation. It just felt like ANY social media posting other than something that was Boston-strong related was inappropriate. While this extraordinary drama was occurring, I mostly stayed social media silent. What is the Social Media Code of Conduct?
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Social Media] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years. At least social media is a two-way street.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Social Media] How to do Social Media Management on the cheap
    A while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Here are some additional options for small business owners in need of a cost-effective social media management tool. In addition to offering low-cost plans, Sendible enables you to manage your Google+ pages , which is still a rare feature in social media management tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Social Media] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Read the terms of use for each social network carefully before jumping in, and if you choose to share content, be sure to link, as opposed to copying and pasting, or even embedding. Be accurate in any statements you publish via social media. By {grow} Contributing Columnist Kerry Gorgone.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. Stokoe, Social Media Program Manager for Caterpillar to get some insights into how his team is creating social media magic with an atypical demographic: Mark: Caterpillar is a very traditional blue chip B2B but seems to be integrating social media as good or better than many consumer-oriented companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Social Media] The new standards for strategy and social media success
    I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? They can surround themselves with people who can set up a social media account or create Facebook ads, for example. Megatrends on content, social media, ecommerce, etc., By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social Media] Social Media Case Study: How I made $47 million from my B2B blog
    I helped my company get $47 million in new business through a blog-centered social sales strategy. We decided to take an entirely new approach that heavily favored building relationships through social media. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to our social media outreach. Now let’s cover how it actually worked — a successful social sales strategy. The Social Sales Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Social Media] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. I never imagined that our work in developing social media policies (and the related processes and governance models to support them) would become so popular. For many companies, this has become their ignition point to social media success.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Social Media] The Thin Line Between Social Media Marketing and Spam
    Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it. Social Media Spam twitterYou can share. You can publish. You can broadcast. You can spam.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 29, 2015
    [Social Media] A ton of useful information on social media marketing measurement!
    In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer. The video embedded below is the first “Social Media Office Hours” program and it is a great one. Expanding social media value beyond ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Social Media] Your marketing success may hinge on Gray Social Media
    In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. In a recent post, I pointed to research that shows that as much as 70 percent of social sharing is unknown to us. Gray social media. Is this the future of social media metrics?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Social Media] 7 ideas to turn PowerPoint slides into social media marketing gold
    Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. This is one of the fastest and easiest ways to start to populate the social web with great content because face it, we ALL have PowerPoint presentations! One of the easiest ways to do this is to mix up the media you use. You have a great multi-media blog post. Integrate social aspects with traditional marketing projects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social Accounts: The Resume of Your Life. Social media ambassadorship — The new professional skill? Our podcast is brought to you by Voices Heard Media. My friend Justin Levy just had brain surgery.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Social Media] Five important lessons on the economics of social media
    If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. A story at the heart of the economics of social media. He was becoming a social media star! As I was planning the 2012 Social Slam event, I knew I needed to have Stan on the stage. The business lessons of the economics of social media. Beyond ROI, the economics of social media presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Social Media] Five steps to re-invent your social media business networking
    Our natural tendency is to gravitate towards people similar to us, and the result is a self-imposed lens through which we view the social web. Maybe it isn’t that there’s nothing new in blogging, but that we’ve been stuck in an incestuous circle of social media marketers, lifestyle designers, and personals development bloggers. Innovation and new ideas can’t diffuse throughout the social web when experts spend all their time talking to experts.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Social Media] 4 Ways to Survive a Social Media Disaster
    More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. Social Media Customer Satisfaction & Loyalty StrategyThat’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Social Media] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Social Media] The Six Most Irrational Social Media Concerns of Brands
    Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. And in all honesty, social media isn’t even that new anymore.
  • SALESFUSION  |  TUESDAY, APRIL 1, 2014
    [Social Media] Social Media for the Sales Department
    The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • MODERN MARKETING  |  SUNDAY, MARCH 9, 2014
    [Social Media] How To Build Up Social Media Marketing Like LEGO
    Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Oracle Social explored this and other key themes during a panel with Lars Silberbauer , Global Director of Social at LEGO , this week at SXSW Interactive in Austin, Texas. Keep social media management in house.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Social Media] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not make a good fit for sales people. Most people who write on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?” In-store utilities can also create social experiences for the customer. to “How will our customers do social media for us?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. I worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? Despite the fact that social media is now a fairly mature channel, the speed of change seems to breed confusion. We are finally selling social media services easier than we ever have before.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Social Media] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Even more important than the technology behind those command centers is the attitude companies take towards social media. Take a look at Zappos’ Facebook page for a master class in social engagement. By Ekaterina Walter, {grow} Community Member.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2016
    [Social Media] Three Types of Goals and KPIs Needed for Social Media Analytics
    Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. These are typically the three common types of goals and KPIs businesses seek with social media analytics. By Brooke B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Social Media] 5 ways to use social media in sales even if your customer isn’t on Facebook
    ” Of course you need to use common sense and spend time on the selling activities that will bring you the most return, but here are five ways to build a personal selling advantage for your team, even if your customers are not social savvy! One of the interesting things they see evolving is that B2B procurement professionals under the age of 30 rely heavily on social channels for collecting information and data. How are you involved in social selling?
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Social Media] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. In fact, it has become their primary means of communication that trumps email, social, and traditional advertising.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Social Media] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Growth in searches for “social media marketing” per Google Trends.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Social Media] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 26, 2015
    [Social Media] The one social media rule ALL businesses should follow
    There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Social Media] Five social media courses make one social media strategy meal
    Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Now it’s in the initial stages of becoming main stream with eight in every ten marketers (78%) currently using social media in their B2B marketing activity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social Media] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? I know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. And if any of your business comes through search or your website, then social media is inextricably linked to your future success. Social validation and “authorship” are guiding more search results.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. It’s all about thinking about social networking from a business sense. Social media is not a numbers game.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to beat Hubspot at its own game Four critical Social Media Lessons I learned from my 4 year old Gary Vee and the Empire of Favors Social media and the forgotten business opportunity My most important lesson in business almost killed my blog.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Social Media] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Social Audience Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 25, 2016
    [Social Media] 7 Ways a small business can use social media resources wisely
    I recently received this excellent question from one of my students: “Big global companies usually have a social media department but medium and small companies just add this job for some marketing or PR manager in addition to the current area of responsibility or hire some cheap intern — with negative results. So how should a small business with limited resources realistically approach social media marketing?”. 5) Don’t view social media as an “add on.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Social Media] Why social media measurement efforts seem empty
    Social media marketing is a pretty mature business by now. With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. But if you adapt to the opportunity and adopt a social media measurement mindset open to new types of indicators, you will have a better chance of success. The State Of Social Business.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Social Media] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Social Media] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Social Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time. Here is his introduction to Facebook, after being asleep for nearly 25 years …. Me: Welcome to the future Mr. Warhol.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Social Media] A different way to think about social media ROI
    No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. There is no one-size-fits-all social media plan or best practice for an organization. The complex media world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Social Media] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. But why is it that a modern society like Western Europe — which has similar or better access to technology and creative minds, lacks so much in the social media innovation game ? By Mars Dorian, {grow} Contributing Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation. In this brief video interview, Shree covers some vital topics: How do you convert social media data into actionable insights?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2015
    [Social Media] Social media challenges to parenting
    Immediately, my fatherly red flags went up and I went into investigator mode, paying even closer attention to what was happening in her world on social media. Needless to say, I wasn’t the only one that felt like social media was corrupting relationships with our kids. According to Microsoft researcher danah boyd , the author of It’s Complicated: The Social Lives of Networked Teens , “Teens want a space of their own. Social media and parenting.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Social Media] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. There are other strategies, of course, but make sure all of your printed media includes every social media platform possible. I always compare social media to parenting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you. Undoubtedly, most companies should have a social media presence today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Social Media] Why Instagram will be the next big social media platform
    Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often. This is a MUST HAVE and affordable resource for any agency, marketing department or social media professional.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Social Media] Social Media is Lowering Our Content Standards
    Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. If so, it is time to stop listening to the social media experts , the ones that gave you the idea you need to share 4, 8 or 15 pieces of content in the first place. Has social media lowered your content standards?
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Social Media] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. Being present, observant, and persistent should be enough to both build one’s reputation both on social media as well as in real life.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Social Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? I don’t want my kid on social media.” In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication. Same goes for social media. Empowering your child to participate in social networking might even help you to keep them safe. Same goes for social media.
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