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Social Media and the Perils of Monetization

B2B Memes

Are profits and social media compatible? Does making money from a friendship make it less social? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. Too much giving and you’re out of business; too much selling and you’re out of friends.

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Social media writes your biography in real time

Biznology

Image via Wikipedia. That's dandy and catchy, but an often neglected aspect of it is that this online biography is not only being written by the main agent, but by many others sharing the social media space with the author. Most users of social media are probably in between the two extremes. by Aaron Kim.

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. microblogs (Twitter, Friendfeed , etc.),

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens.

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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

Social Profiles. Back in November of 2014, Google stepped out of its Google+ shell and started openly providing links to other social media profiles in its Knowledge Graph box. Starting in January of 2015, Google is providing links to social profiles of major brands. Even so, it’s important to hedge your bets. Conclusion.

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A Checklist for a Good Blog

Writing on the Web

An email subscription sign up button such as an RSS icon. Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. If you don’t have anything of your own, you can always link to a page on Wikipedia.

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