article thumbnail

Why ZoomInfo is Acquiring Clickagy

Zoominfo

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. Streaming Intent by ZoomInfo and Clickagy.

Zoominfo 246
article thumbnail

4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. When a company is consuming a larger-than-usual amount of information on a particular topic, the ZoomInfo platform will display an intent spike for that account. T-Mobile Data Breaches On Jan.

Zoominfo 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Snowflake Summit: How Capital One Uses ZoomInfo to Modernize its GTM

Zoominfo

That’s the problem Capital One’s Commercial Banking business faced before it partnered with ZoomInfo. Today, with ZoomInfo’s Data as a Service delivered into Snowflake, Capital One’s team is able to run a modern go-to-market motion, reclaiming vast amounts of prospecting time for its sales professionals. “Now,

article thumbnail

Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers. This was how Nic Castro, a business development representative and new ZoomInfo user, felt after using the platform for the first time.

Zoominfo 130
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

article thumbnail

How ZoomInfo Helped SMACT Works Increase Connect Rates By 1400%

Zoominfo

We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies. In early 2019, ZoomInfo acquired TellWise. The result?

Zoominfo 221
article thumbnail

EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference. And all of these different field criteria are available inside of ZoomInfo and hopefully available in anything that you’re leveraging. — More on GDPR Compliance from ZoomInfo.

Zoominfo 246
article thumbnail

The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Wasteful technology and service spending. Inadequate contact inventory within universe.