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  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Social Media] Social media strategy leaders: Sarah Nilson
    Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please share what brought you to where you are now, a social media leader in the healthcare industry? This includes our company public websites, intranet, SEO, social media, and more.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Social Media] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Because, if your social media efforts are effective, people are going to come to your brand’s website.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [Social Media] 6 Tools for Automating B2B Social Media Marketing
    Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer has become the gold standard for many social media scheduling apps.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Social Media] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Careful planning of a social media campaign is essential.
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Social Media] How to Perform a Social Media Audit: Measure What Matters
    Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. There are slightly over 2 billion social accounts. This graphic is from Wearever’s Compendium of research into the digital, social, and mobile state of the world (a mind-boggling 376 slides’ worth of data). Do you know how well your social media is working? .
  • VERTICAL RESPONSE  |  MONDAY, JUNE 16, 2014
    [Social Media] 12 Tips to Running a Winning Social Media Contest
    Running a social media contest is a great way to drum up enthusiasm for your business, increase your list of email subscribers, get new Twitter followers and Facebook likes, and create a fun experience in the process. In this post, we share 12 recommendations, choices for you to consider, and options to keep in mind to run a successful social media contest of your own. Choose one and stick to it, though you can still cross-promote your contest on other social networks.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social Media] 10 Social media metrics every marketer needs to know
    Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ). Only 42% are able to measure their social activities (Social Media Examiner).
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ).
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 14, 2011
    [Social Media] The Myth of Business vs. Personal Profiles in Social Media
    Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! So the question is: can we be distinct people or personalities on different social sites? Most if us have thought through our rules for who we connect with, on which social channels and how we behave there. Computing is Social.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 21, 2012
    [Social Media] Social Media Lies, Damn Lies and Statistics
    I saw a recent example of the popular saying “there are three kinds of lies: lies, damn lies and statistics ” in a BtoB Magazine front page headline “ Social Media Does Not Influence B2B Buyers “ The article covers research conducted by IDC of 199 B2B Technology Buyers and states that although 84% of B2B Tech buyers use social media, only 18.6% 84% using social media sounds like a pretty big number. Social Media
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Social Media] 5 Effective Options For B2B Advertising on Social Media
    Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Social Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. Social media is so easy we can hire an intern to do it.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Social Media] 6 Handy Tools to Monitor Social Media Success
    How’s a business supposed to cut through all that social media noise to make an impact? Many social media sites offer businesses tools to help you monitor your success – Are you taking advantage of them? Here’s a recap of the tools you can use to ensure your social media efforts are working: Instagram Business Tools. Crowdbooster combines analytics and recommendations to create a guide for social media optimization.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Social Media] B2B Social Media Marketing: Focus on leads, not likes
    Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. This is why Baggott advises that every social media post links back to a landing page. MarketingSherpa 2011 Social Marketing Benchmark Report.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Social Media] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 9, 2013
    [Social Media] A Practical Social Media Strategy for B2B Marketers
    Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site. Know your customers or clients, and their social media attitudes and behaviors. Social Media/Web 2.0
  • MARKETRI  |  WEDNESDAY, DECEMBER 14, 2011
    [Social Media] 7 B2B Social Media Sins
    As 2012 approaches, it is clear to see that social media should be a focal point in your B2B marketing plan and strategy. Social networking sites can be a great way to connect with potential prospects as well as peers in your industry, plus these sites are incredibly useful for furthering your content marketing initiatives and driving traffic back to your Web site. Check out our list of B2B social media sins and learn how you can avoid these faux pas.
  • MARKETING INSIDER GROUP  |  THURSDAY, FEBRUARY 9, 2012
    [Social Media] Will Content Marketing Destroy Social Media?
    There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. But don’t let us hog the spotlight, chime in with your opinion in the comments below or on your social channel of choice… Content strategy will actually save marketing!
  • MODERN MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Social Media] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment. There’s no question that social has grown in relevance for most businesses in the past few years. Social consumed most of Americans’ online time when compared with other online channels. Social media and networking is now a driving communication force where buyers, sellers, and influencers are connecting to exchange ideas, experiences and information. Social Media Insider Summit 2013.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Social Media] Social Media Marketing Automation Dos and Don’ts
    Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Here are some dos and don’ts on how to integrate social media automation into your online marketing. Automation is not a solution for all of your social media needs. Automating will simply complement your real-time social media marketing, rather than replacing it.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Social Media] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.
  • WEBBIQUITY  |  MONDAY, JUNE 27, 2016
    [Social Media] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance. Infographic brought to you by Seriously Social and G2 Crowd.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 13, 2016
    [Social Media] How to Calculate the ROI of Social Media Marketing [Infographic]
    Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability. There remains some debate about whether social media ROI can be measured.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Social Media] The Six Most Irrational Social Media Concerns of Brands
    Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. And in all honesty, social media isn’t even that new anymore.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 1, 2014
    [Social Media] 4 Social Media Marketing Predictions for 2014
    This year social media will do more than introduce the masses to a royal baby and the peculiar dance moves of Miley Cyrus. In 2014, social media will continue to be a necessity for small business marketing, not just a fad that will fade away. “The small businesses I work with know that social media has a lot of marketing potential,” she says. LinkedIn will become the go-to social media site.
  • SALESFUSION  |  FRIDAY, MAY 30, 2014
    [Social Media] Social Media for B2B Marketing
    The post Social Media for B2B Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Social Media] Skepticism on Gallup’s Gloomy Social Media Assessment
    A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all. billion on social media advertising in 2013, a number that’s expected to triple by 2018.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Social Media] Can’t Buy Me (Social Media) Love!
    In social media, marketers buy attention with promotions or discounts. For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. How can social media create preference? In the meantime, here are three keys I see to creating preference and how each one can apply in social media. Filed under: Content , Social Media.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Social Media] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Now it’s in the initial stages of becoming main stream with eight in every ten marketers (78%) currently using social media in their B2B marketing activity.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Social Media] Does B2B Social Media Work? That’s the Wrong Question
    Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing). ” Focusing for a moment on the B2B marketing space, of course social media can work. Similarly, social media works in B2B.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Social Media] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Growth in searches for “social media marketing” per Google Trends.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Social Media] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Social Media] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 14, 2011
    [Social Media] Does integrity make you a social media loser?
    Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Share and Enjoy: Latest Post Social Media B2B marketing Chris Brogan Google marketing Mitch Joel Online Communities social media management social media strategy Social network Triberr Twitter
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Social Media] Are you a social media marketing hunter?
    This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? And to be even more practical, can you use social media as a way to convert a weak tie online via a social network into a key contact that you then are able to make in person into a friendship and finally into the trusted inner-circle? Are you a social media forager?
  • MARKETING INSIDER GROUP  |  MONDAY, FEBRUARY 6, 2017
    [Social Media] How to Master Social Media Marketing in 2017
    Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group.
  • CHRIS KOCH  |  MONDAY, JUNE 18, 2012
    [Social Media] Is ghost writing in social media right or wrong?
    Social media is biased toward English. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Fighting The Good Fight In Social Media (pr.typepad.com). Blogging Idea Marketing Latest Post Social Media B2B marketing Blog blogs social media management social media strategy
  • MARKETING INSIDER GROUP  |  MONDAY, AUGUST 15, 2016
    [Social Media] Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies
    While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. Two Google ranking factors, which surround a site’s traffic and engagement metrics, are enough to make the socially-infused SEO argument legitimate.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Social Media] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Social Audience Strategy.
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Social Media] 12 Social Media Tips for B2B Marketers
    Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. How You Approach Social Media Matters. 12 Tips to Improve Your Approach to Social Media. Remember: Social media is a two-way street.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 24, 2012
    [Social Media] 5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]
    You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Social Media] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Social Media] Are you a social media marketing trapper?
    I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 25, 2017
    [Social Media] How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification
    Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Social Media] 5 Social Media Pitfalls Non-Profits Should Avoid
    To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Social media pages that aren’t updated frequently allows followers to forget. To keep your social media pages up-to-date, consider using an automation tool like Hootsuite or TweetDeck to schedule your posts ahead of time (You can do this with VerticalResponse too). In social media, shares are truly gold.”.
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [Social Media] Read this article before you start a social media program
    Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] Why every business needs a social media business audit
    Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. Note each social channel where you have a profile.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] How to Integrate Social Media and Blogging from The Art of Social Media
    A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, DECEMBER 21, 2016
    [Social Media] 4 Trends which Will Change Social Media Marketing on Twitter in 2017
    I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group. Social Media #TwitterTips marketing trends social media tips
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Social Media] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. Guest post by Dave Landry.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. This consistent social interaction and content sharing can position your group managers as thought leaders, adds Skotidas. Is Social Media Really Living Up to Expectations?
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Social Media] The End of ‘Social Media’
    I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. The best book I’ve ever read on media transformation is The Chaos Scenario by Bob Garfield. Social Media innovation mainstream_media
  • MARKETRI  |  MONDAY, OCTOBER 21, 2013
    [Social Media] Why Social Media Trumps In-Person Networking
    This is probably the number one question and complaint when it comes to social media: “I just don’t have time to fit it into my already jam-packed day. How can I manage my social media accounts efficiently when I’m so busy?” ” This question was asked during our recent social media marketing seminar featuring guest speaker Mark Schaefer , a well-known expert blogger and social media guru.
  • MARKETING INSIDER GROUP  |  THURSDAY, MARCH 5, 2015
    [Social Media] Social Media Secrets To Build Your Personal Brand
    Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. Make it a habit every day: I scan, filter, read, connect, write, respond on social every single day. I believe the adage that social media success is found in just minutes per day. How to find the time for social media? To me, finding the time for social media is just about making it important. Be social every day.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Social Media] 5 ways to use social media for solution marketing
    It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. – With one-twelfth of the world connected through social media there is bound to be a conversation underway about your specific solution.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 16, 2011
    [Social Media] How to Optimize your Paid Search with Social Media
    When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. The great thing about using social media data for topic discovery is you can see all of those searches connected together.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] 3 Ways Social Media and SEO Can Work Together
    My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link Building and Social Media Process.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 19, 2012
    [Social Media] Does Social Media Deliver More Traffic Than Email?
    by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic. If the data confirms anything, it’s the immense value of email and social.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 12, 2015
    [Social Media] Why Social Media Doesn't Work [PowerViews LIVE Highlights]
    On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? Marketing organizations today are using social media for business purposes—more now than ever before. However, the numbers show that only a small percentage of these organizations can attribute revenue to social activity.
  • MARKETING INSIDER GROUP  |  TUESDAY, MAY 2, 2017
    [Social Media] Social Media Engagement – 2017’s Surprising Best and Worst Performers
    Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group. Social Media
  • MODERN MARKETING  |  THURSDAY, JULY 25, 2013
    [Social Media] 5 Social Media Enhancements That Benefit B2B Marketers
    by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Today, no modern marketing strategy is complete without an integrated social media plan and presence. And while you need the knowledge to succeed, it can be challenging to keep up with social media’s pace.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 16, 2012
    [Social Media] Is Your Social Media Marketing Plan SMART?
    To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART. What does SMART mean when it comes to social media?
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Social Media] Social media monitoring: why it’s a must
    the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Since it is almost impossible to monitor every website manually, having a social media monitoring tool (or tools) is an absolute must in today’s digital world. Southwest Airlines took to social media touting how they are now the only U.S.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 5, 2017
    [Social Media] Should you stop (organic) social media activity?
    Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” ” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes).
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Social Media] Case Study: Getting Results with Social Media Marketing
    Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media. Then we did the social media implementation in phases. Marketing Measurement marketing results social media
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 26, 2013
    [Social Media] 5 Must-Have Social Media Skills
    From tweets to pins and everything in between, a company’s social media responsibilities can pile up like junk in a playroom. It’s time to tidy up your social to-do list with skills that work across platforms and networks, giving you more impact for your time and energy. On a daily basis, she utilizes social media as a customer service tool by sharing consumer tips and spreading the company message.
  • TOMORROW PEOPLE  |  FRIDAY, NOVEMBER 23, 2012
    [Social Media] Don’t Be a Social Media Harlot!
    Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Don’t get me wrong; social media is all about interaction, and yes, you can and should talk to strangers. Social media users who are all about racking up the numbers should take heed.
  • MODERN MARKETING  |  SATURDAY, AUGUST 3, 2013
    [Social Media] How Do B2B and B2C Marketers Use Social Media? [CHART]
    by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [Social Media] How B2B Marketers Can Leverage Social Media Product Advertising
    Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise. Why Should B2B Marketers Care About Product Advertising in Social Networks? B2B Online Marketing Blog Social Media Strategies
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 2, 2013
    [Social Media] How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
    It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. Avaya , a global provider of business collaboration and communications solutions, has created the infographic below titled “ How Social Media and Mobile Technology Impact the Customer Experience.”
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Social Media] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
  • MARKETING INSIDER GROUP  |  TUESDAY, AUGUST 13, 2013
    [Social Media] 68 Percent Of CEOs Have No Social Media Presence Whatsoever
    According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever. A mere 32% have at least one account on a social network. Richard Branson (@ RichardBranson ) has more than 4 million twitter followers giving him more followers than many media brands. Twitter more than any other social network delivers on that.” Social Media
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Social Media] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Social Media] 4 Awesome Social Media Campaigns of 2014
    And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns. So, in the spirit of the holiday season and the coming new year, we’re proud to present Cleriti’s top four favorite social media campaigns of 2014 (in no particular order): 1) The Project For Awesome Fundraiser. This summer, Coca-Cola kicked off a social media craze by removing its iconic “Coca-Cola” script logo from 20-oz.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Social Media] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How Social Is B2B? Source: How Social Is B2B? How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Social Media] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers?
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Social Media] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. I know you.
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Social Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Social Media] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate. Harnessing the power of social media can be achieved by using the following practices. Social Engagement.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 18, 2011
    [Social Media] All Media Will Be Social Media
    The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore. Social media will not be integrated into marketing, it will be integrated into our experience as individuals.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Social Media] 4 Ways to really engage your customers on social media
    It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Take a look at these four ways to encourage your audience to engage with you on Facebook and other social platforms. Connect via a social cause.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Social Media] 24 reasons SEO and social media are inextricably linked
    22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Social Media] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content.
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Social Media] How most Social Media experts are wrong about LinkedIn
    I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. More Reasons Why I Disagree With Most Social Media Expert’s Shotgun Approach When You Have a High Priced Solution.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Social Media] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. So, Why Does Social Matter to B2B Companies? So how do we leverage social media tactics in our SEO program work?
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 signs your social media shout is a whisper
    Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” ” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich. The social mediasphere is a two-way-street.
  • ACT-ON  |  THURSDAY, MARCH 17, 2016
    [Social Media] The State of Social Media Engagement and 3 Proven Ways to Boost It
    Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. From Ascend2’s October 2015 “Social Media Marketing Trends” survey summary report. There’s no shortage of social media metrics to measure, but those are the four metrics many marketers are talking about when we say “engagement”. Pay attention to your social media reports.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Social Media] The ROI of Paid Social Media Ads
    by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels. Here’s a quick run-down of the various types of paid social advertisements that we’ve tested.
  • MARKETING INSIDER GROUP  |  TUESDAY, NOVEMBER 22, 2016
    [Social Media] 10 Social Media Tools That Will Wow Your Followers and Make Them Click
    Are you looking for some tools that can take your social media engagement and conversions to the next level? Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. The post 10 Social Media Tools That Will Wow Your Followers and Make Them Click appeared first on Marketing Insider Group. Social Media
  • MODERN MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Social Media] 100 Things You Are Doing Wrong on Social Media
    You are not thinking of your blog as the hub of your social media efforts. You are not considering a global audience and looking at Chinese-based social networks, among others. You are not making your social media channels easy to find on your website. You are not including your social media channels in all prospect and customer communication touchpoints. Marketing Cloud Social MarketingYou are tweeting press releases.
  • MODERN MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Social Media] 6 Social Media Publishing Best Practices
    It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. "It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Social Marketing
  • MARKETING INSIDER GROUP  |  FRIDAY, JANUARY 27, 2012
    [Social Media] Integrating Social Media Into The B2B Marketing Mix [Slides]
    We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. I challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans. We talked about the importance of blogging and how blogs are an important and effective tool in the social media arsenal. Social Media
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 22, 2013
    [Social Media] How Social Media is Changing Leadership
    Author: Jamie Notter It is hardly breaking news to suggest that social media has changed the marketing landscape. The True Power of Social Media. But the true power of social media goes way beyond marketing. Social media is more than just a collection of tools for connecting, sharing and learning. Social media actually represents a significant shift in the balance of power—away from institutions and towards individuals.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 5, 2016
    [Social Media] Why Most CMOs Are Getting Their Social Media Strategy Wrong
    CMOs need to evaluate their processes of building business reputation, enabling growth and establishing brand awareness through social media
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. This is the Internet , an efficient platform allowing easy access to what’s called the network effect : the value of your social network is dependent on the number of others using it.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Social Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Monitoring beyond social media.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2016
    [Social Media] How to Market to Each Generation on Social Media [Infographic]
    Whether you’re a Baby Boomer or a young member of Gen Z, there's a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide. When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing efforts is by age group. There are huge segments of social media users who want to hear from brands.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Cool Social Media Tools.
  • MARKETING INSIDER GROUP  |  MONDAY, AUGUST 15, 2016
    [Social Media] Social Media Is Not Your Content Marketing Hub
    According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. 96% of the medium and large enterprises surveyed by Clutch ranked Facebook as the most popular social media channel they use, followed by Twitter (71%) […].
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